IBM Redux: Lou Gerstner and the Business Turnaround of the
ISBN: , SKU: , AUTHOR: Garr, Doug, PUBLISHER: HarperCollins Publishers, When Lou Gerstner, a high-tech neophyte, took the helm at IBM in , the company was in a death spiral, with a three-year loss of nearly $16 billion. Six years later, Big Blue was back -- with an increased market share, plenty of cash, and its highest stock prices ever. Now with a new introduction, this inside story of the greatest comeback in business history and the man who made it happen is skillfully told by a former IBM insider with unprecedented access to current and former employees as well as to hundreds of documents. The result is a fast-paced, fascinating, and balanced behind-the-scenes look at a remarkable company and its enigmatic manager, both of whom stand at the forefront of the high-tech industry. The new introduction by the author follows IBM into the 21st century, and lays out the challenges it faces in the future.