the cell molecular approach

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Worlds of Illness: Biographical & Cultural Perspectives on

ISBN: , SKU: , AUTHOR: Radley, Alan / Radley Alan, PUBLISHER: Routledge, In recent years the study of illness as experienced by patients has emerged as an approach to understanding sickness. Descriptions of the everyday situations of people with particular diseases, provide a commentary upon the nature of symptoms and upon the relation of the body to society. This approach stresses the biographical and cultural contexts in which illness arises and is borne by individuals and those who care for them. It emphasises the need to understand illness in terms of the patients own interpretation, of its onset, the course of its progress and the potential of the treatment for the condition. Worlds of Illness examines people's experience of illness and their understanding of what it means to be healthy. The contributors are the first to offer this biographic and cultural approach in one volume, redefining the perspective further and drawing attention to its potential for questioning theoretical assumptions about health and illness.

The Early Days of Yeast Genetics

ISBN: , SKU: , AUTHOR: Hall, Michael N. / Linder, Patrick, PUBLISHER: Cold Spring Harbor Laboratory Press, Hall and Linder have assembled the reminiscences of many early investigators whose pioneering studies in the years before brought yeast biology to its current maturity. These illustrated essays about the science, the events and the personalities involved capture a fascinating era, in the informal style made famous by Phage and the Origins of Molecular Biology.

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Pathogenesis and Clinical Practice in Gastroenterology

ISBN: , SKU: , AUTHOR: Ferkolj, I. / Galle, P. R. / Gangl, A., PUBLISHER: Springer, The translation of new molecular understanding of disease into clinical practice in gastroenterology is a special challenge. The Falk Symposium No. 160, entitled a Pathogenesis and Clinical Practice in Gastroenterologya (TM), held June in PortoroA3/4, Slovenia, provided a stimulating framework to bridge discussions from bench to bedside. The proceedings of the symposium are contained in this book, and the unifying theme is the growing understanding of inflammation as a driving force in chronic disease leading to disability and malignancy. Aspects of early detection - endoscopically or via molecular markers - are covered as well as in-depth discussions of the validation of new findings in clinical practice. Whilst on a molecular basis gastroenterologists and hepatologists try to shed light on the same intracellular pathways, clinical implications such as surveillance of cancer in IBD or chronic hepatitis with cirrhosis have to be tailored to specific needs. New therapeutic agents - approved or on the horizon of early clinical studies - will dramatically change the options of patients with chronic disease such as Crohna (TM)s disease, viral hepatitis or hepatocellular carcinoma.

Teaching Science to Children: An Inquiry Approach

ISBN: , SKU: , AUTHOR: Friedl, Alfred E. / Koontz, Tricia / Koontz, Trish, PUBLISHER: McGraw-Hill Humanities/Social Sciences/Langua, This is a comprehensive, easy-to-use text containing more than 300 science teaching activities, 30 of which are new to this edition. The book's focus on the inquiry approach places value on the student's thinking and doing science, and ties the text to the inquiry-oriented National Science Education Standards for science teaching issued by the National Research Council. Each of the inquiry activities contains combined discussions of methods and content. The text helps students overcome science anxiety and shows them how easy it is to teach science using a simple, consistent three-step approach to each of the science activities (set induction, investigation, and resolution). All activities use simple, easy-to-find materials. Over 250 pieces of line art clearly illustrate the teaching activities.

Comparative Politics: A Policy Approach

ISBN: , SKU: , AUTHOR: Kryzanek, Michael J., PUBLISHER: Westview Press, "Comparative Politics: A Policy Approach" is a unique text that integrates a comprehensive study of eight nations with critical policy issues facing those nations. The individual chapters on the United States, the United Kingdom, the Russian Federation, Japan, China, Mexico, South Africa and Iraq provide a wide-ranging examination of nations that are representative of the diversity in decision-making frameworks and political development in the international community. "Comparative Politics" is designed to guide the reader through a series of discussions on key political milestones in the nation's history, the structure of government, the relationship of citizen to state, the role played by political parties, groups and elections, the shape and influence of the political elite, the current status of the political economy and the future direction of the nation in a global environment.

Deux Mondes: A Communicative Approach

ISBN: , SKU: , AUTHOR: Terrell, Tracy D., PUBLISHER: McGraw-Hill Education - Europe, "Deux mondes" is widely regarded as the most communicative text available for beginning French courses. Based on the Natural Approach, developed by Tracy Terrell and Stephen Krashen, "Deux mondes, Fourth Edition" offers beginning language students a way to develop language proficiency, especially in listening and speaking, that allows students to participate in real conversations at a very early stage. The Natural Approach in general, and "Deux mondes, Fourth Edition"" in particular," present material inductively (so that the activities drive the grammar) and in the context of culturally rich themes and topics. This text clearly sets itself apart from the competition: with "Deux mondes," students quickly become excited with their rapid growth in comprehension and vocabulary acquisition, and enjoy speaking in the non-threatening environment made possible by the activity formats.

Alphabet Under Construction

ISBN: , SKU: , AUTHOR: Fleming, Denise, PUBLISHER: Henry Holt & Company, An artist's approach to introducing the alphabet "Mouse airbrushes the A, buttons the B, carves the C..." Mouse is hard at work constructing each letter of the alphabet. He dyes the D, erases the E, and folds the F. Mouse works his way right through to Z, constructing an alphabet that surpasses even the wildest artistic imagination.

Principles and techniques of Biochemistry and molecular...

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Questioning the Author: An Approach for Enhancing Student

ISBN: , SKU: , AUTHOR: Beck, Isabel L. / Hamilton, Rebecca / McKeown, Margaret G., PUBLISHER: International Reading Association, "Questioning the Author" (QtA) is an interactive teaching strategy that helps students comprehend what they are reading. When elementary students read in a QtA lesson, they learn to question the ideas presented in the text while they are reading, making them thinkers, not just readers. Questioning the Author: An Approach for Enhancing Student Engagement with Text presents many examples of QtA in action. The authors analyze the transcripts of actual class discussions to show the important tools that differentiate QtA from other approaches to reading comprehension and engagement.

Cell Electrophoresis

ISBN: , SKU: , AUTHOR: Bauer, Johann / Bauer, Johann, PUBLISHER: CRC Press, This book presents a summary of the application and instrumentation of cell electrophoresis. The method of making cell purification and characterization possible according to the cellular negative surface charge density is discussed, and ideas for future developments are explained. The negative electrostatic forces at cell surfaces provide information about cell-cell interaction, blood vessel sealing, cytokine actions, cell transformation, ion transport phenomena, and other biological phenomena. Recalculations of the physical principles of cell electrophoresis reveal possibilities for removing disruptive factors caused by electrical current, heat, and sedimentation. The introduction of computer technology, the performance of simultaneous two-parameter measurements, and the application of cell-friendly but current-inert buffer systems render the method more reliable and efficient.

Immunopharmacology

ISBN: , SKU: , AUTHOR: Rogers, Rogers / Rogers, Thomas / Gilman, Steven C., PUBLISHER: CRC Press, Our understanding of the intricate nature of the immune response on both a cellular and molecular level has both contributed to and benefited from the work of immunopharmacologists. An increasing number of immunologists have become interested in agents which exert selective effects on the immune system. This has prompted the development of the subject of immunopharmacology which broadly addresses the effects of natural and synthetic substances on the immune response

Molecular Biology of Parasitic Protozoa

ISBN: , SKU: , AUTHOR: Smith, Parsons / Smith, Deborah Ed. / Smith, Deborah F., PUBLISHER: Oxford University Press, USA, Protozoans are interesting creatures for several reasons, not least of which is their ability to live inside or among the cells of their host while resisting the host's cellular defences. The rigours of their lifestyle have resulted in the evolution of some remarkable adaptation at the biochemical level; many parasites have dispensed with entire metabolic pathways, and have evolved complex mechanisms for transmission to new hosts. Parasitic protozoa cause some of the major infectious diseases of humans and domestic animals. In recent years, new molecular biological techniques have opened up the study of the biology of these parasites, and tremendous advances have been made. This book covers this interesting and fast-moving field at an advanced level for which there is no other up-to-date book.

The Faith of the Church: A Reformed Perspective on Its

ISBN: , SKU: , AUTHOR: Osterhaven, M. Eugene, PUBLISHER: William B. Eerdmans Publishing Company, "Historical in its approach, systematic in its scope, The Faith of the Church provides the reader with a stimulating overview of Christian theology." - Paul Jewett

Genetics Essentials: Concepts and Connections

ISBN: , SKU: , AUTHOR: Pierce, Benjamin, PUBLISHER: W.H. Freeman & Company, Derived from Bejamin Pierce's popular and acclaimed "Genetics: A Conceptual Approach," "Genetics Essentials" covers basic transmission, molecular, and population genetics in 17 chapters, bypassing advanced topics to focus on what is essential for students new to the genetics field. Pierce continues his tradition of focusiong on the basic concepts of genetics that students need to understand and the connections that lie between them. Like its parent text, "Genetics Essentials" offers student-friendly features, cutting edge and classic research, and helpful media, with an engaging voice bringing it all together. There is a greater emphasis on understanding and connecting basic concepts, as well as carefully crafted pedagogy to help develop sure-fire problem-solving skills. The price is student friendly as well- significantly less than similar textbooks for the course.

Bioinformatics for DNA Sequence Analysis

ISBN: , SKU: , AUTHOR: Posada, David, PUBLISHER: Humana Press, The storage, processing, description, transmission, connection, and analysis of the waves of new genomic data have made bioinformatics skills essential for scientists working with DNA sequences. In Bioinformatics for DNA Sequence Analysis, experts in the field provide practical guidance and troubleshooting advice for the computational analysis of DNA sequences, covering a range of issues and methods that unveil the multitude of applications and the vital relevance that the use of bioinformatics has today. Individual book chapters explore the use of specific bioinformatic tools, accompanied by practical examples, a discussion on the interpretation of results, and specific comments on strengths and limitations of the methods and tools. As a part of the highly successful Methods in Molecular Biologya" series, this work provides the kind of detailed description and implementation advice that is crucial for getting optimal results. Focused and cutting-edge, Bioinformatics for DNA Sequence Analysis serves molecular biologists, geneticists, and biochemists as an enriched task-oriented manual, offering step-by-step guidance for the analysis of DNA sequences in a simple but meaningful fashion.

Class and Social Development: A New Theory of the Middle

ISBN: , SKU: , AUTHOR: Johnson, Dale L., PUBLISHER: Sage Publications (CA), The essays in this volume expound a new theoretical perspective on the formation and function of the middle class. Drawing on currents within Marxism, particularly Marxist structuralism, the essays first re-examine the basic tenets of class structure theory, then develop their own approach and methodology. This approach is then applied to the study of the North American intermediate class. Why is it sometimes liberal and progressive, sometimes a social basis for right-wing reaction?...specialists in Marxist class theory will find it covers most recent developments in analysis and is constructively self-critical.' -- "Reviewing Sociology, Vol 3, Issue

Embryos, Genes and Birth Defects

ISBN: , SKU: , AUTHOR: Ferretti, Patricia / Copp, Andrew / Tickle, Cheryll, PUBLISHER: John Wiley & Sons, The first edition of "Embryos, Genes and Birth Defects," edited by the late Peter Thorogood, was a radical new book aimed at bridging the gap between the medical disciplines of embryology and dysmorphology, and recent advances in cellular, molecular and developmental biology. This new edition remains unique in its breadth and brings up to date our understanding of birth defects and of the strategies utilized to gain such knowledge. It features new chapters on human cytogenetics, mutagenesis and the eyes and ears. The book presents key topics in developmental biology and explains how they provide the foundations for understanding clinical birth defects. The first six chapters introduce concepts and strategies adopted to elucidate developmental anomalies leading to birth defects. The book then focuses on specific organs and reviews the cellular and molecular mechanisms affecting their development and how disruption of these mechanisms by genetic or environmental factors may underlie certain birth defects. The chapters are concise and provide up-to-date coverage of topics in a format that is easily accessible and yet at the forefront of research. Written primarily for paediatricians, obstetricians, clinical geneticists and allied workers, this book guides the reader through the contribution of modern molecular biology to our understanding of human development. Developmental and cellular biologists will learn how errors in the cellular and genetic mechanism can lead to classical disorders, diseases and syndromes.

Lectures on Ethics, : John Dewey

ISBN: , SKU: , AUTHOR: Dewey, John / Koch, Donald F., PUBLISHER: Southern Illinois University Press, Donald F. Koch supplies the only extant complete transcription of the annual three-course sequence on ethics Dewey gave at the University of Chicago from to . Koch argues that these lectures offer the best systematic, overall introduction to Dewey's approach to moral philosophy and are the only account showing the unity of his views in nearly all phases of ethical inquiry. These lectures are the only work by Dewey to set forth a complete theory of moral language. They offer a clear illustration of the central methodological questions in the development of a pragmatic instrumentalist ethic and the actual working out of the instrumentalist approach as distinct from simply presenting it as a conclusion.

Teach Yourself Electricity and Electronics

ISBN: , SKU: , AUTHOR: Gibilisco, Stan, PUBLISHER: McGraw-Hill Companies, The Second Edition retains the classic first edition's user-friendly, self-study approach while bringing you practical new information on wireless technologies, computers, and the Internet.

The Creative Teacher: Activities for Language Arts (Grades 4

ISBN: , SKU: , AUTHOR: Charnock, James T., PUBLISHER: Wheatmark, Author James T. Charnock shares the best from his thirty-plus years' experience teaching language arts in "The Creative Teacher," a teachers' guide filled with student activities in writing, public speaking, researching, dramatizing, and more. This is the second edition of the publication, "A Non-Workbook, Non-Textbook Approach to Teaching Language Arts." Charnock's clarity, energetic style, and practical approach make this book a worthy addition to your teaching library. You will be impressed with how simple and fun teaching language arts can be when compared with the onerous and complicated methods propagated in the past.

Geometric Curve Evolution and Image Processing

ISBN: , SKU: , AUTHOR: Emmerich, Heike J. / Cao, Frederic / Cao, Frdric, PUBLISHER: Springer, In image processing, "motions by curvature" provide an efficient way to smooth curves representing the boundaries of objects. In such a motion, each point of the curve moves, at any instant, with a normal velocity equal to a function of the curvature at this point. This book is a rigorous and self-contained exposition of the techniques of "motion by curvature." The approach is axiomatic and formulated in terms of geometric invariance with respect to the position of the observer. This is translated into mathematical terms, and the author develops the approach of Olver, Sapiro and Tannenbaum, which classifies all curve evolution equations. He then draws a complete parallel with another axiomatic approach using level-set methods: this leads to generalized curvature motions. Finally, novel, and very accurate, numerical schemes are proposed allowing one to compute the solution of highly degenerate evolution equations in a completely invariant way. The convergence of this scheme is also proved.

Communication Law: Practical Applications in the Digital Age

ISBN: , SKU: , AUTHOR: Caristi, Dom / Davie, William R., PUBLISHER: Pearson Custom Publishing, Debuting in its first edition, "Communication Law "is an engaging and accessible text that brings a fresh approach to the fundamentals of mass media law. Unique in its approach and its visually attractive design, this text differentiates itself from other current texts on the market while presenting students with key principles and landmark cases that establish and define communication law and regulation, providing a hands-on learning experience.

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