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Social Media Marketing All-In-One for Dummies

ISBN: , SKU: , AUTHOR: Zimmerman, Jan / Sahlin, Doug, PUBLISHER: For Dummies, Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results. Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues Author Lena West is a recognized expert and consultant in social media marketing This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success In the fun and friendly "For Dummies" style, "Social Media Marketing All-in-One For Dummies" arms you with the information you need for successful social media marketing.

Ways to Pay for College: Practical Strategies to Make

ISBN: , SKU: , AUTHOR: Tanabe, Gen / Tanabe, Kelly Y., PUBLISHER: SuperCollege, Balancing detailed explanations with real-life examples and practical resources, this guide reveals a multitude of ways to finance higher education. Topics include how to find and win scholarships, negotiate with colleges for more financial aid, maximize assistance from state and federal governments, take advantage of educational tax breaks, and benefit from government-subsidized student loans. Also included are creative strategies such as starting profitable dorm-room enterprises, trading tuition costs for volunteer service, and canceling debts with loan repayment programs. This book is designed to aid high school, college, adult, and graduate school students and their parents.

Successful Delegation: How to Grow Your People, Build Your

ISBN: , SKU: , AUTHOR: Huppe, Frank F., PUBLISHER: Career Press, Everything you need to make successful delegation the cornerstone of your business success.

The Marketing Plan

ISBN: , SKU: , AUTHOR: Cohen, William A., PUBLISHER: John Wiley & Sons, Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.

The 36 Strategies of the Chinese for financial traders

Ti consiglio di guardare il mio video: https://youtu.be/yid45C_e0bg Copertina rigida con sovracopertina, formato cm. 23,5 x 16 pagine 515. Queste immagini sono del libro che riceverete. Ancient Chinese strategies provide a valuable link to enhance your ability to survive and prosper in modern financial markets. In this fascinating book, experienced trader and best-selling author Daryl Guppy explains how The 36 Strategies of the Chinese are applied to trading financial markets. In trading there is rarely a single answer to any trading situation. The best answer, and its effective application, depends on the trader. The strategies by themselves do not guarantee success. The trader’s skill in analyzing and assessing the situation determines how effective he is in selecting and applying the right strategy. Guppy was introduced to the book of The 36 Strategies of the Chinese by a Chinese friend. An ancient and classic text, it is a compilation of political and military strategies dating back more than years, drawn from classic Chinese poetry, history, philosophy, biographies and novels. This book includes specific methods for active investors and traders that are consistent with the meaning of the original ancient strategies. The 36 Strategies of the Ch inese for Financial Traders follows the structure of the original 36 strategies. The first 18 strategies are applied when you have the advantage — the luxury of time and resources to examine techniques to recognize and maximize the return from these market opportunities. The second 18 strategies are applied when you are at a disadvantage — they are strategies used against investors and traders to inhibit success. Many of the strategies are enhanced using derivatives. ‘The 36 Strategies of the Chinese are strategies for success in financial markets and 1 encourage you to use these observations to improve your trading activity' — Daryl Guppy

The Complete Idiot's Guide to Starting a Home-Based Business

ISBN: , SKU: , AUTHOR: Weltman, Barbara, PUBLISHER: Alpha Books, "A successful careeraat your own front door " For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. aFeatures the most current information on everything from Internet businesses to taxes and guerrilla marketing aIncludes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how

How to Get What You Want from Almost Anybody: Your

ISBN: , SKU: , AUTHOR: Gross, T. Scott, PUBLISHER: Health Communications, In this insightful book, readers will learn how to get the full attention they deserve and the best deal possible. They'll discover how to deal with everyone from waiters, sales clerks and service attendants to car salesmen and real estate agents. Filled with easy-to-use checklists, insightful anecdotes and proven strategies for getting good service, this book is a must for every consumer.

The San Blas Kuna of Panama: Strategies of and for

ISBN: , SKU: , AUTHOR: Ross, Sara G., PUBLISHER: PublishAmerica, Indigenous autonomy is a highly prevalent issue within contemporary Latin American society as indigenous groups and movements from countries across the region become increasingly vocal in their demand for autonomy. Autonomy in these cases is being sought out by indigenous groups as a means of attaining equality within the state while also gaining greater control over their cultures, economies and territories. The majority of demands for indigenous autonomy in Latin America have yet to be met satisfactorily and, as a result, the relatively successful establishment and maintenance of San BlAs Kuna territorial autonomy in Panama stands out. This book will examine the effectiveness and relevance of territorial autonomy within Latin America. Specifically, Kuna territorial autonomy will be considered with a focus on the particular strategies employed in its establishment and maintenance as well as how this successful territorial autonomy functions in practice.

The Video Activist Handbook 2ed

ISBN: , SKU: , AUTHOR: Harding, Thomas, PUBLISHER: Pluto Press (UK), This second edition of the highly popular The Video Activist Handbook includes numerous examples of contemporary video activism from around the world. The first book to provide the basic skills and know-how required for beginning video activism, it also offers a wealth of ideas on video strategies to those with some prior experience. Whether you are involved in campaigning, non-violent direct action, or simply want to know how to make use of video as a political tool, this book is for you. - Covers the key topics in a step-by-step guide - from choosing and using the right equipment and planning when and where to shoot, to supplying to TV, making a campaign video and legal considerations - Combines clearly written and illustrated practical advice, backed up by a wealth of resources, with first-hand examples of successful video activism - Critically assesses the mainstream media agendas and offers a lively survey of the international video activist scene

The World's Greatest Brands

ISBN: , SKU: , AUTHOR: Kochan, Nicholas / Interbrand Firm / Interbrand &Firm&, PUBLISHER: New York University Press, We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success. Opening with a discussion of the way branding works, the latest trends in branding, and the tenets of successful branding, The World's Greatest Brands provides a table of the world's greatest brands, with an analysis of the success of brands in a number of different product categories, regions, and sectors. Including hundreds of glossy color photographs, this book will be instrumental to anyone interested in brands and how they can be created, sustained, and strengthened.

The Art and Attitude of Commercial Photography

ISBN: , SKU: , AUTHOR: Souders, Rick / Oppenheim, Selina / Weissberg, Elyse, PUBLISHER: Amphoto Books, Commercial photography is one of the most competitive yet lucrative and exciting specialties in the industry. Successful commercial photographers have to constantly navigate a delicate balance between the art of photography (lighting, styling, conceptualizing, etc.) and the day-to-day business of running a successful studio (satisfying the client, billing, promotion, sales, and more). According to Souders, the business demands not just cutting-edge photography technique but vision, tenacity, attitude, and perseverance. The Art and Attitude of Commercial Photography is an A to Z guide to becoming a successful working photographer, written by one of the leading professional photographers in the business. Covering virtually every business and artistic issue, topics include dozens of no-fail strategies and tested techniques for getting started; using a variety of digital applications; perfecting the art of selling to clients; creating people and product illustrations; using sources like stock and travel photography; and combining all these artistic and business elements together to run a successful, cost-effective commercial photography business. The Art and Attitude of Commercial Photography is the only book on the market that instructs the reader in the necessary photographic techniques needed for success as well the business savvy needed to run and grow a dynamic business.

Inside Home Depot

ISBN: , SKU: , AUTHOR: Roush, Chris, PUBLISHER: McGraw-Hill Companies, "Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book as priority reading for all retail executives." Kurt Barnard, President, Barnard Retail Trend Report and Barnard's Retail Consulting Group. Admirers, competitors, industry and Wall Street analysts alike are intrigued with the question of what makes Home Depot so special. What, exactly, does this giant do that so clearly distinguishes it from the competition? How does Home Depot culture and customer service work? And, most importantly, what lessons can every business learn from the Home Depot example? INSIDE HOME DEPOT takes you behind the scenes to discover the secrets of success of this retail giant how, in just twenty years, Home Depot has not only changed the way hardware is sold, Home Depot has also elevated the superstore concept to a new level of success, inspiring both admiration and fear in the retail community. Relying on inside access to Home Depot's training programs, interviews with key employees both past and present, and meticulous investigative journalism, Pulitzer Prize nominated journalist Chris Roush presents the first uncensored book about how this company has become so successful, and isolates the practical lessons that readers can apply to any industry.

CNBC Creating Wealth: An Investor's Guide to Decoding the

ISBN: , SKU: , AUTHOR: O'Connell, Brian / CNBC / Griffeth, Bill, PUBLISHER: John Wiley & Sons, Demystify investing and maximize your wealth-with guidance from the world's most trusted financial news network From CNBC, the global leader of financial news, comes the most user-friendly, approachable guide to simplifying the often confusing world of finance and investing. "CNBC Creating Wealth" offers a complete and comprehensive introduction to world markets and shows readers how to use the information and tools currently available for maximum wealth-building. Using the hallmark CNBC approach-demystifying complex and confusing market terminology through lucid language and instructions-this accessible primer helps readers make smarter investment choices, and stay successful and secure even in volatile markets. "CNBC Creating Wealth" covers: The inside story of the stock market and creating a long-term investment portfolio Strategies for the most profitable investment areas, including stocks, bonds, and mutual funds Online tools, including research, brokers, and access to data about financial markets around the world

Customs Modernization Handbook

ISBN: , SKU: , AUTHOR: Sokol, Jose / Wulf, Luc / De Wulf, Luc, PUBLISHER: World Bank Publications, This Handbook provides an overview of the key elements of a successful customs modernization strategy and draws lessons from a number of successful customs reforms as well as from customs reform projects that have been undertaken by the World Bank. It describes a number of key import procedures that have proved particularly troublesome for customs administrations and traders and provides practical guidelines to enhance their efficiency.

The Struggling Writer, Grades 3-6: Strategies to Help Kids

ISBN: , SKU: , AUTHOR: Angelillo, Janet, PUBLISHER: Scholastic Teaching Resources, Struggling writers need personalized, focused, and assessment-informed instruction and, to this end, Angelillo shows teachers how to provide their students with three levels of support: 1) self-monitoring strategies that enable students to start writing, build writing stamina, manage their time, and stay focused on a topic; 2) classroom community resources which create a safe, supportive environment in which to write; and 3) best practices drawn from writer's workshop including student choice in writing topics, discovering one's voice as a writer, and time out to conference, reflect, and assess. For use with Grades 3-6. Acquista Ora

Easing the Pain of Arthritis Naturally: Everything You Need

ISBN: , SKU: , AUTHOR: Mindell, Earl, PUBLISHER: Basic Health Publications, Arthritis medications and painkillers offer temporary respite, and when taken excessively can cause life-threatening side effects. Fortunately, there is a better way to combat joint inflammation and slow the progression of arthritis. The alternatives are many, from diet and supplements, to exercise and therapeutic massage. Dr. Earl Mindell presents safe, easy-to-use strategies to help readers achieve optimum health and relief from the discomfort of athritis. This is an invaluable tool in the fight against this disease.

Medieval hunting scenes

Medieval hunting scenes: ("The Hunting Book" by Gaston Phoebus) [Illuminated Manuscripts] Hardcover â€" by Gabriel Bise (Author), J. Peter Tallon with dust jacket. pages Publisher: Miller Graphics Euro 20 (zool. 16)

Corsi libri di marketing vendita

Cedo libri usati di marketing, corsi di brand positioning, copywriting,marketing a risposta diretta... marketing strategico, posizionamento,Facebook marketing, email marketing. Per informazioni contattatemi. Autori Jay Abraham... Dan Kennedy.. al ries

Strategic Reward: Making It Happen

ISBN: , SKU: , AUTHOR: Armstrong, Michael / Brown, Duncan, PUBLISHER: Kogan Page, "Organizations have been taking on more reward practitioners over the past two years and demand for their expertise is expected to keep growing." -- People Management. Strategic reward is the process of determining how to develop appropriate reward arrangements and dealing with the issues which arise in making that decision. The focus of this new title, aimed at directors and senior-level HR consultants, is on the formulation and implementation of reward strategies. It provides comparative information regarding the concerns of aligning compensation with business and HR strategies. Case studies are based on findings from CIPD and e-reward research and include detailed examples from Unilever, GlaxoSmithKline and Tesco.

Bandits and Privateers: Canada in the Age of Gunpowder

ISBN: , SKU: , AUTHOR: Horwood, Harold / Butts, Ed, PUBLISHER: Goodread Biographies, Convincing proof that Canadian history is anything but dull, this book recounts the action-filled careers of some of the country's most successful and violent adventurers, licit and illicit. From Elizabethan privateers seeking fortune off the coasts of Newfoundland to the courtly warriors of Acadia, from the wildly successful letter-of-marque ships of Liverpool, Nova Scotia to the vicious sea fights of the War of , Horwood and Butts reconstruct the lives of the country's finest fighting seamen. Inland, they consider the less reputable careers of the gangs who fought for control of gold and timber in the raw frontier settlements that would one day be Canada. Featuring plently of fast-paced action "Bandits and Privateers" brings the excitement of Canadian history to life.

Staying Wealthy: 2strategies for Protecting Your Assets

ISBN: , SKU: , AUTHOR: Breuel, Brian H., PUBLISHER: Berkley Publishing Group, Selected by the Money Book Club and Eagle Book Club, this personal finance book from Bloomberg offers more than 100 strategies to help you minimize risks to your money, developed for the super rich, but useful for anyone who wants to preserve hard-won earnings.

The Business of Special Events: Fundraising Strategies for

ISBN: , SKU: , AUTHOR: Freedman, Harry A. / Feldman, Karen, PUBLISHER: Pineapple Press (FL), - Covers every aspect of producing profitable special events, from sidewalk sales to glamorous galas - Follow step-by-step instructions and learn how to budget money and resources, book entertainment, organize committees, and more

How to Win at Omaha High-Low Poker

ISBN: , SKU: , AUTHOR: Cappelletti, Mike, PUBLISHER: Cardoza Publishing, Clearly written strategies and powerful advice shows the essential winning strategies for beating Omaha high-low poker This money-making guide includes more than sixty hard-hitting sections on Omaha. Players learn the rules of play, best starting hands, strategies for the flop, turn, and river, how to read the board for both high and low, dangerous draws, and how to beat low-limit tournaments. Includes odds charts, glossary, low-limit tips, and strategic ideas. 240 pages

Gainsharing and Employee Involvement

ISBN: , SKU: , AUTHOR: Graham-Moore, Brian / Ross, Timothy L., PUBLISHER: BNA Books (Bureau of National Affairs), You can improve competitiveness, productivity, labor relations, customer service, and more -- with a program that rewards employees for your organization's success. In this expanded edition of the successful book Gainsharing: Plans for Improving Performance, the authors show you why gainsharing works -- and how you can build an effective gainsharing program. You get guidance on several types of alternative compensation strategies including participative management, pay-for-performance, and contingent/variable compensation. The authors share: -- insights on gainsharing -- and its use with employee involvement programs -- strategies for improving quality and customer service -- coverage of special issues in the public, not-for-profit, and service sectors -- formulas for a reward structure that will further your organization's goals -- common pitfalls -- and how to make your program successful in the long term -- examples of gainsharing organizations -- including a 19-year case study -- with statistics on their performance -- a glossary of important terms and an index for easy reference -- list of other helpful resources You will learn if gainsharing is right for your organization, and what assistance you will need to develop a successful system of shared rewards.

Radical Marketing: From Harvard to Harley, Ten Who Broke the

ISBN: , SKU: , AUTHOR: Rifkin, Glenn / Hill, Sam, PUBLISHER: HarperBusiness, How did the Grateful Dead use its fanatical following to build a $100 million band that still thrives today, despite the fact that the band split up in ? How did upstart Boston Beer Company--makers of Sam Adams--revolutionize the beer industry and prevail over lumbering incumbent Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and grow from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? Through radical marketing. In the tradition of such bestsellers as "Thriving on Chaos" and "Built to Last, Radical Marketing" is a fresh, provocative approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and an oft-quotes expert on marketing, and Glenn Rifkin, a veteran business writer for the "New York Times," identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders. Just what do these organizations have in common? Each is in tune emotionally with their customer base--allowing them to glean superior marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture--growth and expansion--than on short term profits. And, despite their current success, each started out with little more than a passion for their products, forcing them to do things more cheaply and creatively. How do these commonalties equal success? In "Radical Marketing," you willlearn how: by forging long-term strategic alliances and seeding the globe with enthusiastic missionaries, the NBA has become the most powerful global sports brand in the world, elevating ticket sales and TV rights to $2 billion; Harley-Davidson helped spur its regeneration by starting a club of owners--and, in so doing, re-established itself as an enduring brand, a darling of Wall Street, and nothing less than an American icon of freedom and individuality; little-known EMC became the dominant player in the computer storage market, eclipsing industry leader IBM--by aggressively courting IBM' s customer base and creating a community of users around EMC' s products; Snap-on Tools owns 60 percent market share and became a nearly $2 billion company, selling tools door-to-door to its core customer base of over one million auto mechanics; Providian Financial, whose CEO lacked any formal marketing training and expertise, cracked new markets and won an army of new customers without using focus groups or any traditional advertising; Harvard Business School created the market for graduate business schools and established itself as the gold standard of its industry not by resting on the laurels of the auspicious Harvar

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