study on strategic use of language in newspaper headlines

Living Words: Language, Lexicography, and the Knowledge

ISBN: , SKU: , AUTHOR: McArthur, Tom, PUBLISHER: University of Exeter Press, In this unique and entertaining collection of articles, a noted scholar and compiler of key works of reference reflects on the nature of language, the art of lexicography, and the breathtaking developments in communication, the media, and information technology in the late twentieth century. Living Words ranges over three main subjects: language at large, and in particular English, the most widely used language in the history of the world; the art and ong>studyong> of dictionaries and reference science, embracing all past, present, and potential reference materials from the Oxford English Dictionary to the Yellow Pages; and the processes through which communication, information, and knowledge have evolved -- from cave art to the personal computer.

Teach Yourself Greek

ISBN: , SKU: , AUTHOR: Matsukas, Aristarhos, PUBLISHER: Teach Yourself, Bestselling language courses From Danish to Spanish, Swahili to Brazilian Portuguese, the languages of the world are brought within the reach of any beginning student. Learners can use the Teach Yourself Language Courses at their own pace or as a supplement to formal courses. These complete courses are based on the very latest learning methods and designed to be enjoyable and user-friendly. "Prepared by experts in the language, each course begins with the basics and gradually promotes the student to a level of smooth and confident communication, including: " Up-to-date, graded interactive dialogues Graded units of culture notes, grammar, and exercises Step-by-step guide to pronunciation Practical vocabulary Regular and irregular verb tables Plenty of practice exercises and answers Bilingual glossary "The new editions also feature: " Clear, uncluttered, and user-friendly layout Self-assessment quizzes to test progress Website suggestions to take language ong>studyong> further

Quantitative Ethology

ISBN: , SKU: , AUTHOR: Colgan, Patrick W., PUBLISHER: John Wiley & Sons, This volume brings together in one place, for the first time, the variety of advanced quantitative techniques available to the ethologist and worker in allied fields. Topics include: data collection; estimation of the behavioral repertory of an animal; the measurement of the amount of information transferred in communicative acts; the quantitative ong>studyong> of durations, intervals, latencies, and sequences of stimuli and responses; use of cluster analysis to ong>studyong> response types; analyzing multidimensional contingency tables; multidimensional scaling; and multivariate analysis based on multinormal populations.

Bilingual Women: Anthropological Approaches to Second

ISBN: , SKU: , AUTHOR: Ardener, Shirley / Burton, Pauline / Dyson, Ketaki Kushari, PUBLISHER: Berg Publishers, This book studies women's language use in bilingual or multi-lingual cultural situations. The authors - social anthropologists, language teachers, and interpreters cover a wide variety of geographical and linguistic situations, from the death of Gaelic in the Outer Hebrides, to the use of Spanish by Quechua and Aymara women in the Andes. Certain common themes emerge: dominant and sub-dominant languages, women's use of them; ambivalent attitudes towards women as translators, interpreters and writers in English as a second language; and the critical role of women in the survival (or death) of minority languages such as Gaelic and Breton.

The Newspapers Handbook

ISBN: , SKU: , AUTHOR: Keeble, Richard, PUBLISHER: Routledge, The Newspapers Handbook is the first comprehensive guide to the job of the newspaper reporter. It offers advice on a range of different types of newspaper writing, looks at how newspapers cover events and shows how reporting styles can differ in mainstream and non-mainstream newspapers. In this new edition, Richard Keeble explores the theoretical, moral and political dimensions of a journalist's job and examines changing newspaper ownership structures and recent ethical controversies.

Teach Yourself French Complete Course (Book Only)

ISBN: , SKU: , AUTHOR: Graham, Gaelle, PUBLISHER: McGraw-Hill Companies, Bestselling language courses From Danish to Spanish, Swahili to Brazilian Portuguese, the languages of the world are brought within the reach of any beginning student. Learners can use the Teach Yourself Language Courses at their own pace or as a supplement to formal courses. These complete courses are based on the very latest learning methods and designed to be enjoyable and user-friendly. "Prepared by experts in the language, each course begins with the basics and gradually promotes the student to a level of smooth and confident communication, including: " Up-to-date, graded interactive dialogues Graded units of culture notes, grammar, and exercises Step-by-step guide to pronunciation Practical vocabulary Regular and irregular verb tables Plenty of practice exercises and answers Bilingual glossary "The new editions also feature: " Clear, uncluttered, and user-friendly layout Self-assessment quizzes to test progress Website suggestions to take language ong>studyong> further Acquista Ora

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Teach Yourself Brazilian Portuguese Complete Course (Book

ISBN: , SKU: , AUTHOR: Tyson-Ward, Sue / Tyson-Ward Sue, PUBLISHER: McGraw-Hill, Bestselling language courses From Danish to Spanish, Swahili to Brazilian Portuguese, the languages of the world are brought within the reach of any beginning student. Learners can use the Teach Yourself Language Courses at their own pace or as a supplement to formal courses. These complete courses are based on the very latest learning methods and designed to be enjoyable and user-friendly. "Prepared by experts in the language, each course begins with the basics and gradually promotes the student to a level of smooth and confident communication, including: " Up-to-date, graded interactive dialogues Graded units of culture notes, grammar, and exercises Step-by-step guide to pronunciation Practical vocabulary Regular and irregular verb tables Plenty of practice exercises and answers Bilingual glossary "The new editions also feature: " Clear, uncluttered, and user-friendly layout Self-assessment quizzes to test progress Website suggestions to take language ong>studyong> further

Teach Yourself Dutch Complete Course (Book Only)

ISBN: , SKU: , AUTHOR: Quist, Gerdi / Strik, Dennis / Quist Gerdi, PUBLISHER: McGraw-Hill, Bestselling language courses From Danish to Spanish, Swahili to Brazilian Portuguese, the languages of the world are brought within the reach of any beginning student. Learners can use the Teach Yourself Language Courses at their own pace or as a supplement to formal courses. These complete courses are based on the very latest learning methods and designed to be enjoyable and user-friendly. "Prepared by experts in the language, each course begins with the basics and gradually promotes the student to a level of smooth and confident communication, including: " Up-to-date, graded interactive dialogues Graded units of culture notes, grammar, and exercises Step-by-step guide to pronunciation Practical vocabulary Regular and irregular verb tables Plenty of practice exercises and answers Bilingual glossary "The new editions also feature: " Clear, uncluttered, and user-friendly layout Self-assessment quizzes to test progress Website suggestions to take language ong>studyong> further Acquista Ora

The British Isles [With CD (Audio)]

ISBN: , SKU: , AUTHOR: Kortmann, Bernd / Upton, Clive, PUBLISHER: Mouton de Gruyter, This volumegives a detailed overview of the varieties of English spoken on the British Isles, including lesser-known varieties such as those spoken in Orkney and Shetland and the Channel Islands. The chapters, written by widely acclaimed specialists, provide concise and comprehensive information on the phonological, morphological and syntactic characteristics of each variety discussed. The articles are followed by exercises and ong>studyong> questions. The exercises are geared towards students and can be used for classroom assignments as well as for self ong>studyong> in preparation for exams. Instructors can use the exercises, sound samples and interactive maps to enhance their classroom presentations and to highlight important language features. The accompanying CD-ROM contains interactive maps and speech samples that supplement the printed articles and offer material and data for further research. The rich detail found in the chapters as well as the valuable tools on the CD-Rom make this survey of English Varieties a mainstay for researchers and teachers. Key features indispensable textbook for students of English linguistics exercises and ong>studyong> questions interactive CD-ROM

Spanish Verbs

ISBN: , SKU: , AUTHOR: Hollis, Maria Rosario / Coggle, Paul, PUBLISHER: McGraw-Hill Companies, Master the verbs of a new language without intimidating textbooks or confusing charts Learning verbs and remembering their correct usage is a daunting task for anyone ong>studyong>ing a new language. The experts at Teach Yourself have developed the Teach Yourself Verbs series to deal with this perplexing yet necessary part of language learning. Perfect for students at any level of experience, the Teach Yourself Verbs series will increase their knowledge and proficiency and give their language confidence the boost it needs. "Each book contains: " Helpful hints on learning verb forms Explanation of various tenses and their useage Verb categories, their patterns, and their conjugations Full coverage of the main tenses for frequently used verbs, arranged alphabetically for quick and easy reference Examples of the verbs in everyday use, with colloquial expressions and keywords based on the verbs A glossary of verbs with details of the patterns they follow

XML Demystified

ISBN: , SKU: , AUTHOR: Keogh, Jim / Davidson, Ken, PUBLISHER: McGraw-Hill/Osborne Media, There is no easier way to learn XML XML (Extensible Markup Language) is the language that enables efficient interchange of structured data across the Web. Written in non-technical language, this book covers the details of the language and demonstrates its use through real-world examples. The book also explains how to build an XML application from start to finish.

Hispanic Influence on American English

ISBN: , SKU: , AUTHOR: Panger, Eva, PUBLISHER: VDM Verlag, Over several years the United States of America have been facing a continuous inflow of Spanish-speaking - Hispanic - immigrants coming first of all from the countries of Latin America. They represent the second largest minority group of the country, furthermore, their language has a significant impact on American English. Even nowadays it seems that this process is still going on. The development of Spanglish, the mixture of English and Spanish languages originate in such historical factors. Therefore, in the first part of the book I tried to approach this phenomenon from historical point of view. On the second hand, I analized the Hispanic influence on the American English dialect taking into consideration the linguistic and literary aspects. Finally, in the last part of the work the reader can investigate how English and Spanish languages interact in cases of language learning process. The analysis should be especially useful for those who intend to be deeply involved in the ong>studyong> and research of the history of American English.

German Verbs

ISBN: , SKU: , AUTHOR: Robertson, Silvia, PUBLISHER: McGraw-Hill Companies, Learning verbs and remembering their correct usage is a daunting task for anyone ong>studyong>ing a new language. The experts at Teach Yourself have developed the Teach Yourself Verbs series to deal with this perplexing yet necessary part of language learning. Perfect for students at any level of experience, the Teach Yourself Verbs series will increase their knowledge and proficiency and give their language confidence the boost it needs. Each book contains: -- Helpful hints on learning verb forms -- Explanation of various tenses and their useage -- Verb categories, their patterns, and their conjugations -- Full coverage of the main tenses for frequently used verbs, arranged alphabetically for quick and easy reference -- Examples of the verbs in everyday use, with colloquial expressions and keywords based on the verbs -- A glossary of verbs with details of the patterns they follow

Language, Thought, and Reality: Selected Writings

ISBN: , SKU: , AUTHOR: Carroll, John B. / Whorf, Benjamin L., PUBLISHER: MIT Press (MA), The pioneering linguist Benjamin Whorf () grasped therelationship between human language and human thinking: how language can shape ourinnermost thoughts. His basic thesis is that our perception of the world and ourways of thinking about it are deeply influenced by the structure of the languages wespeak. The writings collected in this volume include important papers on the Maya, Hopi, and Shawnee languages as well as more general reflections on language andmeaning.

Cima study text

4 volumi di libri universitari, come nuovi della casa editrice Kaplan. - CIMA C01 ong>Studyong> Text Fundamentals of Management Accounting; - CIMA C02 ong>Studyong> Text Fundamentals of Financial Accounting; - CIMA C03 ong>Studyong> Text Fundamentals of Business Mathematics; - CIMA C05 ong>Studyong> Text Fundamentals of Ethics, Corporate Governance and Business Law. Il prezzo è riferito a volume, eventuale spedizione da valutare.

Alternative Perspectives in Assessing Children's Language

ISBN: , SKU: , AUTHOR: Holland, Kathleen / Bloome, David / Solsken, Judith, PUBLISHER: Praeger, One of the realities of educational practice in the late 20th century is the increasing role of assessment, especially of children's oral and written language. While there are many issues and problems surrounding this assessment, one problem that needs to be addressed is the lack of alternative ways of assessing children's language and literacy for K-12 practitioners. There are many ways to approach the assessment of language and literacy. How one approaches the assessment of oral and written language depends, in large part, on how language is defined and on what purposes language is viewed as serving. In this book, alternative ways of assessing language are based on three different perspectives defining language and its uses: anthropological, socio-psycholinguistic, and literary. Although applying these perspectives to language is not new, only recently have educators and others taken seriously the need for assessment of language to be consistent with the perspectives of language underlying classroom instruction. Simply put, as language education (including reading, writing, and oral language) becomes increasingly based upon anthropological, socio-psycholinguistic, and literary principles, the assessment of language and literacy must also be based upon such principles. This book discusses and illustrates how to reconceptualize assessment in terms of the alternative perspectives outlined here.

Language Learnability and Language Development:,

ISBN: , SKU: , AUTHOR: Pinker, Steven, PUBLISHER: Harvard University Press, In this influential ong>studyong>, Steven Pinker develops a new approach to the problem of language learning. Now reprinted with new commentary by the author, this classic work continues to be an indispensable resource in developmental psycholinguistics.

Latin Language and Latin Culture: From Ancient to Modern

ISBN: , SKU: , AUTHOR: Farrell, Joseph / Feeney, D. C. / Hinds, Stephen, PUBLISHER: Cambridge University Press, The Latin language is popularly imagined in a number of specific ways: as a masculine language, an imperial language, a classical language, a dead language. This book considers the sources of these metaphors and analyzes their effect on how Latin literature is read. By reading with and more commonly against these metaphors, the book offers a different view of Latin as a language and as a vehicle for cultural practice. The argument ranges over a variety of texts in Latin and texts about Latin from antiquity to the twentieth century.

Woman's Study Bible: Opening the Word of God to Women

ISBN: , SKU: , AUTHOR: Kelley, Rhonda Harrington / Patterson, Dorothy Kelley, PUBLISHER: Nelson Bibles, No other woman's Bible has a more dazzling array of features than The Woman's ong>Studyong> Bible. It's far more than a devotional Bible. It has over pages of ong>studyong> articles, annotations, and topical notes on hundreds of subjects of interest to women of all ages and in all stages of life. The Woman's ong>Studyong> Bible has been lovingly crafted by more than 80 godly women, noted Christian leaders who have combined their expertise to produce the only comprehensive ong>studyong> Bible that highlights the unique needs of women.

Flaubert and the Gift of Speech: Dialogue and Discourse in

ISBN: , SKU: , AUTHOR: Haig, Stirling / Sheringham, Michael, PUBLISHER: Cambridge University Press, This is the first book-length ong>studyong> of Flaubert's use of dialogue, an important but neglected component of his fictional texts. Professor Haig's starting point is Sartre's observation that 'Flaubert does not believe that we speak: we are spoken'. Dialogue in Flaubert does not attempt to represent an individual style but to circumscribe a larger phenomenon of language. Speech defines man both in the sense that it describes him as a set of human characteristics, and inscribes him within a system of social values. The author explores the development of Flaubert's use of dialogue in Madame Bovary, L'Education Sentimentale (both versions), and Bouvard et Pecuchet.

Vocabulary and Grammar for the TOEFL Test (Collins

Master essential grammar o Boost your vocabulary o Improve your TOEFL score! o Collins Vocabulary and Grammar for the TOEFL Test is designed to help students master the vocabulary and grammar that they require to get a high score in the TOEFL test. This book also exposes students to the task types they will encounter in the TOEFL test. There are tips and strategies for how to approach the various test tasks which will enable students to improve their skills, gain confidence, and achieve the score they need. It is ideal for use alongside Collins Skills for the TOEFL iBT Test: Reading and Writing and Collins Skills for the TOEFL iBT Test: Speaking and Listening. Collins Vocabulary and Grammar for the TOEFL Test features: o An overview of each part of the TOEFL test o Twenty thematically-organised units of vocabulary, & twenty units of grammar practice, identifying the key grammar points most needed in each part of the test o MP3 audio CD o Full audio script and answer key - ideal for use in the classroom and for self-ong>studyong> o Academic word list - a useful reference tool containing the key vocabulary students need for the TOEFL test Each unit is laid out in a clear, easy-to-follow style with practice activities and guidance to enable efficient practice for the TOEFL test. Each unit contains: o Overview - for quick reference on the core vocabulary or g grammar of the unit o ong>Studyong> tips - to help students to remember what they have learned and improve their ong>studyong> technique o Test practice activities - set in the style that students will encounter them in the test, to help familiarize students with all aspects of the test o Test tips - useful tips to help students improve their performance on Test day o Vocabulary building feature - to increase students' lexical ability Collins Vocabulary and Grammar for the TOEFL Test is powered by language from the Collins COBUILD corpus. The 4.5-billion-word Collins Corpus is the world's largest database of the English language and

Percorsi: L'Italia Attraverso la Lingua E la Cultura

ISBN: , SKU: , AUTHOR: Italiano, Francesca / Marchegiani, Irene, PUBLISHER: Prentice Hall, The first edition of "Percorsi "quickly became one of the best-selling elementary Italian texts. The new second edition features a new design, more focus on skills-development, updated cultural information and a full version of MyItalianLab. "Percorsi "is an introductory program that promotes the acquisition of Italian language and culture through the integration of the "5 Cs" principles of the National Standards for Foreign Language Education. "Percorsi " is designed to provide beginning learners with a variety of tools to develop their communicative competence in the four major language skills-listening, speaking, reading, and writing-as they acquire familiarity with Italian culture. All of the features in "Percorsi " have been carefully thought out to support the two key aspects of the language acquisition process: language comprehension and language production. From the start, carefully structured communicative activities based on authentic materials and texts encourage students to use Italian in everyday situations. Generous use of authentic content also offers students a chance to develop reading skills while gaining cultural awareness and understanding of Italian communities and traditions throughout the world. In addition, each chapter explicitly promotes cultural exploration through illustrated presentations that are followed by activities facilitating comprehension and highlighting cultural comparisons. Students are encouraged to analyze and compare extremely varied aspects of Italian culture while making connections to their own experiences. MyItalianLab will be available for Fall courses.

Object-Oriented Engineering: Building Engineering Systems

ISBN: , SKU: , AUTHOR: Bourne, John R. / Bourne, PUBLISHER: CRC Press, This book provides an introduction to the understanding and use of object-oriented methodologies for engineering problem solving with a specific emphasis on analysis and design. (Object-oriented programming is a general computer language methodology. The name comes from the focus on describing problems in terms of objects, both physical and conceptual).

Exploring Brain Functional Anatomy with Positron Tomography

ISBN: , SKU: , AUTHOR: Ciba Foundation / Caba Foundation / Porter, R., PUBLISHER: John Wiley & Sons, Exploring Brain Functional Anatomy with Positron Tomography Chairman: R. Porter Positron emission tomography (PET) is an essentially non-invasive technique for measuring localized functional activity in the brain and elsewhere in the body in a quantitative manner with good topographical resolution. PET is an area of burgeoning research activity in which advances in camera design and in data acquisition and analysis have allowed repeated, rapid measurements of cerebral blood flow to be made down to a resolution of 6 mm or better. This symposium is, to our knowledge, the first to be published on the application of PET to the mapping of human cerebral cortical function. It includes chapters on aspects of the technology of PET and on its use clinically and in basic research into brain function. Other chapters describe the use of the technique to ong>studyong> the human somatosensory system and motor system, the human visual system (with the first direct evidence for separate colour and motion centres and pathways in the visual cortex), and higher-order processes such as attention, memory, intention, learning and language in humans. Chapters on the use of PET to ong>studyong> frontal lobe function in relation to psychiatric disease, and brain injury and recovery from it, illustrate the application of this imaging method to the clinical field. The fully edited discussions between neurologists, physiologists, neuroanatomists, psychiatrists, physicists, statisticians and other experts serve to highlight problems in the current protocols and to identify future directions in the exploitation of positron tomography both in basic neuroscience research and in medicine. Other Ciba Foundation Symposia: No. 132Motor areas of the cerebral cortex Chairman: R. Porter ISBN No. 138 Plasticity of the neuromuscular system Chairman: A. J. Buller ISBN No. 152 The biology of nicotine dependence Chairman: L. L. Iversen ISBN

Contatto

• ← Precedente
• Successivo →