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The 22 Immutable Laws of Branding: How to Build a Product or

ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others like it How to define your category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep your brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself Whygood old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

New Dreams Before Tommorow

ISBN: , SKU: , AUTHOR: Sanders, Susan Marie, PUBLISHER: Vantage Press, Making the most out of God's most precious gift to us--life is what "New Dreams before Tomorrow" is all about. From the bottom of a well of loneliness, to surviving family alcoholism and despair, God's love and comfort and peace can inspire and motivate all of us to begin our journey toward the light, no matter what our circumstances. The brighter God shines in one's heart, the more others can see it, bringing into our lives the people who become our greatest blessing.

Chicken Soup for the Christian Soul

ISBN: , SKU: , AUTHOR: Canfield, Jack / Mitchell, Nancy / Aubery, Patty, PUBLISHER: Health Communications, These stories will deepen your Christian faith by helping you practice Christian values in your daily life: at home, at work and in the community. This collection will open your heart to the experience and expression of more love in your life and will remind you that you are never alone or without hope, no matter how challenging and painful your circumstances may be.

Gymnastics Journal

ISBN: , SKU: , AUTHOR: Feeney, Rik, PUBLISHER: Richardson Publishing, The Gymnastics Journal is the perfect holiday or special occasion gift for the gymnastics enthusiast in your life. Eighty journal pages with a different gymnastics illustration on each page depicting all the fun and excitement of this Olympic sport. Every young gymnast whether recreational or competitive will be able to record the excitement of their first back handspring, glide kip, or back somersault. The Olympics are just around the corner promising loads of excitement from the U.S. Olympic Gymnastics team. Get the young gymnastics enthusiast in your life a copy of the Gymnastics Journal today.

Tricks or Treats?

ISBN: , SKU: , AUTHOR: Martin, Bill, Jr., PUBLISHER: Holt McDougal, "Trick or Treat" When Merlin the wizard answers the door, trick-or-treating becomes more tricky than usual. Suddenly everything turns Wackbards Those tasty jelly beans have turned into silly belly jeans Enjoy this hilarious Halloween treat that's guaranteed to satisfy your sweet tooth and your funny bone

Seed's Sketchy Relationship Theories - A Guide to the Perils

ISBN: , SKU: , AUTHOR: Seed, PUBLISHER: Authorhouse, Has life gotten you down? Are you waiting for something magical to happen in your life? Do you have relationship problems or want a better one? Ladies are you missing your zest for life? Guys have you simply seemed to have misplaced your balls and you really want them back? Seed might have an idea where they are. If you answered "yes" or "maybe" to any of these questions, or if you are simply not satisfied with your life and the state of the World today, then you need to read this book. Seed's Sketchy Relationship Theories - A Guide to the Perils of Dating is a funny, raw, passionate, original and somewhat controversial look at the world, life, love and relationships. Seed tackles the most serious issues facing us in our World of Relationships today with his unique sense of humor. The message is positive and simple: Take stock of your life and start living.

Cadogan Guide Loire

ISBN: , SKU: , AUTHOR: Barbour, Philippe, PUBLISHER: Cadogan Guides, The third edition of Cadogan's in-depth guide to the Loire gives readers all they need to know for a wonderful trip along France's most famous river. Delve into the fascinating and often bloody history behind the spotless facades of the gleaming chateaux with Cadogan's enthralling commentary; explore the mysterious troglodyte art that can be found in the twisting limestone caves and caverns; or sample a glass of Sancerre and other of the region's excellent wines in the most stunning settings. Cadogan takes travelers through the major cities of Tours and Orleans, and to the famous Chateaux d'Usse that supposedly inspired the story of the Sleeping Beauty, as well as revealing hidden treasures in less well-known corners of this beautiful valley.

Autism Life Skills: 10 Essential Abilities Your Child with

ISBN: , SKU: , AUTHOR: Sicile-Kira, Chantal, PUBLISHER: Vermilion, Award-winning autism expert Chantal Sicile-Kira presents a positive and empowering ?bill of rights? for every person with autism. From an award-winning author and advocate, "Autism Life Skills" presents a positive and empowering "bill of rights" for every person with autism, regardless of impairment level. With advice and reflections from autistic adults across the spectrum, as well as Sicile-Kira's own experience as an advocate and parent of an autistic teen, the book covers these ten essential life skills: Making Sense of the World * Communication * Safety * Self-Esteem * Pursuing Interests * Self-Regulation * Independence * Social Relationships * Self- Advocacy *Earning a Living Whether your child or student has Asperger's or is on the more severely impaired end of the autism spectrum, this action-oriented guide will provide hope and help -- so that every child has a chance to reach his or her full potential.

STAR WARS - Messenger Borsa Chewbacca - Vinyle

Discover the new bag in the effigy of Chewbacca one of the main characters of the saga. - ABYstyle expands its range of luggage with this new shoulder bag trendy. Its main compartment allows you to accommodate your computer, your notebooks to work or school. We appreciate the look and the usefulness. - - Outer pocket - - Adjustable strap - - Material: Polyurethane - - Dimensions: 38x29x12.5cm

Unlocking the Vault

ISBN: , SKU: , AUTHOR: Toney, Joyce J., PUBLISHER: Xulon Press, Have you been called out as priests or priestess for the Almighty God? Has God conferred a kingly or queenly authority on you? What rights do you have as one of Gods priest-kings or priestess-queens? Is the enemy of your soul holding your inheritance in a vault? Learn how to unlock your priestly and kingly inheritance. Unlocking The Vault To Your Priestly and Kingly Inheritance will answer all of these questions and give you keys on how to lay hold of your rightful inheritance. Obtaining our inheritance is crucial to walking in the full power and authority conferred upon us from God.

The Essential Gluten Free Resturant Guide

ISBN: , SKU: , AUTHOR: Triumph Dining, PUBLISHER: Triumph Dining, On a gluten-free diet? Tired of not knowing where to eat? Help is here. The Essential Gluten-Free Restaurant Guide has over restaurants to choose from. In fact, if you ate at a new one every day, it would take you 18 years to get through the guide With so many choices, you'll feel like you're back in your gluten-eating days. Delight your Friend & Family Psst...Your friends and family are tired of eating at the same places. With restaurants, you can finally take them somewhere new. And, over restaurants inside have GF menus or specialties--think pizza and cupcakes Plus, find GF menus from 120 of the most popular chains, like Wendy's, Chili's, Panera, and more. Find Gluten-Free Restaurants in All 50 States With extensive listings across the entire country, find something for everyone, everywhere you want to go. Heck, we found 13 gluten-free restaurants in Bozeman, Montana. Imagine how many more are in your neck of the woods. Copies Sold Thousands of people just like you have relied on our guides since to travel freely...or to just find a new place around the corner. So what are you waiting for? Order your copy of The Essential Gluten-Free Restaurant Guide today

Massachusetts Jography!

ISBN: , SKU: , AUTHOR: Marsh, Carole, PUBLISHER: Gallopade International, Massachusetts Geography-Statistics say most kids know less geography than ever-don't let that apply to your students Start by making sure kids know the main places & geographic features in their own state. Give them activities that pretend they are taking a cross-state bike tour, using free football game passes, jogging through the state, etc., & they'll find their way around in a hurry Geography activities include info on counties, rivers, museums, historic places, sites of interest, colleges, bordering states, climate, topography, crops and more, all ready to reproduce Approximately 30 activities and 200 geography related places and facts are covered. Students work alone or in groups and use maps, reference books or resource people to complete challenging riddles, matching games, word searches, fill-in lists, scavenger hunts, and completion exercises that reinforce learning, sharpen research skills, and provide a lively introduction to Massachusetts.

Lonely Planet Shanghai Encounter [With Pull-Out Map]

ISBN: , SKU: , AUTHOR: Harper, Damian, PUBLISHER: Lonely Planet, What Will Your Shanghai Encounter Be?...sizing up the sci-fe skyscrapers of futuristic Pudong...drinking in the riverside views from the historic Bund's bars...bargain-hunting around Tianzifang for shoes, "cheongsam" and Chairman Mao anything...drifting between continents in the tree-lines boulevards and boutiques of the French Concession...grazing the canal town of Qibao for spicy lobster or icy coconut...discovering street-level character of "lilong" landes and "longtang" architecture Discover Twice The City In Half The Time...full-color pull-out map and detailed neighborhood maps for easy navigation...our expert author explores atmospheric alleys and sleek skyscrapers for the best shopping, eating, entertainment and sights...customized itineraries and highlights to make the most of your short break...locals get you behind the scenes from a film producer to a restauranteur to a rock star

Applying Scientific Reasoning to the Field of Marketing:

ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.

Hiking the Florida Trail: Miles, 78 Days, Two Pairs of

ISBN: , SKU: , AUTHOR: Molloy, Johnny / O'Keefe, M. Timothy, PUBLISHER: University Press of Florida, The Florida Trail stretches the length and breadth of the Sunshine State, from Gulf Islands National Seashore in the panhandle to Big Cypress National Preserve less than an hour from suburban Miami. In , veteran hiker and outdoorsman Johnny Molloy hiked the length of the trail in one three-month stretch. This engaging story of his journey, the first narrative account of a Florida Trail thru-hike, is peppered with outrageous and charming characters. Molloy's peanut butter thermometer and his "Five Foot Radius Theory of Camping" for tired hikers will make experienced backpackers smile knowingly. Novice hikers will find his insider tips priceless. Beginning at the southern end of the trail, less than an hour from suburban Miami, he was challenged by some of the roughest terrain he would face before making his way around Lake Okeechobee, the second largest freshwater lake in the continental United States. Traveling north and west traversing sand pine scrub forests, he made his way up the Suwannee River, around the Big Bend into the cathedral of palms in St. Marks Refuge, through the Apalachicola National Forest, and along white sand beaches to the Alabama state line. Many may never hike the entire course of the Florida Trail, but its convenient trailheads make it easily accessible to any resident or tourist. So, start the adventure; plan your own short hike, thru-hike, or simply join Molloy without leaving the comfort of your armchair. ""

Santa Fe Recipe: A Cookbook of Recipes from Favorite Local

ISBN: , SKU: , AUTHOR: Stromquist, Joan / Stromquist, Carl / Finnell, James, PUBLISHER: Treasure Chest Books, Contains 300 original recipes from the local restaurants in Santa Fe.

Cnet Do-It-Yourself Digital Home Office Projects: 24 Cool

ISBN: , SKU: , AUTHOR: Slack, S. E., PUBLISHER: McGraw-Hill/Osborne Media, Run a world-class business from home Today's home office is much more than a desk and a computer. In this easy-to-follow guide, you'll find out how to set up a connected, collaborative, portable, and secure digital workspace in your home. Produced in conjunction with CNET.com, the place you go for the latest in tech and consumer electronics, this book explains how to get the most out of the latest wireless and Web-based technologies. Inside, you'll find 24 self-contained projects, step-by-step instructions, a list of tools needed at the beginning of each project, and hundreds of clear photos and screenshots. With CNET Do-It-Yourself Digital Home Office Projects, you'll be able to manage a competitive business from the comfort of your home. Set up a serverConfigure a wireless networkEnable videoconferencingMake free phone calls from your PC Create a commerce websiteEarn advertising income from your blog or websiteProduce podcastsAnd much more

Acadia National Park Wildlife: An Introduction to Familiar

ISBN: , SKU: , AUTHOR: Kavanagh, James / Leung, Raymond, PUBLISHER: Waterford Press, Acadia National Park is one of the foremost bird-watching areas in the U.S., with more than 330 bird species recorded. Visitors will enjoy exploring the more than 120 miles of hiking trails to observe wildlife and the area's most outstanding natural features. The laminated Pocket Guides are unique and appealing reference tools that offer exceptional value and utility: - Affordable price"" - Map-sized when folded, the page-like panels make the guides easy to carry and use outdoors"" - Each nature guide has full color illustrations and highlights the most easily distinguished markings or behaviors of species to aid novices in nature identification.""

The Law of Financial Success

ISBN: , SKU: , AUTHOR: Beals, Edward, PUBLISHER: Bottom of the Hill Publishing, There is no such thing in Nature as chance, accident, or uncaused lack. Everything in Nature operates in accordance with LAW. All progress, whether physical, mental, moral, spiritual or financial, is based upon LAW and those who are successful is so because they followed, knowingly or not. The Law of Attraction says you are a living magnet, a force field of energy that radiates out from you and attracts back into your life people and circumstances in harmony with it. The Law of Financial Success explains how to apply this energy so you may achieve all you desire. Contents of The Law of Financial Success include: Money, Mental Attitude, Fear & Worry, Faith, Latent Powers, Ambition, Desire, Will Power, Auto-Suggestion, Harmony, Creation, Concentration, Persistence, Habit, Claiming Your Own, Making Money.

The Weapons of Your Warfare

ISBN: , SKU: , AUTHOR: Clark, Jonas, PUBLISHER: Spirit of Life Ministries, The weapons of your warfare are not carnal but mighty through Him to pull down those corrupted thoughts that would rise against His Word, will and ways in your life. In this Pocket book discover: * How to Discern Rogue Imaginations. * Using Christ's Fighting Instruments * Overcome Imagery Conversations in Your Mind * Stop the Emotions Imagination Produces * And Much More...

Making the Bridegroom's Speech: Know What to Say and When to

ISBN: , SKU: , AUTHOR: Bowden, John, John, PUBLISHER: How to Books, What are the golden rules of speech making? How should you respond to the toast to the bride and groom? And which people do you need to thank and how? The answers to all these questions and more are here in this much-needed book. Now you can make your wedding day speech memorable for all the right reasons -- Add sincerity, sparkle and humor -- Enjoy the big day

Thou Shall Prosper: Ten Commandments for Making Money

ISBN: , SKU: , AUTHOR: Lapin, Daniel / Ramsey, Dave, PUBLISHER: John Wiley & Sons, A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds The ups and downs of the economy prove Rabbi Daniel Lapin's famous principle that the more things change, the more we need to depend upon the things that never change. There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and its culture. In the "Second Edition" of "Thou Shall Prosper, " Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom. This book details the ten permanent principles that never change, the ten commandments of making money if you will, and explores the economic and philosophic vision of business that has been part of Jewish culture for centuries. The book's focus is on making accessible to individuals of all backgrounds, the timeless truths that Jews have used for centuries to excel in business. Outlines ten fundamental "commandments" relating to business and money Includes insights that will increase your potential for creating wealth, no matter what your faith or background may be Blends contemporary business stories and Lapin's own business experiences with the wisdom of the Torah and Talmudic prescriptions This "Second Edition" provides new examples, especially of Internet related business opportunities. In addition, each chapter highlights specific action steps that can lead to wealth opportunities in both difficult economic times and periods of prosperity.

Wedding Photography: Art, Business and Style

ISBN: , SKU: , AUTHOR: Sint, Steve, PUBLISHER: Sterling Publishing (NY), Take it from the most successful professional photographers around: if you want to make a living from your camera, or travel the globe, or document earth-shaking events, or win admiration for your artistry, the way to start is... shoot weddings. Yes, follow these instructions from the experts, and by photographing weddings you can learn everything you need to know to become a success in your field, and get paid well for it. Master the disciplines for selecting the right film. Practice hand-eye coordination by taking so many pictures that you and your camera become one. Learn to survive your mistakes and turn them into teaching tools. Develop your skills so you can afford the finest equipment and succeed at the highest levels. You'll find hundreds of outstanding and imaginative wedding photos from the most modest ceremonies to the lavish celebrations of the rich and famous. Learn the secrets of what made these photos special, including how to make great shots from unobtrusive angles, how to transform med iocre work in the darkroom, how to select the situations that are right for a particular wedding--everything you need to enjoy a prosperous business and launch your dreams. 176 pages (150 in color), 8 1/2 x 11.

Pediatric Emergency Medicine

ISBN: , SKU: , AUTHOR: Strange, Gary R. / Ahrens, William R. / Schafermaeyer, Robert W., PUBLISHER: McGraw-Hill Professional Publishing, The quick reference you need to prepare for any pediatric emergency medicine examination or stay abreast of the latest developments in the field Covering the full scope of pediatric emergency medicine, this concise, yet comprehensive, review is the perfect tool to prepare for in-training, board certification, or recertification examinations, or for use as a clinical refresher. "Pediatric Emergency Medicine: Just the Facts" provides the essential information needed for the emergency care of children in a readily accessible manner that makes important material easy to read and remember. Learn more in less time with: A convenient and efficient presentation that condenses and simplifies must-know material for maximum retention and comprehension High-yield facts presented in clear, easy-to-read bullets More than 800 board-style questions with fully explained answersAn emphasis on key points of epidemiology, pathophysiology, clinical features, diagnosis and differential, and treatmentContent that highlights and summarizes important concepts to reinforce your understanding of even the most difficult topics Coverage That Spans The Entire Field of Pediatric Emergency Medicine Sections Include: Cardinal Presentations; Sedation, Analgesia, and Imaging; Resuscitation; Respiratory Emergencies; Neurologic Emergencies; Infectious Emergencies; Immunologic Emergencies; Gastrointestinal Emergencies; Endocrine Emergencies; Genitourinary Emergencies; Dermatologic Emergencies; Otolaryngologic Emergencies; Ophthalmologic Emergencies; Gynecologic Emergencies; Hamatologic and Oncologic Emergencies; Non-Traumatic Bone and Joint Disorders; Toxicologic Emergencies; Psychosocial Emergencies; Emergency Medical Services and Mass Casualty Incidents; Medicolegal and Administrative Issues.

Publish Your Family History: Preserving Your Heritage in a

ISBN: , SKU: , AUTHOR: Yates, Susan / Ioannou, Greg, PUBLISHER: Dundurn Group, Many people want to write a family history, but few ever take on the job of publishing one. If you've done the research, and you want to make a book from it, then "Publish Your Family History" is for you. It will tell you all the fundamentals of book production, together with the important details that distinguish a home-published book from a homemade one. You'll learn: how to get your manuscript ready for production; design ideas for the pages and the cover; methods of making pages with or without a computer and printing those pages quickly and inexpensively; and ideas on bindings that last and look great. Even if time is at a premium, you're not comfortable with computer technology, or the budget is tight, you'll learn how to publish a professional-looking family history of your own

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