Richard Powell L'uomo di Filadelfia Garzanti per tutti romanzi e realtà n. 9 Anno: luglio I edizione Pagine: 350 Codice ISBN: - Stato: Buono stato. Copertina: morbida colorata. Peso del libro: gr. 225 La fotografia riproduce il libro. L'Autore: Richard Pitt Powell (Philadelphia, 28 novembre – Fort Myers, 8 dicembre ) è stato uno scrittore statunitense. Dopo essersi diplomato all'università di Princeton, Powell lavora come giornalista al Philadelphia Evening Public Ledger. Dieci anni dopo entra nell'agenzia pubblicitaria N. W. Ayer & Son, dove ritorna dopo aver partecipato alla seconda guerra mondiale sotto il comando del generale Douglas MacArthur. Negli anni quaranta inizia a dedicarsi alla narrativa. Inizialmente compone libri per il programma radio popolare Inner Sanctum Mysteries. Con la pubblicazione del bestseller L'uomo di Filadelfia nel diventa noto al grande pubblico e dopo il si dedica completamente alla scrittura. Nel scrive Vacanze matte da cui viene tratto il film del Lo sceriffo scalzo con Elvis Presley. Paul Newman invece sarà il protagonista del film I segreti di Filadelfia tratto dal romanzo L'uomo di Filadelfia. L'uomo di Filadelfia era stato pubblicato in edizione rilegata da Scribner e in brossura da Bantam. Non venne ristampato per oltre 30 anni e gli appassionati del romanzo si dovevano accontentare di acquistare esemplari usati. Nella primavera del , la figlia di Richard Powell, Dorothy Powell Quigley, contattò la Plexus Publishing Inc., editore locale di Medford (New Jersey), sulla possibilità di ristampare il libro. La Plexus decise di produrre una edizione speciale commemorativa per celebrare il 50° anniversario della prima stampa del libro. Prezzo: euro 3,00 + spese di spedizione (euro 2,00 piego di libri ordinario, euro 4,00 raccomandata piego di libri). Si fanno spedizioni multiple e, si ricorda, che la merce viaggia a carico del destinatario. Richiedendo il catalogo nel formato excel hai le promozioni 4 x 3, 20 x 13. I più economici sono in omaggio. Per consultare il catalogo indicate il vostro indirizzo e-mail personale.
ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others like it How to define your category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep your brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself Whygood old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
ISBN: , SKU: , AUTHOR: Gopin, Marc, PUBLISHER: Oxford University Press, USA, Peace between Arabs and Jews seems forever out of reach, both sides caught in a never-ending cycle of violence and revenge. But while treaties and other top-down solutions have had little lasting effect, peacemakers on the ground are creating real change--within themselves and with their enemies. In Bridges across an Impossible Divide, American professor and Rabbi Marc Gopin offers an unprecedented exploration of the spiritual lives of Arab and Jewish peacemakers who have evolved deep friendships despite decades of war and suffering on all sides. The peacemakers included in this book have little or no formal training in conflict resolution or diplomacy, however through trial and error they have devised their own unique methods of looking inward and reaching out across enemy lines. Gopin provides insightful analysis of the lessons to be learned from these peace builders, outlining the characteristics that make them successful. He argues that lasting conflict and misery between enemies is the result of an emotional, cognitive, and ethical failure to self-examine, and that the true transformation of a troubled society is brought about by the spiritual introspection of extraordinary, determined individuals. The book is unique in that its central body is the actual words of peacemakers themselves as they speak of their struggles to overcome the death of loved ones and to find common ground with adversaries. Most of these accounts are from peacemakers who have hardly written before. This is a treasure trove for scholars and the general public who seek to understand the conflict and its peacemakers at a far deeper level. These remarkable stories reveal a level of inner examination that is rarely encountered in the literature of political science, international relations, or even conflict resolution theory. They show how building friendships invigorates the effort to bring equality, nonviolent social change, and reconciliation to warring peoples. Bridges across an Impossible Divide takes readers beyond the rhetoric of political leaders into the spiritual lives of men and women actually making peace with their enemies.
ISBN: , SKU: , AUTHOR: Graham, Michael / Snelson, Bryan / David, Cindy, PUBLISHER: John Wiley & Sons, We are in the midst of the deepest global economic downturn in decades. Investors are suffering through the worst market conditions in over 70 years. Even the legendary Warren Buffett counted as the worst in his long, illustrious career. In his annual letter to shareholders, Buffett described as a "write off." Readers need help to learn how to diagnose what is the greatest threat to their long-term financial well being and to follow a course of treatment to recovery. "Financial First Aid for Canadian Investors" is for all the battered and bloodied investors whose portfolios are in tatters and who lack direction about what to do next. The financial meltdown of has also taken a severe toll on financial and investment advisors, with the investing public losing confidence in these professionals. "Financial First Aid for Canadian Investors" examines the lessons to be learned by mistakes made in both good and bad markets. The authors address the common and recurring investment blunders they have witnessed over many years, and offer clear prescriptions for how to repair wounded portfolios. Current and timely, the book includes coverage of the following: The devastating market conditions of , the most severe global financial downturn in over 70 years. What exactly happened in the most recent economic crisis and why, and the fresh lessons to be learned from the meltdown. How to deal with the challenge of a historically low interest rate environment, and the close-to-zero investment returns of today; where else to look for total return (e.g., dividend-paying equities and income-guaranteed products), and how to provide for income in a low-interest-rate environment. The increased need to provide for our own independent financial futures at a time when there must be less reliance on hard-pressed governments. The uniquely Canadian opportunities in the face of the global financial crisis (e.g., the strength of our banking system, our status as an energy power). Entirely new chapters on some emerging, and powerfully positive, securities to help investors mitigate risk, such as Insurance Products and Structured Products.
ISBN: , SKU: , AUTHOR: Bentley, Judy, PUBLISHER: University of Washington Press, "Hiking Washington's History" reveals the stories embedded in Washington's landscape. This trail guide narrates forty historic trails, ranging from short day hikes to three or four-day backpacking trips over mountain passes. Every region in the state is included, from the northwesternmost tip of the continental United States at Cape Flattery to the remote Blue Mountains in the southeast. Each chapter begins with a brief overview of the region's history followed by individual trail narratives and historical highlights. Quotes from diaries, journals, letters, and reports, as well as contemporary and historic photographs, describe sites and trails from Washington's past. Each trail description includes a map and provides directions, so hikers can follow the historic route. Judy Bentley tells readers how to get there, what to expect, and what to look for. Despite Washington State's rapid growth, a remarkable number of historic trails have been preserved in national parks, restored by cities and towns, returned to public use by the railroads, or opened to hikers by Native American tribes. Some trails, such as the Iron Goat Trail, have been fully restored and interpreted. Others, such as the Naches Pass Trail, have been abused but survive. Some are easily accessible, such as the Duwamish River Trail in Seattle and the Spokane House trails near Spokane. Others, such as Chief Joseph's Summer Trail, require a half-day journey just to reach the trailhead. "Hiking Washington's History" is for hikers, amateur historians, newcomers unfamiliar with the state's history, and Northwest natives who know only part of that history. Savor the vicarious experience of a hike from a cozy chair on a rainy winter day, or put your boots on and hit the trail when the sun shines. Judy Bentley, who teaches at South Seattle Community College, is an avid hiker and the author of fourteen books for young adults. "This book samples the landscape and history of the entire state, and is well organized, well researched, and well written. Its pages add a new dimension to hikes by linking our footfalls with those of the past." -Ruth Kirk
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ISBN: , SKU: , AUTHOR: Nossiff, Rosemary, PUBLISHER: Temple University Press, Few issues in contemporary U.S. politics have remained on the public agenda so long and so divisively as abortion policy. The landmark Supreme Court decision of Roe v. Wade, which held that laws prohibiting first trimester abortions were illegal because they violated a woman's right to privacy, still generates heated controversy today, a quarter of a century after it was made. The seeds of that controversy were sown in the seven years immediately preceding Roe, when state legislatures tried to reconcile religious opposition to abortion and individuals' civil liberties. In this groundbreaking book, Rosemary Nossiff examines the forces that shaped abortion policy during those years, and the ways in which states responded to them. To provide in-depth analysis while still looking broadly at the picture, she studies New York, which passed the most permissive abortion bill in the country, and Pennsylvania, which passed one of the most restrictive. That these two states, which share similar demographic, political, and economic characteristics, should reach two such different outcomes provides a perfect case study for observing political dynamics at the state level. Nossiff examines the medical, religious, and legal discourses employed on both sides of the debate, as well as the role played by feminist discourse. She looks at the role of the political parties in the campaigns, as well as such interest groups as the National Council of Catholic Bishops, the Clergy Consultation Service, the National Organization for Women, and the National Association for the Repeal of Abortion Laws. In addition, she analyzes the strategies used by both sides, as well as partisan and institutionaldevelopments that facilitated success or failure. Finally, in the Epilogue, she assesses the Roe decision and its aftermath, including an analysis of the pro-life movement in Pennsylvania. As the author remarks, "Without question people's positions on abortion are shaped by a myriad of social, moral, and economic factors. But ultimately abortion policy is shaped in the political arena. This book examines how one of the most intimate decisions a woman makes, whether to continue or terminate a pregnancy, has become one of the most politicized issues in contemporary American politics".
ISBN: , SKU: , AUTHOR: Fuller, Steve, PUBLISHER: University of Chicago Press, Thomas Kuhn's "The Structure of Scientific Revolutions" is one of the best known and most influential books of the twentieth century. Whether they adore or revile him, critics and fans alike have tended to agree on one thing: Kuhn's ideas were revolutionary. But were they? Steve Fuller argues that Kuhn actually held a profoundly conservative view of science and how one ought to study its history. Early on, Kuhn came under the influence of Harvard President James Bryant Conant (to whom "Structure" is dedicated), who had developed an educational program intended to help deflect Cold War unease over science's uncertain future by focusing on its illustrious past. Fuller argues that this rhetoric made its way into "Structure," which Fuller sees as preserving and reinforcing the old view that science really is just a steady accumulation of truths about the world (once "paradigm shifts" are resolved). Fuller suggests that Kuhn, deliberately or not, shared the tendency in Western culture to conceal possible negative effects of new knowledge from the general public. Because it insists on a difference between a history of science for scientists and one suited to historians, Fuller charges that "Structure" created the awkward divide that has led directly to the "Science Wars" and has stifled much innovative research. In conclusion, Fuller offers a way forward that rejects Kuhn's fixation on paradigms in favor of a conception of science as a social movement designed to empower society's traditionally disenfranchised elements. Certain to be controversial, "Thomas Kuhn" must be read by anyone who has adopted, challenged, or otherwise engaged with "The Structure of ScientificRevolutions." "Structure will never look quite the same again after Fuller. In that sense, he has achieved one of the main aims of his ambitious and impressively executed project."--Jon Turney, "Times Higher Education Supplement" "Philosophies like Kuhn's narrow the possible futures of inquiry by politically methodizing and taming them. More republican philosophies will leave the future open. Mr. Fuller has amply succeeded in his program of distinguishing the one from the other."--William R. Everdell, "Washington Times" Acquista Ora
ISBN: , SKU: , AUTHOR: Rugh, Susan Sessions, PUBLISHER: University Press of Kansas, When TV celebrity Dinah Shore sang "See the USA in your Chevrolet," s America took her to heart. Every summer, parents piled the kids in the back seat, threw the luggage in the trunk, and took to the open highway. Chronicling this innately American ritual, Susan Rugh presents a cultural history of the American middle-class family vacation from to , tracing its evolution from the establishment of this summer tradition to its decline. The first in-depth look at post-World War II family travel, Rugh's study recounts how postwar prosperity and mass consumption--abetted by paid vacation leave, car ownership, and the new interstate highway system--forged the ritual of the family road trip and how that ritual became entwined with what it meant to be an American. With each car a safe haven from the Cold War, vacations became a means of strengthening family bonds and educating children in parental values, national heritage, and citizenship. Rugh's history looks closely at specific types of trips, from adventures in the Wild West to camping vacations in national parks to summers at Catskill resorts. It also highlights changing patterns of family life, such as the relationship between work and play, the increase in the number of working women, and the generation gap of the sixties. Distinctively, Rugh also plumbs NAACP archives and travel guides marketed specifically to blacks to examine the racial boundaries of road trips in light of segregated public accommodations that forced many black families to sleep in cars--a humiliation that helped spark the civil rights struggle. In addition, she explains how the experience of family camping predisposed baby boomers toward a strongenvironmental consciousness. Until the s recession ended three decades of prosperity and the traditional nuclear family began to splinter, these family vacations were securely woven into the fabric of American life. Rugh's book allows readers to relive those wondrous wanderings across the American landscape and to better understand how they helped define an essential aspect of American culture. Notwithstanding the rueful memories of discomforts and squabbles in a crowded car, those were magical times for many of the nation's families.
ISBN: , SKU: , AUTHOR: Kafka, Franz / Baker, Jason / Freed, Donna, PUBLISHER: Barnes & Noble Classics, "The Metamorphosis and Other Stories," by Franz Kafka, is part of the ""Barnes & Noble Classics" "series, which offers quality editions at affordable prices to the student and the general reader, including new scholarship, thoughtful design, and pages of carefully crafted extras. Here are some of the remarkable features of "Barnes & Noble Classics": New introductions commissioned from today's top writers and scholars Biographies of the authors Chronologies of contemporary historical, biographical, and cultural events Footnotes and endnotes Selective discussions of imitations, parodies, poems, books, plays, paintings, operas, statuary, and films inspired by the work Comments by other famous authors Study questions to challenge the reader's viewpoints and expectations Bibliographies for further reading Indices & Glossaries, when appropriateAll editions are beautifully designed and are printed to superior specifications; some include illustrations of historical interest. "Barnes & Noble Classics "pulls together a constellation of influences-biographical, historical, and literary-to enrich each reader's understanding of these enduring works. Virtually unknown during his lifetime, Franz Kafka is now one of the world's most widely read and discussed authors. His nightmarish novels and short stories have come to symbolize modern man's anxiety and alienation in a bizarre, hostile, and dehumanized world. This vision is most fully realized in Kafka's masterpiece, ""The Metamorphosis,"" a story that is both harrowing and amusing, and a landmark of modern literature. Bringing together some of Kafka's finest work, this collection demonstrates the richness and variety of the author'sartistry. ""The Judgment,"" which Kafka considered to be his decisive breakthrough, and ""The Stoker,"" which became the first chapter of his novel "Amerika," are here included. These two, along with ""The Metamorphosis,"" form a suite of stories Kafka referred to as "The Sons," and they collectively present a devastating portrait of the modern family. Also included are ""In the Penal Colony,"" a story of a torture machine and its operators and victims, and ""A Hunger Artist,"" about the absurdity of an artist trying to communicate with a misunderstanding public. Kafka's lucid, succinct writing chronicles the labyrinthine complexities, the futility-laden horror, and the stifling oppressiveness that permeate his vision of modern life. Jason Baker is a writer of short stories living in Brooklyn, New York.
ISBN: , SKU: , AUTHOR: Windeler, Robert, PUBLISHER: Birch Lane Press, In she celebrated fifty years in show business, having made her professional singing debut at the London Hippodrome in -- at age twelve. In the half century since those last days of British vaudeville through her smash Broadway comeback in Victor/Victoria, Julie Andrews has triumphed as an entertainer. At thirteen Andrews performed for the Queen of England; at nineteen she was a Broadway star. At twenty-one, as Eliza Doolittle in My Fair Lady, she became a theatrical legend. By thirty, she was the highest-paid and most beloved actress in the world, with an Academy Award for her first movie, Mary Poppins, and almost instant worldwide box-office championship with The Sound of Music. Her remarkable body of work had stamped her indelibly with an image she would come to hate; the quintessence of perky, wholesome innocence. After two flop musicals, Star and Darling Lili, the press and the public seemed to ignore her. She had turned into box-office poison in Hollywood. But even in semi-exile she worked in an Emmy-winning television variety series, wrote two successful children's books, and concentrated on her growing family. Julie Andrews had become a superstar before she became her own person, and now she made up for lost time. When she reemerged in movies in the s, it was in sensationally different roles, many of them created for her by her husband, Blake Edwards. After Duet for One, The Man Who Loved Women, and A Fine Romance there was no going back to Mary Poppins. In the s she returned to concert tours, musical recordings, and Broadway. She also returned to controversy, by refusing her nomination for an almost certain Tony Award to stand with the "egregiouslyoverlooked" -- the rest of the cast and crew, especially her writer-director husband. Here at last is the full life story of Julie Andrews -- her meteoric rise, her devastating fall, and her remarkable comeback; from the little English girl with the freaky four-octave, crystalline voice to the dynamic legend who has outlasted her critics. Robert Windeler's affectionate and insightful biography reveals the full-blooded woman behind the high and low notes.
ISBN: , SKU: , AUTHOR: Cornelissen, Joep, PUBLISHER: Sage Publications (CA), A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years' - "Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA " This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications' - "Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels " Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere. The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: - What is corporate communications, and how can it be defined? - What strategies and activities are central to this profession? - What is the organizational location, status and role of this profession? Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics.
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ISBN: , SKU: , AUTHOR: Pavlik, Cheryl / Segal, Margaret Keenan / Blass, Laurie, PUBLISHER: McGraw-Hill Companies, Interactions Mosaic 4th Edition is the newly expanded five-level, four-skill comprehensive ESL/ELT series for academic students. The new edition, for beginners to advanced learners, incorporates interactive and communicative activities while still focusing on skill building to prepare students for academic content... Reading, Writing, Listening and Speaking, as well as Grammar are thoroughly presented in each strand. High-interest themes are integrated across all skill strands and levels. Language proficiencies as well are articulated from level to level... New Features:. 1. Global activities are suitable for ESL/ELT monolingual or multilingual classrooms. 2. New design, content, audio programs, photos, and illustrations reinforce skill-building exercises.. 3. Placement tests and chapter quizzes are included in each Instructors Manual.. 4. User-friendly instructions, complete scope and sequence, and consistent chapter structure offer greater flexibility in lesson planning.. 5. 5 new videos, one per level, immerse students in authentic language... Program Components:. Student Texts. Instructors Manuals. Audio Programs for L/S and Reading (Audiocassettes/CDs). L/S Assessment Audiocassettes and CDs. Reading Student Audio CDs. Program CD/ROM. Video. Demo Audiocassette.. Student Book. The Student Books of the new 4th edition of Interactions Mosaic have completely updated photos and illustrations and sport a new design. Global activities are suitable for ESL and ELT monolingual or multilingual classrooms.. User-friendly instructions appeal to both instructor and student. A complete scope and sequence is presented at the beginning of each book. Consistent chapter structure creates greaterflexibility in lesson planning... Interactions 1 (High Beginning Low Intermediate) Writing. Scope and Sequence: Rhetorical Focus, Vocabulary Development, Idea Development/Organizing Skills, Grammar, Editing Skills, Critical Thinking, Test-Taking Skills, Video Activities.. Chapter Structure:. 1. In This Chapter provides students with a specific writing topic.. 2. Exploring Ideas teaches strategies for generating writing ideas, such as brainstorming, freewriting, and interviewing.. 3. Photos and Illustrations in the Before You Read section activate prior knowledge of the topic.. 4. Vocabulary Building Activities introduce students to language they may use in their writing and helps them to develop strategies for learning vocabulary.. 5. Organizing Ideas develops organizational skills such as outlining, writing topic sentences, and limiting the information in a paragraph.. 6. Developing Cohesion and Style focuses on transition words, connectors, and grammatical structures that unify a paragraph.. 7. Editing Checklists equip students with a variety of tools for editing their work thoroughly.. 8. Peer Editing promotes collaboration while giving students valuable editing practice.. 9. What Do You Think? Encourage students to relate their personal experiences to the
ISBN: , SKU: , AUTHOR: Wharf, Brian, PUBLISHER: University of Toronto Press, Community Work Approaches to Child Welfare presents a number of case studies that illustrate alternative approaches to child welfare that recognizes the strengths and tenacity of families who live in resource poor and essentially unfriendly environments (and that would drive middle class professionals to distraction). The strengths of these families can be harnessed to improve their situation and that of others. Community work approaches are provided by accessible organizations that involve families in the design and implementation of programs that affect them and that are dedicated to developing the capacity of communities to care for children and families. The case studies range from urban child welfare agencies in Toronto and Winnipeg, to the rural setting of Hazelton, B.C. and to examples of First Nation communities that have taken control of child welfare. The studies are written by Canadian scholars who are widely recognized for their innovative research and writing in community work and child welfare. Community Work Approaches to Child Welfare is also an indictment of the policies and practices that now govern the provision of child welfare services in Canada. The indictment argues that the policies that hold parents, and particularly single parent women, responsible for the care of their children without regard for the circumstances in which these families live is neither realistic nor helpful. It further holds that individualized and office based practice dominated by a paradigm of risk turns clients into objects thereby robbing them of their dignity and strengths. Community approaches make a viable alternative. Brian Wharf is Professor Emeritus, School of Social Work and Faculty of Human and Social Development, University of Victoria. During his career at this university he was Director, School of Social Work, Dean, Faculty of Human and Social Development, Professor in a multi- disciplinary graduate program and Acting Director, School of Public Administration. He is the author/editor of numerous books the most recent being Connecting Policy and Practice in the Human Services, with Brad McKenzie. Academics please note that this is a title classified as having a restricted allocation of complimentary copies; complimentary copies remain readily available to adopters and to academics very likely to adopt this title in the coming academic year. When adoption possibilities are less strong and/or further in the future, academics are requested to purchase the title at an academic discount, with the proviso that Broadview will happily refund the purchase price (with or without a receipt) if the book is indeed adopted.
ISBN: , SKU: , AUTHOR: De Volder, Jan / Steffen, John / Allen, John L., PUBLISHER: Ignatius Press, Father Damien, famous for his missionary work with exiled lepers on the Hawaiian island of Molokai, is finally Saint Damien. His sanctity took 120 years to become officially recognized, but between his death in and his canonization in --amid creeping secularization and suspicion of the missionary spirit he so much embodied--Fr. Damien De Veuster never faded from the world's memory. What kept him there? What keeps him there now? To find an answer, Belgian historian and journalist Jan De Volder sifted through Father Damien's personal correspondence as well as the Vatican archives. With careful and even-handed expertise, De Volder follows Father Damien's transformation from the stout, somewhat haughty missionary of his youth, bounding from Europe to Hawaii and straight into seemingly tireless priestly work, to the humble and loving shepherd of souls who eventually succumbed to the same disease that ravaged his flock. De Volder finds that--as spiritual father, caretaker, teacher, and advocate--Father Damien accomplished many heroic feats for these poor outcasts. Yet the greatest gift he gave them was their transformation from a disordered, lawless throng exiled in desperate anarchy into a living community built on Jesus Christ, a community in which they learned to care for one another. Every generation seems to have its own image of this world-famous priest. Already during his life on Molokai and at his death in , many considered him a holy man. Even today, in the highly secularized Western world, he is widely admired. In his native Belgium honored him with the title "the greatest Belgian" in polling conducted by their public broadcasting service. Statues honor his memory in the National Statuary Hall of the U.S. Capitol in Washington, D.C., and at the entrance to the Hawaiian State Capitol in Honolulu. In , in the presence of Mother Teresa of Calcutta, Pope John Paul II beatified him in Brussels, Belgium; and in Pope Benedict XVI canonized him in St. Peter's Basilica in Rome. Today Father Damien is the unofficial patron of outcasts and those afflicted with HIV/AIDS. "Illustrated with many photos." De Volder contends that the common thread running through the saint's life, the spirit of Father Damien that so speaks to the world, is at once uniquely Christian, fully human, and as important today as ever before.
ISBN: , SKU: , AUTHOR: Yago, Glenn, PUBLISHER: Oxford University Press, USA, Junk bonds burst into the nation's headlines as the fastest growing and most controversial financial instruments of the s. Branded with an unflattering nickname, these high yield securities were tarnished in the public eye by waves of negative publicity. Critics cast the financiers and entrepreneurs who pioneered their use as symbols of a decade of greed and financial excess. By the end of the s, the heyday of junk bonds had seemingly come to a close with the conviction of junk bond pioneer Michael Milken and the bankruptcy of Drexel Burnham Lambert, the brokerage that dominated the high yield market. But the controversy surrounding junk bonds continues. Now, in Junk Bonds, business professor Glenn Yago turns the tables on conventional wisdom about this new financial technology. He offers the first systematic examination of the facts about high yield securities. His analysis provides hard evidence that demystifies junk bonds and explodes many of the popular myths that surround them. Junk Bonds sheds light on the role of high yield financing in what Yago calls the democratization of capital. Before the advent of junk bonds, only companies with an "investment grade" rating--five percent of the American companies with sales over $35 million--had access to long term capital. In effect, the author argues, 95 percent of American companies were denied the means to finance growth and business development. Yago shows how junk bonds changed all that, breathing life into thousands of American companies that had been shunned by the capital markets. His research demonstrates that these "junk" companies outperformed many Fortune 500 firms in job creation, product development, sales, and business innovation. The real contribution of junk bonds, according to Yago, was to improve the productivity and competitiveness of American business by restructuring companies in the wake of the corporate conglomerations of the s and s. His findings show that divestitures by companies financed with high yield bonds were not necessarily destructive. Many sold-off units flourished as independent enterprises at a time when numerous "investment grade" companies stagnated or closed plants or fired workers. This restructuring of corporate America has enabled businesses to compete in a changing international environment, benefiting managers, workers, stockholders, and investors alike. Junk Bonds provides readers with a scholarly analysis that shears away the hype and hysteria that often accompany rapid change. And at a time when Wall Street is under greater scrutiny than at any time since the Depression, this provocative study provides a timely and thoughtful contribution to the debate surrounding junk bonds.
ISBN: , SKU: , AUTHOR: Roth, John K. / Rittner, Carol A. / Rittner, Carol, PUBLISHER: Praeger Publishers, On August , a group of Polish Carmelite nuns, with the approval of both church and government authorities, but apparently without any dialogue with members of the Polish or international Jewish community, moved into a building at the site of Auschwitz I. This establishment of a Roman Catholic convent in what was once a storehouse for the poisonous Zyklon B used in the gas chambers of the Nazi extermination center has sparked intense controversy between Jews and Christians. Memory Offended is as definitive a survey of the Auschwitz convent controversy as could be hoped for. But even more important than its thorough chronological record of events pertinent to the dispute, is the book's use of this particular controversy as a departure for reflection on fundamental issues for Jews and Christians and their relationships with each other. Essays by fourteen distinguished international scholars who represent diverse viewpoints within their Jewish and Christian traditions identify, analyze, and comment on the long-range issues, questions, and implications at the heart of the controversy. A recent interview with the internationally renowned Holocaust authority and survivor, Elie Wiesel, makes an important contribution to the ongoing discussion. The volume merits careful reading by all who seek to learn the lessons this controversy can teach both Christians and Jews. In their introduction, editors Carol Rittner and John K. Roth define the meaning of the word covenant in both the Jewish and Christian religious traditions. They develop a compelling argument for the notion that the Christian concept of a "new" covenant between God and humanity, which supposedly superseded Judaism's "old"covenant, formed the basis for the centuries-old anti-Jewish contempt that led to Auschwitz--the Nazi death camp where 1.6 million human beings, mostly Jews, were exterminated. The editors contend that the existence of a convent at this site offended memory. The vital issue of what constitutes a fitting Auschwitz memorial is addressed throughout the volume's three major divisions in which important thinkers, including Robert McAfee Brown and Richard L. Rubenstein, among others, investigate "The History and Politics of Memory," "The Psychology of Memory," and "The Theology of Memory." Important tools for researchers are a chronology of events pertinent to the Auschwitz convent controversy, and an appendix that contains many key documents relating to the controversy. Memory Offended will be an important resource in university and public libraries as well as in Holocaust courses, classes on Jewish Studies, twentieth-century history, and those that focus on interreligious issues.
Prezzo: 390 € Tipologia corso: Comunicazione/Marketing Comune: Bergamo Target Service Solutions, ente accreditato dalla Regione Lombardia e certificato UNI EN ISO , organizza un corso in SOCIAL MEDIA MARKETING Il corso partirà il 12 ottobre e prevede agevolazioni per i primi iscritti. Il corso è rivolto a: - neodiplomati e laureati che desiderano approfondire e potenziare ulteriormente le proprie competenze in un’area che offre molteplici sbocchi professionali - professionisti della comunicazione e del marketing che vogliono aggiornare le proprie skills strategiche ed operative - imprenditori che gestiscono un'attività che necessitano di un corso pratico, utile per gestire tutte le attività fondamentali in ottica di un rapido sviluppo web Questo corso ha il preciso obiettivo di fornire le competenze pratiche concrete e le tecniche più efficaci nell'attuale contesto web: dalla costruzione e gestione di una strategia digitale, all'utilizzo operativo dei social network di maggior rilievo, costruendo ed operando una pianificazione adeguata al raggiungimento degli obiettivi aziendali sfruttando molteplici strumenti operativi offerti dalle dinamiche web. Il corso ha una durata complessiva di 40 ore, prevede esercitazioni pratiche ed è strutturato in lezioni frontali con esperti e consulenti. E' prevista una suddivisione in MODULI specifici, in modo da poter decidere se seguire integralmente il percorso o selezionare determinate aree d’interesse. MODULO 1 WEB STRATEGY (12 ore): Introduzione al web marketing e ai social media; la comunicazione sul web 2.0, evoluzioni e tendenze; definizione del concetto di strategia digitale e degli elementi che la costituiscono; costruzione di un piano web marketing; analisi dei nuovi target: personas, inbound marketing; MODULO 2 SOCIAL MEDIA MARKETING (16 ore): Il marketing su Facebook: Utilizzo delle pagine fan; Gli insights; Le tipologie di Campagne ADV; I gruppi; sviluppo del funnel di vendita su Facebook; direct response marketing; gestione del brand e della reputazione sui Social; creazione di una content strategy; gestione congiunta di facebook e blog, youtube marketing MODULO 3 SOCIAL PUBLIC RELATIONS (4 ore): Ufficio stampa 2.0 e gestione del brand e della community B. Esercitazione sulla gestione social del brand e sull'implementazione di una strategia digitale integrata. MODULO 4 GOOGLE MARKETING (8 ore): Seo e Keywords strategy, analisi e competitività delle keywords, seo on page e seo off-page, Sea e google Adwords, processo d’asta e creazione annunci, FREQUENZA: lunedì e mercoledì dalle 9.30 alle DATA DI PARTENZA: 12 OTTOBRE SEDE: Via Casalino 15, a Bergamo COSTO: euro - Agevolazioni e sconti: euro per i primi 5 iscritti REQUISITI: Avere buona dimestichezza con gli strumenti Web Non perdere l'occasione e contattaci!
ISBN: , SKU: , AUTHOR: Rozelle, Ron, PUBLISHER: Texas Christian University Press, Ron Rozelle's new novel, Touching Winter, is a four-part-evocation of memory and place and the yearning for home. Each part of the novel begins with a meditation on one aspect of the protagonist's life as he watches the unpredictable weather of East Texas. When Will was a young boy, he and his grandfather enjoyed being out in the spectacular East Texas storms. These sessions taught Will many things about life--ranching, weather, character, how to be a man--and bound Will to the family land and to his grandfather. Only at the ranch does Will feel like the person he was, or would like to be, before wrong decisions turned his life down an entirely different path. A powerful, early romance proved disastrous, and the relationship haunts him. To compensate for lost love, Will carved a niche for himself in the competitive concrete industry, inventing a technique to make mixing trucks more efficient and becoming wealthier than he could have dreamed. His marriage to a Houston socialite is thin and brittle, unsatisfying for his wife, Lauren, and for himself. Their daughter Aimee lives in California, as far away from her family as possible. As Will ages, he turns to the ranch as a place of clarity in times of crisis, eventually moving back there entirely. He exchanges the public life he and Lauren led in Houston for the simplicity of walks along the rustic fence, lunch with old friends at the town's only diner, and long evenings on the porch watching the stars. Along the way, a fierce, red-breasted hawk comes to represent the spiritual for Will, and he is forced to face the consequences of earlier decisions. "After his soup and crackers he came out here, not interested in the inane offerings ontelevision on such a splendid night. All those years away from here-down in the flat, concrete and steel landscape of Houston--he missed this porch. These hills. These stars. This porch swing, and the larger one that once hung here. He finds Orion, the hunter, in a sky packed with stars. It is a clear, cool night that often precedes a big norther, as if Nature has done a good cleaning, making sure everything is scrubbed bright before the onslaught of a particularly rambunctious visitor. He listens for geese; hopes for them. For the reassurance of their presence, of things moving along... None yet. So far there's just been the sound of a car as it passes, and the slight rustling of leaves in the giant cottonwood that was already old before he was born."
Prezzo: 299 € Tipologia corso: Comunicazione/Marketing Comune: Milano Target Service Solutions, ente accreditato dalla Regione Lombardia e certificato UNI EN ISO , organizza un Master breve in SOCIAL MEDIA MARKETING. Il Master breve partirà lunedì 12 ottobre e prevede agevolazioni per i primi iscritti. Non perdere l'occasione e contattaci! A chi è rivolto ? Il Master breve è rivolto a: - neodiplomati e laureati che desiderano approfondire e potenziare ulteriormente le proprie competenze in un’area che offre molteplici sbocchi professionali - professionisti della comunicazione e del marketing che vogliono aggiornare le proprie skills strategiche ed operative - imprenditori che gestiscono un'attività che necessitano di un corso pratico, utile per lanciare sui social network la promozione della propria azienda Questo corso ha il preciso obiettivo di fornire le competenze pratiche concrete e le tecniche più efficaci nell'attuale contesto web: dalla costruzione e gestione di una strategia digitale e di una community, all'utilizzo operativo dei social network di maggior rilievo, costruendo ed operando una pianificazione adeguata al raggiungimento degli obiettivi aziendali. Il Master ha una durata complessiva di 30 ore, prevede esercitazioni pratiche ed è strutturato in lezioni frontali con esperti e consulenti operanti in molteplici aree. E' prevista una suddivisione in MODULI specifici, in modo da poter decidere se seguire integralmente il percorso o selezionare determinate aree d’interesse. MODULO 1 SOCIAL MEDIA STRATEGY: Introduzione al web marketing e ai social media; la comunicazione sul web 2.0, evoluzioni e tendenze; definizione del concetto di strategia digitale e degli elementi che la costituiscono; costruzione di un piano social media marketing; analisi dei nuovi target: personas, inbound marketing; MODULO 2 FACEBOOK MARKETING: Il marketing su Facebook: Utilizzo delle pagine fan; Gli insights; Le tipologie di Campagne ADV; I gruppi; sviluppo del funnel di vendita su Facebook; direct response marketing; gestione del brand e della reputazione sui Social; creazione di una content strategy; gestione congiunta di facebook e blog, youtube marketing MODULO 3 SOCIAL PUBLIC RELATIONS: Ufficio stampa 2.0 e gestione del brand e della community B. Esercitazione sulla gestione social del brand e sull'implementazione di una strategia digitale integrata. MODULO 4 GOOGLE MARKETING: Seo e Keywords strategy, analisi e competitività delle keywords, seo on page e seo off-page, Sea e google Adwords, processo d’asta e creazione annunci, Orari: serale: due volte a settimana dalle alle Data di inizio: 12 ottobre Sede: Via Arnaldo da Brescia, 5 Milano (zona M2 e M5, fermata Milano Porta Garibaldi) Requisiti: Avere buona dimestichezza con gli strumenti Web Costo: euro Costo modulo singolo: euro Costo per 2 moduli: euro Agevolazioni e sconti: euro per i primi 5 iscritti Per ulteriori informazioni in merito agli sconti contattaci!
ISBN: , SKU: , AUTHOR: Buxton, Bill, PUBLISHER: Morgan Kaufmann Publishers, Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies--Bill Gates, Chairman, Microsoft "Informed design is essential." While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case. In an impeccably argued and sumptuously illustrated book, design star Buxton convinces us that design simply must be integrated into the heart of business--Roger Martin, Dean, Rotman School of Management, University of Toronto Design is explained, with the means and manner for successes and failures illuminated by engaging stories, true examples and personal anecdotes. In Sketching User Experiences, Bill Buxton clarifies the processes and skills of design from sketching to experience modeling, in a lively and informative style that is rich with stories and full of his own heart and enthusiasm. At the start we are lost in mountain snows and northern seas, but by the end we are equipped with a deep understanding of the tools of creative design.--Bill Moggridge, Cofounder of IDEO and author of Designing Interactions "Like any secret society, the design community has its strange rituals and initiation procedures. Bill opens up the mysteries of the magical process of design, taking us through a land in which story-telling, orange squeezers, the Wizard of Oz, I-pods, avalanche avoidance, bicycle suspension sketching, and faking it are all points on the design pilgrim's journey. There are lots of ideas and techniques in this book to feed good design and transform the way we think about creating useful stuff." -Peter Gabriel I love this book. There are very few resources available that see across and through all of the disciplines involved in developing great experiences. This is complex stuff and Buxton's work is both informed and insightful. He shares the work in an intimate manner that engages the reader and you will find yourself nodding with agreement, and smiling at the poignant relevance of his examples.--Alistair Hamilton, Symbol Technologies, NY Books that have proposed bringing design into HCI are aplenty, though books that propose bringing software in to Design less common. Nevertheless, Bill manages to skilfully steer a course between the excesses of the two approaches and offers something truly in-between. It could be a real boon to the innovation business by bringing the best of both worlds: design and HCI. --Richard Harper, Microsoft Research, Cambridge There is almost a fervor in the way that new products, with their rich and dynamic interfaces, are being released to the public-typically promising to make lives easier,
ISBN: , SKU: , AUTHOR: Logan, Shirley Wilson, PUBLISHER: Southern Illinois University Press, "O woman, woman upon you I call; for upon your exertions almost entirely depends whether the rising generation shall be any thing more than we have been or not. O woman, woman your example is powerful, your influence great."--Maria W. Stewart, "An Address Delivered Before the Afric-American Female Intelligence Society of Boston" () Here--in the only collection of speeches by nineteenth-century African-American women--is the battle of words these brave women waged to address the social ills of their century. While there have been some scattered references to the unique roles these early "race women" played in effecting social change, until now few scholars have considered the rhetorical strategies they adopted to develop their powerful arguments. In this chronological anthology, Shirley Wilson Logan highlights the public addresses of these women, beginning with Maria W. Stewart's speech at Franklin Hall in , believed to be the first delivered to an audience of men and women by an American-born woman. In her speech, she focused on the plight of the Northern free black. Sojourner Truth spoke in at the Akron, Ohio, Women's Rights Convention not only for the rights of black women but also for the rights of all oppressed nineteenth-century women. Frances Ellen Watkins Harper struggled with the conflict between universal suffrage and suffrage for black men. Anna Julia Cooper chastised her unique audience of black Episcopalian clergy for their failure to continue the tradition of the elevation of womanhood initiated by Christianity and especially for their failure to support the struggling Southern black woman. Ida B. Wells's rhetoric targeted mob violence directed at Southern black men. Her speech was delivered less than a year after her inaugural lecture on this issue--following a personal encounter with mob violence in Memphis. Fannie Barrier Williams and Victoria Earle Matthews advocated social and educational reforms to improve the plight of Southern black women. These speeches--all delivered between and --are stirring proof that, despite obstacles of race and gender, these women still had the courage to mount the platform in defense of the oppressed. Introductory essays focus on each speaker's life and rhetoric, considering the ways in which these women selected evidence and adapted language to particular occasions, purposes, and audiences in order to persuade. This analysis of the rhetorical contexts and major rhetorical tactics in the speeches aids understanding of both the speeches and the skill of the speakers. A rhetorical timeline serves as a point of reference. Historically grounded, this book provides a black feminist perspective on significant events of the nineteenth century and reveals how black women of that era influenced and were influenced by the social problems they addressed. "A government which can protect and defend its citizens from wrong and outrage and doe
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