the 22 immutable laws of branding how to build a product or

The 22 Immutable Laws of Branding: How to Build a Product or

ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others like it How to define your category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep your brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself Whygood old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

Working with Your Sixth Sense: Practical Ways to Develop

ISBN: , SKU: , AUTHOR: Cheung, Christina / Cheung, Theresa, PUBLISHER: Godsfield Press (UK), Call it intuition or gut feeling, we all have a sixth sense, but are we really making the most of our extra-sensory abilities? Working with your Sixth Sense shows you how to build on and develop your intuition or "inner knowing." Theresa Cheung explores the different levels of consciousness and explains how meditation, trance and self-hypnosis can all help to develop new degrees of awareness. You will discover how to communicate psychically with others, how to develop divination skills through scrying and dreamwork and how to see beyond physical barriers to other dimensions.

The World's Greatest Brands

ISBN: , SKU: , AUTHOR: Kochan, Nicholas / Interbrand Firm / Interbrand &Firm&, PUBLISHER: New York University Press, We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success. Opening with a discussion of the way branding works, the latest trends in branding, and the tenets of successful branding, The World's Greatest Brands provides a table of the world's greatest brands, with an analysis of the success of brands in a number of different product categories, regions, and sectors. Including hundreds of glossy color photographs, this book will be instrumental to anyone interested in brands and how they can be created, sustained, and strengthened.

Ways to Make RV Travel Safer, Easier, and More Fun

ISBN: , SKU: , AUTHOR: Beard, Bernice, PUBLISHER: Arbor House Publishing, Plenty of great new ideas readers can use right away whether they're new to RVing or old pros, whether they're buying or renting. They'll learn how to prepare for any trip; how to make the most of an RV's storage space; how to make sure the children have fun; how to cope with mechanical problems on the road

Eureka!

ISBN: , SKU: , AUTHOR: Blin-Stoyle, R. J. / Blin-Stoyle, Roger, PUBLISHER: Institute of Physics Publishing (GB), This is an accessible introduction to the subject of physics, and how it underpins our understanding of the physical world today. Starting with an initial description of what physics represents from the micro- to the macroscopic, Roger Blin-Stoyle takes the reader on a tour of Newton's Laws, the nature of matter, explaining how the physical world works and how physics may affect our nature understanding.

Gentlemen and Poachers: The English Game Laws

ISBN: , SKU: , AUTHOR: Munsche / Munsche, P. B., PUBLISHER: Cambridge University Press, The eighteenth-century English game laws have long been synonymous with petty tyranny. By imposing a property qualification on sportsmen, they effectively denied all but country gentlemen the right to take game or even to possess a gun. Those who challenged the gentry's monopoly were fined or imprisoned, usually after only a summary hearing by the local justice of the peace. In the early nineteenth century, it was claimed that one out of every four inmates in England's prisons was an offender against the game laws. Bitterly denounced at the time, they have continued to be condemned by historians as arbitrary, savage and unjust. This book is the first full scholarly examination of the English game laws. Based on material drawn from over two dozen archives - including judicial records, estate correspondence and personal diaries - it attempts to explain what the laws actually were, why they were passed, how they were enforced and why they were eventually repealed. The picture which emerges from this investigation challenges the conventional wisdom about the game laws in a number of important respects.

The Seeker's Guide to 7 Life-Changing Virtues

ISBN: , SKU: , AUTHOR: Dodds, Bill / Dodds, Michael J., PUBLISHER: Loyola Press, "The Seekers Guide To 7 Life-Changing Virtues" doesn't promise instant spiritual growth. But it does help us to see how the seven classic virtues are the keys to a deeper and richer spirituality. Stories of people who modeled these virtues inspire us to develop the faith of Dorothy Day or the fortitude of Maximilian Kolbe. The meaning of each virtue is explained using Scripture, the examples of the saints, and the interpretation of scholars. Once we understand these virtues, we can use them to build more satisfying relationships with God and with one another.

The Rational Guide to Scripting Microsoft Virtual Server

ISBN: , SKU: , AUTHOR: Desai, Anil, PUBLISHER: Rational Press, Microsoft Virtual Server is Microsoft's server-side virtualization product. Virtual Server has been designed to allow users a great deal of power and flexibility in hosting virtual machines in mission-critical Enterprise deployments without having to invest in additional hardware. This book shows how to use scripting to automate complex virtual environments. It contains numerous scripting examples, and covers the automation of virtual machine creation and management. It shows software developers and network administrators how to programmatically set up virtual environments to rapidly build development and testing scenarios. The book also shows how to script entire data center virtualization environments to avoid scaling out with expensive hardware.

Sa Generals and the Rise of Nazism

ISBN: , SKU: , AUTHOR: Campbell, Bruce, PUBLISHER: University Press of Kentucky, No part of the Nazi movement contributed more to Hitler's success than the Sturmabteilung (SA) -- the notorious Brown Shirts. Bruce Campbell offers the first in-depth study in English of the 178 men who held the three highest levels of rank in the SA. Campbell reveals that the SA leadership formed a homogeneous group, but one based on common experiences and training rather than class or status. By following their adult lives to , he is able to show where they got the experience necessary to build, lead, and administer the SA, in the process creating the Nazi concept of "political soldiering". No other study of the Nazi party or affiliated organizations provides such a dynamic, enlightening portrait of the SA and its history, revealing how the organization subtly changed over time to meet evolving challenges.

Design and Control of Structure of Advanced Carbon Materials

ISBN: , SKU: , AUTHOR: Rand, Brian / Appleyard, Stephen P. / Yardim, M. Ferhat, PUBLISHER: Springer, The review of carbon materials here presented regards them as forming a continuous spectrum, varying in crystallinity and nano?, micro? and macro?texture. The structure?property relationships are discussed to examine how they can be controlled during different processing operations. Processing routes are described to see how they might be varied, modified or invented to meet he needs for new applications. The following key questions are debated: What is intrinsically possible with carbon materials? How do we convert what is intrinsically possible into an engineering product that enhances our quality of life? How do we design and produce materials to satisfy the visions of the engineer?

Beyond Design: The Synergy of Apparel Product Development

ISBN: , SKU: , AUTHOR: Keiser, Sandra J. / Garner, Myrna B., H., PUBLISHER: Fairchild Books & Visuals, This practical text takes students step by step through the preproduction processes of apparel product development from planning through forecasting, fabricating, developing silhouettes and specifications, and pricing to sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when consumers want it at a price they are willing to pay.

Laws of the Hunt

ISBN: , SKU: , AUTHOR: Wick, John, PUBLISHER: White Wolf Games Studio, The World of Darkness is the setting for all of the games in the Storyteller series, and for several fiction books. Game books listed with this icon belong to specific game lines, but together contain information that applies to the entire World of Darkness. Sick of Kindred preying on your city? Sick of Garou and wraiths running riot through your streets? Help is here. Laws of the Hunt provides what you need to hunt down everything from vampires to Risen, changelings to Glass Walkers. You might even live to tell about it. With rules for hunter character creation, and updated and revised Numina, Laws of the Hunt helps humans take back the night.

The Employer's Guide to the Family & Medical Leave ACT

ISBN: , SKU: , AUTHOR: Pfadenhauer, Diane M., PUBLISHER: Datamotion Publishing LLC, Enacted in , the Family and Medical Leave Act has emerged as one of the most difficult of employment laws for employers to administer. In addition most states have enacted similar or complimentary legislation. This indispensable guide discusses the FMLA's basics as well as the latest requirements which were implemented as the result of the National Defense Authorization Act of . Specific topics covered include coverage, leave entitlements, employer and employee rights and obligations, record keeping and enforcement, the impact of other federal and state laws, an overview of specific state legislation and specific rule applicable to employees of schools.

Complete Book of Woodcarving: Everything You Need to Know to

ISBN: , SKU: , AUTHOR: Ellenwood, Everett, PUBLISHER: Fox Chapel Publishing, From making the first cut to applying the finish, this comprehensive reference details every aspect of woodcarving. All the essentials are covered for beginning woodworkers, such as how to choose appropriate woods; how to set up a wood shop; how to select, use, and sharpen tools; and how to perform fundamental techniques, such as the push cut, pull cut, stop cut, and slicing cut. General carving styles, from classical to whimsical to rustic, are also covered, as are the basic steps of power carving. Eight projects designed to help newer woodworkers build proficiency and a handy resource section round out this fully illustrated, must-have resource for woodcarvers.

Kingdom Relationships: God's Laws for the Community of Faith

ISBN: , SKU: , AUTHOR: Moseley, Ron, PUBLISHER: Messianic Jewish Resources International, Dr. Ron Moseley's Yeshua: A Guide to the Real Jesus and the Original Church has taught thousands of people about the Jewishness of not only Yeshua, but of the first followers of the Messiah. In this work, Moseley focuses on the teaching of Torah -- the Five Books of Moses -- tapping into truths that greatly help modern-day members of the community of faith. The first section explains the relationship of both the Jewish people and Christians to the Kingdom of God. The second section lists the laws that are applicable to a non-Jew living in the twenty-first century and outside of the land of Israel. This book is needed because these little known laws of God's Kingdom were, according to Yeshua, the most salient features of the first-century community of believers. Yeshua even warned that anyone breaking these laws would be least in the Kingdom (Matt. 5: 19). Additionally, these laws will be the basis for judgment at the end of every believer's life.

The Craft of Investing: Growth and Value Stocks, Emerging

ISBN: , SKU: , AUTHOR: Train, John / Train, PUBLISHER: HarperBusiness, John Train's status as an investment wizard is the result of decades of stock market investing and investment counseling. "The Craft of Investing" is the ultimate treatise on how to invest well, outlining Train's key strategies and the principles that have brought him success. Train addresses everything from the psychology of the market to practical portfolio management tips. He explains growth investing, value investing, when to buy and when to sell, estate planning and shows how to build wealth and value systematically. Authoritative and practical, Train's analysis of winning techniques will help every investor.

The How-To Book of the Bible: Everything You Need to Know

ISBN: , SKU: , AUTHOR: Schultz, Karl A., PUBLISHER: Our Sunday Visitor (IN), Experience the Scriptures as a whole, as they originally and traditionally were. Examine these sacred truths from a Catholic perspective. Enhance your prayer life by using the Word of the Lord to give it new fervor and depth. Let The How-To Book of the Bible show you how the essential elements of modern and traditional biblical studies fit hand-in-glove with Catholic spirituality. "Beginner friendly" but never overly simplistic, this is the ideal choice whether you're a novice or already familiar with the Scriptures.

Style Yourself: Inspired Advice from the World's Top Fashion

ISBN: , SKU: , AUTHOR: Aldridge, Jane, PUBLISHER: Weldon Owen, "Style Yourself" is the perfect personal-style handbook--and gift --for fashionistas of the digital age. This book presents the best of fashion bloggers, with tons of outfit ideas and expert tips that show you how to apply high-fashion inspiration to your everyday wardrobe. Six chapters cover tops, bottoms, dresses, colors & fabrics, shoes, and accessories, offering the following features: -GARMENT BASICS. Each type of garment is broken down, piece by piece, to help readers get their personal perfect fit. -TAKE YOUR PICK. Illustrated glossaries offer readers tons of stylish variations on the basics, plus how to style each one. -GARMENT REMIX. Bloggers show readers how to mix and match basic garments in clever, fresh ways. -BUILD YOUR LOOK. Learn how fashion bloggers start with a basic garment and use it to build a complete, head-to-toe look. -SKIRT THE GLOBE. Go on a whirlwind tour to see how international bloggers wear a trend piece.

Viable Values: A Study of Life as the Root and Reward of

ISBN: , SKU: , AUTHOR: Smith, Tara, PUBLISHER: Rowman & Littlefield Publishers, Viable Values examines the most basic foundations of value and morality, demonstrating the shortcomings of major traditional views and proposing that morality is grounded in the objective requirements of human life. Smith argues that morality depends on a proper understanding of the concept of values, and that values depend on the alternative of life or death. She proposes that human beings need to be moral in order to live, explaining how life is the standard of morality, how flourishing is the proper end and reward of living morally, and how an intelligent egoism is the path to flourishing.

The Better Book for Getting Hired: How to Write a Great

ISBN: , SKU: , AUTHOR: Downe, Robert P., PUBLISHER: Self-Counsel Press, Here is a book that guides the job hunter through every step of the job-search jungle. It shows how to write a winning resume, locate jobs not advertised on the career page, and master the personal interview. It also shows how to sidestep the traps many job seekers fall into, such as clouding their abilities with unclear language or flunking the telephone screening. Once the job is landed, the book provides the new employee with practical tips for succeeding during the probationary period. Dozens of sample resumes and covering letters are included for the reader to adopt or adapt, along with worksheets to bump up the reader's skills.

Deee-lite - how do you say... love / power of lov

Titolo [How Do You Say... Love / Power Of Love / Build The Bridge] Artista/i [Deee-Lite] Traccie [A1 How Do You Say... Love (A Delicious Pal Joey Dub) B1 Power Of Love (Zanzibar Vocal Mix) B2 Build The Bridge (Holographic House Groove Mix)] (cod. I_)

How to Do Everything with Dreamweaver 8

ISBN: , SKU: , AUTHOR: Meadhra, Michael, PUBLISHER: McGraw-Hill/Osborne Media, Covering the latest version of this state-of-the-art Web design tool, this step-by-step guide shows beginning to intermediate users how to create and maintain striking Web sites with Dreamweaver. Readers will learn to use all the components, including the visual layout tools, application development features, and code editing capabilities. The clearly defined chapters work equally well for readers who prefer to learn sequentially in a tutorial fashion, or for those who need a quick reference to a specific task or feature.

The Art of South Florida Gardening: A Unique Guide to

ISBN: , SKU: , AUTHOR: Songdahl, Harold / Curtis, George / Leon, Coralee, PUBLISHER: Pineapple Press (FL), - Gardening advice for the rest of the country--or even the state--Just doesn't apply to the unique conditions of south Florida - New residents in Florida will snap up this practical, comprehensive guide written with humor and know-how - Learn how to outsmart the soil, protect against pests and weather, and select the right trees, shrubs, flowers, and fruit for our subtropical climate

The Complete Idiot's Guide to Performance Appraisals

ISBN: , SKU: , AUTHOR: Margrave, Adele / Gorden, Robert, PUBLISHER: Penguin Putnam, For managers and small business owners, this book is a practical guide to preparing and presenting performance reviews. It discusses the primary types of appraisals, how you can make sure your program is within the law, and provides useful information on how to approach touchy subjects. Small business owners will find instructions on how to set up a program, what training resources are available, and where to find the latest information on state and federal laws.

Peanut Butter

ISBN: , SKU: , AUTHOR: Erlbach, Arlene, PUBLISHER: Lerner Publishing Group, Uncover the world of fruits that grow on trees. Here, apples, peaches, mangoes, figs, and citrus fruits are explored in detail. Trace the development of each fruit, from budding flower to supermarket shelves. Follow their migrations across the world while learning about each fruit's origins. Discover how farmers help the trees to grow and produce more efficiently, how they plant, prune and protect the trees, and how they use the fruit to sell, eat or cook with.

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