Mission Based Marketing: How Your Not for Profit Can Succeed
ISBN: , SKU: , AUTHOR: Brinckerhoff, Peter C., PUBLISHER: John Wiley & Sons, A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. The book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission-Based Management(r) Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit Into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to non-profits— quite laudable in that it's eminently readable and downright enjoyable." Financial Empowerment: More Money for More Mission Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely-respected Mission-Based Management(r) Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process. Competition now threatens manynot-for-profits. Those organizations that become market-driven and develop marketing skills will survive— and will do more mission better. Peter Brinckerhoff has worked with not-for-profits that are strong mission-based marketing organizations. He has seen what works and the leadership skills needed for success in a world where marketing matters. Peter has also worked with organizations that are struggling to make the transition to a competitive environment. From his experiences comes this sharply focused, practical guide to becoming a market-driven organization that will achieve its mission in a competitive world. Peter gives not-for-profit leaders the wisdom, experience, the successful strategies, and the needed skills. He also reveals the mistakes he has seen. Peter outlines the characteristics of a successful market-driven not-for-profit. You will learn how to become a market-driven organization and how to motivate board and staff to make the needed changes. Peter shows how to respond to your markets while holding on to your core values. He outlines the three core customer service rules and shows how to turn your customers into your best referral sources. When you have finished this book, you will Acquista Ora
