managing corporate communications in the age of

Managing Corporate Communications in the Age of

ISBN: , SKU: , AUTHOR: David Silver, PUBLISHER: J Ross Publishing Incorporated, NA

Corporate Communications: Theory and Practice

ISBN: , SKU: , AUTHOR: Cornelissen, Joep, PUBLISHER: Sage Publications (CA), A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years' - "Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA " This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications' - "Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels " Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere. The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: - What is corporate communications, and how can it be defined? - What strategies and activities are central to this profession? - What is the organizational location, status and role of this profession? Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics.

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Re-Reading the Prophets Through Corporate Globalization

ISBN: , SKU: , AUTHOR: Coomber, Matthew, PUBLISHER: Gorgias Press, Using societal patterns of exploitation that are evidenced in agrarian societies from the Bronze Age to modern-day corporate globalization, Re-Reading the Prophets offers a new approach to understanding the hidden contexts behind prophetic complaints against economic injustice in eighth-century Judah.

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Managing Business Ethics: Straight Talk about How to Do It

ISBN: , SKU: , AUTHOR: Trevino, Linda Klebe / Nelson, Katherine A., PUBLISHER: John Wiley & Sons, While most business ethics texts focus exclusively on individual decision making--what should an individual do--this resource presents the whole business ethics story. Highly realistic, readable, and down-to-earth, it moves from the individual to the managerial to the organizational level, focusing on business ethics in an organizational context to promote an understanding of complex influences on behavior. The new "Fifth Edition" is the perfect text for students entering the workplace, those seeking to become professionals in training, communications, compliance, in addition to chief ethics officers, corporate counsel, heads of human resources, and senior executives. Acquista Ora

The Power Structure of American Business

ISBN: , SKU: , AUTHOR: Mintz, Beth / Schwartz, Michael, PUBLISHER: University of Chicago Press, Mintz and Schwartz offer a fascinating tour of the corporate world. Through an intensive study of interlocking corporate directorates, they show that for the first time in American history the loan making and stock purchasing and selling powers are concentrated in the same hands: the leadership of major financial firms. Their detailed descriptions of corporate case histories include the forced ouster of Howard Hughes from TWA in the late fifties as a result of lenders' pressure; the collapse of Chrysler in the late seventies owing to banks' refusal to provide further capital infusions; and the very different "rescues" of Pan American Airlines and Braniff Airlines by bank intervention in the seventies.

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Corporate Violence: Injury and Death for Profit

ISBN: , SKU: , AUTHOR: Hills, Stuart L., PUBLISHER: Rowman & Littlefield Publishers, Corporate Violence: Injury and Death for Profit is a provocative collection of articles that focuses on the critical issue of the serious physical harm inflicted on consumers, workers, and the general public as a result of decisions made by corporate executives. The studies in this volume describe and analyze the legal and illegal acts of 'respectable' business people that have injured or killed people.

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Dragon Age Dice Set D6 (6)

In the box you will find six beautiful dice, emblazoned with iconography from the world of Thedas, setting for BioWare',s Dragon Age fantasy video game! Four of these high-quality, durable dice carry the symbols of the Circle of Magi and the Templars. The remaining two bear the Grey Warden Griffon and the iconic Blood Dragon. Manufactured by Q-workshop, and perfect for any fan of Dragon Age, these also serve as two sets of dice for Green Ronin',s Dragon Age RPG!

Managing the Environment, Managing Ourselves A History of

ISBN: , SKU: , AUTHOR: Prof Richard N L Andrews, PUBLISHER: Yale University Press, NA

Data Privacy in the Information Age

ISBN: , SKU: , AUTHOR: Klosek, Jacqueline, PUBLISHER: Praeger, Passage of the European Data Protection Directive and other national laws have increased the need for companies and other entities to improve their data protection and privacy controls. Clients, stakeholders, and the public are clamoring for it. Klosek introduces the various legal means to protect personal data in the United States and the European Union, targeting her book at American and international businesses that may have difficulty complying with the European Directive. She explains its main elements and practical effects, presents primary components of national privacy laws abroad and in the United States, and gives advice on some steps companies can take to improve the level of protection they afford to the data they possess. Klosek offers a comprehensive review of the American and European systems for providing protection to personal information in the Internet age. She explains the European Data Protection Directive, the national data protection laws of the fifteen countries of the European Union, and the laws and other initiatives for protecting individual personal data. She endeavors to discuss the protection of personal data in general but focuses on, and emphasizes, the protection of personal data within the context of the Internet. In doing so, she provides much useful, fascinating information on the obvious and non-obvious means of collecting and processing personal data through the Internet. Among its unusual features, the book helps United States corporate decision makers assess the effect data protection laws will have in Europe and the U.S., and how companies that are operating web sites that cross international boundaries can ensure they stay in compliance withdata protection laws in countries in which their web sites may be accessible. The book is essential reading for corporate compliance executives, corporate communications and other top-level organizational administrators, particularly in Internet industries.

Business Ethics

ISBN: , SKU: , AUTHOR: Snoeyenbos, Milton / Humber, James / Almeder, Robert F., PUBLISHER: Prometheus Books, Fully updated and revised, this contemporary classic discusses the moral dilemmas of corporate America: conflicts of interest, corporate takeovers, payoffs, trade secrets, drug testing, insider trading, product safety, business and the environment, privacy, whistleblowing, and more. Each section contains a case study for discussion and corporate policy statements.

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Crisis Control: Preventing and Managing Corporate Crises

ISBN: , SKU: , AUTHOR: Campbell, Ross, PUBLISHER: Prentice Hall, "Crisis Control" puts managers ahead of the crisis agenda by providing plans to control and manage a serious event. " Crisis Control" is the new bible for corporate survival - "Geoff Kelley, WMC Limited Managing a corporate crisis is about bringing an organization under control, about deflecting threats and planning for the future " Crisis Control offers a wide range of responses for managers who have to create a crisis action plan Anywhere, anytime, a crisis can strike. Every organization is vulnerable to a wide range of threats. They strike without warning and can escalate to a point where they just won't go away. Bringing an organization under control is about deflecting threats and planning for the future. The purpose of this book is to give managers tried and tested solutions for better crisis management. "Crisis Control is aimed at anticipating and controlling crisis situations. It shows how to develop contingency plans in line with organizational policies. It quickly identifies methods of developing checklists and systems. Training, testing and maintenance of the program is outlined as a strategic process. This book offers a wide range of responses for those managers who have to create a crisis action plan for a wide range of stakeholders including employees, victims, financial markets, political leaders, and bureaucrats. Ross Campbell is the principal of a company which specializes in crisis management.

Opportunities and Challenges of Workplace Diversity: Theory,

ISBN: , SKU: , AUTHOR: Canas, Kathryn A. / Sondak, Harris, PUBLISHER: Prentice Hall, Uncover and understand the complexities of managing workplace diversity. "Opportunities and Challenges of Workplace Diversity" teaches readers to uncover and understand the complexities of managing diversity through a unique dialogue of opportunity. Through its three-tiered structure this text effectively explains the complexities of managerial and legal aspects in workplace diversity; presents examples of positive and negative management methods; encourages readers to develop a set of skills they will need when managing diversity in their future careers. The second edition contains many meaningful changes-a new chapter, new and updated opening essays, enhanced exercises, and new newspaper articles and case studies-that will enhance the quality of learning about diversity in organizations. Acquista Ora

Corporate Advocacy: Rhetoric in the Information Age

ISBN: , SKU: , AUTHOR: Hoover, Judith D., PUBLISHER: Praeger, Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists. In fourteen case studies analyzed through three significant communication theory perspectives, Hoover and her contributors examine the concept of advocacy by looking at corporate rhetoric, corporate cultures, and the hidden sources of power inherent in both. We listen to the messages of corporate spokespersons such as Lee Iacocca. We observe the internal cultures of business and industry. We investigate the meanings of such terms as "Wall Street" and "consumerism." We broaden our view to include not only union advocacy, but also the role of language in the organizational distribution of power. By synthesizing these cases through yet a fourth perspective, the book not only extends the concept to recognize internal advocacy processes but also reveals the complexity of advocacy strategies that must be designed to accomplish multiple purposes and that must respond to multilayered and interconnected contexts.

Building Corporate Accountability: Emerging Practice in

ISBN: , SKU: , AUTHOR: Zadek, Simon / Evans, Richard / Pruzan, Peter, PUBLISHER: Earthscan Publications, Social and ethical accounting is emerging as a key tool for companies in the s in response to calls for greater transparency and accountability to stakeholders, and as a means for managing companies in increasingly complex situations where social and environmental issues are significant in securing business success.This is the first book to address the practices of social and ethical accounting, auditing and reporting, and their implications for the development of corporate social, ethical and environmental responsibility. It includes nine case studies, and a historical overview of developments. The editors introduce a methodological framework that allows emerging practice worldwide to be analysed, understood and improved. This innovative book, written by international leaders in the field, will be of enormous value to business managers, particularly those responsible for corporate affairs, human resources, environmental management, financial management or planning. It will also be a useful text for business students.

Power Communications: Positioning Yourself for High

ISBN: , SKU: , AUTHOR: Wiener, Valerie / Amin, Samir, PUBLISHER: New York University Press, How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace? "Power Communications: Positioning Yourself for High Visibility" teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to enhance their positioning and maximize their success. Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications process--effective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also learns specific methods and channels for dispersing important messages. This book focuses on proactive techniques that address the full spectrum of needs and issues that go into establishing and sustaining a public identity. "Power Communications" is an irreplaceable resource for corporate executives, top and middle management, elected officials, heads of organizations, governmental representatives, official spokespersons, and public relations and marketing professionals. To many people, communicating itself creates a daunting challenge. "Power Communications" helps its readers turn challenges into exciting opportunities.

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Only Connect... A history and anthology of english literature second edition A The Origins and the Middle Ages. B The Renaissance and the Puritan Age. C The Restoration and the Augustan Age. D The Early Romantic Age and the Romantic Age. EThe Victorian Age. Autori: Marina Spiazzi Marina Tavella Il prezzo è di 5 euro a modulo. Libri originali e in ottime condizioni.

Pittsfield: Gem City in the Gilded Age

ISBN: , SKU: , AUTHOR: Owens, Carole, PUBLISHER: History Press, Carole Owens, author of the sumptuous "Berkshire Cottages" presents the glories of Pittsfield, Massachusetts. Stories of a star-studded society that included John D. Rockefeller, Edwin H. Lincoln, Herman Melville and Wild Bill Hickok come to life in this history of the New England village that became the "Gem City" of the Gilded Age.

The Duke of Naxos: Of the House of Nasi

ISBN: , SKU: , AUTHOR: Roth, Cecil, PUBLISHER: Jewish Publication Society of America, Read the story of Joseph Nasi, Duke of Naxos, Lord of Tiberias, a heroic leader who profoundly affected the history of sixteenth-century Jews of Eastern Europe. A biography based on meticulous research, a study of human character and the effect of a hero upon his age.

Managing Web Usage in the Workplace: A Social, Ethical and

ISBN: , SKU: , AUTHOR: Anandarajan, Murugan / Simmers, Claire A., PUBLISHER: IRM Press, The nature of the Internet is dramatically revolutionizing the manner in which organizations and individuals alike acquire and distribute information. Unfortunately the problem of Web abuse has developed in kind. This interesting new book includes chapters that embrace a wide array of Internet abuse issues such as, the impact of Web abuse on individuals, groups, organizations, and societies, and the problem of Web abuse within other cultures and countries. Geared toward business professionals, academicians and students from a variety of disciplines, Managing Web Usage in the Workplace: A Social, Ethical and Legal Perspective focuses on the phenomenon of Internet abuse and its consequences.

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