industry
It's No Accident: How Corporations Sell Dangerous Baby
ISBN: , SKU: , AUTHOR: Felcher, E. Marla, PUBLISHER: Common Courage Press, Last year consumers spent $4.5 billion on infant products such as portable cribs, cradles, infant carriers, and car seats. Today's parents, many of them older, dual income, and mobile, demand product features that fifteen years ago were unheard of: portable cribs that weigh only a few pounds and easily collapse for storage, car seats that double as infant carriers, over-sized strollers for parents who jog. Products, it turns out, that are too often inadequately tested and ultimately unsafe. Marla Felchers' two-year-long investigation has revealed case after case of infants and toddlers being seriously injured and killed by these products and case after case of manufacturers going to great lengths to cover this up. It's No Accident exposes the inner-workings of the infant products industry, highlighting the tactics used by corporate giants such as Hasboro (Playskool), Evenflo, Kolcraft, Cosco, Graco, and Century Products to keep consumers in the dark about their safety records.
Hoover's Handbook of Emerging Companies
ISBN: , SKU: , AUTHOR: Hoover's Business Press, PUBLISHER: Hoover's, Hoover's Handbook of Emerging Companies chronicles the rise of 300 of America's most dynamic growth firms. This book focuses on U.S. companies with revenues between $20 million and $1 billion that have experienced sales growth of at least 25 percent annually in the past five years and have had positive net income for the last year. Discover how companies like Central Garden & Pet Company, The Men's Wearhouse and PeopleSoft have raced past their competitors to become leaders in their fields. You'll learn about young companies, such as Inktomi and DoubleClick, that are poised for explosive growth, and the stories behind recent IPOs such as broadcast.com and GeoCities. Anyone with a need to know about the hottest growth companies in the U.S. will find this book a gold mine of useful information. It includes lists of fast-growing companies from Business Week, Forbes, Inc., Fortune and other publications, and is indexed by headquarters location and industry, and by the people, companies and brand names mentioned in the profiles.
ER20 Ear plugs: tappi protezione udito
ER20 Ear plugs ? White tip + custodia Comodi e facili da usare e soprattutto riutilizzabili al contrario degli altri tappi consento di sentire chiaramente bloccando e limitando le frequenze e i suoni troppo aggressivi che potrebbero arrecare disturbo o danni al nostro udito. Il risultato è un ascolto chiaro, definito ma dal volume più contenuto e controllato, ideale per i musicisti e per tutti quegli ambienti come le sale prove, concerti e tutte quelle serie di situazioni in cui il rumore di fondo mette alla prova le nostre orecchie! Alcuni dati tecnici: The easy solution to hearing protection in noise levels upto 100 dB(A). Carry these in your pocket and simply plug into your ears when needed. Patented technology that replicates the natural resonance of the ear canal, so that sounds are heard as clearly as the original, but quieter. Ideal for musicians, aviation and industry. · Simple and easy to use · Still hear ambient surround sounds - 18 dB SNR Rating · Does not isolate you from the environment · Comfortable · Re-useable
Sony MDR-NC500D headphone Cuffie
vendo Sony MDR-NC500D cuffie per causa inutilizzo. The world's first digital noise cancelling headphones. Ideal for frequent travellers - cut train, plane and automobile sounds by up to 99% and enjoy true hi-fi quality audio reproduction. - Industry first Digital Noise Cancelling headphones cut surrounding noise by up to 99% - Artificial Intelligence automatically decides the best noise profile for your situation - As well as noise cancelling, these headphones also deliver superb digital quality sound - Monitor switch allows you to temporarily hear surrounding sounds without removing the headphones - Headphone speakers swivel flat for easy packing and come with a deluxe storage case - the perfect solution for travellers Otras características: Auto power off: Yes Battery life (max): 16 h Battery technology: Lithium-Ion (Li-Ion) Battery type: Built-in Lithium-ion / 2 x AA Cable length: 0.5 m Colour of product: Black Connectivity technology: Wired Ear coupling: Supraaural Headphone frequency: Hz Headphone sensitivity: 102 dB Impedance: 40 ? Magnet type: neodymium Signal-to-Noise Ratio (SNR): 20 dB Weight: 195 g
Theatreland: A Journey Through the Heart of London's Theatre
ISBN: , SKU: , AUTHOR: Ibell, Paul, PUBLISHER: Continuum, Covering the five centuries from Shakespeare's Bankside playhouses to today's West End, Paul Ibell's Theatreland explores the history and current state of the London stage, taking the reader through the streets and alleyways of the theatre capital of the world. London's theatre district is quite literally built on the past. Although the book celebrates this, and the artistic achievements that still resonate today, it also emphasises that theatre is an art form that can only survive and flourish through fresh talent, new work and constant reinterpretation of old classics. Through a series of entertaining and engaging chapters on themes, personalities and trends, Theatreland reflects the effortless co-existence between past and present that is such a feature of London's theatre world, and shows how actors and producers, playwrights and publicists, theatre historians and modern architects, choreographers, critics and customers all play their part in ensuring that London remains the theatre capital of the world. Theatreland brings back to life the generations of actors, impresarios, princes and playwrights who created and shaped this cityscape, and describes how the 21st century theatre industry continues to develop and change. >
Biofuel Power of the Future: New Ways of Turning Organic
ISBN: , SKU: , AUTHOR: Hayhurst, Chris, PUBLISHER: Rosen Publishing Group, Easy-to-understand Resources Provide Information on Sustainable Energy for Our Future Many scientists believe that the fossil fuels that make us comfortable also make us sick. This important new series helps kids understand what can be done to create healthy, sustainable energy for the future. Each of the eight titles explains a different type of energy, how it works, and how government and industry are developing new methods to use it so that it is affordable and clean. For readers of these fascinating, easy-to-understand books, turning on the TV or booting up the computer will never be quite the same. Biofuel can be made from many organic materials. Open wood fires like campfires are terribly inefficient and unhealthy, but producing bioenergy from corn, animal waste, and other kinds of natural materials is far safer, more ecological, and great for the economy. Kids will learn in this book why many scientists believe biofuel will provide important energy in the future.
An Account of the Interesting Island of Helgoland, Its
ISBN: , SKU: , AUTHOR: Anonymous, PUBLISHER: British Library, Historical Print Editions, Title: An account of the interesting Island of Helgoland, its inhabitants, etc.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The GENERAL HISTORICAL collection includes books from the British Library digitised by Microsoft. This varied collection includes material that gives readers a 19th century view of the world. Topics include health, education, economics, agriculture, environment, technology, culture, politics, labour and industry, mining, penal policy, and social order. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library Anonymous; .k.21.
Interactive Image Processing for Machine Vision
ISBN: , SKU: , AUTHOR: Batchelor, Bruce G. / Waltz, Frederick, PUBLISHER: Springer, Machine vision systems offer great potential in a large number of areas of manufacturing industry and are used principally for Automated Visual Inspection and Robot Vision. This publication presents the state of the art in image processing. It discusses techniques which have been developed for designing machines for use in industrial inspection and robot control, putting the emphasis on software and algorithms. A comprehensive set of image processing subroutines, which together form the basic vocabulary for the versatile image processing language IIPL, is presented. This language has proved to be extremely effective, working as a design tool, in solving numerous practical inspection problems. The merging of this language with Prolog provides an even more powerful facility which retains the benefits of human and machine intelligence. The authors bring together the practical experience and the picture material from a leading industrial research laboratory and the mathematical foundations necessary to understand and apply concepts in image processing. Interactive Image Processing is a self-contained reference book that can also be used in graduate level courses in electrical engineering, computer science and physics.
ICD-9-CM Coding Handbook: With Answers
ISBN: , SKU: , AUTHOR: Brown, Faye, PUBLISHER: American Hospital Association, The most widely used publication for teaching ICD-9-CM to entry-level and experienced coders. It is designed for self-study and reference. The ICD-9-CM Coding Handbook is the only edition published in cooperation with the Central Office on ICD-9-CM of the American Hospital Association. The Central Office is an official industry body that participates in the editorial development, preliminary testing, and national committee and congressional hearings on ICD-9 and ICD-10 specifications and rules. Central Office staff are the nation's experts on coding protocols.] ICD-9-CM Coding Handbook provides more than 100 review exercises interspersed throughout the text and at the end of the chapters. These exercises describe additional information about a patient's background or present condition, and allow coders to practice their coding skills on examples that closely resemble actual patient records. The answers to these exercises not only provide the correct codes and principal diagnoses, they also explain why a particular code is correct or what information is most important in a certain case.
A Manual of the Kurnool District in the Presidency of
ISBN: , SKU: , AUTHOR: Anonymous, PUBLISHER: British Library, Historical Print Editions, Title: A Manual of the Kurnool District in the Presidency of Madras.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The GENERAL HISTORICAL collection includes books from the British Library digitised by Microsoft. This varied collection includes material that gives readers a 19th century view of the world. Topics include health, education, economics, agriculture, environment, technology, culture, politics, labour and industry, mining, penal policy, and social order. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library Anonymous; . vi. 321 p.; 8. V
Seven for a Secret
ISBN: , SKU: , AUTHOR: Sheppard, Mary C., PUBLISHER: Groundwood Books, Fifteen-year-old Melinda is looking forward to spending another summer with her cousins Rebecca and Kate in the small outport village of Cook's Cove on Newfoundland's west coast. Rebecca is a goody-goody who is under the thumb of her stern mother. Kate, the city dweller, is determined not to let a boyfriend block her future. Melinda, for her part, has a tendency to act out. The cousins act like sisters, watching out for one another. When a stranger comes to the village and invites Rebecca to Boston to develop her artistic talent, the girls are suddenly exposed to the possibilities of the outside world. Melinda finds herself not only responsible for keeping family secrets but also faced with deciding just how far family loyalty should go. Displaying the authenticity of one who grew up in an outport community, Mary Sheppard has written an uncompromising and riveting novel set in a time and place when the fishing industry was still strong and the deeply rooted sense of community was both comforting and stifling.
Crown 180am amplificatore/mixer 80W
Vendo amplificatore professionale usato pochissimo come nuovo, infatti l'ho tenuto la maggior parte del tempo in cantina. La marca è la migliore del mercato, i suoi prodotti sono garantiti a vita. Lo vendo con anche il cavo di alimentazione. Le recensioni per altri siti sono tutte da 5 stelle. Disponibile ad inviare ulteriori foto. Il prezzo per la spedizione internazionale è indicativo, se mi fornite l'indirizzo vi do un prezzo preciso. Ecco una breve descrizione della casa madre: "Crown's commercial audio mixer/amplifiers deliver legendary Crown quality to the commercial audio industry. The 180MA has 4 inputs and one 80W power amplifier. This high-value mixer/amplifier provides both 4-ohm and constant-voltage outputs (70V and 100V) for use in a wide range of commercial applications including schools, hospitals, factories, restaurant/retail, houses of worship, fitness facilities, A/V boardrooms, prisons, and small offices. Easily configured for a range of uses such as paging, background music, security, and evacuation instructions, Crown's Commercial Audio units are the smart choice for commercial sound."
Late Transition Metal Polymerization Catalysis
ISBN: , SKU: , AUTHOR: Rieger, Bernd / Baugh, Lisa / Kacker, Smita, PUBLISHER: Wiley-VCH Verlag GmbH, Even some fifty years after their discovery, transition metals have lost none of their fascination. The use of complex compounds in these elements has not only revolutionized synthesis in the laboratory, but has also led to them playing an important role in many industrial applications. Each year, millions of tons of plastics are produced around the world and, by varying the ligands in the catalytically active compounds, the properties of the resulting polymers can even be tailored for use. For this purpose, sandwich compounds from early transition metals have been common until now, but interest has focused increasingly on the late transition metals. In this book, the world's leading authors from research and industry discuss the latest developments in research into palladium, zinc, iron and nickel catalysis. In so doing, they systematically introduce readers to the basic principles and illustrate how these innovative catalysts can be effectively used for polymerizations. The result is an ideal reference work, invaluable for every organic chemist working in catalysis or polymer research. Acquista Ora
Beyond Micro-Credit: Putting Development Back Into
ISBN: , SKU: , AUTHOR: Fisher, Thomas / Sriram, M. S. / Harper, Malcolm, PUBLISHER: Oxfam, Micro-finance is an instrument for development. However, the developmental purposes of microfinance are often lost behind the dominant focus on the technology and management of micro-finance, or on outreach to poor clients. This book challenges the microfinance industry to go beyond such a narrow focus, looking at the range of development goals for which microfinance can be used. These include not only poverty alleviation through providing savings, credit, and insurance, but also promoting livelihoods, empowering women, building people's organizations, and changing institutions. The book richly illustrates each of these from actual micro-finance practice and explores the organizational challenges of combining such development goals with financial service-provision. The book is based on the great diversity of microfinance practice in India, which has developed numerous innovations, from new products for promoting livelihoods to democratic governance. The book provides the most comprehensive analysis available of Indian innovation and practice in microfinance, including detailed analysis of the "self-help groups" in India, comparisons with microfinance in Bangladesh, and the latest performance and impact assessment.
Monetary Reform and Cooperation Theory
ISBN: , SKU: , AUTHOR: Macesich, George, PUBLISHER: Praeger, This volume demonstrates how monetary and financial organizations in the United States and abroad can be improved through a new addition to traditional monetary policy. Cooperation theory, a system developed from games theory, is shown to provide an appropriate action/reaction approach that can lead to cooperation without abandoning the free market. Institutional, theoretical, and empirical results of game theory, computer simulation, monetary theory, and policy analysis are woven together so that each reinforces the other. The text clearly stresses that although unilateral, noncooperative action may result in short-term advantage for an organization, it ultimately leads to long-term losses for all in the economic system. Monetary Reform and Cooperation Theory opens with a discussion of cooperation theory. It goes on to address improving the monetary financial organization. Bureaucracy and philosophy are analyzed, along with reform in the banking industry and banking in other countries. The book concludes with issues of international creditors and debtors. This work is full of useful information for the general economist, political scientist, and layman on the complex issue of monetary reform and the positive role cooperation theory can play in this vital process.
STORE MANAGER Fashion & Luxury
For our Client, an important Italian Company operates in the fashion and luxury industry, we are looking for a: STORE MANAGER The best Candidate is a person with deep passion for fashion and luxury with direct experiences in managing a store and coordinating people in an international environment. Essential Duties and Responsibilities: To provide exceptional Customer service experience by greeting, listening and assisting Customers in exceeding their needs, demonstrating an excellent knowledge of products, as well as of the brand history and heritage. To build and strengthen relationships with Customers, deal with different nationalities and personalities and put always the Customers at ease. To contribution to the Store Team will be key to accomplish the goals set by the Management and to maintain Visual standards and general maintenance. To assist and train the sales staff in order to ensure outstanding Customer services. To ensure maintenance of inventory accuracy, in line with Company policies and procedures. To analyse and provide sales reporting and to monitor KPI’s. The successful Candidate will have strong work ethic, leadership skills, high energy level and team orientation and also a very good verbal and written communication. You must be fluent in English. Place of work: Serravalle Outlet.
The Animal Rights Debate: Abolition or Regulation?
ISBN: , SKU: , AUTHOR: Francione, Gary L. / Garner, Robert, PUBLISHER: Columbia University Press, Gary L. Francione is a law professor and leading philosopher of animal rights theory. Robert Garner is a political theorist specializing in the philosophy and politics of animal protection. Francione maintains that we have no moral justification for using nonhumans and argues that because animals are property& mdash;or economic commodities& mdash;laws or industry practices requiring "humane" treatment will, as a general matter, fail to provide any meaningful level of protection. Garner favors a version of animal rights that focuses on eliminating animal suffering and adopts a protectionist approach, maintaining that although the traditional animal-welfare ethic is philosophically flawed, it can contribute strategically to the achievement of animal-rights ends. As they spar, Francione and Garner deconstruct the animal protection movement in the United States, the United Kingdom, Europe, and elsewhere, discussing the practices of such organizations as PETA, which joins with McDonald's and other animal users to "improve" the slaughter of animals. They also examine American and European laws and campaigns from both the rights and welfare perspectives, identifying weaknesses and strengths that give shape to future legislation and action.
Notes in Japan... with Illustrations by the Author.
ISBN: , SKU: , AUTHOR: Parsons, Alfred William, PUBLISHER: British Library, Historical Print Editions, Title: Notes in Japan... With illustrations by the author.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The GENERAL HISTORICAL collection includes books from the British Library digitised by Microsoft. This varied collection includes material that gives readers a 19th century view of the world. Topics include health, education, economics, agriculture, environment, technology, culture, politics, labour and industry, mining, penal policy, and social order. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library Parsons, Alfred William; ] xiv. 226 p.; .g.1.
Designer Profile: Designers Present Themselves
ISBN: , SKU: , AUTHOR: Birkhauser / Schmidt-Holtz, Rolf, PUBLISHER: Princeton Architectural Press, In today's overcrowded markets, a good product has to stand out. It needs an attractive and innovative design, reflecting the company's commitment to the product. As such it is an important factor in corporate representation, and it is advisable to make use of the expertise of professional designers. Since , Designer Profile has been the bilingual standard work on the contemporary design scene in Germany, Austria and Switzerland. Every two years designers active in the fields of industry, trade fair and exhibition building, graphics and multimedia, can introduce themselves, presenting their work and fields of activities. The result is a work of encyclopedic breadth which will offer management decision-makers valuable assistance in obtaining an overview of the capabilities of designers in Germany, Austria and Switzerland. In addition, it will provide agencies concise information on the spectrum of services offered by potential design partners. For professionals, students, and designers just beginning their career, the book is an excellent analysis of the very latest competitors. A clear and easy-to-use index makes the book an indispensable reference work on contemporary designers in the German-speaking countries.
Risk Communication: A Handbook for Communicating
ISBN: , SKU: , AUTHOR: Lundgren, Regina E. / McMakin, Andrea H., PUBLISHER: Battelle Press, As penalties for corporate and personal risk increase communicating risk-related information can be a daunting challenge. Communication must be targeted, understandable, and effective without inadvertently provoking hostility and mistrust. Risk Communication, a handbook of strategies and guidance for conveying risk information effectively, has proven a valuable resource. In this second edition, readers get the latest updates on pertinent topics--including current laws, approaches, computer applications, stakeholder participation methods, and methods to evaluate effectiveness. All-new sections explain how to work with the media and represent risks pictorially. The book has been praised by readers for its "pragmatic and unpretentious" advice as well as its "excellent and thorough" coverage. The Society for Risk Analysis's Risk Communication Specialty Group rated the book in its top five "must read" publications for industry risk communication practitioners. Contents: Approaches to Communicating Risk, Laws that Mandate Risk Communication, Constraints to Effective Risk Communication, Ethical Issues, Principles of Risk Communicating, Determining Purpose and Objectives, Analyze Your Audience, Determine the Appropriate Methods, Set a Schedule, Develop a Communication Plan, Informational Materials, Pictorial Representation of Risk, Face-to-Face Communication, Working with the Media
The Art and Attitude of Commercial Photography
ISBN: , SKU: , AUTHOR: Souders, Rick / Oppenheim, Selina / Weissberg, Elyse, PUBLISHER: Amphoto Books, Commercial photography is one of the most competitive yet lucrative and exciting specialties in the industry. Successful commercial photographers have to constantly navigate a delicate balance between the art of photography (lighting, styling, conceptualizing, etc.) and the day-to-day business of running a successful studio (satisfying the client, billing, promotion, sales, and more). According to Souders, the business demands not just cutting-edge photography technique but vision, tenacity, attitude, and perseverance. The Art and Attitude of Commercial Photography is an A to Z guide to becoming a successful working photographer, written by one of the leading professional photographers in the business. Covering virtually every business and artistic issue, topics include dozens of no-fail strategies and tested techniques for getting started; using a variety of digital applications; perfecting the art of selling to clients; creating people and product illustrations; using sources like stock and travel photography; and combining all these artistic and business elements together to run a successful, cost-effective commercial photography business. The Art and Attitude of Commercial Photography is the only book on the market that instructs the reader in the necessary photographic techniques needed for success as well the business savvy needed to run and grow a dynamic business.
Mixer digitale mackie DL
Vendesi mixer digitale mackie DL con controllo remoto da iPad. Il mixer viene venduto completo di case dove peraltro è stato sempre tenuto. Funzionante in tutte le sue parti. Di seguito le caratteristiche: Lightning mixer for Apple iPad Compatible with a range of Apple iPads (incl. mini) and iPhones 16x Microphone input 6x Aux outputs 4 Band EQ Compressor Gate per channel 31-Band GEQ and compressor/limiter on the outputs Reverb and delay XLR Master outputs Jack Aux outputs Can be used wirelessly with a Wi-Fi router Up to 10 iPads can be simultaneously used Intuitive Master Fader control app Visual feedback Preset and snapshot recall Docking allows easy recording and mixing right to the iPad Playback music from any iPad app and incorporate into the mix PadLock feature locks down iPad for security Industry standard Kensington lock keeps mixer secure Dimensions: 394 x 292 x 99 mm Weight: 3.2 kg Suitable mixer cover: Art. Nr (not included) Software available in the following languages: German, Spanish, French, English Free of charge Mackie Master Fader app will only work with the DL Series mixers
Sekonic L-478DR Esposimetro LITEMASTER PRO
For Still Photographers - Full featured Ambient-Flash modes including new T-F mode. Measure, compare, and mix ambient and flash displayed on a color, touch screen for beautiful, controlled, results. - DTS Exposure Profiling matches the meter to the performance of your camera (requires separate Sekonic or X-rite exposure targets and 5-degree finder for L-478). Precise exposure and lighting starts with precise, repeatable metering. For Filmmakers - Cine/HD Cine modes for today',s HDSLR and Video Cine cameras. Effortlessly switch between HDSLR and Cine for exact exposure settings in exact increments for both. - Infinite frame rate and shutter angle selection. Create special settings for special applications. Video cine cameras are becoming boundless. Metering should be too. - Unique, light-source filtration compensation mode. Finally, precise control lighting using industry standard CTO/CTB/ND types at the touch of a finger. - Illumination measurement and extended ISO range. Lighting design and exposure in a single tool. ISO and exposure settings to match today',s digital cameras. Wireless Triggering - PocketWizard triggering and Flash Power Setting w/ControlTL radios. Control Nikon, Canon and select studio flashes with a touch of a finger.
The New Strategic Selling: The Unique Sales System Proven
ISBN: , SKU: , AUTHOR: Miller, Robert B. / Heiman, Stephen E. / Tuleja, Tad, PUBLISHER: Business Plus, The Book That Sparked A Selling Revolution In one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.
Obiettivo Schneider Kreuznach Xenon FF Tmm x Canon
The Schneider Xenon FF 35mm T2.1 Lens in Canon EF mount is part of the Xenon FF set of lenses. FF stands for full frame, and every lens in the set covers a full frame image sensor without vignetting and is designed for 4K image capture. The Xenon FF lenses are color-matched to a standard at the factory, minimizing color shift when changing lenses. They feature a 14-blade iris, providing natural looking Bokeh, with circular out of focus highlights, 300 of lens barrel rotation, and share lens gear positions and size. The lens features a barrel with a large circumference, providing wide spacing for focus marks. Opposing focus scales provide properly oriented focus marks on both sides, so an assistant can pull focus from either side of the lens. Lens gears for focus and iris allow you to use the lens with industry standard lens accessories. The 35mm features a removable lens support bracket, so you can use an available lens support if you wish. The lens is designed to allow a lens technician to swap mounts between available Canon EF, ARRI PL, and Nikon F, avoiding adapters and solidly mounting the lens to your camera.