health services research methods

The Maturing Marketplace: Buying Habits of Baby Boomers and

ISBN: , SKU: , AUTHOR: Moschis, George P. / Lee, Euehun / Mathur, Anil, PUBLISHER: Praeger, The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.

Improving Care in the Nursing Home: Comprehensive Reviews of

ISBN: , SKU: , AUTHOR: Rubenstein, Laurence Z. / Wieland, Darryl, PUBLISHER: Sage Publications (CA), This volume provides systematic reviews of the state of clinical and health services research, in particular patient-care problem areas pertinent to nursing homes. Each chapter defines progress on a specific nursing home clinical problem and provides a critical synthesis and review of research information. Topics covered include: medication use; infection control; pressure ulcers; falls; urinary incontinence; and behavioural problems.

Viral Genome Methods

ISBN: , SKU: , AUTHOR: Adol, Kenneth W. / Adolph, Kenneth Ed. / Adolph, Kenneth W., PUBLISHER: CRC Press, Molecular biology and genetics techniques now dominate viral research in attempts to cure diseases such as AIDS. Viral Genome Methods is a practical guide to the newest molecular techniques, providing step-by-step protocols to be used in the laboratory. Recognized authorities and pioneers in viral research pass on their expertise to you.

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Nursing for Public Health: Population Based Care

ISBN: , SKU: , AUTHOR: Lindsay / Craig, Pauline M. / Lindsay, Grace, PUBLISHER: Churchill Livingstone, As the largest group of health care professionals, nurses have a growing influence on the health of the population. This is a key book in making the transition from individualised care to population-based care. It provides a greater understanding of health care policy and gives a comprehensive overview of health policy, economics, and epidemiology using an evidence-based approach. Determinants of health, measures of health, and health promotion are examined. The issues of communicable diseases, screening, minority groups and purchasing, and commissioning of health services are also addressed. This book is the first comprehensive text on public health nursing at this level and will be ofinterest to health visitors, district nurses, school nurses and practice nurses, as well as senior student nurses and nurse managers in secondary and tertiary care.

Human Differences

ISBN: , SKU: , AUTHOR: Aiken, Lewis R. / Aiken, PUBLISHER: Psychology Press, This text reviews the mass of information concerning the ways in which individuals and groups differ from each other. Reviews of research findings and interpretations are provided on: physical appearance, performance and health; cognitive abilities; personality; and development across the life span. Extensive treatment of foundations (historical, measurement, research methods, biological, social, and cultural) is also provided. Both normal and abnormal behaviors are considered. The book provides an interdisciplinary focus, including material from all the behavior and natural sciences, not just psychology, sociology, or biology.

Social Research Methods 4th Edition

ISBN: , SKU: , AUTHOR: Alan Bryman, PUBLISHER: Oxford University Press, NA

Health and Safety Risk Management 3rd Edition

ISBN: , SKU: , AUTHOR: Tony Boyle, PUBLISHER: IOSH Services Limited, NA

Research Methods in Crime and Justice 1st Edition

ISBN: , SKU: , AUTHOR: Brian Withrow, PUBLISHER: Routledge, NA

Essential Research Methods for Social Work

ISBN: , SKU: , AUTHOR: Allen Rubin Earl R Babbie, PUBLISHER: Brooks Cole, NA

Large Databases in Economic History Research Methods and

ISBN: , SKU: , AUTHOR: Mark Casson Nigar Hashimzade, PUBLISHER: Routledge, NA

Research Methods for Generalist Social Work (Includes

ISBN: , SKU: , AUTHOR: Christine R Marlow, PUBLISHER: CENGAGE Learning, NA Acquista Ora

Environmental Health Policy

ISBN: , SKU: , AUTHOR: Ball, David, PUBLISHER: Open University Press, Understanding Public Health "Series Editors: Nick Black and Rosalind Raine" There is an increasing global awareness of the inevitable limits of individual health care and of the need to complement such services with effective public health strategies. Understanding Public Health is an innovative series of twenty books, published by Open University Press in collaboration with the London School of Hygiene and Tropical Medicine. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries. The series is aimed at those studying public health, either by distance learning or more traditional methods, as well as public health practitioners and policy makers. ENVIRONMENTAL HEALTH POLICY Environmental health policy occupies a prominent position on both local and global agendas as old and new challenges confront the human race. There is a continual requirement for policies which will deal effectively with a seemingly never-ending supply of hazards which impinge on health and wellbeing. This book provides a multidisciplinary window onto environmental policy and its formulation. From this you will observe both order which exists at the centre, and controversies around the borders. This book considers: Key threats to human health from the physical environment Policies that might be pursued to minimise those risks How risks can be identified and quantified How such information can be communicated to the public How health impact assessments can be carried out How risks can be managed and regulated

Social Research Methods: Qualitative and Quantitative

ISBN: , SKU: , AUTHOR: Neuman, W. Lawrence / Neuman, PUBLISHER: Allyn & Bacon, This highly regarded text presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.

Community Health Nursing: Advocacy for Population Health

ISBN: , SKU: , AUTHOR: Clark, Mary Jo Dummer, PUBLISHER: Prentice Hall, Now more than ever-locally, nationally, globally-society is in need of community health services. This book emphasizes the application of community health nursing as it relates to specific populations, settings, and community health problems. Theoretically and scientifically sound, as well as practical and applicable, this resource is a thorough introduction to the specialty. Unit I sets the stage for practice by describing the context in which community health nursing occurs. Unit II examines community health nursing as a specialized area of practice, exploring its population focus and the attributes and features making it unique. Unit III presents common processes used in community health nursing. Unit IV examines community health nursing care provided to special population groups. Unit V presents community health nursing practice in specialized settings. Finally, Unit VI focuses on community health nursing practice related to common population health problems. For nurse generalists-who need to function in any setting, providing care to individuals, families, communities, and population groups. Acquista Ora

A Research Guide for Health and Clinical Psychology

ISBN: , SKU: , AUTHOR: Martin Dempster, PUBLISHER: Palgrave Macmillan, NA Acquista Ora

Health Promotion in Canada: Critical Perspectives

ISBN: , SKU: , AUTHOR: O'Neill, Michael / Pederson, Ann / Dupere, Sophie, PUBLISHER: Canadian Scholars Press, The first edition of Health Promotion in Canada, published in the mid-s, had a huge impact in Canada as well as at a global and international level. In a book review for The Institute for Health Promotion Research, University of British Columbia's Jim Frankish emphasized, ?By providing an understanding of the roots and evolution of Canadian health promotion, the editors also provide a potential roadmap for its future.? Thoroughly updated and meticulously revamped, this second edition promises to do the same. Masterfully edited and thematically divided into six key parts?conceptual, national, provincial, international, practical perspectives, and concluding thoughts?this contributed volume provides a comprehensive profile of the history and evolution of health promotion in Canada. Adopting a critical/sociological and historical perspective, this book offers case studies from each region of Canada and examines what the future holds for health promotion worldwide. The text brilliantly captures the fact that Canada has been a pioneer in the field of health promotion practice, policy, and research.

Today's Hospitals and Health Faciities

ISBN: , SKU: , AUTHOR: Carlos Broto, PUBLISHER: Leading International Key Services Barcelona S A, NA Acquista Ora

Business Research Methods (with Qualtrics Card)

ISBN: , SKU: , AUTHOR: Barry J Babin Jon C Carr Mitch Griffin William G Zikmund, PUBLISHER: Thomson Learning, NA

Addressing the Social Determinants of Health The Urban

ISBN: , SKU: , AUTHOR: Health World, PUBLISHER: World Health Organization Regional Office for Europe, NA

Evaluating Research Methods in Psychology: A Case Study

ISBN: , SKU: , AUTHOR: Dunbar, George, PUBLISHER: Bps Blackwell, Using a series of over 40 case studies, this valuable text illustrates the processes and pitfalls involved in evaluating psychological research. Invites students to consider whether the conclusion drawn at the end of each case is correct, or whether the results could have an alternative explanation. Cross-referencing between sections is made easy by page references that link the case studies and explanations. Cases reflect the range of research methods taught at undergraduate level and include qualitative research. Gives students an understanding of methodological problems. Equips students to critically evaluate published research. The author and publishers have made every effort to be fair to the authors of the research described in this book. Like all sciences, psychology is forged in the fire of criticism and refinement, and we hope that the original researchers will understand that any criticism is made with the utmost respect. If you are an author of one of the pieces of research mentioned in the book and would like to respond to the critique presented, please e-mail your comments to Andrew McAleer at .

Mathematical Methods in Queuing Theory

ISBN: , SKU: , AUTHOR: Kalashnikov, Vladimir V., PUBLISHER: Springer, This volume presents an overview of mathematical methods used in queuing theory, and various examples of solutions of problems using these methods are given. Many of the topics considered are not traditional, and include general Markov processes, test functions, coupling methods, probability metrics, continuity of queues, quantitative estimates in continuity, convergence rate to the stationary state and limit theorems for the first occurrence times. Much attention is also devoted to the modern theory of regenerative processes. Each chapter concludes with problems and comments on the literature cited. For researchers and graduate students in applied probability, operations research and computer science.

Foundations of Clinical Research: Applications to Practice

ISBN: , SKU: , AUTHOR: Portney, Leslie Gross / Watkins, Mary P., PUBLISHER: Prentice Hall, Provides the foundations that are necessary for finding and interpreting research evidence across all healthcare professions. Revised to reflect the most current changes in the field of clinical research in rehabilitation and medicine, including the growing emphasis on evidence-based practice (EBP) that has become central to all of health care and the new vocabulary that is being integrated into research and practice across disciplines. There is also a new chapter on systematic reviews and meta-analysis as well as expanded content related to clinical decision making, including likelihood ratios, pretest and posttest probabilities, minimally important change and number needed to treat. For those in the health professions, including physical therapy, occupational therapy, speech therapy, nursing, and exercise physiology.

The New Film History: Sources, Methods, Approaches

ISBN: , SKU: , AUTHOR: Chapman, James / Glancy, Mark / Harper, Sue, PUBLISHER: Palgrave MacMillan, Now available in paperback, this first major overview of film history offers a wide-ranging account of the methods, sources and approaches used by modern film historians. Key areas of research are analyzed alongside detailed case studies of well-known American, Australian, British and European films.

Quantitative Methods In Educational And Social Research

ISBN: , SKU: , AUTHOR: NA, PUBLISHER: Taylor & amp amp Francis Group, NA Acquista Ora

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