handbook of marketing strategy

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Handbook of Marketing Strategy

ISBN: , SKU: , AUTHOR: Venkatesh Shankar, PUBLISHER: Edward Elgar Publishing Limited, NA

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Social Media Marketing All-In-One for Dummies

ISBN: , SKU: , AUTHOR: Zimmerman, Jan / Sahlin, Doug, PUBLISHER: For Dummies, Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results. Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues Author Lena West is a recognized expert and consultant in social media marketing This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success In the fun and friendly "For Dummies" style, "Social Media Marketing All-in-One For Dummies" arms you with the information you need for successful social media marketing.

Lehmann] Analysis for Marketing Planning]

ISBN: , SKU: , AUTHOR: Lehmann, Donald R. / Winer, Russell S., PUBLISHER: Irwin/McGraw-Hill, Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Customs Modernization Handbook

ISBN: , SKU: , AUTHOR: Sokol, Jose / Wulf, Luc / De Wulf, Luc, PUBLISHER: World Bank Publications, This Handbook provides an overview of the key elements of a successful customs modernization strategy and draws lessons from a number of successful customs reforms as well as from customs reform projects that have been undertaken by the World Bank. It describes a number of key import procedures that have proved particularly troublesome for customs administrations and traders and provides practical guidelines to enhance their efficiency.

Handbook of rigging

Vento bellissimo libro " handbook of rigging "for construction and industrial operation third edition mcgraw-hill book company. pagina 383. il libro è in ottime condizioni

Street Smarts: New Ideas for Small Companies

ISBN: , SKU: , AUTHOR: Franklin, William H., PUBLISHER: Georgia State University Business Press, A practical handbook for managers of small, growing businesses that can help increase your chances for success by sharpening your management and strategy skills.

Strategy Safari: A Guided Tour Through the Wilds of

ISBN: , SKU: , AUTHOR: Mintzberg, Henry / Ahlstrand, Bruce / Lampel, Joseph, PUBLISHER: Free Press, "Strategy Safari, " the international bestseller on strategy by leading management thinker Henry Mintzberg and his colleagues Bruce Ahlstrand and Joseph Lampel, is widely considered a classic work in the field. No other book synthesizes the entire history and evolution of strategic management in so lively and entertaining a fashion. Since the initial publication of "Strategy Safari, " managers, consultants, and academics all over the world have found this book an indispensable and delightful tool -- it has been translated into more than ten languages, including Chinese, Russian, and French, and has been used in top MBA programs worldwide. "Strategy Safari" makes sense of a field that often seems to make no sense. Mintzberg, Ahlstrand, and Lampel pair their sweeping vision of strategy making with an authoritative catalog in which they identify ten schools of strategy that have emerged over the past four decades. Why struggle through the vast, confusing terrain of strategy formation? With clarity and depth, "Strategy Safari" maps the strategic landscape and facilitates intelligent, informed strategy formation. Acquista Ora

Paying for Broadcasting: The Handbook

ISBN: , SKU: , AUTHOR: Congdon, Tim / Davies, Gavyn / Graham, Andrew, PUBLISHER: Routledge, With British broadcasting standing on the threshold of immense change, this handbook leads a wide-ranging discussion of funding options open to broadcasters.

Organizations and Technical Change: Strategy, Objectives and

ISBN: , SKU: , AUTHOR: Preece, David A. / Preece, David / Preece, PUBLISHER: Cengage Learning Emea, Based on Managing the Adoption of New Technology David Preece extends the study to assess the nature of technology strategy and the way it impacts on organizational change. It describes key management techniques needed for effective adoption of technology covering: * the development of strategy * the implementation of objectives * the importance of employee involvement Four case studies examine in detail a variety of managemnet approaches and show adoption of technology and the issues involved have changed since the 's. This book is essential reading for students and researchers in technology management and related areas.

The New Global Marketing Reality

ISBN: , SKU: , AUTHOR: Palmer, Roger / Brookes, Richard / Palmer, Roger, PUBLISHER: Palgrave MacMillan, Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Libro in inglese Visual marketing

Vendo libro VISUAL Social Media Marketing #VSMM By Krista Neher Boot Camp Publishing, In ottimo stato, pari al nuovo Pag. 119 Dimensioni: 14 x 22 cm circa Testo interamente in INGLESE CONTENT Chapter 1: Introdution Chapter 2: Why Visual Social Media Marketing? Chapter 3: Your Image Strategy for Visual Social Media Marketing Chapter 4: Images and Your Website Chapter 5: Images and Social Media Chapter 6: Images on Social Media Case Studies: Hubspot and Pure Michigan Get It Right Chapter 7: Pinterest for Business Chapter 8: Pinterest Case Studies: Sony, Petplan, and Jetsetter Chapter 9: Instagram for Business Chapter 10: Instagram Case Studies: Easy to Assemble, Pure Michigan, Koyal Wholesale, and Dogs of Instagram Chapter 11: Infographics Chapter 12: Infographics Case Studies: Avalaunch Media and Unmetric See Success with Infographics Chapter 13: Images to Create for the Visual Web Chapter 14: Your Action Plan for Visual Social Media Marketing #VSMM Dal retro copertina: "Visual Social Media Marketing is a trend that is taking the social media marketing world by storm. Visual social networks like Pinterest and Instagram are the quickest growing social networks. On Blogs, Facebook and LinkedIn images are driving the most clicks, views and traffic back to websites. If images aren't part of your digital strategy, you are missing out on a huge opportunity."

World of Warcraft, official strategy guide, Multip

World of Warcraft, official strategy guide, Multiplayer. it edizioni. La guida, in italiano, è in ottimo stato. 2 euro prioritaria non tracciabile, 5 raccomandata tracciabile. Spedizioni in imballi rigidi e antipioggia.

Corsi libri di marketing vendita

Cedo libri usati di marketing, corsi di brand positioning, copywriting,marketing a risposta diretta... marketing strategico, posizionamento,Facebook marketing, email marketing. Per informazioni contattatemi. Autori Jay Abraham... Dan Kennedy.. al ries

Longhorns Handbook: Stories, STATS and Stuff about Texas

ISBN: , SKU: , AUTHOR: Barnhouse, Wendell, PUBLISHER: Midwest Sports, Let the Longhorns Handbook steer you through more than a century of Texas football. Covering everything from the program's humble beginnings to the making of its champions. Foreword by Darrell Royal.

Anointed in the Spirit Candidate Handbook: A Middle School

ISBN: , SKU: , AUTHOR: Burns Senseman, Rita, PUBLISHER: Saint Mary's Press, The Candidate Handbook is an engaging approach that leads to thorough preparation for receiving and living a life anointed in the Spirit. The chapters of this book introduce the candidate to central aspects of the Confirmation liturgy and help them to explore the meaning of the sacrament. The material will help them to deepen your understanding of God's call to you to live a life of faith and to explore the significance of being confirmed Catholic. The candidate handbook also includes Catholic prayers and lists of Catholic beliefs and practices as well as a list of saints.

Occupational Outlook Handbook

ISBN: , SKU: , AUTHOR: Labor Dept, Labor Statistics Bure / U S Dept of Labor, PUBLISHER: Bernan Press(PA), For over 50 years, the Bureau of Labor Statistics' Occupational Outlook Handbook has been the U.S. government's premier career guidance publication. Revised every two years, the Handbook "provides essential information about prospective changes in the world of work and the qualifications that will be needed by tomorrow's workers" (Alexis M. Herman, Secretary, U.S. Department of Labor.). The newly published Edition provides invaluable assistance to individuals making decisions about their future.

Instructor's Edition Marketing 10e: Marketing in Teh 21st

ISBN: , SKU: , AUTHOR: Evans, Joel R. / Berman, Barry, PUBLISHER: Atomic Dog Publishing, The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

A Handbook on Hanging

ISBN: , SKU: , AUTHOR: Duff, Charles / Hitchens, Christopher, PUBLISHER: New York Review of Books, "A Handbook on Hanging" is a Swiftian tribute to that unappreciated mainstay of civilization: the hangman. With barbed insouciance, Charles Duff writes not only of hanging but of electrocution, decapitations, and gassings; of innocent men executed and of executions botched; of the bloodlust of mobs and the shabby excuses of the great. This coruscating and, in contemporary America, very relevant polemic makes clear that whatever else capital punishment may be said to be--justice, vengeance, a deterrent--it is certainly killing.

Handbook of the Birds of the World

Vendo in blocco i volumi da 1 a 15 dell'opera Handbook of the Birds of the World, della Lynx edicions, ottimo stato, come nuovi (incluso il volume 11, attualmente fuori catalogo). Lo sconto rispetto al prezzo dei volumi nuovi acquistabili dalla casa editrice è di circa euro (ogni volume costerebbe 212 euro). No spedizione. Zona: Via Grottaperfetta (vicino centro commerciale Granai). Solo ritiro a mano.

Marketing: The Enyclopedic Dictionary

ISBN: , SKU: , AUTHOR: Mercer / Lastmercer / Mercer, David, PUBLISHER: Wiley-Blackwell, " Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

HANDBOOK DI PSICHIATRIA - Barry Guze

HANDBOOK DI PSICHIATRIA di Barry Guze, edizione italiana dall'originale inglese "The handbook of Psychiatry" a cura del Prof. Paolo Pancheri, con traduzioni della Dr.ssa Manuela Mangia e del Dr. Pietro Speranza, Mediserve Milano , tomo di 697 pagine, cm.11x17x3,4, in perfette condizioni vendo come nuovo euro 12. Eventuale spedizione euro 8. Cell.

Collana "Marketing Evolution" IlSole24Ore *Nuova

Vendo collana Marketing Evolution acquistata con IlSole24Ore nuova e mai utilizzata (ancora nuova ed inscatolata). La collana è presente con in seguenti numeri: 1. Il futuro del marketing 2. Start up Marketing 3. Existential Marketing 4. Werrilla Marketing 5. Il marketing dei sensi 6. Marketing 3.0 7. Green Marketing 8. Marketing e creazione del valore 9. Neuro marketing 10. Marketing collaborativo e online value co-creation 16. Il neo-lusso marketing 17. Marketing contagioso 18. Social Media ROI Marketing 19. Markeing Etico 20. Marketing emozionale Sono quindi mancanti i n. da 11 a 15. Consegna a mano a Milano oppure via posta in tutta Italia.

The Handbook of Electrical Engineering

ISBN: , SKU: , AUTHOR: Research & Education Association / Rea / Staff of Research Education Association, PUBLISHER: Research & Education Association, This handbook is a review of the important facts and concepts in electrical engineering. Comprehensive and concise, it is a handy reference source at all times for the professional and the student. It condenses the vast amount of detail characteristic of the subject mater and summarizes the essentials of the field. The book provides quick access to the important facts, principles, theorems, and equations in electrical engineering.

Contatto

• Successivo →