global electioneering campaign consulting communications

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Marketing Specialist -…

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The Last Hurrah?: Soft Money and Issue Advocacy in the

ISBN: , SKU: , AUTHOR: Magleby, David B. / Monson, J. Quin, PUBLISHER: Brookings Institution Press, The midterm elections were noteworthy U.S. congressional campaigns for many reasons. They marked the last national contests before implementation of the Bipartisan Campaign Reform Act (BCRA) and thus were expected by many to be the last hurrah for soft money. These midterm campaigns provided a window on the activity of parties, interest groups, and political consultants on the eve of BCRA, as they prepared to enter a new era of American elections. The results of Campaign were remarkable. As the party in power, the Republicans defied history by gaining seats in both houses of Congress, giving them a majority in the Senate. To some degree this resulted from the GOPs new emphasis on ground war voter mobilization. Another key was the unusually aggressive support of the sitting president, who leveraged his popularity to advance his partys candidates for Congress. The Last Hurrah? analyzes the role of soft money and issue advocacy in the battle for Congress. Having been granted access to a number of campaign operations across a broad array of groups, David Magleby, Quin Monson, and their colleagues monitored and documented a number of competitive races, including the key South Dakota and Missouri Senate contests. Each case study breaks down the campaign communication in a particular race, including devices such as advertising, get-out-the-vote drives, soft money expenditures, and the increasingly influential role of the national parties on local races. They also discuss the overall trends of the midterm election of , paying particular attention to the impact of President Bush and his political operation in candidate recruitment, fundraising, and campaign visits. Magleby andMonson consider an important question typically overlooked. How do voters caught in the middle of a hotly contested race deal withand react toa barrage of television and radio ads, direct mail, unsolicited phone calls, and other campaign communications? They conclude with a look to the future, using the trends in to understand just how candidates, political parties, and interest groups might respond to the new campaign environment of BCRA.

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Saronno - Pregnana Milanese EvoForm Consulting organizza Corso Carrellisti nelle seguenti date: 29 e 30 Ottobre . Con i seguenti orari: Lunedì : dalle 9 alle 13 e dalle 14 alle 18 per la parte teorica presso la nostra sede di Saronno. Martedì : dalle 9 alle 13 per la parte pratica che si terrà a Pregnana Milanese. Il costo per il Corso di Carrello Elevatore è di euro 190 IVA inclusa. Per maggiori informazioni ed iscrizioni telefonare a EvoForm Consulting: 02-. Inserzionista: Evoform Consulting

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Crowded Airwaves: Campaign Advertising in Elections

ISBN: , SKU: , AUTHOR: Nelson, Candace J. / Dulio, David A. / Thurber, James A., PUBLISHER: Brookings Institution Press, Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertisingfrom newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

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Corso

Carrello elevatore EvoForm Consulting organizza Corso Carrellisti nelle seguenti date: 28 e 29 Gennaio . Con i seguenti orari: Lunedì : dalle 9 alle 13 e dalle 14 alle 18 per la parte teorica presso la nostra sede di Saronno. Martedì : dalle 9 alle 13 per la parte pratica che si terrà a Pregnana Milanese. Il costo per il Corso di Carrello Elevatore è di euro 190 IVA inclusa. Per maggiori informazioni ed iscrizioni telefonare a EvoForm Consulting al numero 02- o alla mail ****@****.** (utilizza il modulo di contatto per inviare email). Inserzionista: Evoform Consulting

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