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Applying Scientific Reasoning to the Field of Marketing:

ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.

The Iroquois: The Six Nations Confederacy

ISBN: , SKU: , AUTHOR: Englar, Mary / Duden, Jane, PUBLISHER: Social Studies Collections, Bold photography and illustrations and captivating text provide insightful glimpses into American Indian nations of North America. Fascinating descriptions of the history and lifestyles of these nations help readers understand these rich cultures that have endured to this day. Special features throughout these books include biographical profiles, time lines, maps, and recipes. This series explores and supports the standards "Era 1: Three Worlds Meet (Beginnings to )," and "Era 4: Expansion and Reform ()," as required by the National Standards for History; and "Culture," "Time, Continuity, and Change," "People, Places, and Environments," "Individual Development and Identity," "Individuals, Groups, and Institutions," and "Power, Authority, and Governance," as required by the National Council for the Social Studies. Acquista Ora

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Green Energy: An A-To-Z Guide

ISBN: , SKU: , AUTHOR: Mulvaney, Dustin / Robbins, Paul, PUBLISHER: Sage Publications (CA), This initial volume in the SAGE Series on Green Society provides an overview of the social and environmental dimensions of our energy system, and the key organizations, policy tools, and technologies that can help shape a green-energy economy. Each entry draws on scholarship from across numerous social sciences, natural and physical sciences, and engineering. The urgency of climate change underscores the importance of getting the right technologies, policies and incentives, and social checks-and-balances in place. This reference resource will prepare those with a sparking interest in the topic to participate in what will hopefully become an equitable and intergenerational conversation about the impacts of our energy consumption and how to make it cleaner and greener. Via its 150 signed entries, Green Energy: An A-to-Z Guide" "provides students, professors, and researchers an invaluable reference, presented in both print and electronic formats. Its clear and accessible writing style, together with vivid photos, numerous cross-references, extensive resource guide, and other pedagogical tools make it a valuable tool for the classroom as well as for research purposes.

Locating the Field: Space, Place and Context in Anthropology

ISBN: , SKU: , AUTHOR: Coleman, Simon / Collins, Peter, PUBLISHER: Berg Publishers, Are reports of the death of conventional fieldwork in anthropology greatly exaggerated? This book takes a critical look at the latest developments and key issues in fieldwork. The nature of "locality" itself is problematic for both research subjects and fieldworkers, on the grounds that it now must be maintained and represented in relation to widening (and fragmenting) social frames and networks. Such developments have raised questions concerning the nature of ethnographic presence and scales of comparison. From the social space of a cybercafe, to cities in India, the UK and South Africa among others, this book features a wide range of ethnographic studies that provide new ways of looking at the concepts of "locality" and "site."

Guns and Garlic: Myths and Realities of Organized Crime

ISBN: , SKU: , AUTHOR: Homer, Frederic D., PUBLISHER: Purdue University Press, "With the appearance of Homer's study, it is no longer possible to base any serious work about organized crime on the superficial debate over whether or not this set of activities is dominated by one or more particular ethnic groups," writes political scientist Michael A. Weinstein in his introduction. "Homer removes the study of organized crime from the realm of sensationalism and ethnic chauvinism, and places it in the context of contemporary American social structure. He reviews prevalent myths and hypotheses about organized crime and critically analyzes them in the framework of contemporary organization theory. In this context, organized crime is analyzed in its economic, political, ethnic, and social class dimensions."

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Computers in Social and Business Environment

ISBN: , SKU: , AUTHOR: B B Tandon C Prabhakara Babu, PUBLISHER: Deep & amp amp amp amp amp amp amp amp amp amp Deep Publications Pvt Ltd, NA

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Classic Asian Philosophy: A Guide to the Essential Texts

ISBN: , SKU: , AUTHOR: Kupperman, Joel J., PUBLISHER: Oxford University Press, USA, This is a second, revised edition of Kupperman's introduction to Asian philosophy via its canonical texts. Kupperman ranges from the Upanishads to the Bhagavad Gita through Confucius to Zen Buddhism, walking students through the texts, conveying the vitality and appeal of the works, and explaining their philosophical roots. Kupperman has made revisions throughout the text, clarifying where necessary, and added a new chapter on al-Arabi's The Bezels of Wisdom, a classic of Islamic Sufism. Acquista Ora

Forms of Power

ISBN: , SKU: , AUTHOR: Poggi, Gianfranco, PUBLISHER: Polity Press, Political power is often viewed as the sole embodiment of 'social power', even while we recognize that social power manifests itself in different forms and institutional spheres. This new book by Gianfranco Poggi suggests that the three principal forms of social power - the economic, the normative/ideological and the political - are based on a group's privileged access to and control over different resources. Against this general background, Poggi shows how various embodiments of normative/ideological and economic power have both made claims on political power (considered chiefly as it is embodied in the state) and responded in turn to the latter's attempt to control or to instrumentalize them. The embodiment of ideological power in religion and in modern intellectual elites is examined in the context of their relations to the state. Poggi also explores both the demands laid upon the state by the business elite and the impact of the state's fiscal policies on the economic sphere. The final chapter considers the relationship between a state's political class and its military elite, which tends to use the resource of organized coercion for its own ends. Forms of Power will be of interest to students and scholars of sociology and politics.

177 Mental Toughness Secrets of the World Class

ISBN: , SKU: , AUTHOR: Siebold, Steve, PUBLISHER: London House Press, Is it possible for a person of average intelligence and modest means to ascend to the throne of the world class? The answer is YES Not only is it possible - it's being done everyday. This book shows you how. 177 takes youinside the thought processes, habits and philosophies of the world's greatest performers.

Integrating Quantitative and Qualitative Research in

ISBN: , SKU: , AUTHOR: Bamberger, Michael / Bamberger, Michael, PUBLISHER: World Bank Publications, "Much of the early work on poverty was highly quantitative:... It became increasingly clear, however, that while numbers are essential for policy and monitoring purposes, it is also important to understand people's perception of poverty and their mechanisms for coping with poverty and other situations of extreme economic and social stress." Researchers have recognized over the past few years that quantitative analysis of the incidence and trends in poverty, while essential for national economic development planning, must be complemented by qualitative methods that help planners and managers understand the cultural, social, political, and institutional context within which projects are designed and implemented. This report is based on a two-day workshop held in June , where outside research specialists and World Bank staff discussed the importance of integrating these research methods. The participants reviewed experiences in the use of mixed-method approaches in Bank research and project design. This report is a result of those discussions. The report examines the need for integrated research approaches in social and economic development, presents case studies of integrated approaches in practice, and talks about lessons learned.

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Social Linguistics and Literacies: Ideology in Discourses

ISBN: , SKU: , AUTHOR: Gee, James Paul, PUBLISHER: Taylor & Francis Group, This fully-updated new edition engages with topics such as orality and literacy, the history of literacy, the uses and abuses of literacy in that history, the analysis of language as cultural communication, and social theories of mind and meaning, among many other topics. It represents the most current statement of a widely discussed and used theory about how language functions in society, a theory initially developed in the first edition of the book, and developed in this new edition in tandem with analytic techniques for the study of language and literacy in context, with special reference to cross-cultural issues in communities and schools. Built around a large number of specific examples, this new edition reflects current debates across the world about education and educational reform, the nature of language and communication, and the role of sociocultural diversity in schools and society. One of the core goals of this book, from its first edition on, has been to develop a new and more widely applicable vision of applied linguistics. It will be of interest to researchers, lecturers and students in education, linguistics, or any field that deals with language, especially in social or cultural terms.

Tirocinio: Web Content…

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