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Corporate Advocacy: Rhetoric in the Information Age

ISBN: , SKU: , AUTHOR: Hoover, Judith D., PUBLISHER: Praeger, Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists. In fourteen case studies analyzed through three significant communication theory perspectives, Hoover and her contributors examine the concept of advocacy by looking at corporate rhetoric, corporate cultures, and the hidden sources of power inherent in both. We listen to the messages of corporate spokespersons such as Lee Iacocca. We observe the internal cultures of business and industry. We investigate the meanings of such terms as "Wall Street" and "consumerism." We broaden our view to include not only union advocacy, but also the role of language in the organizational distribution of power. By synthesizing these cases through yet a fourth perspective, the book not only extends the concept to recognize internal advocacy processes but also reveals the complexity of advocacy strategies that must be designed to accomplish multiple purposes and that must respond to multilayered and interconnected contexts.

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The German-American Heritage

ISBN: , SKU: , AUTHOR: Franck, Irene M. / Irene M Franck, PUBLISHER: Facts on File, This volume uses firsthand accounts and period illustrations to detail the immigration of Germans into the United States, the hardships they experienced upon arriving, and their role throughout history. Coverage includes the Mennonites and Quakers who left Germany in search of religious freedom in the late seventeenth century, the immigrants who poured into the United States in the nineteenth century following the Napoleonic Wars and who continued to come through the s, the development of German-American communities, the impact of two world wars on Americans of German descent, and the valuable contributions of German-Americans to this country.

Murder on Madison Avenue

ISBN: , SKU: , AUTHOR: Stohl, Hank, PUBLISHER: Llumina Press, The simple life known to many in Fairfield, Connecticut turns into an international crisis. The CIA, FBI, and local law twist Parker and Martha into one predicament after another when Parker thwarts a mugging and kills his Asian attacker.

Beijing Welcomes You: Unveiling the Capital City of the

ISBN: , SKU: , AUTHOR: Scocca, Tom, PUBLISHER: Riverhead Books, A definitive, and highly entertaining, account of contemporary Beijing, the undisputed capital of the twenty-first century. Within the past decade, Beijing has debuted as the defining city of the now and foreseeable future, and China as the ascendant global power. Beijing is the ultimate representation of China's political and cultural capital, of its might-and threat. For so long, the city was closed off to the world, literally built around the Forbidden City, the icon of all that was ominous about China. But now, the country is eager to show off its new openness, its glory and magnanimity, and Beijing is its star. When Tom Scocca arrived in -an American eager to see another culture-Beijing was looking toward welcoming the world to its Olympics four years later, and preparations were in full swing to create a renewed city. Scocca talked to the scientists tasked with changing the weather; interviewed designers and architects churning out projects; checked out the campaign to stop public spitting; documented the planting of trees, the rerouting of traffic, the demolition of the old city, and the construction of the new metropolis. "Beijing Welcomes You" is a glimpse into the future and an encounter with an urban place we do not yet fully comprehend, and the superpower it is essential we get to know better.

The Future of Canada's Auto Industry: The Big Three and the

ISBN: , SKU: , AUTHOR: Perry, Ross / Canadian Institute for Economic Policy, PUBLISHER: James Lorimer & Company, "The Future of Canada's Auto Industry" offers a look at this crucial sector of the Canadian economy circa , with special emphasis on changes in the industrial heartland of Southern Ontario. Faced simultaneously with Japanese competition and retrenchment by United States' corporations, the contemporary Canadian industry seemed to be in irrevocable decline. To mitigate the effects of this, Perry examined areas of specialization where Canada, with its advantages in energy-intensive products, could be competitive in the world market. In the end he outlines two basic options for national policymakers--restructuring the industry for viability or watching its decline. "The Future of Canada's Auto Industry" offers an analysis of one of Canada's most important industries at a crucial period in its development.

Elementary Probability Theory with Stochastic Processes

ISBN: , SKU: , AUTHOR: Chung, K. L. / Chung, Kai Lai, PUBLISHER: Springer, This book provides an elementary introduction to probability theory and its applications. The emphasis is on essential probabilistic reasoning, amply motivated, explained and illustrated with a large number of carefully selected samples. The fourth edition adds material related to mathematical finance, as well as expansions on stable laws and martingales.

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Organizational Learning Contracts: New and Traditional

ISBN: , SKU: , AUTHOR: Goodman, Paul S., PUBLISHER: Oxford University Press, USA, The state of higher education today is one of change and stasis. Economic vulnerability, globalization, technological innovation, and an increasingly competitive market underlie the need for change in higher education. At the same time, there are strong and stubborn forces at work supporting the status quo. Though daunting, institutions of higher education can create effective organizational change, but their foundational philosophies must be re-examined in the process. This book addresses a new concept, the organizational learning contract, a shared agreement among the faculty, staff, and students in an educational institution about what, how, where, and when learning should take place. Goodman, who has pioneered the concept in his work with new and traditional institutions, examines the consequences of strong and weak contracts while bridging theory with practice. In the first section, Goodman develops the concept of the organizational learning contract, builds measures, and looks at the consequences of strong versus weak contracts on student and institutional effectiveness indicators. The second section, which includes the perspectives of two leaders of start-up institutions who have created new organizational contracts, explores issues of design and change in introducing the concept into new and existing institutions. Ultimately, Goodman asks: If you could start from the beginning, with appropriate resources, how would you design a new institution? The answers have implications for all colleges and universities, as well as the future of higher education across the globe.

Ethics, Power and Policy The Future of Nursing in the NHS

ISBN: , SKU: , AUTHOR: Stephen Wilmot, PUBLISHER: Palgrave Macmillan, NA

Strategic Management

ISBN: , SKU: , AUTHOR: Saloner, Garth / Shepard, Andrea / Podolny, Joel, PUBLISHER: John Wiley & Sons, This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding. Acquista Ora

Edge and Fold

ISBN: , SKU: , AUTHOR: Hoover, Paul, PUBLISHER: Apogee Press, Poetry. "EDGE AND FOLD comes in short couplets that have the pith of aphorisms, but dismantle any expectation of closure. They push thinking over the edge into the folds of all minds. In this amazing plural space (tenuously tethered to the white of the page) subtle discriminating intelligences unfold lyric intensity into question, wonder, mystery. EDGE AND FOLD confirms Paul Hoover as one of our important poets"--Rosmarie Waldrop.

Trade and Environment: Conflict or Compatibility

ISBN: , SKU: , AUTHOR: Brack, Duncan, PUBLISHER: Earthscan Publications, Global trading and environmental regimes are increasingly coming into conflict. The membership of the WTO is expanding and the GATT rules are becoming ever more wide-ranging. At the same time, international environmental treaties are rapidly evolving and national environmental legislation is developing in response to growing problems of pollution and resource depletion. The international framework needed to resolve conflicts between trading and environmental regimes is largely absent. This book, the proceedings of a recent conference, addresses these questions: What is the real evidence for trade-environment disputes? What are the key issues for the industry? How does the new WTO dispute settlement procedure operate in practice, and how has the EU managed to resolve similar conflicts? What does the future hold?

Libro Into the Wild

Libro lettura Into the Wild

Realistic Socio-Legal Theory Pragmatism and A Social Theory

ISBN: , SKU: , AUTHOR: Brian Z Tamanaha, PUBLISHER: Oxford University Press, NA

bracciale collezione "diapason"

Marca: SWAROVSKI. Genere: donna. Colore: Argento. Materiale: Metallo. Descrizione prodotto: Beautiful brilliant Swarovski bracelet from the "Diapason" collection by Miranda Kerr, as new. The previous closing into steel is been replaced with a safety hook into silver, by my trusted jeweler, since I often lost the bracelet; previous closing with additional two elements of the bracelet included. I's also included the original Swarovski box, so it could be very nice for gift. Opportunity! [ID: ]

Problems in Neolithic Archaeology

ISBN: , SKU: , AUTHOR: Whittle, Alasdair, PUBLISHER: Cambridge University Press, Problems in Neolithic Archaeology is a notable contribution to the debate about how we can write prehistory. Drawing on both processual and post-processual approaches, it reaffirms the central role of theory and interpretation while accepting as permanent the uncertainty which makes the testing of archaeological hypotheses difficult or even impossible. Dr Whittle asserts in particular the need for greater self-confidence and for the formulation of new theory and questions more appropriate to the archaeological record. The book's specific strength lies, however, in a close contextual study of the Neolithic period in western and central Europe. In this respect it provides an admirable complement to his textbook Neolithic Europe.

George Kelly

ISBN: , SKU: , AUTHOR: Fransella, Fay, PUBLISHER: Sage Publications (CA), George Kelly's personal construct theory, first published in , is as radical today as it was then. Describing how each one of us goes about our daily life trying to make sense of the events around us, it maintains that we are in charge of what we do in the world, that we do not merely react to events. This book reveals that George Kelly was a man of enormous intellect, of many talents and of great complexity. Fay Fransella outlines how his views have influenced the theory and practice of psychotherapy, and illustrates how his training in physics and mathematics influenced his theory and led to the development of one of his methods of measurement - the repertory grid. The book also describes Kelly's phil

Constructing Fatherhood: Discourses and Experiences

ISBN: , SKU: , AUTHOR: Lupton, Deborah / Barclay, Lesley, PUBLISHER: Sage Publications (CA), It is a very impressive book. Its coverage of contemporary discourses of fatherhood is comprehensive. The theoretical stance is one that allows for complexity and fluidity. The authors write well, making even esoteric sociological and cultural theory accessible. I recommend it' - "British Journal of Social Work " Constructing Fatherhood provides an analysis of the social, cultural and symbolic meanings of fatherhood in contemporary western societies. The authors draw on poststructuralist theory to analyze the representation of fatherhood in the expert' literature of psychology, sociology and the health sciences, and in popular sources such as television, film, advertisements and child-care and parenting manuals

CELTIC FROST Lp into the pandemo N NUOVO

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CELTIC FROST Lp into the pandemonium N - Stampa

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Vygotsky's Educational Theory in Cultural Context

ISBN: , SKU: , AUTHOR: Kozulin, Alex / Ageyev, Vladimir / Miller, Suzanne, PUBLISHER: Cambridge University Press, Innovative ideas in educational psychology, learning, and instruction, originally formulated by Russian psychologist and educator Lev Vygotsky, are currently enjoying unprecedented popularity in the U.S., Latin America, Europe, and Russia. An international team of scholarly contributors provides comprehensive coverage of all the main concepts of Vygotsky's sociocultural theory. They emphasize its importance for the understanding of child development, and propose specific classroom applications.

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Pattaya 24/7

ISBN: , SKU: , AUTHOR: Moore, Christopher G., PUBLISHER: Heaven Lake Press, Inside a secluded, lush estatelocated on the edge of Pattaya, an eccentric English-man's gardener is found hanged. Calvino has been hired to investigate. Calvino finds himself pulled deep into the shadows of the war against drugs, into Code Orange alerts to flash across the screen of American intelligence.In a story packed with twists and turns, Calvino traces the links from the gardener's past to the door of men with power and influence who have everything to lose if the mystery of the gardener's death is solved.

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