essentials of communication and orientation and mobility for

Digital advertising & pr…

Digital Advertising & PR Specialist Today we are looking for a Digital Advertising & PR specialist, who will join the Brand and Advertising Department our corporate team that supports demand, through the delivery of creative and consumer-relevant communication campaigns on each online and offline media channel, and develops Brand's value through the global application of its positioning and its visual identity. The person will be responsible for managing the all digital advertising processes and for creating new opportunities to expand the Brand visibility on communication external channels. Maggiori dettagli nella sezione riservata agli utenti Premium. Inserzionista: Mediamatch

Primal Scenes of Communication: Communication, Consumerism,

ISBN: , SKU: , AUTHOR: Angus, Ian, PUBLISHER: State University of New York Press, Primal Scenes of Communication argues that the materiality of communication media constitute social relations and that social relations should be understood as "technology-identity complexes". This theory is employed to characterize consumer society, and the social movements that criticize consumer society, as a unique epoch of communication.

Risk Communication: A Handbook for Communicating

ISBN: , SKU: , AUTHOR: Lundgren, Regina E. / McMakin, Andrea H., PUBLISHER: Battelle Press, As penalties for corporate and personal risk increase communicating risk-related information can be a daunting challenge. Communication must be targeted, understandable, and effective without inadvertently provoking hostility and mistrust. Risk Communication, a handbook of strategies and guidance for conveying risk information effectively, has proven a valuable resource. In this second edition, readers get the latest updates on pertinent topics--including current laws, approaches, computer applications, stakeholder participation methods, and methods to evaluate effectiveness. All-new sections explain how to work with the media and represent risks pictorially. The book has been praised by readers for its "pragmatic and unpretentious" advice as well as its "excellent and thorough" coverage. The Society for Risk Analysis's Risk Communication Specialty Group rated the book in its top five "must read" publications for industry risk communication practitioners. Contents: Approaches to Communicating Risk, Laws that Mandate Risk Communication, Constraints to Effective Risk Communication, Ethical Issues, Principles of Risk Communicating, Determining Purpose and Objectives, Analyze Your Audience, Determine the Appropriate Methods, Set a Schedule, Develop a Communication Plan, Informational Materials, Pictorial Representation of Risk, Face-to-Face Communication, Working with the Media

Information and Communication Technologies in Tourism

ISBN: , SKU: , AUTHOR: Buhalis, Dimitrios / Tjoa, A. Min / Jafari, Jafar, PUBLISHER: Springer, The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and explain their functioning. The following topics are treated in this volume: Dynamic Marketing Applications Using IT. - Designing Information Systems. - Using the Internet. - Transformation of the Travel Industry. - Re-engineering Management Approaches. - Enhancing Tourism Intermediaries. - New Horizons for Destination Management Systems. - Strategic Management in Tourism. - New IT Uses in Tourism.

Essentials of Clinical Pharmacology in Nursing [With Disk

ISBN: , SKU: , AUTHOR: Williams, Bradley R. / Baer, Charold L. / Williams, Robert, PUBLISHER: Lippincott Williams & Wilkins, Concise presentation of basic pharmacologic information for the student. Units 1 and 2 address fundamentals of pharmacology and drag administration. Units 3- 16 group drags by therapeutic classification with each chapter covering pharmacokinetics, pharmacodynamics, pharmacotherapeutics, adverse drug reactions and nursing process steps in administering drugs. Additional chapters cover dosage measurements and calculations, administration routes and techniques, uncategorized drugs and more. Disk has questions and exercises for self-study.

Living Words: Language, Lexicography, and the Knowledge

ISBN: , SKU: , AUTHOR: McArthur, Tom, PUBLISHER: University of Exeter Press, In this unique and entertaining collection of articles, a noted scholar and compiler of key works of reference reflects on the nature of language, the art of lexicography, and the breathtaking developments in communication, the media, and information technology in the late twentieth century. Living Words ranges over three main subjects: language at large, and in particular English, the most widely used language in the history of the world; the art and study of dictionaries and reference science, embracing all past, present, and potential reference materials from the Oxford English Dictionary to the Yellow Pages; and the processes through which communication, information, and knowledge have evolved -- from cave art to the personal computer.

The Design of Animal Communication

ISBN: , SKU: , AUTHOR: Hauser, Marc D. / Konishi, Mark, PUBLISHER: MIT Press (MA), When animals, including humans, communicate, they convey information and express their perceptions of the world. Because different organisms are able to produce and perceive different signals, the animal world contains a diversity of communication systems. Based on the approach laid out in the s by Nobel laureate Nikolaas Tinbergen, this book looks at animal communication from the four perspectives of mechanisms, ontogeny, function, and phylogeny. The book's great strength is its broad comparative perspective, which enables the reader to appreciate the diversity of solutions to particular problems of signal design and perception. For example, although the neural circuitry underlying the production of acoustic signals is different in frogs, songbirds, bats, and humans, each involves a set of dedicated pathways designed to solve particular problems of communicative efficiency. Such comparative findings form the basis of a conceptual framework for understanding the mechanisms underlying communication systems and their evolution.

STORE MANAGER Fashion & Luxury

For our Client, an important Italian Company operates in the fashion and luxury industry, we are looking for a: STORE MANAGER   The best Candidate is a person with deep passion for fashion and luxury with direct experiences in managing a store and coordinating people in an international environment.   Essential Duties and Responsibilities: To provide exceptional Customer service experience by greeting, listening and assisting Customers in exceeding their needs, demonstrating an excellent knowledge of products, as well as of the brand history and heritage.   To build and strengthen relationships with Customers, deal with different nationalities and personalities and put always the Customers at ease.   To contribution to the Store Team will be key to accomplish the goals set by the Management and to maintain Visual standards and general maintenance.   To assist and train the sales staff in order to ensure outstanding Customer services.   To ensure maintenance of inventory accuracy, in line with Company policies and procedures.   To analyse and provide sales reporting and to monitor KPI’s. The successful Candidate will have strong work ethic, leadership skills, high energy level and team orientation and also a very good verbal and written communication.   You must be fluent in English. Place of work: Serravalle Outlet.

Developmental Psychology - A Reader

ISBN: , SKU: , AUTHOR: David Messer, David / Messer, David / Dockrell, Julie, PUBLISHER: Hodder Arnold Publishers, This is a lively and stimulating resource for all students of child development. The book begins with an overview of the field, placing the subsequent readings in context within the discipline. It includes classic essays and important recent research, divided into six sections which reflect the major areas of study in developmental psychology: starting off in life; language and communication; cognition and representation; literacy and numeracy; others and their influence; and towards adulthood. In addition the editors have provided suggestions for using the reader and for developing related study skills. Ideal for students in developmental psychology, the book will also interest students in education, social work, and health professions.

Safety, Health, and Asset Protection: Management Essentials,

ISBN: , SKU: , AUTHOR: Lack, Richard W., PUBLISHER: CRC Press, Essentials of Safety and Health Management is the book you need to stay on top of the rapidly evolving profession of occupational safety This remarkable collection of theory, application, and fact will guide you through today's turbulent time of broadening responsibilities and fast-paced change. Chapter topics include regulatory compliance, legal aspects, risk management, and training. In light of today's global workplace, the book also highlights some of the technical standards and cultural approaches to occupational safety in the international arena.

Cop Talk: Essential Communication Skills for Community

ISBN: , SKU: , AUTHOR: Kidd, Virginia / Braziel, Rick / Kidd, Dr Virginia, PUBLISHER: Rowman & Littlefield Publishers, Community oriented policing requires increased and improved communication between officers and their community. COP Talk provides officers concrete ways to improve their communication with community members, fellow officers, government agencies, and the media. COP Talk blends proven academic principles with practical skill-building tools tailored to the special needs of police-community interactions. Includes key features to enhance learning and recall: Composite Stories of actual experiences illustrate communication concepts and techniques. Action Clips show how specific communication techniques and strategies have been used successfully in real-life application. Pocket Guides expand on the topic at hand, introduce helpful related information, and summarize complex processes. Activities help officers apply the concepts and practice implementing new techniques. Packed with advice, COP Talk demystifies the art of building relationships, conducting meetings, giving talks, involving the community, problem solving, and getting publicity.

Essentials of Health Care Marketing

ISBN: , SKU: , AUTHOR: Berkowitz, Eric N. / Berkowitz, PUBLISHER: Jones & Bartlett Publishers, In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

The Tao of Negotiation: How You Can Prevent, Resolve, and

ISBN: , SKU: , AUTHOR: Edelman, Joel / Crain, Mary Beth, PUBLISHER: Harper Paperbacks, This groundbreaking book views conflict as a mirror of our own lives and attitudes. Bringing East and West together in a "spiritually practical" approach to negotiation and conflict prevention, "The Tao of Negotiation "teaches us how to regain and maintain our sense of personal power in all forms of negotiation and how to use that power wisely and compassionately--with the aim of maximizing harmony and understanding in our business and personal lives. Readers can immediately use the techniques in "The Tao Negotiation "to improve communication skills, defuse potential conflicts, and pave the way for peaceful and rewarding interactions in their business and personal lives.

Perfect Small Gardens: A Practical Guide

ISBN: , SKU: , AUTHOR: McHoy, Peter, PUBLISHER: Lorenz Books, Offers realistic and sensible advice for making the most of all kinds of areas, and creating an environment for leisure and relaxation out of every plot.

Corporate Advocacy: Rhetoric in the Information Age

ISBN: , SKU: , AUTHOR: Hoover, Judith D., PUBLISHER: Praeger, Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists. In fourteen case studies analyzed through three significant communication theory perspectives, Hoover and her contributors examine the concept of advocacy by looking at corporate rhetoric, corporate cultures, and the hidden sources of power inherent in both. We listen to the messages of corporate spokespersons such as Lee Iacocca. We observe the internal cultures of business and industry. We investigate the meanings of such terms as "Wall Street" and "consumerism." We broaden our view to include not only union advocacy, but also the role of language in the organizational distribution of power. By synthesizing these cases through yet a fourth perspective, the book not only extends the concept to recognize internal advocacy processes but also reveals the complexity of advocacy strategies that must be designed to accomplish multiple purposes and that must respond to multilayered and interconnected contexts.

Communication, Culture, and Organizational Processes

ISBN: , SKU: , AUTHOR: Gudykunst, William B. / Stewart, Leah P. / Ting-Toomey, Stella, PUBLISHER: Sage Publications (CA), The theme of Volume 9 of the series is the influence of culture on organizational processes. It includes a general discussion of cultural approaches to studying organizations, cultural codes in organizational settings, and stereotypes and schemata. Individual chapters examine the role of culture in conflict, negotiation, and decision-making processes in organizational settings. The volume is generally theoretical in its approach, and includes several new conceptual schemes and suggested directions for future research.

Tunnels and Shafts in Rock

ISBN: , SKU: , AUTHOR: U. S. Army Corps of Engineers / U. S. Army Corps of Engineers, Army Corps of Engineers, PUBLISHER: University Press of the Pacific, This manual was prepared by the U.S. Army Corps of Engineers and provides technical criteria and guidance for the planning, design, and construction of tunnels and shafts in rock for civil works projects. Specific areas covered include geological and geotechnical explorations required, construction of tunnels and shafts, design considerations, geomechanical analysis, design of linings, and instrumentation and monitoring. The manual emphasizes design, construction and an understanding of the methods, and conditions of construction essential to the preparation of good designs.

C# Concisely

ISBN: , SKU: , AUTHOR: Bishop, J. M. / Horspool, Nigel / Bishop, Judith, PUBLISHER: Addison Wesley Longman, C# ('C Sharp') is an object-oriented, network-enabled programming language, developed expressly for Microsoft's.Net platform. C# provides the features that are the most important to programmers: object-orientation, graphics, GUI components, internet-based client/server networking and distributed computing C# Concisely is an introductory text which teaches object-oriented programming using the C# language. The reader is involved in object-orientation from the beginning, while developing skills in the use of control structures and data structures. The book covers nearly all of the language and its important namespaces, including collections and networking, and works through polymorphism and extensibility thoroughly. While targeted at first year students, C# Concisely is equally applicable for those wishing to convert from other languages, and will be an invaluable resource for students at all levels.

Atomistic Mechanisms in Beam Synthesis and Irradiation:

ISBN: , SKU: , AUTHOR: Barbour, John Charles / Roorda, S. / Ila, D., PUBLISHER: Materials Research Society, This volume focuses on understanding the atomistic processes that occur in metals, ceramics (including glasses) and polymers that are exposed to energetic beams for the purpose of synthesizing or modifying a material. In particular, emphasis is given to atomistic approaches for modeling and understanding experimental results. The science presented falls into four categories: (1) surface and thin-film microstructures driven by ion-beam processing, including mechanisms for driving preferential orientation in single-crystal and polycrystalline formations; (2) comparisons and contrasts in the mechanisms involved with high energy, ion-beam radiation and high-fluence-rate effects; (3) identification of mechanisms in beam-assisted synthesis of materials; and (4) atomistic modeling to describe improved mechanical and optical properties of coatings and layers treated with ion beams.

The Handbook of Electrical Engineering

ISBN: , SKU: , AUTHOR: Research & Education Association / Rea / Staff of Research Education Association, PUBLISHER: Research & Education Association, This handbook is a review of the important facts and concepts in electrical engineering. Comprehensive and concise, it is a handy reference source at all times for the professional and the student. It condenses the vast amount of detail characteristic of the subject mater and summarizes the essentials of the field. The book provides quick access to the important facts, principles, theorems, and equations in electrical engineering.

Devised and Collaborative Theatre

ISBN: , SKU: , AUTHOR: Bicat, Tina / Baldwin, Chris / Barker, Clive, PUBLISHER: Crowood Press (UK), This book is written for all companies, student and professional, who are interested in non-text-based theatre and shines a practical light on the passionate business of the devising process. It includes suggestions and advice on getting started and developing trust and communication within the devising company; how to research and use the results to stimulate ideas and discussion in the rehearsal period; encouraging, channelling, and developing ideas in the rehearsal room; discovering and incorporating the unexpected in rehearsal; backstage and design work, with sample checklists; raising money and organizing budgets; and how to stop talking, start playing, and develop the performance for an audience.

Every Page Perfect: A Full-Size Writer's Manual for

ISBN: , SKU: , AUTHOR: Lynn, Mary, PUBLISHER: Toad Hall Inc, This completely revised and reformatted third edition is full of examples of the professional way to prepare and submit manuscripts for books, novels, series, short stories, articles, verse, and proposals of all types. Learn how to do query, cover, and business letters, news releases, affidavits, bios, publicity photos, and much more. It is full of tips for writers and gives insider information.

Carols for Choirs 4: Fifty Carols for Sopranos and Altos

ISBN: , SKU: , AUTHOR: Willcocks, David / Rutter, John, PUBLISHER: Oxford University Press, USA, 50 carols for sopranos and altos (suitable for boys', girls', or women's choirs). It contains mostly simple arrangements of the best-loved carols, some less well-known ones, and four original pieces by Britten (2), Rutter, and Hadley. Most of the Christmas hymns are presented in two versions; for choirs only, unaccompanied, and for choir and audience/congregation, with accompaniment. Orchestral accompaniments for many of the carols are available on hire.

International Travel

ISBN: , SKU: , AUTHOR: Dervaes, Claudine / Delmar / Dervaes, PUBLISHER: Cengage Learning, Get ready for destinations abroad with "International Travel." This training guide prepares readers for the essentials in world travel and includes information on currencies, customs, insurance, passports, time zones, and visas. Numerous examples and exercises instruct readers in travel protocol and provide excellent background training for future careers in travel. Topics of consideration are airline operations, codes, fares, reservations and terminology. Sample computer displays and fare research exercises offer readers practical direction on types of tickets, exchanges and refunds. Advanced fare construction principles also supplement the book From travel tips to arranging trips, be in the know with "International Travel."

Crowded Airwaves: Campaign Advertising in Elections

ISBN: , SKU: , AUTHOR: Nelson, Candace J. / Dulio, David A. / Thurber, James A., PUBLISHER: Brookings Institution Press, Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertisingfrom newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

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