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Crowded Airwaves: Campaign Advertising in Elections

ISBN: , SKU: , AUTHOR: Nelson, Candace J. / Dulio, David A. / Thurber, James A., PUBLISHER: Brookings Institution Press, Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertisingfrom newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

Green Foods: "Phyto-Foods" for Super Health

ISBN: , SKU: , AUTHOR: Hawken, C. M., PUBLISHER: Woodland Publishing, Mix the latest scientific data on herbal products and physical ailments with the need for natural approaches to health, and what do you have? The Woodland Health Series. Each of these booklets gives concise, pertinent information for those looking to nature for optimal health.

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ISBN: , SKU: , AUTHOR: Syme, Philip / Aitken, Peter / Syme, Phil, PUBLISHER: Sams, Learn how to how to use C# for Internet programming with the hands-on techniques and clear explanations. This book discusses some C# features that allow rapid development of solutions such as garbage collection, simplified type declarations, and scalability support. The book explains key concepts in a simple and practical manner. Web Forms and Web Controls usher in an elegant way to make dynamic Web pages. The book covers these topics with how-to code examples and projects. One of the newest developments in Internet programming is the use of XML and the SOAP communication protocol..NET Web Services harness these two technologies, and is covered in later sections of the book.

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Word, Sound, Image: The Life of the Tamil Text

ISBN: , SKU: , AUTHOR: Kersenboom-Story, Saskia C., PUBLISHER: Berg Publishers, The first anthropology book to be sold with a Compact Disc Interactive (CDi)This original and radical book challenges dominant parameters of literacy by comparing the oral tradition of the Tamils in South India with the Western culture of printed text. In India, traditional texts are always performed; as a result, form and meaning can change depending on the occasion. This is the opposite of Western communication through publication which is a static representation of knowledge.The author examines the reasons for the differences between the Indian and Western textual traditions, and describes how text lives through the performing arts of words, sound and imagery. She argues that interactive multimedia is the first Western communication form to represent oral traditions effectively. A Compact Disc Interactive (CD-i) - packaged with the book - allows readers to see for themselves how multimedia can add meaning and complement traditional text-based studies.The CDi: The CDi offers a new learning experience that builds on the two-way creative process in an efficient and enjoyable way. A TV set and CDi player is all that is required to run the Philips CDi.

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6 numeri Communication Arts periodo

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6 numeri Communication Arts periodo

Vendo numeri singoli di Communication Arts periodo . Maggio/Giugno . Settembre/Ottobre (Interactive Annual 13) 3. Maggio/Giugno (Interactive Annual 15) 4. Marzo/Aprile . Marzo/Aprile . Luglio/Agosto (Illustration Annual 50) Pagamento con bonifico bancario anticipato. Spedizione in tutta Italia con corriere espresso SDA.

Developmental Psychology - A Reader

ISBN: , SKU: , AUTHOR: David Messer, David / Messer, David / Dockrell, Julie, PUBLISHER: Hodder Arnold Publishers, This is a lively and stimulating resource for all students of child development. The book begins with an overview of the field, placing the subsequent readings in context within the discipline. It includes classic essays and important recent research, divided into six sections which reflect the major areas of study in developmental psychology: starting off in life; language and communication; cognition and representation; literacy and numeracy; others and their influence; and towards adulthood. In addition the editors have provided suggestions for using the reader and for developing related study skills. Ideal for students in developmental psychology, the book will also interest students in education, social work, and health professions.

Page a Day for Lent Nineteen Ninety Seven

ISBN: , SKU: , AUTHOR: Constance, Anita M., SC, PUBLISHER: Paulist Press, Anita M. Constance, S.C. For enriching each day of this spiritual time readers will find a scriptural passage, a special prayer and a suggestion for an action or activity.

Libro Informatica C

Piacere, Deborah. Come da titolo vendo libro di informatica C++: C++ For Dummies, manuale di semplice uso per imparare il linguaggio informatico C++ in modo pratico e veloce. Potete contattarmi su WhatsApp h24. SPEDIZIONE IN TUTTA ITALIA CON CORRIERE ESPRESSO. Cordiali saluti, Deborah.

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