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101 Ways to Turn Your Business Green: The Business Guide to

ISBN: , SKU: , AUTHOR: Mintzer, Rich, PUBLISHER: Entrepreneur Press, You know why. Now, learn how. The reasons why are clear, but the bigger question is-how? From greening your business practices to implementing tangible changes and more, green experts and business owners show you more than 100 ways to quickly and cost-effectively elevate your business from good to green Enhance your current business practices and incorporate new, eco-friendly solutions that won't break the bank or disrupt your day-to-day operations. Learn planet-saving techniques and tricks specific to your trade, and discover unique ways to turn your positive impact on the planet into increased profits Use expert advice, examples, step-by-step instructions, real timelines and trouble-shooting tips and solutions Advance your business in the race to go green with industry-specific ideas and innovations Learn how to increase your bottom line and lower your overhead costs by implementing just a few green solutions in your business

The Complete Idiot's Guide to Performance Appraisals

ISBN: , SKU: , AUTHOR: Margrave, Adele / Gorden, Robert, PUBLISHER: Penguin Putnam, For managers and small business owners, this book is a practical guide to preparing and presenting performance reviews. It discusses the primary types of appraisals, how you can make sure your program is within the law, and provides useful information on how to approach touchy subjects. Small business owners will find instructions on how to set up a program, what training resources are available, and where to find the latest information on state and federal laws.

Applying Scientific Reasoning to the Field of Marketing:

ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.

The New Strategic Selling: The Unique Sales System Proven

ISBN: , SKU: , AUTHOR: Miller, Robert B. / Heiman, Stephen E. / Tuleja, Tad, PUBLISHER: Business Plus, The Book That Sparked A Selling Revolution In one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

The Marketing Plan

ISBN: , SKU: , AUTHOR: Cohen, William A., PUBLISHER: John Wiley & Sons, Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.

Bananas!: How the United Fruit Company Shaped the World

ISBN: , SKU: , AUTHOR: Chapman, Peter, PUBLISHER: Canongate Books, In this powerful and gripping book, Peter Chapman shows how the pioneering example of the importer United Fruit set the precedent for the institutionalized greed of today's multinational companies. The story has its source in United Fruit's nineteenth-century beginnings in the jungles of Costa Rica. What follows is a damning examination of the company's policies: from the marketing of the banana as the first fast food, to the company's involvement in an invasion of Honduras, a massacre in Colombia, and a bloody coup in Guatemala. Along the way the company fostered covert links with U.S. power brokers such as Richard Nixon and CIA operative Howard Hunt, manipulated the press (that later backfired), and stoked the revolutionary ire of Che Guevara and Fidel Castro. Chapman weaves a dramatic tale of big business, deceit, and violence to show how one company wreaked irrevocable havoc in the "banana republics" of Central America, and how terrifyingly similar the age of United Fruit is to our age of globilization.

The Complete Idiot's Guide to Starting a Home-Based Business

ISBN: , SKU: , AUTHOR: Weltman, Barbara, PUBLISHER: Alpha Books, "A successful careeraat your own front door " For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. aFeatures the most current information on everything from Internet businesses to taxes and guerrilla marketing aIncludes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how

Green Plan for Industry

ISBN: , SKU: , AUTHOR: Schell, David J., PUBLISHER: Government Institutes, David Schell offers environmental managers, specialists, and consultants this comprehensive resource for achieving environmental excellence within their company's compliance efforts by developing an environmental management system, or green plan. Using easy-to-read nontechnical language, Schell breaks the concept down into easy-to-understand steps and illustrates how to tie together the facets of environmental management. This book also addresses typical problems such as getting management and employee support, breaking down the barriers of industry versus the regulatory agencies, and recruiting help from others. The author's innovative suggestions describe how to get feedback, how to handle criticism, how to keep everyone informed and motivated, and how to get market benefit for the company.

The Welch Way: 24 Lessons from the Worlds Greatest CEO

ISBN: , SKU: , AUTHOR: Krames, Jeffrey A. / Krames Jeffrey, PUBLISHER: McGraw-Hill, How to put Jack Welch's ideas and tactics to work in any career or organization Jack Welch became one of history's most admired and successful CEOs by rewriting the rules of leadership and letting hands-on, frontline employees--instead of bureaucrats --tell him what needed to be done. "The Welch Way "distills Welch's management style into a fast-moving, hard-hitting plan for leadership success, one that will help anyone reach the top in virtually any professional setting. Detailed yet accessible, "The Welch Way "is filled with Welch quotes and insights, action ideas, and other unique and innovative features. Business leaders as well as those who aspire to the mantle of leadership will get the inside story on how Welch was able to: Use change as a competitive weapon Make ideas rule Articulate a vision Set stretch goals Spark others to perform

Making the Bridegroom's Speech: Know What to Say and When to

ISBN: , SKU: , AUTHOR: Bowden, John, John, PUBLISHER: How to Books, What are the golden rules of speech making? How should you respond to the toast to the bride and groom? And which people do you need to thank and how? The answers to all these questions and more are here in this much-needed book. Now you can make your wedding day speech memorable for all the right reasons -- Add sincerity, sparkle and humor -- Enjoy the big day

The Complete Idiot's Guide to the World Wide Web

ISBN: , SKU: , AUTHOR: Kent, Peter, PUBLISHER: Que, The World Wide Web (WWW) is the most innovative and easy-to-use part of the Internet, and with this book even intimidated beginners can get online and get productive. The lighthearted style of the book ensures easy, comfortable learning. -- Shows how to choose and use a WWW browser, find free viewers, and publish documents on the Web -- Full-color tear-out card gives quick reminders of Web basics -- The best tutorial for first-time users who are eager to learn their way around this exciting Internet service

All-In-One Business Planner: How to Create the Plans You

ISBN: , SKU: , AUTHOR: Malburg, Christopher R., PUBLISHER: Adams Media Corporation, Every entrepreneur needs to develop a strong plan for business success. This plan must be well formulated, comprehensive, and flexible enough to be changed in response to fast-moving markets. Based upon real-world situations, The All-In-One Business Planner shows how to create plans for any area of the new business, including: - Planning yearly goals - Establishing sales activities - Monitoring operations - Controlling purchasing - Implementing personnel procedures - Forecast wages and salaries With over seventy explanations of planning techniques that have worked in hundreds of organizations of all sizes, The All-In-One Business Planner will help entrepreneurs create cohesive plans for every aspect of their business.

Lonely Planet How to Land a Jumbo Jet: A Visual Exploration

ISBN: , SKU: , AUTHOR: Holmes, Nigel, PUBLISHER: Lonely Planet, A Visual Exploration of Travel Facts, Figures and Ephemera How to Land a Jumbo Jet is your visual guide to the way we live, travel and inhabit the globe. Everything you ever needed to know about the world, brought to life and made intelligible by designe

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Alpha Teach Yourself Bookkeeping in 24 Hours

ISBN: , SKU: , AUTHOR: Costa, Carol, PUBLISHER: Alpha Books, "One day to bookkeeping success." Since many small businesses leave the all-important job of bookkeeping to someone on the staff with no training, there is a demand for this easy, authoritative how-to on the subject. Readers will find principles and procedures adapted to suit the needs of various types of business operationsafrom retail to entertainment to financial institutions.

Adventure in Closeup Photography

ISBN: , SKU: , AUTHOR: Ericksenn, Lief / Sincebaugh, Els, PUBLISHER: Amphoto Books, 50 exciting projects designed to teach how to "see" spectacular close-ups all around. Teaches the techniques experts use and how to adapt them to specific equipment. Lots of how-to pictures and clear technical information.

Wise Words by Sean Wise

ISBN: , SKU: , AUTHOR: Wise, Sean, PUBLISHER: Lulu.com, Sean Wise, National Columnist on Entrepreneurship & Venture Capital for the Globe & Mail newspaper, shares with you insights on raising capital and growing your business. Collecting the best columns from his first years at the Globe, this book cover topics relevant to: founders, funders and those that service the entrepreneuiral ecosystem. Including: How to create an Elevator Pitch; How to pick a partner; The Art of Business Jui Jitsou; Networking to Survive and 14 questions every investor asks on the first date This tome provides the inside track on funding and growing your business.

Libro in inglese Visual marketing

Vendo libro VISUAL Social Media Marketing #VSMM By Krista Neher Boot Camp Publishing, In ottimo stato, pari al nuovo Pag. 119 Dimensioni: 14 x 22 cm circa Testo interamente in INGLESE CONTENT Chapter 1: Introdution Chapter 2: Why Visual Social Media Marketing? Chapter 3: Your Image Strategy for Visual Social Media Marketing Chapter 4: Images and Your Website Chapter 5: Images and Social Media Chapter 6: Images on Social Media Case Studies: Hubspot and Pure Michigan Get It Right Chapter 7: Pinterest for Business Chapter 8: Pinterest Case Studies: Sony, Petplan, and Jetsetter Chapter 9: Instagram for Business Chapter 10: Instagram Case Studies: Easy to Assemble, Pure Michigan, Koyal Wholesale, and Dogs of Instagram Chapter 11: Infographics Chapter 12: Infographics Case Studies: Avalaunch Media and Unmetric See Success with Infographics Chapter 13: Images to Create for the Visual Web Chapter 14: Your Action Plan for Visual Social Media Marketing #VSMM Dal retro copertina: "Visual Social Media Marketing is a trend that is taking the social media marketing world by storm. Visual social networks like Pinterest and Instagram are the quickest growing social networks. On Blogs, Facebook and LinkedIn images are driving the most clicks, views and traffic back to websites. If images aren't part of your digital strategy, you are missing out on a huge opportunity."

The Well-Timed Strategy: Managing the Business Cycle for

ISBN: , SKU: , AUTHOR: Navarro, Peter, PUBLISHER: Wharton School Publishing, Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and economic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors that depend on them--you will not find a single book that offers a comprehensive guide to strategically and tactically managing the business cycle. "The Well-Timed Strategy" shows you how to manage not just the business cycle and industry cycles but also today's unprecedented level of macroeconomic turbulence. Peter Navarro shows how to align every facet of business strategy, tactics, and operations to reflect changing business conditions--so you can ride with the business cycle--not get run over. Drawing on hundreds of examples (including such well-known names as Abercrombie and Fitch, Gateway Computers, Anheuser Busch, Proctor and Gamble, Berkshire Hathaway, Southwest Airlines, and the U.S. Navy) Navarro distills clear, simple management principles for managing economic upswings and downswings. The author addresses everything from inventory, production, and supply chain management to marketing, pricing, and long-term capital investment. Navarro presents examples from around the globe, ranging from Broadcom and Cemex to Paccar and Xilinx Chinese real estate developers to U.S. small caps. Clear, concise, and exceptionally readable, "The Well-Timed Strategy" makes complex macroeconomic forecasting easy to understand -- and even easier to act upon.

The Daniel Fast: Feed Your Soul, Strengthen Your Spirit, and

ISBN: , SKU: , AUTHOR: Gregory, Susan, PUBLISHER: Tyndale House Publishers, What if you could grow closer to God and improve your health in just 21 days? Susan Gregory, "$lt;i>The Daniel Fast$lt;/i> Blogger," has a plan to help you do just that. Widely recognized as the expert on this 21-day fast inspired by the book of Daniel, Susan has helped thousands of people discover a safe and healthy way to fast. The principles you learn from $lt;i>The Daniel Fast$lt;/i> will change the way you view food, your body, and your relationship with the one who created you.

Creole Made Easy

ISBN: , SKU: , AUTHOR: Turnbull, Wally R., PUBLISHER: Light Messages, A simple introduction to Haitian Creole for English speaking people. Sixteen easy lessons cover the basic elements of Creole grammar and how to pronounce Creole words. The lessons include simple exercises and translation keys. A thorough up to date dictionary of over words Creole to English and English to Creole word translations is included.

Statistics for Dummies

ISBN: , SKU: , AUTHOR: Rumsey, Deborah, PUBLISHER: For Dummies, The fun and easy way to get down to business with statistics Stymied by statistics? No fear ? this friendly guide offers clear, practical explanations of statistical ideas, techniques, formulas, and calculations, with lots of examples that show you how these concepts apply to your everyday life. "Statistics For Dummies" shows you how to interpret and critique graphs and charts, determine the odds with probability, guesstimate with confidence using confidence intervals, set up and carry out a hypothesis test, compute statistical formulas, and more. Tracks to a typical first semester statistics course Updated examples resonate with today's students Explanations mirror teaching methods and classroom protocol Packed with practical advice and real-world problems, "Statistics For Dummies" gives you everything you need to analyze and interpret data for improved classroom or on-the-job performance.

Final Gifts: Understanding the Special Awareness, Needs, and

ISBN: , SKU: , AUTHOR: Callanan, Maggie / Kelley, Patricia, PUBLISHER: Walker & Company, Filled with practical advice on responding to the requests of the dying and helping them prepare emotionally and spiritually for death, this book shows readers how to help the dying person live fully to the very end. "A hopeful, helpful work... provides a gentle way to think about the unthinkable."--"Publishers Weekly."

The Enneagram Made Easy: Discover the 9 Types of People

ISBN: , SKU: , AUTHOR: Baron, Renee / Wagele, Elizabeth, PUBLISHER: HarperOne, The first easy, and fun 埧uide to the Enneagram, the fascinating and revealing method of understanding personality types, for the beginner, the expert, and everyone in between. This witty and informative guide demystifies the ancient Enneagram system with cartoons, exercises, and personality tests that reveal our motivations and desires and show how to put that knowledge to use in our everyday lives. The 9 types of people: The Perfectionist motivated by the need to live life the right way, improve oneself and others, and avoid anger. The Helper motivated by the need to be loved and appreciated and to express your positive feelings towards others. The Achiever motivated by the need to be productive, to achieve success, and to avoid failure. The Romantic motivated by the need to understand your feelings and to be understood to search for the meaning of life, and to avoid being ordinary. The Observer motivated by the need to know everything and understand the universe, to be self-sufficient and left alone, and to avoid not having the answer or looking foolish. The Questioner motivated by the need for security, to feel taken care of, or to confront your fears. The Adventurer motivated by the need to be happy and plan fun things, to contribute to the world, and to avoid suffering and pain. The Asserter motivated by the need to be self-reliant and strong, to make an impact on the world, and to avoid being weak. The Peacemaker motivated by the need to keep the peace, merge with others, and avoid conflict.

Business Law and the Legal Environment

ISBN: , SKU: , AUTHOR: Beatty, Jeffrey F., PUBLISHER: West Group Publishing, "Concepts in context." It's an approach unique among business law textbooks and one of the main reasons Beatty and Samuelson's BUSINESS LAW AND THE LEGAL ENVIRONMENT is so successful in the classroom. From the very first chapter, the authors' superb writing fascinates, drawing students into the concepts of business law within the context of vivid examples and memorable scenarios. Throughout, provocative questions encourage students to reflect about what they are reading?teaching by example using activities that foster active learning and show students how to think through issues from a lawyer's perspective. No other text is as effective at helping students learn how to apply concepts and contexts to their practice, and in teaching them why business law matters not only to their careers but also to their daily lives.

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