business marketing how to boot camp the fast and easy way to

Business Marketing How To Boot Camp The Fast and Easy Way to

ISBN: , SKU: , AUTHOR: NA, PUBLISHER: Tebbo, NA Acquista Ora

Bulletproof Your Business Now: Essential Advice You Need to

ISBN: , SKU: , AUTHOR: Griffiths, Andrew, PUBLISHER: Allen & Unwin Australia, Andrew Griffiths teaches how to adopt some fundamental philosophies to change one's life and make a business prosper. The advice offered in this book is simple and real, and comes in the form of easy-to-follow and easy-to-implement tips for the business owner. Reflecting the very best of what a street-smart success story has learned along the way, "Bulletproof Your Business Now" will inspire business owners to take action and fight for their business whenever times get tough.

Guerrilla Marketing: Easy and Inexpensive Strategies for

ISBN: , SKU: , AUTHOR: Levinson, Jay Conrad / Levinson, Jeannie / Levinson, Amy, PUBLISHER: Houghton Mifflin Harcourt (HMH), When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Blog Marketing: The Revolutionary New Way to Increase Sales,

ISBN: , SKU: , AUTHOR: Wright, Jeremy, PUBLISHER: McGraw-Hill Companies, With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson.... Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

The Savvy Screenwriter: How to Sell Your Screenplay (and

ISBN: , SKU: , AUTHOR: Kouguell, Susan, PUBLISHER: TL Hoell Books, Reveals how scripts are rated, how to write a successful query and synopsis, how to negotiate contracts and development deals, and how to work with agents and entertainment attorneys.

How to Succeed in Life: Ideas and Principles They Dont Teach

ISBN: , SKU: , AUTHOR: Grossman, Ned, PUBLISHER: Diamond Publishing Company (OH), How to Succeed In Life, Ideas and Principles They Dont Teach In School is an easy-reference guide that simplifies and demystifies the secrets of how to attain success and happiness. The down-to-earth style inspires the reader and listener to follow the authors advice.

The Tao of Negotiation: How You Can Prevent, Resolve, and

ISBN: , SKU: , AUTHOR: Edelman, Joel / Crain, Mary Beth, PUBLISHER: Harper Paperbacks, This groundbreaking book views conflict as a mirror of our own lives and attitudes. Bringing East and West together in a "spiritually practical" approach to negotiation and conflict prevention, "The Tao of Negotiation "teaches us how to regain and maintain our sense of personal power in all forms of negotiation and how to use that power wisely and compassionately--with the aim of maximizing harmony and understanding in our business and personal lives. Readers can immediately use the techniques in "The Tao Negotiation "to improve communication skills, defuse potential conflicts, and pave the way for peaceful and rewarding interactions in their business and personal lives.

How to Do a Leveraged Buyout

ISBN: , SKU: , AUTHOR: Jansen, Christopher, PUBLISHER: Lulu.com, This is the definitive step by step guide to successfully completing the leveraged buyout of any business. The larger the business, the easier it will be to complete its acquisition. The book provides specific guidance for every step of the way and even direct contact and assistance from the author and associates is available. If you are interested in acquiring a business and financing its purchase, you need this book.

The Small Business Legal Kit

ISBN: , SKU: , AUTHOR: Dicks, J. W., PUBLISHER: Adams Media Corporation, Now available packaged with powerful software, The Small Business Legal Kit offers a complete portfolio of the contracts and other important documents small business owners need to run their business successfully, including: - Employment agreements - Business-to-business contracts - Loan agreements - Collection and credit documents - Partnership and joint venture agreements - Real estate and litigation documents - And many more Author J. W. Dicks provides clear instructions on how to use the forms and how to adapt them to specific businesses and situations. And now, with powerful software, users can conveniently customize and print each document in just seconds.

101 Ways to Turn Your Business Green: The Business Guide to

ISBN: , SKU: , AUTHOR: Mintzer, Rich, PUBLISHER: Entrepreneur Press, You know why. Now, learn how. The reasons why are clear, but the bigger question is-how? From greening your business practices to implementing tangible changes and more, green experts and business owners show you more than 100 ways to quickly and cost-effectively elevate your business from good to green Enhance your current business practices and incorporate new, eco-friendly solutions that won't break the bank or disrupt your day-to-day operations. Learn planet-saving techniques and tricks specific to your trade, and discover unique ways to turn your positive impact on the planet into increased profits Use expert advice, examples, step-by-step instructions, real timelines and trouble-shooting tips and solutions Advance your business in the race to go green with industry-specific ideas and innovations Learn how to increase your bottom line and lower your overhead costs by implementing just a few green solutions in your business

The Complete Idiot's Guide to Performance Appraisals

ISBN: , SKU: , AUTHOR: Margrave, Adele / Gorden, Robert, PUBLISHER: Penguin Putnam, For managers and small business owners, this book is a practical guide to preparing and presenting performance reviews. It discusses the primary types of appraisals, how you can make sure your program is within the law, and provides useful information on how to approach touchy subjects. Small business owners will find instructions on how to set up a program, what training resources are available, and where to find the latest information on state and federal laws.

Applying Scientific Reasoning to the Field of Marketing:

ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.

The New Strategic Selling: The Unique Sales System Proven

ISBN: , SKU: , AUTHOR: Miller, Robert B. / Heiman, Stephen E. / Tuleja, Tad, PUBLISHER: Business Plus, The Book That Sparked A Selling Revolution In one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

The Marketing Plan

ISBN: , SKU: , AUTHOR: Cohen, William A., PUBLISHER: John Wiley & Sons, Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.

Bananas!: How the United Fruit Company Shaped the World

ISBN: , SKU: , AUTHOR: Chapman, Peter, PUBLISHER: Canongate Books, In this powerful and gripping book, Peter Chapman shows how the pioneering example of the importer United Fruit set the precedent for the institutionalized greed of today's multinational companies. The story has its source in United Fruit's nineteenth-century beginnings in the jungles of Costa Rica. What follows is a damning examination of the company's policies: from the marketing of the banana as the first fast food, to the company's involvement in an invasion of Honduras, a massacre in Colombia, and a bloody coup in Guatemala. Along the way the company fostered covert links with U.S. power brokers such as Richard Nixon and CIA operative Howard Hunt, manipulated the press (that later backfired), and stoked the revolutionary ire of Che Guevara and Fidel Castro. Chapman weaves a dramatic tale of big business, deceit, and violence to show how one company wreaked irrevocable havoc in the "banana republics" of Central America, and how terrifyingly similar the age of United Fruit is to our age of globilization.

The Complete Idiot's Guide to Starting a Home-Based Business

ISBN: , SKU: , AUTHOR: Weltman, Barbara, PUBLISHER: Alpha Books, "A successful careeraat your own front door " For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. aFeatures the most current information on everything from Internet businesses to taxes and guerrilla marketing aIncludes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how

Green Plan for Industry

ISBN: , SKU: , AUTHOR: Schell, David J., PUBLISHER: Government Institutes, David Schell offers environmental managers, specialists, and consultants this comprehensive resource for achieving environmental excellence within their company's compliance efforts by developing an environmental management system, or green plan. Using easy-to-read nontechnical language, Schell breaks the concept down into easy-to-understand steps and illustrates how to tie together the facets of environmental management. This book also addresses typical problems such as getting management and employee support, breaking down the barriers of industry versus the regulatory agencies, and recruiting help from others. The author's innovative suggestions describe how to get feedback, how to handle criticism, how to keep everyone informed and motivated, and how to get market benefit for the company.

The Welch Way: 24 Lessons from the Worlds Greatest CEO

ISBN: , SKU: , AUTHOR: Krames, Jeffrey A. / Krames Jeffrey, PUBLISHER: McGraw-Hill, How to put Jack Welch's ideas and tactics to work in any career or organization Jack Welch became one of history's most admired and successful CEOs by rewriting the rules of leadership and letting hands-on, frontline employees--instead of bureaucrats --tell him what needed to be done. "The Welch Way "distills Welch's management style into a fast-moving, hard-hitting plan for leadership success, one that will help anyone reach the top in virtually any professional setting. Detailed yet accessible, "The Welch Way "is filled with Welch quotes and insights, action ideas, and other unique and innovative features. Business leaders as well as those who aspire to the mantle of leadership will get the inside story on how Welch was able to: Use change as a competitive weapon Make ideas rule Articulate a vision Set stretch goals Spark others to perform

Making the Bridegroom's Speech: Know What to Say and When to

ISBN: , SKU: , AUTHOR: Bowden, John, John, PUBLISHER: How to Books, What are the golden rules of speech making? How should you respond to the toast to the bride and groom? And which people do you need to thank and how? The answers to all these questions and more are here in this much-needed book. Now you can make your wedding day speech memorable for all the right reasons -- Add sincerity, sparkle and humor -- Enjoy the big day

The Complete Idiot's Guide to the World Wide Web

ISBN: , SKU: , AUTHOR: Kent, Peter, PUBLISHER: Que, The World Wide Web (WWW) is the most innovative and easy-to-use part of the Internet, and with this book even intimidated beginners can get online and get productive. The lighthearted style of the book ensures easy, comfortable learning. -- Shows how to choose and use a WWW browser, find free viewers, and publish documents on the Web -- Full-color tear-out card gives quick reminders of Web basics -- The best tutorial for first-time users who are eager to learn their way around this exciting Internet service

All-In-One Business Planner: How to Create the Plans You

ISBN: , SKU: , AUTHOR: Malburg, Christopher R., PUBLISHER: Adams Media Corporation, Every entrepreneur needs to develop a strong plan for business success. This plan must be well formulated, comprehensive, and flexible enough to be changed in response to fast-moving markets. Based upon real-world situations, The All-In-One Business Planner shows how to create plans for any area of the new business, including: - Planning yearly goals - Establishing sales activities - Monitoring operations - Controlling purchasing - Implementing personnel procedures - Forecast wages and salaries With over seventy explanations of planning techniques that have worked in hundreds of organizations of all sizes, The All-In-One Business Planner will help entrepreneurs create cohesive plans for every aspect of their business.

Lonely Planet How to Land a Jumbo Jet: A Visual Exploration

ISBN: , SKU: , AUTHOR: Holmes, Nigel, PUBLISHER: Lonely Planet, A Visual Exploration of Travel Facts, Figures and Ephemera How to Land a Jumbo Jet is your visual guide to the way we live, travel and inhabit the globe. Everything you ever needed to know about the world, brought to life and made intelligible by designe

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Alpha Teach Yourself Bookkeeping in 24 Hours

ISBN: , SKU: , AUTHOR: Costa, Carol, PUBLISHER: Alpha Books, "One day to bookkeeping success." Since many small businesses leave the all-important job of bookkeeping to someone on the staff with no training, there is a demand for this easy, authoritative how-to on the subject. Readers will find principles and procedures adapted to suit the needs of various types of business operationsafrom retail to entertainment to financial institutions.

Contatto

• Successivo →