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Corporate Advocacy: Rhetoric in the Information Age

ISBN: , SKU: , AUTHOR: Hoover, Judith D., PUBLISHER: Praeger, Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists. In fourteen case studies analyzed through three significant communication theory perspectives, Hoover and her contributors examine the concept of advocacy by looking at corporate rhetoric, corporate cultures, and the hidden sources of power inherent in both. We listen to the messages of corporate spokespersons such as Lee Iacocca. We observe the internal cultures of business and industry. We investigate the meanings of such terms as "Wall Street" and "consumerism." We broaden our view to include not only union advocacy, but also the role of language in the organizational distribution of power. By synthesizing these cases through yet a fourth perspective, the book not only extends the concept to recognize internal advocacy processes but also reveals the complexity of advocacy strategies that must be designed to accomplish multiple purposes and that must respond to multilayered and interconnected contexts.

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Corporate Violence: Injury and Death for Profit

ISBN: , SKU: , AUTHOR: Hills, Stuart L., PUBLISHER: Rowman & Littlefield Publishers, Corporate Violence: Injury and Death for Profit is a provocative collection of articles that focuses on the critical issue of the serious physical harm inflicted on consumers, workers, and the general public as a result of decisions made by corporate executives. The studies in this volume describe and analyze the legal and illegal acts of 'respectable' business people that have injured or killed people.

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First. practice tests

Vendo testo FIRST. PRACTICE TESTS di Clare Kennedy, ISBN: E' completo di mp3 ROM condizioni: OTTIME CONDIZIONI con qualche sottolineature a matita

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