behavior in organizations

Imagining the Urban: Sanskrit and the City in Early India

Imagining the Urban: Sanskrit and the City in Early India

ISBN: , SKU: , AUTHOR: Kaul, Shonaleeka, PUBLISHER: Seagull Books, In "Imagining the Urban," Shonaleeka Kaul turns to Sanskrit literature to discover the characteristics—both physical and social—of ancient Indian cities. Kaul examines nearly a thousand years of Sanskrit "kāvyas "to see what India’s early historic cities were like as living, lived-in, entities—and discovers that the cities were vibrant and teeming with variety and life.   As much about Sanskrit literature as about urban spaces—insofar as that literature reveals significant aspects of the Indian urban past—" Imagining the Urban" shows that Sanskrit literature is a rich source for historical understanding. Advocating the  kāvyas as an important historical source, Kaul provides a fresh view of the early city, showing distinctive ways of thought and behavior that relate to tradition, morality, and authority.   With its provocative new questions about early Indian cities and ancient Indian texts, this book will be an essential read for scholars of urban history, Sanskrit writings, and South Asian antiquity.

Socioemotional Development and Health from Adolescence to

Socioemotional Development and Health from Adolescence to

ISBN: , SKU: , AUTHOR: Pulkkinen, Lea / Kaprio, Jaakko / Rose, Richard, PUBLISHER: Cambridge University Press, This book is based on two longitudinal studies of behavior development, both conducted in Finland, a living laboratory setting for longitudinal research. Much of the book reports results from a longitudinal study begun in Jyvaskyla, Finland, in , when its participants were school children. This longitudinal study is complemented by two Finnish twin-family studies, with parallel measures and overlapping aims, to yield insights into genetic and environmental sources of variation in early development and later outcomes. An array of findings from the two sets of longitudinal studies are presented, set within a theoretical framework of socioemotional development, and focused on both individual and familial predictors of health-related outcomes from childhood to early adulthood. Many contributors to this edited volume represent a second-tier of Finnish-USA collaborators. They analyzed data from the longitudinal studies as part of their advanced training, and their contributions to the book report recent results of such analyses.

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The Family Corleone

The Family Corleone

ISBN: , SKU: , AUTHOR: Falco, Edward, PUBLISHER: Random House, New York, . The city and the nation are in the depths of the Great Depression. The crime families of New York have prospered in this time, but with the coming end of Prohibition, a battle is looming that will determine which organizations will rise and which will face a violent end. For Vito Corleone, nothing is more important that his family's future. While his youngest children, Michael, Fredo, and Connie, are in school, unaware of their father's true occupation, and his adopted son Tom Hagen is a college student, he worries most about Sonny, his eldest child. Vito pushes Sonny to be a businessman, but Sonny-17 years-old, impatient and reckless-wants something else: To follow in his father's footsteps and become a part of the real family business. An exhilarating and profound novel of tradition and violence, of loyalty and betrayal, The Family Corleone will appeal to the legions of fans who can never get enough of The Godfather, as well as introduce it to a whole new generation.

Restocking Pastoralists: A Manual of Best Practice and

Restocking Pastoralists: A Manual of Best Practice and

ISBN: , SKU: , AUTHOR: Heffernan, Claire / Misturelli, Federica / Nielsen, Louise, PUBLISHER: ITDG Publishing, Restocking can be an effective means of poverty alleviation, which enables poor households to be incorporated back into the social and economic fabric of pastoralism. Nevertheless, at present the sustainability of projects is low. Hence the intention of this manual is to offer 'best practice' and decision support tools that can increase the number of positive project outcomes. Further, as many practitioners are new to restocking, the manual offers a background to important concepts and the literature. For those readers to whom the full explanation is not necessary, at the end of each chapter a summary of key points is offered.The manual is the result of a two-year global study on restocking policy and practice. It is based on discussions with over 30 NGOs, donors and governments involved in restocking. More specifically, 85 restocking projects representing a wide range of agencies from donors to Community based organizations (CBO), were analyzed for key design and implementation issues. Overall approximately 700 restocked households participated in the study.

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Magic Sprinkles

Magic Sprinkles

ISBN: , SKU: , AUTHOR: Bebo, Aunt Kimmie, PUBLISHER: Dog Ear Publishing, "Magic Sprinkles" is an enchanting tale of how one Auntie made a trip all the way to the North Pole to bring back magical sprinkles for all of the children. Along the way Auntie promotes good manners and polite behavior. This book keeps the spirit of Christmas alive throughout the year and will delight children of all ages. It's as much fun to read as dipping cinnamon toast in your hot cocoa on a Saturday morning. Aunt Kimmie lives in Spokane, Washington. She works as a waitress flinging magic sprinkles at a local diner. She considers being an Auntie the most important job she will ever have. She loves raindrops and snowflakes, popsicles and hopscotch and the magic of Christmas. JR Battell is known as the "Dumpster Artist." He also lives in Spokane, Washington where he paints on recycled cardboard. Aunt Kimmie saw his work while having lunch in a local bistro and knew that he should illustrate her book.

The Myth of Human Races

The Myth of Human Races

ISBN: , SKU: , AUTHOR: Corcos, Alain F., PUBLISHER: Michigan State University Press, The idea that human races exist is a socially constructed myth that has no grounding in science. Regardless of skin, hair, or eye color, stature or physiognomy, we are all of one species. Nonetheless, scientists, social scientists, and pseudo-scientists have, for three centuries, tried vainly to prove that distinctive and separate "races" of humanity exist. These protagonists of race theory have based their flawed research on one or more of five specious assumptions: humanity can be classified into groups using identifiable physical characteristics human characteristics are transmitted "through the blood," distinct human physical characteristics are inherited together, physical features can be linked to human behavior, human groups or "races" are by their very nature unequal and, therefore, they can be ranked in order of intellectual, moral, and cultural superiority. The Myth of Human Races systematically dispels these fallacies and unravels the web of flawed research that has been woven to demonstrate the superiority of one group of people over another.

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Aspire: 3 Powerful Strategies for Creating More of What You

Aspire: 3 Powerful Strategies for Creating More of What You

ISBN: , SKU: , AUTHOR: Carlson, Ole, PUBLISHER: Greenleaf Book Group, We all allow our internal filters to prevent us from creating what we really want out of both our professional and personal lives. In Aspire, Ole Carlson helps us break that pattern and outlines a positive plan for those who want more - more time, more money, more life. A world-renowned keynote speaker, Carlson offers insights garnered from a varied career working for large organizations and from years of experience as a trainer. Applying the law of attraction and his manifestation trilogy, a three-step transformative process of personal growth, Carlson shows readers how to blend the laws of the universe to work in their favor. Aspire delivers a thorough discussion of the success creation process and lays out a methodology that will help busy professionals realize and attain what they really want. Based largely on anecdotes from his own extraordinary life and inspired by teachers ranging from the Buddha to Tony Robbins, the book will guide individuals in their quest for more.

Contagious Compassion: Celebrating One Hundred Years of

Contagious Compassion: Celebrating One Hundred Years of

ISBN: , SKU: , AUTHOR: Stoesz, Edgar / Yancey, Philip / Vass, Winifred Kellersberger, PUBLISHER: Providence House Publishers, This is not a book about leprosy?it's a book about people. "Contagious Compassion" is a beautifully written account of the people and events tifully written account of the people and events tevents that changed attitudes and leprosy treatments around the world. More than an archival record, this fascinating 256-page book showcases the people who have been touched by leprosy (also known as Hansen's disease) and marks milestones in treatment, attitudes, and care for persons with leprosy around the world. Contributors include: ? Winifred Kellersberger Vass ? Dr. Ted R. Brown ? Edgar Stoesz ? Philip Yancey, bestselling author of "What's So Amazing About Grace" and "Fearfully and Wonderfully Made" Packed more than 70 photos and full of interesting facts, "Contagious Compassion" recounts how treatment, research, organizations, ALM leaders, and the successful search for a cure evolved in the past one hundred years. It also spotlights that ALM's work is not

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Healing the Addicted Brain: The Revolutionary, Science-Based

Healing the Addicted Brain: The Revolutionary, Science-Based

ISBN: , SKU: , AUTHOR: Urschel, Harold C., III, PUBLISHER: Sourcebooks, "The first science-based addiction recovery program, increasing success from % to million Americans abuse or are dependent on alcohol; seven million more abuse or depend on other drugs. But until recently, few understood that addiction is a chronic medical disease, not a personal or moral weakness. Unfortunately, the old understandings still penetrate our culture, affecting even the treatment programs used to battle addiction. Curing the Addicted Brain is a breakthrough work that focuses on treating addiction as a biological disease. It combines the best behavioral addiction treatments with the latest scientific research into brain functions, providing exercises and strategies designed to overcome the biological defects that cause addictive behavior, along with proven treatments and medications. Using this scientific approach, readers will learn to conquer the physical factors that keep them tied to addiction. Dr. Urschel's program triples the success rate of patients to 90%, opening a whole new world of overcoming addiction for those who struggle to battle this disease.

Play at Work: Companies on the Cutting Edge of Gamification

Play at Work: Companies on the Cutting Edge of Gamification

ISBN: , SKU: , PUBLISHER: Penguin Putnam Inc, A fascinating look at how games can help us learn, create, and innovate Once thought to be nothing more than diversions for children and nerds, games have become an integral part of everyday life. Educators are trying to make learning more fun by introducing games into the classroom while cutting-edge managers are doing the same in the workplace. Doctors, scientists, and entrepreneurs are deploying games to help solve some of the world's most pressing problems. But according to Adam Penenberg, it's not the games themselves that improve our lives, but rather smart game design and its impact on the brain that can lead us to become immersed in a task we find enjoyable. The individuals and institutions that have used games to achieve this effect are often rewarded with astounding results. Drawing on the latest brain science on attention and engagement plus his own firsthand reporting, Penenberg shows how organizations like Google, Microsoft, hospitals, and the military have used game design in bold new ways.

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The New Wolves

The New Wolves

ISBN: , SKU: , AUTHOR: Bass, Rick, PUBLISHER: Lyons Press, Lobos, or Mexican wolves, once roamed freely throughout Arizona, New Mexico, and Texas until they were hunted to extinction when big cattle interest came to the Southwest. Now, a Mexican wolf reintroduction -- similar to the Yellowstone efforts for its cousin the gray wolf -- is underway in the Blue Mountains of Arizona. But cattle have overgrazed the fragile land, damaging the ecosystem that barely sustains their vast numbers. Can this environment sustain wolves? With the literary talent and naturalist's sensibility he brought to his highly praised account of a family of wolves in Montana, The Ninemile Wolves, Rick Bass examines the circumstances of the Mexican wolves' arrival: the exhausted soil of the land, the behavior and requirements of wolves, and the concerns of ranchers and environmentalists. "The New Wolves" brings to life a place -- its people and its wildlife, its past and its future. Bass articulates the land's need for wolves to maintain balance, while masterfully depicting the modern conflict between nature and our need to control it. Part meditation, part probing journalism, "The New Wolves" is an important new chapter in the drama of wolves and the American West.

Social Learning Theory and the Explanation of Crime

Social Learning Theory and the Explanation of Crime

ISBN: , SKU: , AUTHOR: Akers, Ronald L. / Jensen, Gary F., PUBLISHER: Transaction Publishers, Social learning theory has been called the dominant theory of crime and delinquency in the United States, yet it is often misrepresented. This latest volume in the distinguished Advances in Criminological Theory series explores the impact of this theory. Some equate it with differential association theory. Others depict it as little more than a micro-level appendage to cultural deviance theories. There have been earlier attempts to clarify the theory's unique features in comparison to other theories, and others have applied it to broader issues. These efforts are extended in this volume, which focuses on developing, applying, and testing the theory on a variety of criminal and delinquent behavior. It applies the theory to treatment and prevention, moving social learning into a global context for the twenty-first century. This comprehensive volume includes the latest work, tests, and theoretical advances in social learning theory and will be particularly helpful to criminologists, sociologists, and psychologists. It may also be of interest to those concerned with current issues relating to delinquency, drug use/abuse, and drinking/alcohol abuse.

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Beyond Micro-Credit: Putting Development Back Into

Beyond Micro-Credit: Putting Development Back Into

ISBN: , SKU: , AUTHOR: Fisher, Thomas / Sriram, M. S. / Harper, Malcolm, PUBLISHER: Oxfam, Micro-finance is an instrument for development. However, the developmental purposes of microfinance are often lost behind the dominant focus on the technology and management of micro-finance, or on outreach to poor clients. This book challenges the microfinance industry to go beyond such a narrow focus, looking at the range of development goals for which microfinance can be used. These include not only poverty alleviation through providing savings, credit, and insurance, but also promoting livelihoods, empowering women, building people's organizations, and changing institutions. The book richly illustrates each of these from actual micro-finance practice and explores the organizational challenges of combining such development goals with financial service-provision. The book is based on the great diversity of microfinance practice in India, which has developed numerous innovations, from new products for promoting livelihoods to democratic governance. The book provides the most comprehensive analysis available of Indian innovation and practice in microfinance, including detailed analysis of the "self-help groups" in India, comparisons with microfinance in Bangladesh, and the latest performance and impact assessment.

Multiple Sclerosis: The Facts You Need

Multiple Sclerosis: The Facts You Need

ISBN: , SKU: , AUTHOR: O'Connor, Paul, PUBLISHER: Firefly Books, Multiple sclerosis -- MS -- strikes about one in a thousand North Americans, usually in early adulthood, when they are building careers and starting families. Because the disease involves the central nervous system, its effects are wide-ranging and difficult to predict. Multiple Sclerosis: The Facts You Need -- part of the "Your Personal Health Series" -- is a fact filled, comprehensive guide to living with MS, supported by diagrams, case histories, a drug table and an extensive list of helpful books and organizations. Topics include: what MS is, and who gets it; how MS is diagnosed as "possible," "probable" or "definite"; why the disease affects different people in different ways; how "relapsing-remitting" MS differs from "progressive" MS; how people with MS and their families, can adapt their homes, careers and lifestyles to cope with the disease; which treatments work, which don't and what help is on the horizon. Combining authoritative medical advice and practical hands-on tips, Multiple Sclerosis: The Facts You Need is an invaluable guide for anyone affected, directly or indirectly by this complex disease.

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Green Energy: An A-To-Z Guide

Green Energy: An A-To-Z Guide

ISBN: , SKU: , AUTHOR: Mulvaney, Dustin / Robbins, Paul, PUBLISHER: Sage Publications (CA), This initial volume in the SAGE Series on Green Society provides an overview of the social and environmental dimensions of our energy system, and the key organizations, policy tools, and technologies that can help shape a green-energy economy. Each entry draws on scholarship from across numerous social sciences, natural and physical sciences, and engineering. The urgency of climate change underscores the importance of getting the right technologies, policies and incentives, and social checks-and-balances in place. This reference resource will prepare those with a sparking interest in the topic to participate in what will hopefully become an equitable and intergenerational conversation about the impacts of our energy consumption and how to make it cleaner and greener. Via its 150 signed entries, Green Energy: An A-to-Z Guide" "provides students, professors, and researchers an invaluable reference, presented in both print and electronic formats. Its clear and accessible writing style, together with vivid photos, numerous cross-references, extensive resource guide, and other pedagogical tools make it a valuable tool for the classroom as well as for research purposes.

Monetary Reform and Cooperation Theory

Monetary Reform and Cooperation Theory

ISBN: , SKU: , AUTHOR: Macesich, George, PUBLISHER: Praeger, This volume demonstrates how monetary and financial organizations in the United States and abroad can be improved through a new addition to traditional monetary policy. Cooperation theory, a system developed from games theory, is shown to provide an appropriate action/reaction approach that can lead to cooperation without abandoning the free market. Institutional, theoretical, and empirical results of game theory, computer simulation, monetary theory, and policy analysis are woven together so that each reinforces the other. The text clearly stresses that although unilateral, noncooperative action may result in short-term advantage for an organization, it ultimately leads to long-term losses for all in the economic system. Monetary Reform and Cooperation Theory opens with a discussion of cooperation theory. It goes on to address improving the monetary financial organization. Bureaucracy and philosophy are analyzed, along with reform in the banking industry and banking in other countries. The book concludes with issues of international creditors and debtors. This work is full of useful information for the general economist, political scientist, and layman on the complex issue of monetary reform and the positive role cooperation theory can play in this vital process.

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Administration of Desert and Drought-Prone Arid Areas

Administration of Desert and Drought-Prone Arid Areas

ISBN: , SKU: , AUTHOR: Hooja, Rakesh / Choubisa, R. K., PUBLISHER: Rawat Publications, The development of desert areas, administration of drought-prone regions, arid zone agriculture, watershed development and 'watershed plus, ' water use in arid and semi-arid areas, coping with drought - these are all of the vital importance for both the rainfed and dry farming areas in India. Their administration provides a special challenge, as well as an exciting opportunity, for innovative sustainable development. This book - which contains 24 articles by experts and practitioners, divided into four sections - will be of special relevance to those interested in the development of desert and drought-prone arid areas in India. The book examines: scientific and planned approaches to arresting or combating desert areas * monitoring desertification to social aspects of desert development * the development delivery system in desert districts * integrative machinery for desert development administration * grassland management and health problems in deserts * area development programs and area development authorities *various aspects of watershed development, including the role of the government watershed departments, community-based organizations, and panchayats in watershed and 'watershed plus' * the undertaking of water harvesting projects * water as a tool in desert development * agriculture and land water management in arid areas * optimizing crop production * agriculture marketing * forestry * predicting and facing drought.

The Animal Rights Debate: Abolition or Regulation?

The Animal Rights Debate: Abolition or Regulation?

ISBN: , SKU: , AUTHOR: Francione, Gary L. / Garner, Robert, PUBLISHER: Columbia University Press, Gary L. Francione is a law professor and leading philosopher of animal rights theory. Robert Garner is a political theorist specializing in the philosophy and politics of animal protection. Francione maintains that we have no moral justification for using nonhumans and argues that because animals are property& mdash;or economic commodities& mdash;laws or industry practices requiring "humane" treatment will, as a general matter, fail to provide any meaningful level of protection. Garner favors a version of animal rights that focuses on eliminating animal suffering and adopts a protectionist approach, maintaining that although the traditional animal-welfare ethic is philosophically flawed, it can contribute strategically to the achievement of animal-rights ends. As they spar, Francione and Garner deconstruct the animal protection movement in the United States, the United Kingdom, Europe, and elsewhere, discussing the practices of such organizations as PETA, which joins with McDonald's and other animal users to "improve" the slaughter of animals. They also examine American and European laws and campaigns from both the rights and welfare perspectives, identifying weaknesses and strengths that give shape to future legislation and action.

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Managerial Job Change: Men and Women in Transition

Managerial Job Change: Men and Women in Transition

ISBN: , SKU: , AUTHOR: Nicholson, Nigel, PUBLISHER: Cambridge University Press, Work role transitions are among the most significant yet least understood forms of social change, and how they affect individuals' careers, self-concepts and organizational adjustment is of great practical and theoretical importance. This book provides the first comprehensive, large-scale study of the causes, form and outcomes of job change. Focussing on one of the most influential segments of society - middle to senior managers - the book offers a new theoretical approach to the analysis and understanding of job change. The authors ask how much job change is taking place, assess who is most affected, and evaluate the psychological consequences for the individual manager. They discuss organizations' handling of job transitions, and provide a unique focus on women in management, evaluating how their experience of careers and job change differs from men's. This book presents important new findings to specialists in life-span development, careers, managerial performance and organizational behaviour. It also offers the non-specialist insights into wider questions, such as the relationship between social change and organizational life, and the individual's experience of changes in industrial society's structures, practices and values.

Blonde Roots

Blonde Roots

ISBN: , SKU: , AUTHOR: Evaristo, Bernardine, PUBLISHER: Riverhead Books, A provocative novel that upends the history of the transatlantic slave trade, reversing and reexamining notions of savagery and civilization, as it follows a young womanas journey to freedom. Award-winning writer Bernardine Evaristoas novel "Blonde Roots" asks: What if the history of the transatlantic slave trade had been reversed and Africans had enslaved Europeans? How would that have changed the ways that people justified their inhuman behavior? And how would it inform our cultural attitudes and the insidious racism that still lingersaand sometimes festersatoday? We see this tragicomic world turned upside down through the eyes of Doris, an Englishwoman who is kidnapped one day while playing hide-and-seek with her sisters in the fields near their home. She is subsequently enslaved and taken to the New World, as well as to the imperial center of Great Ambossa. She movingly recounts experiences of tremendous hardship and dreams of the people sheas left behind, all while journeying toward an escape into freedom. A poignant and dramatic story grounded in provocative ideas, "Blonde Roots" is a genuinely original, profoundly imaginative novel.

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Maine

Maine

ISBN: , SKU: , AUTHOR: Brechlin, Earl, PUBLISHER: Hunter Publishing (NJ), Adventure Guides are the perfect travel companion for the modern explorer. Whether you're looking to backpack around your home state or boost the number of stamps in your passport by traveling overseas, these books will heighten your travel experience. Our team of knowledgeable authors offers comprehensive introductions that cover history, geography, climate, when to go, transportation, planning and culture. Region-by-region, the books then delve into the heart of the area, with driving tours and side trips to the best museums, historic sites and shops. But the focus is on activities, and you'll learn about the best spots for diving, snorkeling, horseback riding, hiking, biking, rock climbing and more. Extensive listings of recommended tour operators, too. Select places to stay and eat, as well as regional festivals and celebrations. Written by the editor of the Bar Harbor Times. Exhaustive coverage of this quintessential New England state. Acadia and Baxter parks (both draw millions), with details on hiking and avoiding crowds. A special section is dedicated to adventure education, with organizations offering courses on mountaineering, sea kayaking and more. Much of this book covers coastal areas.

Equivoci sull'islam mohammad qutub

Equivoci sull'islam mohammad qutub

EQUIVOCI SULL'ISLAM AUTORE: MOHAMMAD QUTUB EDITORE: INTERNATIONAL ISLAMIC FEDERATION OF STUDENT ORGANIZATIONS GENERE: RELIGIONE EDIZIONE DEL PAGINE VOLUME BROSSURATO CON COPERTINA MORBIDA ILLUSTRATA DIMENSIONI 12X17 CM OTTIME CONDIZIONI IN ITALIANO RARO E RICERCATO Troverete nel libro spiegazioni sull'Islam e le proprietĂ  personali, l'Islam e le tendenze razionarie, l'Islam e l'idealismo ecc... "L'avanzamento dell'uomo- spiega l'autore nel libro- non significa satelliti artificiali, bombe atomiche, apparecchiature elettroniche ecc. L'Islam ha elevato l'uomo al di sopra del materialismo, per tenere i piedi per terra e fissare lo sguardo nei cieli". Spedizione: 3 euro posta normale 5 euro raccomandata Previsto il ritiro a mano Consiglio la spedizione raccomandata perche' tracciabile Per la spedizione normale non ne garantisco l'arrivo Se l'acquirente la vuole comunque scegliere lo fa a suo rischio, non mi carico di nessuna responsabilita' Pagamento Bonifico e altro Per Paypal addebito in piu' il costo delle commissioni A spedizione effettuata informero' il compratore, tramite mail, dell'avvenuto invio Non effettuo scambi, sconti o permute Preferisco un contatto diretto sul mio cellulare, non invio SMS Non si accettano reclami a posteriori

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Deceptive Images: Toward a Redefinition of American Judaism

Deceptive Images: Toward a Redefinition of American Judaism

ISBN: , SKU: , AUTHOR: Liebman, Charles S., PUBLISHER: Transaction Publishers, Deceptive Images is a profoundly thoughtful effort by a social scientist who is a participant observer in American Jewish life to come to terms with his concerns about how American Jews and Judaism have been studied and his sensitivity to the policy implications of such studies. Liebman writes about what he cares deeply about; as a social scientist he is able to use concepts and theories in which he has been trained, although not without a sense of their limitations. In the passionately argued book which results, Liebman contends that those concerned with American Jews, both social scientists and communal leaders, have placed too much emphasis on what Jews do and too little emphasis on Judaism itself. Because they have depended too much on quantitative studies to help them understand contemporary American Jews, they have given too little encouragement to efforts to probe the meaning of Judaism in the lives of American Jews. This stimulating volume takes exception to the notion that American Jewish life is flourishing. It calls for reassessment both of the study of American Judaism and the priorities of American Jewish organizations.

The Right Brain Way: Drive Your Brand with the Power of

The Right Brain Way: Drive Your Brand with the Power of

ISBN: , SKU: , AUTHOR: Kenny, Charles T., PUBLISHER: Trafford Publishing, Dr. Kenny's Revolutionary New Book Reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, but traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic link between consumers' emotions and their wallets. A must read for organizational leaders, business owners and top executives, this landmark book opens the vault on 36 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.

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The Veritas Project: Hangman's Curse

The Veritas Project: Hangman's Curse

ISBN: , SKU: , AUTHOR: Peretti, Frank E., PUBLISHER: Thomas Nelson Publishers, The first in a new format of books targeted to tweens and teens, The Veritas Project: Hangman's Curse will keep readers enthralled. Frank Peretti introduces Nate Springfield, his wife Sarah, and their twin children Elijah and Elisha, who are part of the Veritas Project team. This group travels the country aiding the FBI and other organizations in breaking drug rings and solving mysteries. In Hangman's Curse, the family goes undercover at a small town high school - where a mysterious curse has turned several of the star football players into raving lunatics who can only be tied to their hospital beds while doctors are baffled by their symptoms. Elijah and Elisha must befriend the various cliques at school, and help their parents solve the mystery of Abel Frye (a name the sick kids mutter in their delirium). This story could have come straight from the headlines about many schools around the country and will lead kids and young adults to an understanding of peer pressure and the pain that comes from being different. It is a riveting message on the wounded spirit that teens will never forget.

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