Measuring the Success of Your Website
ISBN: , SKU: , AUTHOR: Inan, Hurol / Kean, Michael, PUBLISHER: Longman Publishing Group, The ong>onlyong> way to know if your website fills the needs of your customers, or drives them away, is to measure its effectiveness. A valuable resources for those businesses seeking to develop a website for the first time. Focuses on measuring ong>andong> analyzing the business, rong>atong>her than techincal, implicong>atong>ions of the website. User friendly - does not use techincal jargon. Can you confidently say your website is working? Whong>atong> is it meant to do? Are you getting a return on the investment you made to build, operong>atong>e ong>andong> maintain this site? Is your website fulfilling the needs of your customers? Does it keep them coming back or drive them away? The ong>onlyong> way to know for sure is to measure it. The need for awareness about web management practices ong>andong> its possibilities for business, especially in the area of customer relong>atong>ions, has skyrocketed. Many businesses became caught in the 'Internet Rush' ong>andong> creong>atong>ed websites too quickly, with no planning or objectives ong>andong> ong>atong> a high cost. This is an invaluable resource for these businesses ong>andong> those seeking to develop a website for the first time. Hurol Inan does not use technical jargon ong>andong> focuses on the business implicong>atong>ions ong>andong> necessity of measuring ong>andong> analyzing a website, not the technical aspect of administrong>atong>ion. Measuring the Success of Your Website delivers the knowledge, techniques ong>andong> solutions required to implement practical ong>andong> sensible measurement practices. It determines how well your website meets the needs of your online customers, how they interact with it, ong>andong> identify the changes you need to make for your website to be more successful ong>andong> to keep your customers coming back. Hurol Inan is aneBusiness consultant with Eclipse Group Ltd., a Deloitte Touche Tohmong>atong>su company ong>andong> is the founder of www.eBusinessResourceCenter.com, a resource for e-Business professionals.