Brainworks: The Mind-Bending Science of How You See, What
ISBN: , SKU: , AUTHOR: Sweeney, Michael S. / Copperfield, David, PUBLISHER: National Geographic Society, Admit it. When you hear "neuroscience," you expect something abstract and remote, very complex, of little practical use. But this time? It's personal. National Geographic "Into" "ong>Yourong> Brain "makes YOU the test subject of an array of astonishing experiments. ong>Yourong> brain is going to be stimulated, fooled, and ultimately amazed, as scientists and other experts show you how this three-pound blob of gray matter makes you, you. Rather than simply displaying a collection of puzzlers or stating what happens during an illusion, this captivating book guides you to experience visual tricks firsthand and then explains ong>yourong> brain's reaction in clear, user-friendly language--giving every reader a strong personal interest in ong>findingong> out why his or her mind acts the way it does. The companion to a highly anticipated, three-part series airing on the National Geographic Channel in Spring , this book will definitely mess with ong>yourong> head--to entertain you and show you the very cool complexities of how ong>yourong> brain does its job. In three sections--Sights, Sounds, and Memories--you'll see for ong>yourong>self why visual illusions hoodong>winong>k the brain. You'll hear how sounds can provoke strong emotions and understand ong>yourong> brain's response to them. And you'll think of events that may not have actually happened, in order to learn how the mind can create a false memory. " " "Into ong>Yourong> Brain "brings together a crack team of scientists and researchers from a wide range of fields, including neurology, psychology, chemistry, audiology, and ophthalmology. Best-selong>linong>g author Oliver Sachs, awareness expert Dan Simons, and memory expert Elizabeth Loftus are just a few of the notables who lend their considerable brainpower to this unprecedented project. The book also draws on the know-how of those who traffic in brain tricks--illusionists ong>likeong> Penn & Teller, artists ong>likeong> color expert Beau Lotto, and sound designers ong>likeong> Julian Treasure--to bring each mind-bending illusion to life. Smart, engaging, exciting, and deeply worthwhile, "Into ong>Yourong> Brain "pulls you in, manipulates ong>yourong> mind, and leaves you with a better understanding--as well as a richer appreciation--of the marvels that go on up there in the old noggin.