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The 22 Immutable Laws of Branding: How to Build a Product or

ISBN: , SKU: , AUTHOR: Ries, Al / Ries, Laura, PUBLISHER: HarperBusiness, Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building ong>yourong> product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilong>linong>g the complex principles and theories espoused in other long-ong>winong>ded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--ong>likeong> Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselong>linong>g author Al Ries and his daughter Laura Ries, "The 22 Immutable Laws of Branding builds on the huge international success of "The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging How overbranding equals underwhelming Why a brand in any category should welcome others ong>likeong> it How to define ong>yourong> category...even if you're not first to market Why creating a sense of authenticity may be even more important than five-star quality How to use advertising to keep ong>yourong> brand alive Why no brand lives forever--and how best to read its vital signs and put it out of its misery ong>yourong>self Whygood old-fashioned publicity may be the missing ong>linong>k in the brand-building process Why giving ong>yourong> brand the right name is perhaps more important than the brand itself and perhaps most important of all: How to own a word in the mind of the consumer Smart and accessible, "The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate ong>yourong> category and turn ong>yourong> product or service into a world-class brand.

Head First Software Development

ISBN: , SKU: , AUTHOR: Pilone, Dan / Miles, Russ, PUBLISHER: O'Reilly Media, Even the best developers have seen well-intentioned software projects fail -- often because the customer kept changing requirements, and end users didn't know how to use the software you developed. Instead of surrendering to these common problems, let Head First Software Development guide you through the best practices of software development. Before you know it, those failed projects will be a thing of the past. With its unique visually rich format, this book pulls together the hard lessons learned by expert software developers over the years. You'll gain essential information about each step of the software development lifecycle -- requirements, design, coding, testing, implementing, and maintenance -- and understand why and how different development processes work. This book is for you if you are: Tired of ong>yourong> customers assuming you're psychic. You'll learn not only how to get good requirements, but how to make sure you're always building the software that customers want (even when they're not sure themselves) Wondering when the other 15 programmers you need to get ong>yourong> project done on time are going to show up. You'll learn how some very simple scheduong>linong>g and prioritizing will revolutionize ong>yourong> success rate in developing software. Confused about being rational, agile, or a tester. You'll learn not only about the various development methodologies out there, but how to choose a solution that's right for ong>yourong> project. Confused because the way you ran ong>yourong> last project worked so well, but failed miserably this time around. You'll learn how to tackle each project individually, combine lessons you've learned on previous projects with cutting-edge development techniques, and end up withgreat software on every project. Head First Software Development is here to help you learn in a way that ong>yourong> brain ong>likeong>s... and you'll have a blast along the way. Why pick up hundreds of boring books on the philosophy of this approach or the formal techniques required for that one? Stick with Head First Software Development, and ong>yourong> projects will succeed ong>likeong> never before. Go on, get started... you'll learn and have fun. We promise. Acquista Ora

6 LP Madonna - anche singolarmente

Madonna - True Blue LP SIRE Italia ong>Innerong> testi Cover VG Disco EX+ ong>Innerong> VG+ Madonna - Who's that Girl COlonna sonora del film omonimo LP SIRE Italia Cover VG Disco EX+ Madonna - ong>Likeong> a Prayer LP SIRE WX 239 Italia ong>Innerong> originale Cover EX+ Disco NM ong>Innerong> EX- Madonna - In the Beginning 2 X 45 rpm 12" - KNOB1 UK Disco 1: 5 brani con Otto Von Wernherr Disco 2: Intervista Copertina busta unica ong>Innerong> originali Cover VG+ Disco NM ong>Innerong> EX- Madonna - The First album LP SIRE Italia ong>Innerong> originale Cover EX Disco EX+ ong>Innerong> NM Madonna - ong>Likeong> a Virgin LP SIRE Italia ong>Innerong> testi Cover VG+ Disco NM ong>Innerong> EX Vendo in blocco a 25 euro, oppure singolarmente a 5 euro cad.

AP World History Crash Course

ISBN: , SKU: , AUTHOR: Harmon, Jay P., PUBLISHER: Research & Education Association, REA's NEW "AP""World History Crash Course"Gets You a Higher AP Score in Less Time" REA's Crash Course is perfect for the time-crunched student, the last-minute studier, or anyone who wants a refresher on the subject." Are you crunched for time? Have you started studying for ong>yourong> AP World History exam yet? How will you memorize everything you need to know before the test? Do you wish there was a fast and easy way to study for the exam AND boost ong>yourong> score? If this sounds ong>likeong> you, don't panic. "REA's World History Crash Course" is just what you need. Our "Crash Course" gives you: Targeted, Focused Review - Study Only What You Need to Know The "Crash Course "is based on an in-depth analysis of the AP World History course description outong>linong>e and actual AP test questions. It covers only the information tested on the exam, so you can make the most of ong>yourong> valuable study time. Our easy-to-read format gives you a crash course in: The Ancient Near East, The Middle Ages, Early Modern Europe, Asia, World War I & II, The Cold War, and more. The author also includes must-know key terms all AP students should know before test day. Expert Test-taking Strategies Our experienced AP World History teacher shares detailed question-level strategies and explains the best way to answer the multiple-choice and essay questions you'll encounter on test day. By folloong>winong>g our expert tips and advice, you can boost ong>yourong> overall point score Take REA's Onong>linong>e Practice Exam After studying the material in the "Crash Course," go onong>linong>e and test what you've learned. Our free practice exam features timed testing, diagnostic feedback, detailed explanations of answers, and automatic scoring analysis. The exam is balanced to include every topic and type of question found on the actual AP exam, so you know you're studying the smart way."" Whether you're cramming for the test at the last minute, looking for extra review, or want to study on ong>yourong> own in preparation for the exam - this is one study guide every AP World History student must have." When it's crucial crunch time and ong>yourong> AP exam is just around the corner, you need REA's World History Crash Course." 　 　

Your Ministry's Next Chapter

ISBN: , SKU: , AUTHOR: Fenton, Gary / Goetz, David L., PUBLISHER: Bethany House Publishers, "The Pastor's Soul" series unleashes pastors to give of their unique gifts, to minister authentically, and to grow. The eight books of "The Pastor's Soul" give pastors ground-breaking insight for strengthening their ong>innerong> life.

Harry Potter Collectors Plush The Monster Book of Monsters

This book is quite informative on The Care of Magical Creatures, but the student usually finds it difficult to access the information within due to the book,s unfortunate tendency to try and bite off the reader,s fingers. The only way to subdue the book is to stroke its spine, upon which the book opens placidly.It measures 14 in height, 12 inches in width 4 inches in depth.

The Leaps Stategist: 108 Proven Strategies for Increasing

ISBN: , SKU: , AUTHOR: Thomsett, Michael C., PUBLISHER: Marketplace Books, Unleash the power of Long-Term Equity Anticipation Securities (LEAPS) for increasing gains, limiting losses, and protecting ong>yourong> trading and investing profits. The 108 powerful strategies ong>linong>ed out in this comprehensible guide by author Michael C. Thomsett help you both to advance ong>yourong> investing and trading techniques and to achieve ong>yourong> financial goals. Real-world examples and graphic illustrations point out the main keys of this book. Not only are LEAPS a low-risk alternative to buying stock, they are also a great way to maximize ong>yourong> capital.

Bulletproof Your Business Now: Essential Advice You Need to

ISBN: , SKU: , AUTHOR: Griffiths, Andrew, PUBLISHER: Allen & Unong>winong> Australia, Andrew Griffiths teaches how to adopt some fundamental philosophies to change one's life and make a business prosper. The advice offered in this book is simple and real, and comes in the form of easy-to-follow and easy-to-implement tips for the business owner. Reflecting the very best of what a street-smart success story has learned along the way, "Bulletproof ong>Yourong> Business Now" will inspire business owners to take action and fight for their business whenever times get tough.

Breaking in

ISBN: , SKU: , AUTHOR: Grimm, Joe, PUBLISHER: David Crumm Media, LLC, This is the insider's guide to landing -- and acing -- ong>yourong> newspaper internship. These are ong>yourong> strategies for applying, intervieong>winong>g, succeeding and then using ong>yourong> newspaper internship to launch ong>yourong> career. This book is based on the www.JobsPage.com Web site, which Detroit Free Press Recruiting and Development Editor Joe Grimm created as a strategy guide to newspaper careers. Twenty recruiters, editors and journalists have contributed their advice on intervieong>winong>g, choosing, negotiating these entry-level jobs and then managing newsroom policies and politics.

Traveling Light for Mothers

ISBN: , SKU: , AUTHOR: Lucado, Max / Thomas Nelson Publishers, PUBLISHER: Thomas Nelson Publishers, This morning, somewhere between ong>yourong> first step on the floor to ong>yourong> last step out the door, you stuffed ong>yourong> bag full. No, not ong>yourong> purse, or a diaper bag, or ong>yourong> child's lunch box, but one created in ong>yourong> mind. And you didn't stuff it with books, band-aids, or baby food-you filled it with burdens. The kind of burdens moms carry. The suitcase of guilt. A sack of discontent. You drape a duffel bag of weariness on one shoulder and a hanging bag of worry on the other. No wonder you're so tired at the end of the day. Toting those kind of bags is exhausting. Why don't you try traveong>linong>g light? Try it for the sake of those you love so dearly: ong>yourong> husband, ong>yourong> children, ong>yourong> parents. Have you ever considered the impact that excess baggage has on relationships? God wants to use you, you know. But how can he if you're exhausted? Using the comforting message of the twenty-third Psalm, Max Lucado reminds mothers to listen to God's tender voice urging us to release those burdens we were never meant to bear.

Social Studies Learning about Your State and Community

ISBN: , SKU: , PUBLISHER: Pearson Scott Foresman, ong>Likeong> you we know that time is a precious commodity these days with packed schedules, testing requirements, and more. The newest addition to our product ong>linong>e can help you make the most of the time you have. The Quick Planning Guide - developed in conjunction with Grant Wiggins, President of Authentic Education and author of Understanding By Design - gives you the best of both worlds: planning suggestions to make the most of ong>yourong> time, and a focus on the Essential Questions that will drive student understanding. Scott Foresman Social Studies helps you make a difference.

20 Golden Hits, Sam & Dave. Musicassetta Originale

Ottime Condizioni. Contattare via Telefono (Whatsapp o SMS) o Email. Lato A Soul Sister, Brown Sugar. (Sittin' On) Dock Of The Bay. You Got Me Hummin'. Don't Pull ong>Yourong> Love. Soothe Me. Gimme Some Lovin'. Bring It On Home To Me. Another Saturday Night. You Don't Know ong>Likeong> I Know. Cupid. Lato B Soul Man. Summer Time. You Don't Know What You Mean To Me. When Something Is Wrong With You Baby. You Send Me. Hold On, I'm Coming. Wonderful World. Said I Wasn't Gonna Tell Nobody. Can't You Find Another Way (Of Doing It). I Thank You.

Blue Oyster Cult "On your feet or on your knees" 2 LP CBS

Blue Oyster Cult "On ong>yourong> feet or.on ong>yourong> knees" 2 gatefold cover LP CBS- NEDERLANDL, ong>innerong> picture sleeves condizioni copertina: VG condizioni vinili: M (sticker e bolong>linong>o negozio torinese "Maschio" su copertina) copertina con lieve segni dovuto a stoccaggio sui bordi spedizione per i dischi: 10 euro spedizioni combinate per qualsiasi quantità

Musicassetta originale del -Roxette-crash!boom!bang!

Musicassetta originale del -Roxette-crash!boom!bang! Musicassetta originale stereo dolby system-etichetta EMI Svenska-album registrato nel presso gli studi EMI di Stoccolma-Svezia/May fair Studios di Londra-Inghilterra/Capri Digital Studios, Isola di Capri-Italia/Tits & Ass Studios, Halmstad-Svezia. Prodotto da Clarence of Werman per Carlos Government Music- Roxette è: Mario Fredriksson & Per Gessle. Brani musicali: Lato A) 1. Harleys & Indians (Riders in the Sky) - . Crash! Boom! Bang! - . Fireworks - . Run to You - . Sleeping in My Car - . Vulnerable - . The First Girl on the Moon - . Place ong>Yourong> Love - 3:09 Lato B) 9. I Love the Sound of Crashing Guitars - . What's She ong>Likeong>? - . Do You Wanna Go the Whole Way? - . Lies - . I'm Sorry - . Love is All (Shine ong>Yourong> Light on Me) - . Go to Sleep - 3:58 valutazione: cofanetto: ottimo musicassetta: ottimo PREZZO RICHIESTO EURO 8 + SPESE DI SPEDIZIONE DA MERANO(BZ)

Big Hero 6 Role Play Rocket Fist Bandai

The power of ong>yourong> favorite character is in the palm of ong>yourong> hand. Harness the power and launch the battle weapon 3 m to dominate ong>yourong> enemy.

A Valley to Die For

ISBN: , SKU: , AUTHOR: McKenna, Y. B., PUBLISHER: Dales Large Print Books, Saul Jeffries, who wanted the T.T. valley, didn't care who died in the taking, but he hadn't reckoned on men ong>likeong> Billy Taggart; men who fought to hold on to what was theirs. Taggart himself hadn't reckoned on Lizabeth, who came to Boonetown for reasons of her own.

Instant Horoscope Predictor Instant Horoscope Predictor:

ISBN: , SKU: , AUTHOR: Skalka, Julia Lupton / Lupton Skalka, Julia, PUBLISHER: Llewellyn Publications, Want to know if the planets will smile favorably upon ong>yourong> wedding day? Wondering when to move ahead on that new business venture? With a copy of ong>yourong> transit chart and the book Instant Horoscope Predictor, you can now discover what's in store for today, next month, even a year from now. Julia Lupton Skalka delivers an easy-to-use guide that will decipher the symbols on ong>yourong> transit chart into clear, usable predictions.

Using Divorce Mediation: Save Your Money & Your Sanity

ISBN: , SKU: , AUTHOR: Stoner, Katherine E., PUBLISHER: NOLO, Mediation is the quick, fair and low stress way to resolve all kinds of disputes, including divorce. In Using Divorce Mediation, Attorney-Mediator Katherine Stoner sheds light on the role of mediation in divorce, and then explains how to: -- find a mediator -- prepare for mediation -- conduct oneself in the mediation -- get an agreement in writing -- find and use legal and other types of advisors -- research state divorce laws Using Divorce Mediation includes worksheets and checklists.

How to Help Your Child Overcome Your Divorce: A Support

ISBN: , SKU: , AUTHOR: Benedek, Elissa P. / Brown, Catherine F., PUBLISHER: William Morrow & Company, This book offers parents the latest information and advice, with numerous case examples, on support groups and answers to some of the most common questions on which divorced parents seek guidance. This book counsels: -- how to help children adjust to separation and divorce -- how to tell them the news, and reassure them of their parents' love and care for them -- and how to do just that, -- ways to keep the relationship between ex-spouses as free of conflict as possible, -- how to help childr feel good about themselves and grow as individuals, -- and, much more.

Memory: Remembering and Forgetting in Everyday Life

ISBN: , SKU: , AUTHOR: Gordon, Barry / Nevins, Jane / Clark, Merry, PUBLISHER: Mastermedia Publishing Company, Sixty-seven percent of Americans claim they experience memory loss, but the truth is only a small proportion develop real memory problems due to brain disease. With memory, some things are serious; most are not, but count on a few surprises. Dr. Gordon explains why you forget the way you do; how to increase and improve ong>yourong> memory; the amazing feats ong>yourong> memory performs daily; about extraordinary cong>linong>ical tales of memory loss.

Mortal Kombat: Shaolin Monks: Prima Official Game Guide

ISBN: , SKU: , AUTHOR: Bell, Joe Grant / Stone, Matt Van, PUBLISHER: Prima Games, Out of the Arena, and Into the Adventure -Kombat 101 teaches you the deadliest kombos, brutalities, and launchers to defeat ong>yourong> enemies -Comprehensive moves list for both Liu Kang and Kung Lao show you how to exploit ong>yourong> characters' strengths -Learn to navigate the single-player campaign using our extensive walkthrough of every level, including tips on how to excel at the Test ong>Yourong> Might Challenges -Detailed maps for every stage show you all major item locations -Ko-Op mode covered to make the most of ong>yourong> two-player game -Exclusive CD-ROM with time release codes and wallpaper

Lp compilation freeway

Freeway 2 - compilation lp ex+ex 12 original versions side 1: alphaville - sounds ong>likeong> a melody novecento - movin' on rose laurens - night sky phil colong>linong>s - against all odds chicago - stay the night nik kershaw - i won't let the sun go down on me side 2: matt bianco - sneaking out the back door everything but the girl - each & everyone howard jones - ong>likeong> to get to know you well laura branigan - self control la union - lobo hombre en paris peter schilong>linong>g - terra titani

Finding Nemo in the Disney Theme Parks (Walt Disney Parks

ISBN: , SKU: , AUTHOR: Tk / Fanning, Jim, PUBLISHER: Disney Editions, This souvenir book is ong>yourong> guide to all the places you can find Nemo and his friends in the Disney Theme Parks around the world.

STAR WARS - Messenger Borsa Captain Phasma Troopers - Vinyle

Captain Phasma, Commander of the First Order Stormtroopers, is ready to fight on this vynile bag. - ABYstyle expands its range of luggage with this new shoulder bag trendy. Its main compartment allows you to accommodate ong>yourong> computer, ong>yourong> notebooks to work or school. We appreciate the look and the usefulness. - - - Outer pocket - - Adjustable strap - - Material: Polyurethane - - Dimensions: 38x29x12.5cm

Your Water Workout

ISBN: , SKU: , AUTHOR: Katz, Jane / Katz, Yehuda, PUBLISHER: Broadway Books, Take ong>yourong> workout to the water Possibly the world's perfect exercise, water workouts provide a highly-effective, low-impact way to burn calories, build muscle, improve flexibility, and have some fun. International Swimming Hall of Fame board member and world masters champion Jane Katz uses a holistic approach to lead you to total body fitness, offering soothing and strengthening programs of exercises drawn from yoga, Pilates, tai chi, and popular land sports ong>likeong> skiing and golf. There are also high-intensity challenges and instructions for deep-water running and cross-training for athletes. Each exercise is accompanied by a simple draong>winong>g and step-by-step instructions for doing the move correctly. Programs for twenty-, thirty- and forty-five-minute workouts, including breathing exercises, warm ups and cool downs, are laid out to make it easy to dive right in. Individual exercises can also be combined to make a complete workout that is right for you. Dr. Katz uses toys and accessories, from old-fashioned kickboards to flashy fins, to make every workout seem ong>likeong> play. Full of suggestions to keep ong>yourong> program exciting and fresh, "ong>Yourong> Water Workout" is a complete guide to working out in the water for lifelong fitness.

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