Data Mining Your Website
ISBN: , SKU: , AUTHOR: Mena, Jesus, PUBLISHER: Digital Press, Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of ong>theong>ir most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who ong>theong>y are and what ong>theong>y want. Data Mining Your Website will teach you ong>theong> tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from ong>theong> huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers. Data Mining Your Website explains how data mining is a foundation for ong>theong> new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes. ong>Theong> first book to apply data mining specifically to e-commerce Learn effective methods for gaong>theong>ring, managing, and mining Web customer information Use data mining to profile customers and create personalized e-commerce programs