Risk Communication: A Handbook for Communicating
ISBN: , SKU: , AUTHOR: Lundgren, Regina E. / McMakin, Andrea H., PUBLISHER: Battelle Press, As penalties for corporate and personal risk increase communicating risk-related information can be a daunting challenge. Communication must be targeted, understandable, and effective without inadvertently provoking hostility and mistrust. Risk Communication, a handong>bookong> of strategies and guidance for conveying risk information effectively, has proven a valuable resource. In this second edition, readers get ong>theong> latest updates on pertinent topics--including current laws, approaches, computer applications, stakeholder participation methods, and methods to evaluate effectiveness. All-new sections explain how to work with ong>theong> media and represent risks pictorially. ong>Theong> ong>bookong> has been praised by readers for its "pragmatic and unpretentious" advice as well as its "excellent and thorough" coverage. ong>Theong> Society for Risk Analysis's Risk Communication Specialty Group rated ong>theong> ong>bookong> in its top five "must read" publications for industry risk communication practitioners. Contents: Approaches to Communicating Risk, Laws that Mandate Risk Communication, Constraints to Effective Risk Communication, Ethical Issues, Principles of Risk Communicating, Determining Purpose and Objectives, Analyze Your Audience, Determine ong>theong> Appropriate Methods, Set a Schedule, Develop a Communication Plan, Informational Materials, Pictorial Representation of Risk, Face-to-Face Communication, Working with ong>theong> Media