How to Get Publicity: Revised and Updated for the Internet
ISBN: , SKU: , AUTHOR: Parkhurst, William, PUBLISHER: Harper Paperbacks, Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers--the greatest (and cheapest) resource for self-promotion that's available. Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable "How to Get Publicity"-- now completely revised an updata Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer. The techniques and media may have changed through-out the years, but the basic steps remain the same on the path to self-promotion--and "How to Get Publicity" is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities.