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Handbook of Marketing Scales: Multi-Item Measures for
ISBN: , SKU: , AUTHOR: Bearden, William O. / Netemeyer, Richard G. / Mobley, Mary F., PUBLISHER: Sage Publications (CA), Published in cooperation with the Association for Consumer Research "This book is of great value to researchers in the area of marketing and for those conducting marketing studies for decision making. This compilation is helpful in locating instruments for survey research in marketing and consumer behaviour. It also provides researchers with different options to consider for any construct having several measures. The book can be expected to spur further research in this area. It will help identify areas where measures are needed and encourage further development of valid measures of consumer behaviour and marketing constructs." --Management and Labour Studies "This sorely needed book is a fantastic aid to scholarship. It provides admirable, painstaking scholarship, which painstaking scholars will admire.... This book could lead to exciting new vistas." --The Journal of Consumer Affairs "This book is a most welcomed addition to the researcher's library because it provides quick and easy access to many of the measures that have been developed by consumer and marketing researchers over the years.... The book starts with a useful essay discussing psychometric criteria for good scales that is a valuable introduction for novices and a helpful review for more experienced scale developers. A table summarizing criteria for evaluating scales drawn from Robinson, Shaver, and Wrightsman () provides an excellent guide for evaluation and new scale development.... This book should be on the shelf of every marketing researcher. This volume would also be a good supplement for graduate classes in scale development or research methods.... Very well-referenced guide to the literature andthus provides support for developing better scales in marketing.... The book is a valuable guide.... This book should stimulate wide use of scales, the refinement and improvement of existing scales, and the development of new, psychometrically worthwhile scales. The editors should be congratulated by all market researchers for their efforts." --Journal of the Academy of Marketing Science "Marketing scholars and marketing research practitioners will find the book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive." --Journal of Marketing Research "The authors have provided a much-needed book that is well executed and crafted with great care." --Terence A. Shimp, Department of Marketing, University of South Carolina "A book like this is long overdue in marketing. The volume does a great job of putting together in one place some of the most important scales with which marketers work." --Gilbert A. Churchill, Arthur C. Nielsen Chair of Marketing Research, University of Wisconsin "The Handb
Lotto di n. 48 libri su ambiente e sviluppo sostenibile - in
Lotto di circa n. 48 libri in inglese su tematiche ambientali e di sviluppo sostenibile Condizioni di conservazione variabili; per lo più molto buone o ottime. Occasionali annotazioni e/o sottolineature. Cedo esclusivamente in blocco. Elenco a seguire per autore principale nel formato: Autore, Titolo, Editore, anno di pubblicazione - AAVV, Conserving biodiversity, National Academy Press, - Andrews et al., An Introduction to Environmental Chemistry, Blackwell, - Barton, Sustainable Communities, Earthscan, - Beder, Global spin - the corporate assault on environmentalism, Arrowsmith, - Bell et al., Sustainability indicators, Earthscan, - Bishop et al., The Environment, Collins, - Blair et al., Environment and business, Routledge, - Blowers et al., Planning for a sustainable environment, Earthscan - Blowers et al., Environmental policy in an international contest - vol. 1: perspectives, Arnold, - Blowers et al., Environmental policy in an international contest - vol. 2: conflicts, Arnold, - Blowers et al., Environmental policy in an international contest - vol. 1: prospects, Arnold, - Capra, The web of life, HarperCollins, - Dawson, Global climate change, Oxford University Press, - Dodds et al., Earth summit , Earthscan, - Elcome, The fragile environment, Stanley Thornes, - Elkington et al., The new foods guide, Gollancz, - Fodor, Better - not bigger, New society, - Goering et al., From the ground up - rethinking industrial agriculture, Zed books, - Goldsmith, The trap, Macmillan, - Gouldson et al., Integrating environment + economy, Routledge - Hewett et al., European environmental almanac, Earthscan - Hodge, Environmental economics, Macmillan, - Inoguchi et al., Cities and the environment, United Nations University Press, - Kenny et al., Planning Sustainability, Routledge, - Khalid, Islam and ecology, Cassell, - Leal Filho et al., Innovative Approaches to Education for Sustainable Development, Lang, - Lovelock, The ages of Gaia, WW Norton, - Madeley, Trade and the poor, Intermediate Technology Publications, - Mannion et al., Environmental issues in the s, Wiley, - Mather et al., Environmental Resources, Longman, - Mellanby, Waste and pollution, HarperCollins, - Middleton, The Global Casino, Arnold, - Mulgan, Connexity, Vintage, - Myers, The Gaia atlas of Future Worlds, Robertson McCarta, - Parry et al., Climate impact and adaption assessment, Earthscan, - Ramade, Ecology of natural resources, Wiley, - Roberts, The choice - a fable of free trade and protectionism, Prentice Hall, - Roy et al., Economic development and environment - a case study of India, Oxford University Press, - Seager et al., The state of the environment atlas, Penguin, - Sheldon et al., Installing environmental management systems, Earthscan, - Slater et al., People and environment, Collins, - Smyth et al., The green guide, Argus Books, - Starke et al., Vital Signs , Earthscan - Warburton et al., Community & sustainable development, Earthscan, - Westings et al., Environmental hazards of war, Sage, - Whitelegg, Transport for a sustainable future, Wiley, - Wibe, Forests - market and intervention failures, Earthscan, - Zachariah, Science for social revolution - achievements and dilemmas of a development movement: the case of Kerala, Zed Books,
Service Quality: Research Perspectives
ISBN: , SKU: , AUTHOR: White, Susan S. / Schneider, Benjamin, PUBLISHER: Sage Publications (CA), "This book is not a 'one-minute' guide for managers in search of alleged quick-fixes of service quality. Instead, it is thirty years of accumulated theory and research that can help serious students understand and analyze this complex phenomenon. The book succeeds in embedding the often overlooked customer within organization studies, using the interdisciplinary approach that scholars preach but seldom practice, and closing with an agenda for future research that others might even find worth pursuing." --Dr. David E. Bowen, Professor of Management and Dean of Faculty and Programs, Thunderbird"Schneider and White promise to deliver insight into the intriguing intricacies of providing excellent services. They deliver sagacity, the intelligent application of knowledge. They do this by being eclectic, disciplined, and thoughtful... Facts about service - what it is, how it happens, what is required to make it better - thankfully dominate this book, supported by good thinking and good methods. No one interested in service quality should miss this book. There is no other book like it." --Rick Guzzo, Ph.D., Mercer Human Resource Consulting"The coverage is excellent. Among other things, it does a nice job of providing a rationale for why researchers and managers need to understand the perspectives of their customers." --Susan E. Jackson, Ph.D., Rutgers UniversityThe last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. Scholars and researchers in a number of disciplines, including marketing, human resources I/O psychology, sociology, and consumer behavior, have all made substantial contributions to understanding what service is, howservice and service delivery quality are experienced by customers, and the role of employees and their organizations in service delivery. Service Quality: Research Perspectives presents a comprehensive overview and analysis of the field and its research, including its growth, emerging trends, and debates. Authors Benjamin Schneider and Susan S. White cover the diverse conceptual and empirical approaches that characterize thinking and research on service quality, especially service delivery. It introduces the concept of service and the important ways service production can differ from goods production. It also presents a history of the concept of product quality and the emergence of concern for service quality. Key Features Summarizes conceptual and empirical research from the marketing perspective on the measurement of service quality and customer satisfaction Deals with concepts and approaches to service characteristic of operations management, especially the role of customer variability in service production Introduces research promoting the linkage of service climate experienced by employees to the service quality experienced by customers Presents several HR/OB approaches to organizational design and useful frameworks for integrating ide
The Spiritual Emerson: Essential Writings
ISBN: , SKU: , AUTHOR: Emerson, Ralph Waldo / Robinson, David M., PUBLISHER: Beacon Press (MA), The first collection of Emerson's spiritual writings, published for the 200th anniversary of the writer's birth Matthew Arnold once described Ralph Waldo Emerson as "the friend and aider of all those who would live in the spirit." Arnold's comment captured the impact that Emerson had as a teacher of a new form of spirituality in the nineteenth century. Emerson proposed a new religious vision that made the spiritual life freshly accessible to people. In our current era, Emerson continues to speak with a compelling voice. Known best in the twenty-first century as a literary innovator and early architect of American intellectual culture, Emerson's writings still offer spiritual sustenance to the thoughtful reader. The Spiritual Emerson brings together the essays and lectures that best articulate Emerson's spiritual vision, and promise the greatest relevance to today's reader. Compiled and introduced by David M. Robinson, one of the leading authorities on Emerson, The Spiritual Emerson will be both a portrait of Emerson as a spiritual teacher and a sourcebook for all those who find his ideas and convictions useful in their own efforts to live in the spirit. "This collection brings together for the first time Emerson's most important writings on spiritual themes, along with a discerning and eminently readable introduction by one of the foremost authorities on Emerson's religious thought." --Lawrence Buell, Harvard University, author of LITERARY TRANSCENDENTALISM and EMERSON "Simply the best selection ever made from the spiritual writings of America's most influential sage. Combining familiar essays with the oft-neglected, from both the early and the laterEmerson, Robinson reveals the paradoxes that shaped one soul then and continue to shape many today. For all who still care for the soul, essential reading." --John Buehrens, author of UNDERSTANDING THE BIBLE "THE SPIRITUAL EMERSON is a superb and timely collection, one that will help to elucidate and consolidate our understanding of Emerson's spirituality on the occasion of his 200th birthday celebration. Accessibly framed and introduced by David Robinson, our premier scholar of the religious context and character of Emersonian Transcendentalism, this elegantly appointed volume will help open the way to a fuller understanding of the heart of Emerson's thought. Drawn together chronologically from every period of Emerson's long and productive career, the essays contained here provide a sound basis for a better understanding of the life-long evolution of his religious and moral philosophy." --Alan Hodder, Hampshire College "David Robinson is our leading interpreter of the later Emerson's pragmatic turn toward an 'ever greater conviction that ethical action is] not a by-product of religious belief, but the very core of religion itself.' Robinson has for years been calling attention to Emerson as a religious figure, not just a
OTTIMI RIASSUNTI E TRADUZIONI IN FILES
Vendo RIASSUNTI ottimi, dettagliati, completi, comodamente in files ed a prezzi modici, dei seguenti libri e saggi: - F. Girotti, "Amministrazioni pubbliche", Carocci editore, Roma, ; - Bobbio, L. (), "La democrazia non abita a Gordio", Milano, Franco Angeli, cap. 1; - Toth, F. (), "Identità, interessi locali e regolazione tecnica nella scelta di localizzazione di un ospedale. Il caso di Como", in Amministrare 33 (1), pag. ; - Carboni, N. (), "Atteggiamenti e percezioni della dirigenza ministeriale dopo le riforme: i circoli viziosi e l'innovazione difficile", in Rivista Italiana di Politiche Pubbliche 1, pag. ; - Citroni G., Lippi A., Profeti S. (), "Politica e politiche delle società partecipate. Le aziende dei comuni come unità di analisi della democrazia locale", in Rivista Italiana di Scienza Politica 1, pag. ; - Belligni, S. (), "Miss Governance, I presume", in Meridiana , pag. ; - Bobbio, L. (), "Smaltimento dei rifiuti e democrazia deliberativa", DSP Working Paper 1; - Martini, A., Sisti, M. (), "Valutare il successo delle politiche pubbliche", cap. 2, 3, 6 e 16; - Dispensa del prof. Merlo Giorgio, ultima edizione ; - L. Berzano, C. Genova, "Sociologia dei lifestyles", Carocci editore, ; - C. Genova, "Il cerchio nello spazio. Ipotesi e strumenti per un'analisi della risignificazione dei luoghi", Lexia, in Rivista di semiotica, 9-10, pag. ; - A. De Coro, F. Ortu, "Psicologia dinamica. I modelli teorici a confronto", Laterza editore; - L. Fruggeri, "Famiglie", Carocci editore, ; - R. Del Punta, "Diritto del Lavoro", quinta edizione, Milano, Giuffré editore, ; - S. Fargion, "Il Servizio Sociale. Storia, temi, dibattiti", Bari, Laterza, , (cap. 3, 4, 5); - L. Dominelli, "Il Servizio Sociale. Una professione che cambia", Trento, Erickson, , (cap. ); - A. Campanini (a cura di), "La valutazione nel Servizio Sociale", Roma, Carocci Faber, . Vendo ottime TRADUZIONI, dall'inglese all'italiano, a prezzi modici (avrete presenti invece i prezzi, conteggiati a cartella, dei traduttori professionisti), dei seguenti saggi: - Cole A., Jones G., (), "Reshaping the State: Administrative Reform and New Public Management in France", in Governance: An International Journal of Policy, Administration, and Institutions ; - Christensen T., (), "Administrative Reform: Changing Leadership Roles?", in Governance: An International Journal of Policy, Administration, and Institutions ; - Obeng-Odoom F., (), "On the origin, meaning, and evaluation of urban governance", in Norsk Geografisk Tidsskrift - Norwegian Journal of Geography ; - Di Gaetano A., Strom E., (), "Comparative Urban Governance: An Integrated Approach", in Urban Affairs Review ; - Walti S., Kubler D., Papadopoulos Y., (), "How Democratic Is Governance? Lessons from Swiss Drug Policy", in Governance: An International Journal of Policy, Administration, and Institutions ; - Hilary Taylor, Chris Beckett and Bridget McKeigue, "Judgements of Solomon: anxieties and defences of social workers involved in care proceedings", in Child and Family Social Work, , Vol.13, N.1, pages ; - Richard R. Kilburg, Harry Levinson, "Executive dilemmas: coaching and the professional perspectives of Harry Levinson", in Consulting Psychology Journal: Practice and Researc, , Vol. 60, N.1, pages 7–32; - Gans H. J., "The Sociology of Space: a use-centered view", in City & Community, 1(4), pp. ; - Prown J. L., (), "Material/Culture: Can the Farmer and the Cowman still be friends?", in W. D. Kingery, Learning from things, Smithsonian Institution Press, Washington, pp. ; - Wheaton B., (), "After Sport Culture: Rethinking Sport and Post-Subcultural Theory", Journal of Sport & Social Issues, 31, pp. ; - Woodward I., (), "Understanding Material Culture", Sage, London, pp. 3-31. P.S. Sconti a chi ne acquista più di 2 o "in blocco", "a pacchetto", per materia.