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Marketing: Best Practices

ISBN: , SKU: , AUTHOR: Hoffman, Douglas K. / Hoffman, K. Douglas / Czinkota, Michael R., PUBLISHER: South Western Educational Publishing, Seventeen experts, one voice The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

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Meal Preparation and Training: The Health Care

ISBN: , SKU: , AUTHOR: Klinger, Judith Lannefeld, PUBLISHER: Slack, This book identifies and examines training techniques for the kitchen. Designed specifically for the therapist or health care professional, techniques demonstrated should be utilized by health care professionals to teach those with physical disabilities or the elderly how to understand and perform tasks in the kitchen successfully. Some issues addressed in the book include kitchen planning, meal planning, nutrition, safety, stress, and more. Materials are provided to help with kitchen and home planning. The book looks at how to deal with clients in their homes, working with children, hospice, and dealing with individuals with physical and cognitive limitations and elderly from a health care professional's perspective. Meal Preparation and Training: The Health Care Professional's Guide is divided into several sections. Part I assesses the situation - the types of patients as well as the caregivers and family - then focuses on specific disabilities and problems including a client with arthritis, chronic pain, etc. Part II is involved with the kitchen and the home, from safety and modifications to transporting items. Part III focuses on equipment, appliances, nutrition, shopping, and includes a guide to teaching recipes. Part IV provides help for the health care professional and caregivers with extensive support materials. These include funding, agencies and organizations, sources for equipment and materials, general references, and forms and plans for making equipment. The forms and plans may be photocopied, enlarged if desired, and are designed for use with clients.

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