Game on: The Power of the Sports Marketing Deal
ISBN: , SKU: , AUTHOR: Cesarz, T. J. / Foster, Carl l. / Steve, Tebon, PUBLISHER: Tebon Publishing, After three decades as a highly successful sports marketer and entrepreneur, Steve Tebon has a lot to share. Game On: The Power of the Sports Marketing Deal, chronicles Tebon's leadership of Exclusive Sports Marketing, the company he founded and led for 23 years, before selling ESM in . The book provides rare insight into one of the most overlooked, but biggest sports marketing industries: grassroots, recreational sports. Using case studies and interviews with high level executives, Tebon reveals how he was able to close sponsorship deals with corporate leaders such as Anheuser-Busch, Coca-Cola, Nestle Brands, Toyota, and Nike, for ESM's highly respected grassroots triathlon, beach volleyball, and basketball programs. Game On also discusses the cutting-edge marketing and promotional plans his company developed, the importance of "5-Star" customer service, and the value of establishing and maintaining relationships. The book also takes a look at the challenges faced by sports marketers, how they can be overcome, and what the small business owner needs to focus on to insure company stability and growth. With a foreword by Dave Scott, a 6-Time Hawaiian Ironman World Champion and highly sought after coach and speaker, Game On is a must read for modern day sports marketers, business entrepreneurs, and students interested in the sports and events industry.