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Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Italy Today: At the Crossroads of the New Millenium

ISBN: , SKU: , AUTHOR: Mignone, Mario B. / Coppa, Frank J., PUBLISHER: Peter Lang Publishing, Italy Today is a concise and fascinating story of the stunning transformation of a nation. Detailing the period from the Second World War to the present, the book provides unique insights into the dynamics of country which emerged from a ravaged, post-war agrarian society to become a technological leader competing with France to become the fourth largest industrialized country in the Western World. This volume examines the influence of a broad range of subjects such as political institutions, parliament, women, youth, the media, the Church, and trade unions on Italian history and culture. Divided into three major sections devoted to an analysis of politics, society and the economy, the organization allows for a lively discussion of contemporary Italy. The style of the writing will appeal to a broad range of scholars, students, and general readers.

The Crime Buff's Guide to the Outlaw Rockies

ISBN: , SKU: , AUTHOR: Franscell, Ron, PUBLISHER: Globe Pequot Press, A fascinating journey through the Rockies' unruly past--with maps, photos, and more"" The Rocky Mountains rightfully claim a celebrated place in the "wildest" West of both myth and reality--which makes it truly stranger than fiction that this is the first-ever travel guide to the many sites related to the renowned rambunctious past of America's greatest mountain range, complete with GPS coordinates that put you at the scene of the action. Written with the same fast-paced, gripping style that marked the author's widely praised earlier work, "The Crime Buff's Guide to the Outlaw Rocky Mountains "is an indispensable resource for both criminal-history enthusiasts and travelers. Each site description includes a concise summary of the location's significance, historical context, maps, directions, and photos.

Brief History of Sherlock Holmes

ISBN: , SKU: , AUTHOR: Cawthorne, Nigel, PUBLISHER: Robinson Publishing, Created by Sir Arthur Conan Doyle in , Sherlock Holmes appears in four novels and fifty-six short stories. Although Holmes was not the first literary detective, he continues to have a perennial allure as the ultimate sleuth. As Holmes is being re-introduced to a new audience through TV and film, Cawthorne introduces the general reader to Holmes and his creator Arthur Conan Doyle. He gives a full biography of author as well as his creation, including his resurrection following his unlikely death at the hands of arch enemy, Moriarty. Cawthorne also surveys the world of Holmes, looking at Victorian crime, the real characters behind Dr Watson and Inspector Lestrade, as well as the world on the doorstep of 22b Baker Street.

Kismet

ISBN: , SKU: , AUTHOR: Arjouni, Jakob / Bell, Anthea, PUBLISHER: No Exit, It all began with a favor. Kayankaya and Slibulsky were only trying to protect their friend Romario from his protectors, men who were demanding hard cash for the service. It ended with two bodies on the floor of Romario's restaurant, their faces covered in ghostly white makeup. Kayankaya is determined to track down their identities, when he realizes that he himself is being pursued by a faceless and utterly ruthless criminal gang. A new element has broken into the established order of Frankfurt gangland: battle-hardened Croatian nationalists. And when Kayankaya rescues Bosnian teenager Leila from a refugee hostel, the stakes get even higher. This thrilling, utterly captivating novel is the perfect fix for fans of literary noir.

The Guinness Drinking Companion

ISBN: , SKU: , AUTHOR: Dunkling, Leslie / Jackson, Michael, PUBLISHER: Lyons Press, Take delicious sips from the literature of brews and spirits. Leslie Dunkling, under the imprimatur of the world's most famous brewer, gives a comprehensive introduction to the history and range of alcoholic beverages. Dunkling amasses poems, bits of biography, and dips from novels that show numerous coincidences between alcohol and litcrature. Chapters include "Liquid Magnanimity -- The Wines of the World, " "Lifting the Spirits -- The Spirits and Liqueurs of the World, " and "Something Brewing -- Beers, Ales, and Stouts. Peppered with quotations from literary figures, including Charles Dickens, John Steinbeck, Thomas Hardy, and William Shakespeare, "The Guinness Drinking Companion" is sure to please lovers of fine literature and poetry as well as imbibers. It is a fascinating and often amusing look at the literature and history of alcoholic beverages.

Post-Traumatic Stress Disorder: Coping with the Aftermath of

ISBN: , SKU: , AUTHOR: Porterfield, Kay Marie, PUBLISHER: Facts on File, Recognizing that the teen years are a time of growth, transition, and tough choices, the Straight Talk series provides young readers with the knowledge they need to understand difficult issues, come to terms with their feelings, and make decisions that will work in the context of their lives. Without attempting to dictate answers, the Straight Talk series reminds its readers that all choices carry consequences. Each book is thoroughly indexed and contains a directory of resources. Here is concise, up-to-date information about how to cope with unexpected and traumatic events. Coverage explores why PTSD occurs, the three categories of symptoms, what type of people are most affected, and how to begin the process toward recovery. This book is a must-have resource for today's students.

The Culture of Criticism and the Criticism of Culture

ISBN: , SKU: , AUTHOR: Gunn, Giles B., PUBLISHER: Oxford University Press, Giles Gunn's important new work is at once a provocative defense of the kind of moral reflection once associated in America with the writings of Lionel Trilling and Edmund Wilson and an acknowledgement that this pragmatic legacy must be reevaluated in the light of challenges posed by structuralist and post-structuralist theory. Including detailed discussions of such thinkers as Kenneth Burke, Clifford Geertz, Mikhail Bakhtin, Richard Rorty, Trilling, and Wilson, Gunn challenges the assumptions of modern criticism with a revised interpretation of pragmatism and its critical legacy. Part critical analysis, part philosophical argument, part literary and cultural history, this work is a carefully delineated vision of what criticism actively engaged in its society can accomplish.

Diccionario espaol/ingls - ingls/espaol: Harrap's Giant

ISBN: , SKU: , AUTHOR: Chambers Harrap Publishers Ltd., PUBLISHER: *Webster's New World, Here are the biggest little bilingual dictionaries available -- a great value for school, office, or home. Each Giant Paperback dictionary is packed with over references and translations in a compact format that is highly readable. Completely up-to-date, these dictionaries provide wide coverage of idioms and phrasal verbs, numerous acronyms and geographical entries, and key terms and buzzwords in new areas such as the Internet. International in scope, they include IPA pronunciations and give both British and American spellings and definitions where these differ. Students will also benefit from the irregular verb tables, and the clear sense indicators, field labels, and usage labels. Ideal for students at all levels, particularly intermediate to advanced, Harrap's Giant Paperback dictionaries are clear, concise, comprehensive, and affordable.

A Geek in Japan: Discovering the Land of Manga, Anime, Zen,

ISBN: , SKU: , AUTHOR: Garcia, Hector, PUBLISHER: Tuttle Publishing, For every fan of manga, anime, J-pop, or Zen, "A Geek in Japan" is a hip, smart and concise guide to the land that is their source. Comprehensive and well informed, it covers a wide array of topics in short articles accompanied by sidebars and numerous photographs, providing a lively digest of the society and culture of Japan. Designed to appeal to the generations of Westerners who grew up on Pokemon, manga and video games, "A Geek in Japan" reinvents the culture guide for readers in the Internet age. Spotlighting the originality and creativity of the Japanese, debunking myths about them, and answering nagging questions like why they're so fond of robots, author Hector Garcia has created the perfect book for the growing ranks of Japanophiles in this inspired, insightful and highly informative guide.

Studying the Novel

ISBN: , SKU: , AUTHOR: Hawthorn, Jeremy, PUBLISHER: Hodder Education Publishers, How do literary critics distinguish between "story" and "plot," between a symbol and an image, or between "tone" and "mood"? How do we define "realism," "modernism," and "postmodernism"? What do narrative theorists mean by "frequency" and "distance"? In the revised, expanded and updated fifth edition of this standard introduction to the novel, these questions and many others are answered in a way that is readable and entertaining without being simplistic. A new section on cyberfiction has been included and fuller coverage of Postmodernism and the novella are given, as well as extra tips for writing essays and answering exam questions. Widely acclaimed for its erudite yet accessible explanations, Studying the Novel is an invaluable guide to the essential concepts and approaches for all students of the novel.

Corporate Finance: Core Principles & Applications

ISBN: , SKU: , AUTHOR: Ross, Stephen A., PUBLISHER: Irwin/McGraw-Hill, Corporate Finance, by Ross, Westerfield, Jaffe and Jordan was written to convey the most important corporate finance concepts and applications as a level that is approachable to the widest possible audience. The concise format, managerial context and design, and student-friendly writing style are key attributes in this text. We took the best from RWJ Fundamentals and RWJ Corporate to create a book that fits an underserved need in the market. RWJJ Core Principles strikes a balance by introducing and covering the essentials, while leaving more specialized topics to follow-up courses. This text distills the subject of corporate finance down to its core, while also maintaining a deciding modern approach. The well-respected author team is known for their clear, accessible presentation of material that makes this text an excellent teaching tool.

Not a Tame Lion: The Spiritual Legacy of C.S. Lewis

ISBN: , SKU: , AUTHOR: Glaspey, Terry W. / Grant, George, PUBLISHER: GCB Publishing Group, C.S. Lewis in his time was a teacher, a scholar, a public speaker, a writer, a friend, a man of simple tastes; above all, he was a man surrendered to God. His legacy is a rich one: in his books we find a winsome and creative personality who was unswerving in his commitment to orthodoxy, and whose tremendous intellect was wedded not only to his reason but to a powerful imagination (for it was in his flights of literary fantasy that his deepest perceptions of God were birthed). This book is a finely crafted introduction to the character and works of a man who was a true "defender of the faith" -- both in his creation of Aslan and the Land of Narnia and in his non-fiction apologia.

The Gods of Roman Britain

ISBN: , SKU: , AUTHOR: Green, Miranda J. / Aldhouse-Green, Miranda, PUBLISHER: Shire Publications, This book looks at the religious beliefs of the people of the Roman province of Britain and at the gods they worshipped. Little literary evidence survives and it is therefore necessary to rely almost wholly on epigraphic and iconographical representations. The book first examines the pre-Roman Celtic background to Romano-British religion from about 500 BC. The chapters following analyse the nature of the evidence; the introduction of Roman religion to the province; oriental cults including Christianity; the integration of Roman with pre-existing British and other Celtic cults, and the resulting composite religion which thus emerged. The final chapter examines stylised Celtic representations of anonymous divinities. Miranda Green is currently Professor of Archaeology at University of Wales College, Newport, where she is also Director of the SCARAB Research Centre.

Artisans and Narrative Craft in Late Medieval England

ISBN: , SKU: , AUTHOR: Cooper, Lisa H., PUBLISHER: Cambridge University Press, Lisa H. Cooper offers new insight into the relationship of material practice and literary production in the Middle Ages by exploring the representation of craft labor in England from c.. She examines genres as diverse as the school-text, comic poem, spiritual allegory, and mirror for princes, and works by authors both well-known (Chaucer, Lydgate, Caxton) and far less so. Whether they represent craft as profitable endeavor, learned skill, or degrading toil, the texts she reviews not only depict artisans as increasingly legitimate members of the body politic, but also deploy images of craft labor and its products to confront other complex issues, including the nature of authorship, the purpose of community, the structure of the household, the fate of the soul, and the scope of princely power. Acquista Ora

Pummer The Samaritans

Reinhard Pummer The Samaritans brill € muovo Most people associate the term "Samaritan" exclusively with the New Testament stories about the Good Samaritan and the Samaritan woman at Jacob's well. Very few are aware that a small community of about 750 Samaritans still lives today in Palestine and Israel; they view themselves as the true Israelites, having resided in their birthplace for thousands of years and preserving unchanged the revelation given to Moses in the Torah. Reinhard Pummer, one of the world's foremost experts on Samaritanism, offers in this book a comprehensive introduction to the people identified as Samaritans in both biblical and nonbiblical sources. Besides analyzing the literary, epigraphic, and archaeological sources, he examines the Samaritans' history, their geographical distribution, their version of the Pentateuch, their rituals and customs, and their situation today. There is no better book available on the subject.

The Poetry of Ibn Khafajah: A Literary Analysis

ISBN: , SKU: , AUTHOR: Al-Nowaihi, Magda M., PUBLISHER: Brill Academic Publishers, This study is an attempt to identify and describe the distinctive features of the poetic style of the acclaimed medieval Andalusian poet Ibn Khafa?jah, who has been credited with starting a new school of poetry, in Andalus and elsewhere. It offers a close reading of his poetry, concentrating on the three basic elements of style - imagery, rhetorical devices, and structural patterns. It shows how Ibn Khaf?jah creatively uses the poetic tradition available to him to form new images and scenes, create multi-layered poems, and bestow different levels of unity and coherence on his poems. The study demonstrates some of the ways by which the various elements of style are combined and interrelated, to produce original, meaningful, and highly moving poems in the Khafajian style.

Chimney Sweeper's Boy

ISBN: , SKU: , AUTHOR: Vine, Barbara, PUBLISHER: Viking, Writing as Barbara Vine, Britain's preeminent mystery novelist Ruth Rendell crafts literary suspense of the highest order. With this richly textured and utterly absorbing page-tumer, Vine adds to her growing reputation as one of the great writers of our time. Bestselling and critically acclaimed novelist Gerald Candless dies suddenly, and leaves behind a wife and two doting daughters. To sort through her grief, his daughter Sarah puts aside her university studies and agrees to write a biography of her famous father. But as she begins her research and pulls back the veil of his past, her life is slowly torn apart: a terrible logic begins to unfold that explains her mother's remoteness, her father's need to continually reinvent himself -- and sheds shocking light on a long-forgotten London murder.

The Modernist Short Story: A Study in Theory and Practice

ISBN: , SKU: , AUTHOR: Head, Dominic, PUBLISHER: Cambridge University Press, The modernist period saw a revolution in fictional practice, most famously in the work of novelists such as Joyce and Woolf. Dominic Head shows that the short story, with its particular stress on literary artifice, was a central site for modernist innovation. Working against a conventional approach and towards a more rigourous and sophisticated theory of the genre, using a framework drawn from Althusser and Bakhtin, he examines the short story's range of formal effects, such as the disunifying function of ellipsis and ambiguity. Separate chapters on Joyce, Woolf and Katherine Mansfield highlight their strategies of formal dissonance, involving a conflict of voices within the narrative. Finally, Dominic Head's challenging conclusion takes the implications of his study into the age of postmodernism. Acquista Ora

Deathrights: In Defense of Suicide

ISBN: , SKU: , AUTHOR: Quest, M. A., PUBLISHER: PublishAmerica, Deathrights: In Defense of Suicide is a seminal yet definitive work in support of the right to death. Citing historical, cultural, religious, philosophical, literary and popular sources, the author seeks to promote a renewed understanding and acceptance of voluntarily ending oneas own lifeanot for just the terminally ill but for all those who prefer control over their life and its conclusion. We should not be made to die or forced to live against our wishes or to satisfy others or to serve some external interests. Everyone has the fundamental human right to their own life and death. Arguing persuasively from the historical record and current evidence, Mr. Quest contends that suicide, once an honorable act, should be returned to the approved status it once enjoyed.

James Gould Cozzens: New Acquist of True Experience

ISBN: , SKU: , AUTHOR: Bruccoli, Matthew J., PUBLISHER: Southern Illinois University Press, When James Gould Cozzens died on 9 August , his literary career had spanned 13 novels and 54 years, and his dedication to his craft had produced a body of fiction unsurpassed in its fidelity to life and in hard intelligence. Yet, the brilliant body of work by this master American novelist has elicited little crit-ical attention. The process of reappraisal commences with this volume. The essays assembled here, for the most part previously unpublished, indi-cate some worthwhile critical approaches and suggest useful areas for further ex-amination. Contributors include Louis O. Coxe, Colin Cass, John William Ward, Pierre Michel, Robert Scholes, R. H. W. Dillard, R. V. Cassill, Morris H. Wolff, and Leland H. Cox, Jr.

Evacuees of the Second World War

ISBN: , SKU: , AUTHOR: Brown, Mike, PUBLISHER: Shire Publications, During the last days of peace in nearly two million people, most of them children, were evacuated from British cities, towns and ports to the countryside, or across the Atlantic to the USA and Canada. Whole schools were evacuated together and found themselves billeted in large country houses. Others were sent off individually or in small groups to whoever had space to put them up. It was a time of great upheaval and the transition from city life to countryside often proved extremely stressful. This is a concise history of British evacuation during the Second World War, including the unimaginable upheaval suffered by the inhabitants of the Channel Islands and Gibraltar, who were evacuated to mainland Britain. Beginning with the uncertainty of the phoney war and the making of plans, this highly illustrated book looks at the experience of evacuation up to the homecomings of and the aftermath of evacuation.

Celia, a Slave

ISBN: , SKU: , AUTHOR: McLaurin, Melton A., PUBLISHER: Harper Perennial, In , fourteen-year-old Celia became the property of Robert Newsom, a prosperous and respected Missouri farmer. For the next five years, she was cruelly and repeatedly molested by her abusive master--and bore him two children in the process. But in , driven to the limits of her endurance, Celia fought back. And at the tender age of eighteen, the desperate and frightened young black woman found herself on trial for Newsom's murder--the defendant in a landmark courtroom battle that threatened to undermine the very foundations of the South's most cherished institution. Based on court records, correspondences and newspaper accounts past and present, "Celia, A Slave" is a powerful masterwork of passion and scholarship--a stunning literary achievement that brilliantly illuminates one of the most extraordinary events in the long, dark history of slavery in America.

Alternative Lives of Jesus: Noncanonical Accounts Through

ISBN: , SKU: , AUTHOR: Worth, Roland H., Jr., PUBLISHER: McFarland & Company, There is a body of religious literature, most of which was written centuries after the New Testament, that attempts to provide supplemental or alternative accounts of the life of Jesus Christ. The most exhaustive surviving alternative versions to the New Testament come from orthodox circles and are often creative imaginings that try to fill holes in the canonical gospel accounts of Jesus life. This work investigates the origins and nature of noncanonical retellings in detailboth orthodox and heretical as well as Roman and traditionalist Jewish ones. Extensive summaries of the text as well as substantial verbatim extracts of key incidents and assertions are provided to give the reader a feelfor the character and intents of the various sources. A concise introduction to a much neglected area of Biblerelated study that should be of potential use to students of Biblical literature, comparative religion, and early medieval thought.

Learn Windows PowerShell in a Month of Lunches

ISBN: , SKU: , AUTHOR: Jones, Don, PUBLISHER: Manning Publications, In Windows, there's a control panel, dialog box, console, or wizard to manage every component of a system. There are thousands of them--so many that it can be nearly impossible to keep track of all the locations and settings one needs to administer Windows effectively. PowerShell provides administrators with a single, unified command line from which they can control and automate every aspect of Windows. "Learn Windows PowerShell in a Month of Lunches" is an innovative tutorial designed for busy administrators. Author Don Jones has taught thousands of administrators to use PowerShell, and now he brings his years of training techniques to a concise, easy-to-follow book. Just set aside one hour a day--lunchtime would be perfect--for an entire month, and readers will be automating administrative tasks faster than they ever thought possible.

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