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Applying Scientific Reasoning to the Field of Marketing:
ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.
Tracks of McKinlay and Party Across Australia. by John
ISBN: , SKU: , AUTHOR: Davis, John / O'Hara, Robert / Mackinlay, John, PUBLISHER: British Library, Historical Print Editions, Title: Tracks of McKinlay and Party across Australia. By John Davis, one of the expedition. Edited from Mr. Davis's manuscript journal; with an introductory view of the recent Australian explorations of McDouall Stuart, Burke and Wills, Landsborough, etc., by William Westgarth... With map and illustrations including a portrait.]Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The HISTORY OF AUSTRALIA, NEW ZEALAND & the PACIFIC collection includes books from the British Library digitised by Microsoft. This collection offers titles providing historical context for modern day Australia, New Zealand, Tasmania, Melanesia, Micronesia, Polynesia, and the Pacific Islands (collectively, Oceania). It includes studies of their relationship to British colonial heritage, Trans-Tasman history, resistance to colonization, and histories of sailors, traders, missionaries, and adventurers. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library Davis, John; O'Hara, Robert; Mackinlay, John xvi. 408 p.; .e.3.
Contemporary German Youth and Their Elders: A Generational
ISBN: , SKU: , AUTHOR: Watts, Meredith W. / Fischer, Arthur / Fuchs, Werner, PUBLISHER: Praeger, Systematic research on the changing experience and social and political characteristics of German youth has been carried out in the Federal Republic of Germany on an ongoing basis since the early s. Until now, however, the results of these long-term studies have not been made available in English. Six volumes of this research--including new analyses prepared especially for this book--are distilled in the present work, which offers a comprehensive and focused portrait of German youth of succeeding postwar generations from to the present. Following an introductory survey of the scope and themes addressed in the study, the authors highlight the contrasting experiences of youth of the s and those who came of age soon after the end of World War II. They examine the fundamental constituents of youth as a developmental period, with particular reference to changes in the recent era. Attitudinal scales are developed and applied to assessments of variations in social and political orientation among generations and between distinct subgroups of contemporary youth. Differences between young women in the early postwar period and the "alternative era" of the s and s are explored. Focusing on "views of the future," the final chapter looks at the diversity of lifestyles that has become characteristic of youth over the last decade and at the increasing differentiation between generations. Providng a wealth of new material on an important body of research, this book makes a substantial contribution to the study of youth in advanced industrialized nations. An appropriate resource for courses or studies in various disciplines in sociology, geography, political science, and socialhistory.
Between the Lines: Not-So-Tall Tales from Ray "Scampy"
ISBN: , SKU: , AUTHOR: Scapinello, Ray / Simpson, Rob / Bowman, Scotty, PUBLISHER: John Wiley & Sons, An insider's look at life on the lines To hockey fans, Ray Scapinello's name and face are as recognizable as any star player or coach in the NHL. Scampy, as he is affectionately known has had a long and storied career as a linesman in the NHL. His 5-foot-7 frame and 163 pounds belie his ability and endurance on the ice. When Ray retired in after 33 years in the NHL, he had officiated in regular season matches (never missing a game), 426 playoff games, and an astounding twenty Stanley Cup final series. His untouchable statistics make him a lock to enter the Hockey Hall of Fame as an official, but even they do not do justice to the respect he has earned from officials, players, coaches, and fans alike. On and off the ice, Scampy is considered one of hockey's great personalities, a consummate professional, a chronic practical joker, and a true ambassador of the sport. "Between the Lines" gives a rare glimpse inside the world of hockey from an unusual perspective -- through the eyes of one of the game's greatest and best-loved officials. Scampy shares his tales of life both on and off the ice as an official, an inside look at what those players and coaches are really like, what they really say and do, and what the game looks like between the lines. Full of fun stories, perspective on how the game has changed and evolved, and stories and interviews about Scampy from players, coaches, and other officials, "Between the Lines" is a captivating memoir of a truly unique life in hockey.
Only Time Will Tell
ISBN: , SKU: , AUTHOR: Archer, Jeffrey, PUBLISHER: St. Martin's Press, From the internationally bestselling author of "Kane and Abel" and "A Prisoner of Birth" comes "Only Time Will Tell," the first in an ambitious new series that tells the story of one family across generations, across oceans, from heartbreak to triumph. The epic tale of Harry Clifton's life begins in , with the words "I was told that my father was killed in the war." A dock worker in Bristol, Harry never knew his father, but he learns about life on the docks from his uncle, who expects Harry to join him at the shipyard once he's left school. But then an unexpected gift wins him a scholarship to an exclusive boys' school, and his life will never be the same again. As he enters into adulthood, Harry finally learns how his father really died, but the awful truth only leads him to question, was he even his father? Is he the son of Arthur Clifton, a stevedore who spent his whole life on the docks, or the firstborn son of a scion of West Country society, whose family owns a shipping line? This introductory novel in Archer's ambitious series The Clifton Chronicles includes a cast of colorful characters and takes us from the ravages of the Great War to the outbreak of the Second World War, when Harry must decide whether to take up a place at Oxford or join the navy and go to war with Hitler's Germany. From the docks of working-class England to the bustling streets of New York City, "Only Time Will Tell" takes readers on a journey through to future volumes, which will bring to life one hundred years of recent history to reveal a family story that neither the reader nor Harry Clifton himself could ever have imagined.
Macbeth
ISBN: , SKU: , AUTHOR: Shakespeare, William, PUBLISHER: Barron's Educational Series, This tragedy tells of a power-hungry Scottish nobleman and his lady, and the price they pay for violently seizing the royal throne. Books in this new, illustrated series present complete texts of Shakespeare's plays. However, the lines are set up so students can see the bard's original poetic phrases printed side-by-side and line-by-line with a modern "translation" on the facing page. Starting in the late s and for several decades that followed, Shakespeare's plays were popular entertainment for London's theatergoers. His Globe Theatre was the equivalent of a Broadway theater in today's New York. The plays have endured, but over the course of 400+ years, the English language has changed in many ways--which is why today's students often find Shakespeare's idiom difficult to comprehend. "Simply Shakespeare" offers an excellent solution to their problem. Introducing each play is a general essay covering Shakespeare's life and times. At the beginning of each of the five acts in every play, a two-page spread describes what is about to take place. The story's background is explained, followed by brief descriptions of key people who will appear in the act, details students should watch for as the story unfolds, discussion of the play's historical context, how the play was staged in Shakespeare's day, and explanation of puns and plays on words that occur in characters' dialogues. Identifying icons preceding each of these study points are printed in a second color, then are located again as cross-references in the play's original text. For instance, where words spoken by a person in the play offer insights into his or another character's personality, the "Characters" icon will appear as a cross-reference in both the introductory spread and the play proper. Following each act, a closing spread presents questions and discussion points for use as teachers' aids. Guided by the inspiring format of this fine new series, both teachers and students will come to understand and appreciate the genius of Shakespeare as never before.
The City That Became Safe: New York's Lessons for Urban
ISBN: , SKU: , AUTHOR: Zimring, Franklin E., PUBLISHER: Oxford University Press, The 40% drop in crime that occurred across the U.S. from to largely remains an unsolved mystery. Even more puzzling then is the crime rate drop in New York City, which lasted twice long and was twice as large. This 80% drop in crime over nineteen years represents the largest crime decline on record. In The City that Became Safe, Franklin Zimring sets off in search of the New York difference through a detailed and comprehensive statistical investigation into the city's falling crime rates and possible explanations. If you listen to City Hall, aggressive police created a zero tolerance law enforcement regime that drove crime rates down. Is this self-serving political sound bite true? Are the official statistics generated by the police accurate? Zimring shows the numbers are correct and argues that some combination of more cops, new tactics, and new management can take some credit for the decline, but zero tolerance policing and quality of life were never a consistent part of the NYPD's strategy. That the police can make a difference in preventing crime overturns decades of conventional wisdom for criminologists, but Zimring points out the New York experience challenges the major assumptions dominating American crime and drug control policies that most everyone else has missed. First, imprisonment in actually New York decreased significantly from to and was well below the national average, proving that it is possible to have substantially less crime without increases in incarceration. Second, the NYPD sharply reduced drug violence (over 90%) without any reduction in hard drug use. In other words, they won the war on drug violence without winning the war on drugs. Finally, the stability of New York's population, economy, education, demographics, or immigration patterns calls into question the long-accepted cultural and structural causes of violence in America's cities. That high rates of crime are not hard wired into modern city life is welcome news for policy makers, criminal justice officials, and urban dwellers everywhere.
Modem Router ADSL WI-FI 3G Zyxel AMG
Vendo Modem Adsl / Router wifi in oggetto come nuovo per passaggio ad altra connettività non compatibile (Fibra). Completo di scatola, accessori, manuale. Prezzo Nuovo: 35 Euro circa No Perditempo. Di seguito specifiche tecniche: Specifiche di Sistema ADSL Compliance ITU (G.dmt) ITU ADSL2 (G.dmt.bis) ITU ADSL2+ Annex L/M support WLAN IEEE n compliance, backward compatible with 11b/g Frequency operation: 2.4 GHz bits WEP data encryption WPA/WPA2 (Wi-Fi Protected Access) security Wireless scheduler Wi-Fi Multimedia (WMM) Wi-Fi Protected Setup (WPS) Router RFC - classical IP over ATM (LLC/VCMUX) RFC - bridged IP over ATM (LLC/VCMUX) RFC - IP routing over ATM (LLC/VCMUX) Support up to 8 PVCs Support integrated ATM AAL5 (UBR, CBR, VBR, VBR-rt, and VBR-nrt) NAT Port forwarding SIP ALG pass-through PPPoE pass-through Dynamic DNS IP alias DHCP server/client/relay Max 8 Static DHCP RIP I/RIP II IGMPv1/v2/v3 UPnP support Q/1P IPv6 support 3G backup File sharing Firewall Stateful Packet Inspection (SPI) Denial of Service (DoS) prevention Security Multiple VPN (IPSec, PPTP) pass-through Packet filtering URL keyword blocking Management Embedded Web configuration TR-069 HTTPS support Logs and statistics SNMP v1 and v2 with MIB II Remote management control: Telnet, FTP, Web, SNMP and DNS CLI command via telnet/console Specifiche hardware o ADSL port: 1 x RJ-11 o Ethernet LAN port: 4 x RJ-45 o Power input: 12V DC o Power on/off button o Reset button o WLAN on/off button o WPS button o USB port: 1 x USB 2.0 type A o Two 3dBi external antennas o LED displays - Power - Ethernet LAN (1-4) - WLAN - WPS - DSL - Internet - USB Physical Specification: - Item Weight: 210g(0.46lb) - Item Dimension: 165(W)x115(D)x36(H) mm(6.49"x4.53"x1.42") - Packing Weight: 407g(0.9lb) - Packing Dimension: 296(W)x147(D)x37(H) mm("x5.79"x1.46") Environmental Specification: Operating Environment o Temperature: 0°C ~ 40°C/32
The Curtain: Witness and Memory in Wartime Holland
ISBN: , SKU: , AUTHOR: Schogt, Henry G., PUBLISHER: Wilfrid Laurier University Press, Henry Schogt met his wife, Corrie, in in Amsterdam. Each knew the other had grown up in the Netherlands during World War II, but for years they barely spoke of their experiences. This was true for many people -- the memories were just too painful. Years later, Henry and Corrie began to piece their memories together, to untangle reality from dreams. Their intent was to help others understand what had happened then, and how it influenced and affected not only their lives but those of all who survived. The seven stories in "The Curtain" reveal how two families -- one Jewish, one non-Jewish -- fared in the Netherlands during the German occupation in World War II. Each vignette highlights a specific aspect of life; all show how life changed for everyone, and forever. Four stories are based on the author's memories of his own non-Jewish family: Henry's friendship with a Jewish teenager; the conflict of personal antipathy with the realization that help must be provided; the Schogt parents' determination to do the right thing; the difficulties of coping with an aunt with Nazi sympathies. These are stories about the randomness of survival and the elusive nature of memory. For the Jewish family, three stories drawn from the memories of the author's wife and family demonstrate the bewildering situation of trying to make impossible life-determining decisions when faced with confusing and deceitful decrees. The family must struggle with the luck -- or absence thereof -- of finding refuge when forced from their homes, and with the perplexing inconsistencies of the collaboration of Dutch authorities and police with the Nazis. "The Curtain" emphasizes the difference between the options that were open to non-Jews and Jews in the Netherlands. Non-Jews could freely choose whether to actively resist the Germans, collaborate with the Nazis, or just to do nothing, and try to live a normal life in spite of wartime restrictions. Dutch Jews, on the other hand, did not have a choice -- whatever they did, whatever decisions they made, they were doomed, and it often seemed, when someone survived, just simple luck. A short introduction about the war years and an appendix with a chronology of decrees, events, and statistics, provide background information for this haunting memoir of those disturbing years during the German Occupation in the Netherlands.
The Canadian Regime: An Introduction to Parliamentary
ISBN: , SKU: , AUTHOR: Malcolmson, Patrick / Myers, Richard, PUBLISHER: University of Toronto Press, This clear and readable account of Canada's political institutions has now been updated to reflect developments up to and beyond the Canadian federal election. Focusing more on principles than on arcane detail, the authors explain why our institutions are the way they are. In so doing, they improve the reader's ability to assess the implications of various proposals for reform of our institutions (such as electing senators, recall of MPs, and review of Supreme Court nominees). Comments from previous editions:.".. far and away the best of the Canadian government texts I've seen." - David J. Climenhaga, Southern Alberta Institute of Technology "Malcolmson and Myers have written a comprehensive and coherent account of Canadian government that is informed by a clear understanding of the purposes, capacities, and limitations of liberal democratic institutions." - Jennifer Smith, Dalhousie University "The Canadian Regime is designed to be an introductory Canadian government text. It fulfills that purpose admirably but I would add that this is a book all Canadians should read and have on their shelves.... It is brief and it is clear, but most especially it provides an outstanding explantion for why Canada's government takes the form it does. Its virtue is that it explains Canada's system instead of merely describing its features. It indicates the underlying rationale of the institutions and processes of government in a way that most descriptive texts do not, for it provides a causal analysis. It is this explanatory quality that makes this text so good. It starts with the basic idea of government and proceeds rationally to the conclusion, building on the fundamental principles of liberal democracy as they have taken shape in Canada. "I believe this book could become a classic in the explanation of our regime. It is a useful tool for understanding current politics and it helps citizens distinguish between foolish and reasonable proposals for change. And, finally, it is written so sensibly and with such clear examples that it works as an 'inoculation' against some of the most disturbing fashions of interpretation among ideologues and the media." - Heidi Studer, University of Alberta Patrick Malcolmson is currently Vice-President (Academic) at St. Thomas University in Fredericton, New Brunswick and formerly served as the Chair of the New Brunswick Human Rights Commission. Richard Myers is Professor of Political Science and former Vice-President (Academic) at St. Thomas University in Fredericton, New Brunswick.
First Do No Harm: Being a Resilient Doctor in the 21st
ISBN: , SKU: , AUTHOR: Rowe, Leanne / Kidd, Michael, PUBLISHER: McGraw-Hill Australia, Rediscover the joy of being a great doctor "All would gain from reading this timely and thoughtful book from two of the acknowledged intellectual leaders of the profession."--Professor Trisha Greenhalgh OBE, University College London. 5 STAR DOODY'S REVIEW "It is clearly appropriate for physicians around the world....This is an extraordinary one-of-a-kind book for all clinicians as they take time to consider where they are and where they are going in their everyday lives. Well done "--"Doody's Review Service" Advance praise for "First Do No Harm": "A challenging book for the thinking doctor "--Professor John Murtagh, AM (from the foreword)..". medical practice can make for a stressful life and most doctors tend to dodge, rather than confront this impact. "First Do No Harm" starts with the preliminary 'do no harm to your own health as doctor'."--Professor Chris van Weel, President, World Organization of Family Doctors (WONCA) "This is a wonderful resource that will make a real difference to the health and effectiveness of medical practitioners. Finding balance and building resilience are challenges for us all in our busy lives and this is just what the doctor ordered."--Chris Mitchell, President of the Royal Australian College of General Practitioners "The perfect personal prescription for the busy doctor."-- Professor Deborah Saltman, AM, Brighton and Sussex Medical School. "This inspiring book calls for a more supportive medical culture to assist us to become more resilient doctors."--Dr. Gabrielle Casper, immediate past chair of the Medical Women's International Association "First Do No Harm" provides medical practitioners with information and resources on strategies for self care as an essential element of their professional life. It aims to encourage medical practitioners to recognize and discuss the challenges facing them, promote self care as an integral and accepted part of the professional life of medical practitioners, and assists medical practitioners to develop useful strategies for self care. Rowe and Kidd explore the too often ignored issue of physician self-care and highlight the dangers of ignoring this problem. It is a timely examination of the troubles doctors the world over face regarding their work-life balance and receiving mental health care. The statistics surrounding physician self harm are alarming and even as early as , physicians in England noticed that a higher suicide rate occured among physicians when compared to the general population. This trend has certainly persisted to the present day, with female doctors at particular risk. This excessive risk of suicide among female doctors illuminates the need to tackle issues of stress and mental health experienced by doctors. With their extensive medical and professional experience, the authors have created a legacy to be
With Pen and Voice: A Critical Anthology of
ISBN: , SKU: , AUTHOR: Logan, Shirley Wilson, PUBLISHER: Southern Illinois University Press, "O woman, woman upon you I call; for upon your exertions almost entirely depends whether the rising generation shall be any thing more than we have been or not. O woman, woman your example is powerful, your influence great."--Maria W. Stewart, "An Address Delivered Before the Afric-American Female Intelligence Society of Boston" () Here--in the only collection of speeches by nineteenth-century African-American women--is the battle of words these brave women waged to address the social ills of their century. While there have been some scattered references to the unique roles these early "race women" played in effecting social change, until now few scholars have considered the rhetorical strategies they adopted to develop their powerful arguments. In this chronological anthology, Shirley Wilson Logan highlights the public addresses of these women, beginning with Maria W. Stewart's speech at Franklin Hall in , believed to be the first delivered to an audience of men and women by an American-born woman. In her speech, she focused on the plight of the Northern free black. Sojourner Truth spoke in at the Akron, Ohio, Women's Rights Convention not only for the rights of black women but also for the rights of all oppressed nineteenth-century women. Frances Ellen Watkins Harper struggled with the conflict between universal suffrage and suffrage for black men. Anna Julia Cooper chastised her unique audience of black Episcopalian clergy for their failure to continue the tradition of the elevation of womanhood initiated by Christianity and especially for their failure to support the struggling Southern black woman. Ida B. Wells's rhetoric targeted mob violence directed at Southern black men. Her speech was delivered less than a year after her inaugural lecture on this issue--following a personal encounter with mob violence in Memphis. Fannie Barrier Williams and Victoria Earle Matthews advocated social and educational reforms to improve the plight of Southern black women. These speeches--all delivered between and --are stirring proof that, despite obstacles of race and gender, these women still had the courage to mount the platform in defense of the oppressed. Introductory essays focus on each speaker's life and rhetoric, considering the ways in which these women selected evidence and adapted language to particular occasions, purposes, and audiences in order to persuade. This analysis of the rhetorical contexts and major rhetorical tactics in the speeches aids understanding of both the speeches and the skill of the speakers. A rhetorical timeline serves as a point of reference. Historically grounded, this book provides a black feminist perspective on significant events of the nineteenth century and reveals how black women of that era influenced and were influenced by the social problems they addressed. "A government which can protect and defend its citizens from wrong and outrage and doe
Flowdreaming: A Radical New Technique for Manifesting
ISBN: , SKU: , AUTHOR: McStravick, Summer, PUBLISHER: Hay House, This beautiful hardcover book comes with an instructional CD to teach you the art of Flowdreaming. Author Summer McStravick pioneered this fascinating technique that rolls the best of meditation, affirmations, self-hypnosis, prayer, and creative visualization into a powerful technique that can turn anyone into a true "manifestor." This step-by-step instructional book, which includes a full-length introductory Flowdreaming CD, shows you how to find the Flow--a place accessible in our minds, where our quantum reality emerges as an energetic, cosmic river that flows in a positive direction throughout our lives. Flowdreaming is both a fascinating philosophy and a simple technique to help you start manifesting your future in this great energetic space. Summer's powerful abilities and understanding of universal energies has been recognized by such preeminent teachers as Dr. Wayne Dyer, Gregg Braden, Cheryl Richardson, Denise Linn, Carol Ritberger, and Colette Baron-Reid. She has emerged as a leader in the field of manifesting and has been referred to as a rare teacher of the "mysteries." If you enjoy writers such as Esther and Jerry Hicks, Dr. Wayne Dyer, Gregg Braden, Eckhart Tolle, or Sandra Anne Taylor, then this book is a choice find that belongs in your library. Countless people have enjoyed Summer's wisdom and elegant explanations in her weekly Internet radio program on HayHouseRadio.com, and her genuine, honest assessment of manifesting in her blog at www.Flowdreaming.com. Consider this excerpt from "Flowdreaming," in which Summer writes, "We've always known that the Flow is all around us. On some intuitive level, we feel its presence and know when we're moving with life, just as werecognize when we're moving against it. And on rare occasions--though just often enough to shake us up each time it happens--when we look at a sunset or up at the stars, we can even sense that we're part of the Flow; that is, made from the stuff. The Flow is both the glue that holds the cosmos together and the cosmos itself. If you have any doubt about this, just think of how often you've used the expression, 'Just go with the flow.' "Every time you've been moved to use that phrase, you've acknowledged, perhaps instinctually, that there is some life force--some peculiar essence-- that we're caught up in and that is flowing forward into the future, and that, if we go with it, will ease our burdens and bring us to a better place. We intuit that this essence is good and pure, and we want to be flowing with it. In other words, when we're going with the Flow, we're saying that we are in fact on the right path... whatever that path may be. What I'm going to show you now is how you can start aligning yourself with this majesty, and in so doing, discover the explosive creative, manifestational power that is the Flow." "You'll find much wisdom in this insightful book from my co-host on HayHouseRadio.com." -- Dr. Wayne W Acquista Ora