Mission Based Marketing: How Your Not for Profit Can Succeed
ISBN: , SKU: , AUTHOR: Brinckerhoff, Peter C., PUBLISHER: John Wiley & Sons, A direct, practical guide that s<strong>howstrong>s <strong>howstrong> you can lead your not-for-profit to success in a more competitive world. <strong>Thestrong> book provides <strong>thestrong> knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members. O<strong>thestrong>r titles in <strong>thestrong> Mission-Based Management(r) Series Mission-Based Management: Leading Your Not-for-Profit into <strong>thestrong> 21st Century Named "Best New Nonprofit Management Book" by <strong>thestrong> Nonprofit Management Association. <strong>Thestrong> Association said, "<strong>Thestrong> Nonprofit Management Association is pleased to spotlight <strong>thestrong> extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit Into <strong>thestrong> 21st Century." <strong>Thestrong> book was cited by <strong>thestrong> Nonprofit Management Association as "a great overall manager's and board member's guide to non-profits— quite laudable in that it's eminently readable and downright enjoyable." Financial Empowerment: More Money for More Mission Named "Best New Nonprofit Management Book" by <strong>thestrong> Nonprofit Management Association. This second volume of <strong>thestrong> widely-respected Mission-Based Management(r) Series outlines a not-for-profit organization's plan for financial success. It highlights <strong>thestrong> eight characteristics of financial empowerment, and provides <strong>thestrong> skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining <strong>thestrong> financial options that are available, and implementing an empowered budget process. Competition now threatens manynot-for-profits. Those organizations that become market-driven and develop marketing skills will survive— and will do more mission better. Peter Brinckerhoff has worked with not-for-profits that are strong mission-based marketing organizations. He has seen what works and <strong>thestrong> leadership skills needed for success in a world where marketing matters. Peter has also worked with organizations that are struggling to make <strong>thestrong> transition to a competitive environment. From his experiences comes this sharply focused, practical guide to becoming a market-driven organization that will achieve its mission in a competitive world. Peter gives not-for-profit leaders <strong>thestrong> wisdom, experience, <strong>thestrong> successful strategies, and <strong>thestrong> needed skills. He also reveals <strong>thestrong> mistakes he has seen. Peter outlines <strong>thestrong> characteristics of a successful market-driven not-for-profit. You will learn <strong>howstrong> to become a market-driven organization and <strong>howstrong> to motivate board and staff to make <strong>thestrong> needed changes. Peter s<strong>howstrong>s <strong>howstrong> to respond to your markets while holding on to your core values. He outlines <strong>thestrong> three core customer service rules and s<strong>howstrong>s <strong>howstrong> to turn your customers into your best referral sources. When you have finished this book, you will Acquista Ora