Selling to VITO: The Very Important Top Officer
ISBN: , SKU: , AUTHOR: Parinello, Anthony / Waitley, Denis, PUBLISHER: Adams Media Corporation, This book contains all the tactics you need to get appointments with impossible-to-reach top decision makers. These are the Very Important Top Officers (VITO's), the people with the ultimate veto power who ong>holdong> the key to the length of your sales cycle, the duration of the business relationship, and the size of your sale (and your commission). Selling to VITO shows how to: -- Get into new accounts at the top -- Keep out of time-consuming log-jams -- and into VITO's office. -- Promote loyalty at the top with existing customers and capture add-on business Selling to VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales performers from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions.