Data Mining Your Website
ISBN: , SKU: , AUTHOR: Mena, Jesus, PUBLISHER: Digital Press, Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable ong>newong> sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which ong>viong>sitor's actions are messages about who they are and what they want. Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behaong>viong>or. You'll learn how to extract from the huge pools of information your website generates, ong>insightsong> into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers. Data Mining Your Website explains how data mining is a foundation for the ong>newong> field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful ong>newong> tools and processes. The first book to apply data mining specifically to e-commerce Learn effective methods for gathering, managing, and mining Web customer information Use data mining to profile customers and create personalized e-commerce programs