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The Horseman: A Travel Memoir
ISBN: , SKU: , AUTHOR: Reitter, Bart, PUBLISHER: iUniverse.com, "Robert Louis Stevenson-who understood a thing or two about the selves we refuse to know-once said "I travel not to go anywhere, but to go." Surely it was the likelihood of an accident, the unparalleled joy of stumbling upon himself now and then, which Stevenson most cherished in the going. A bit like Stevenson, Bart Reitter is a man who revels in the great distance between here and there. His memoir The Horseman is a wonderful account of the selves forged and found during his travels across the first half of a lifetime-a heartfelt testament to the wisdom of refusing to stand still." --Professor Greg Col n Semenza, University of Connecticut "For those who have ever spent time on the road for a living this book will awaken memories-some fond, some downright scary. It's the diary of a young man plying his trade as he jets around the world while climbing the corporate ladder. Bart Reitter writes in exacting detail. A delightful read." --Thomas J. Gibbons Jr. Retired Staff Writer, Philadelphia Inquirer "The Horseman is an excellent story about one man's travels. The book drew me in and I found myself reading longer than I had allowed for. Reitter's enthusiasm for travel has rekindled my own excitement for the many business trips I have planned for this year." --Rich Dibernardo, President, Initech, LLC "Reading The Horseman brought back fond memories of my travels with Bart. I also have been infected with the travel bug and the cure is to get me on the next flight to anywhere." --John Lin, Senior Territory Sales Manager For author Bart Reitter, the journey is the destination. In this travelogue, he narrates his lifelong journey of discovery through travel. Written with stark clarity and emotional honesty, "The Horseman" begins with a six-year-old boy's first joyful trip to Disney World and concludes with a -mile circumnavigation of the globe. Compiled from journals kept while traveling the world and interwoven with personal reflection and unique historical perspective, "The Horseman" voyages through the joys and frustration of global travel as well as the introspection aimed at understanding life's meaning. It presents an emotional, scientific, funny, and irreverent window into Reitter's mind as he seeks to understand the insatiable wanderlust that drives him forward. From the eastern United States to Singapore, and from the streets of Paris to the jungles of Thailand, Reitter communicates a unique point of view of life on the road that pictures rarely tell. From the euphoria of successful business deals to the loneliness of sterile hotel rooms, the story is never boring. In the end, with the help of his daughters, he discovers the best journey of all is the journey home.
Radical Marketing: From Harvard to Harley, Ten Who Broke the
ISBN: , SKU: , AUTHOR: Rifkin, Glenn / Hill, Sam, PUBLISHER: HarperBusiness, How did the Grateful Dead use its fanatical following to build a $100 million band that still thrives today, despite the fact that the band split up in ? How did upstart Boston Beer Company--makers of Sam Adams--revolutionize the beer industry and prevail over lumbering incumbent Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and grow from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? Through radical marketing. In the tradition of such bestsellers as "Thriving on Chaos" and "Built to Last, Radical Marketing" is a fresh, provocative approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and an oft-quotes expert on marketing, and Glenn Rifkin, a veteran business writer for the "New York Times," identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders. Just what do these organizations have in common? Each is in tune emotionally with their customer base--allowing them to glean superior marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture--growth and expansion--than on short term profits. And, despite their current success, each started out with little more than a passion for their products, forcing them to do things more cheaply and creatively. How do these commonalties equal success? In "Radical Marketing," you willlearn how: by forging long-term strategic alliances and seeding the globe with enthusiastic missionaries, the NBA has become the most powerful global sports brand in the world, elevating ticket sales and TV rights to $2 billion; Harley-Davidson helped spur its regeneration by starting a club of owners--and, in so doing, re-established itself as an enduring brand, a darling of Wall Street, and nothing less than an American icon of freedom and individuality; little-known EMC became the dominant player in the computer storage market, eclipsing industry leader IBM--by aggressively courting IBM' s customer base and creating a community of users around EMC' s products; Snap-on Tools owns 60 percent market share and became a nearly $2 billion company, selling tools door-to-door to its core customer base of over one million auto mechanics; Providian Financial, whose CEO lacked any formal marketing training and expertise, cracked new markets and won an army of new customers without using focus groups or any traditional advertising; Harvard Business School created the market for graduate business schools and established itself as the gold standard of its industry not by resting on the laurels of the auspicious Harvar