Gaming Marketing Specialist
Lottoland give 8 million customers worldwide the chance to win astronomical record payouts by betting on the world’s biggest and most exciting lotteries. We’re a proud disrupter that offers jackpots into the hundreds the millions, reinventing the dream of becoming an instant multi-millionaire every day. We are one of the most innovative companies in the world and we’re confident that our newest products are set to revolutionise gaming.... but we can’t do it alone.Do you have a talent to share with us? Job title: Gaming Marketing Specialist Location: Gibraltar Contract: Permanent Reporting to: Gaming Promotions Manager Reporting to Gaming Promotions Manager, and working closely with the Gaming Operations team, we are seeking a Gaming Marketing Specialist to take responsibility for the creation, communication and management of promotions in a growing Gaming business. The objective of the role is to identify opportunities through thorough analysis of the customer database and capitalise on them with strategic marketing plans. The role will encompass both regular monthly retention focussed marketing plans as well as special projects – such as new product launches. The successful candidate will be expected to manage projects from inception, through briefing, execution and finally analysis stages. Together with the Gaming Promotions Manager, the successful candidate will act as an advisor to other areas of the business, particularly in the areas of Acquisition, Onboarding and VIP. Responsibilities: Managing multi-faceted projects – conducting in-depth analysis, presenting recommendations and collaborating with stakeholders business-wide to ensure excellent delivery. These projects will include work on acquisition, onboarding, automated promotions and loyalty. Identifying player trends that present promotional opportunities and recommend promotions to exploit them. Managing promotions from inception, through briefing, execution and finally analysis. With the help of the Business Intelligence team, analysing promotions in depth and recommending ways to optimise and improve them. Presenting plans and findings to the Gaming team and to the wider business. Signing off promotional assets and copy, ensuring they present the right marketing message to the customer. Strategically considering the positioning of Games and promotions on the site ensuring that the customers see the material relevant to them. Supporting the Gaming Promotion Manager in managing the promotional calendar of a growing Gaming business in multiple domains. Supporting Gaming Promotion Manager in communicating the promotions plan to stakeholders throughout the company. Supporting the Gaming Promotion Manager in briefing the promotions to the marketing teams. Supporting Gaming Promotions Manager on bonus cost reporting. Essential Skills & Experience required: 2+ years’ experience in Online Gaming, ideally in a Marketing function. Analytical and commercial mindset – able to see opportunities in player trends and know how to act on them. Ability to self-manage and self-motivate. Experience operating in multiple territories, languages, and currencies. Working knowledge of Microsoft Office Tools (Word; Excel; Outlook; PowerPoint; SharePoint). Desired Skills & Experience: Working knowledge of Optimove and Microstrategy. Understanding of various Game providers and the promotion tools they offer. Excellent presentation and public speaking skills. Team player but able to work independently as well. Experience with Real Time Marketing Lottoland Benefits: Competitive salary Annual bonus 25 days holiday and 12 days Gibraltar bank holidays International premium healthcare subsidised gym membership within a variety of locations in Gibraltar Weekly subsidised Yoga sessions Continuous learning/development opportunities and progressive career paths. Cultural Fit: Lottoland is a dynamic, creative and technologically advanced organisation. Passion for innovation is a strength that is valued in Lottoland employees. Managers need to inspire and develop their teams to get the most out of them. Putting customers first is key to Lottoland’s success as is collaboration across the business. Employees are empowered to do their best but held accountable for their actions. Grit and determination is a prerequisite for all Lottolanders. Honesty, integrity and trust are a given. Lottoland could be just the place for you. We like it here and we’re sure you will too! Our corporate website has lots more information - check it out! www.lottolandcorporate.com
