editors
Live and Learn: Perspectives on the Questing Spirit
ISBN: , SKU: , AUTHOR: Lawson, Robert F. / Lawson, Carol S., PUBLISHER: Swedenborg Foundation, Live & Learn: Perspectives on the Questing Spirit explores the trait that makes our species stand out: a desire to find answers. From the confessions of a professional student to the search for the miraculous, this collection of essays, short stories, poetry, and art wrestles with the question of what brings forth a questing spirit.This latest Chrysalis Reader looks at how learning and teaching take place, as experienced in, and sometimes in spite of, the classroom. A teacher learns a truth from what becomes for him an absurdity -- the assigning of grades. A Midwestern community is forever changed by the courage of one student. A writer learns how to give the perfect dinner party by dining with the John Dos Passos family.Symbiotic relationships between living and learning take readers on a literary pilgrimage to Virginia Woolf's neighborhood where, at an abandoned railway station, the significance of a diary entry brings a writer's past into emotional focus. A humorist examines her disastrous early marriage to a sailor. A professional juggler adroitly handles the theoretical issues of multiple intelligences as played out in the business community.As with earlier Chrysalis Reader volumes, Live & Learn: Perspectives on the Questing Spirit is a literary smorgasbord, which may present readers with answers to some perennial questions: What aspects of the learning process are universal, and which are individual? How do we foster lifelong learning? Why do we ask "Why"?Carol Lawson, former executive editor of the American Birding Association Field Notes and Birding magazines, is series editor of the Chrysalis Reader. Robert Lawson, a poet, former editor for Simon and Schuster, and co-author forMacmillan Computer Publishing, is a freelance editor. As editors of the Chrysalis Reader, Carol S. Lawson & Robert F. Lawson present a new spiritual theme in each annual publication. Richly illustrated, original stories, poems, and essays offer an insightful, literary perspective on the place of Swedenborgian thought within a diversity of spiritual traditions.
International Public Relations H Pod
ISBN: , SKU: , AUTHOR: Culbertson / Culbertson, Hugh M. / Chen, Ni, PUBLISHER: Routledge, As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
Boswell: Citizen of the World, Man of Letters
ISBN: , SKU: , AUTHOR: Lustig, Irma S., PUBLISHER: University Press of Kentucky, " These eleven original essays by well-known eighteenth-century scholars, five of them editors of James Boswell's journal or letters, commemorate the bicentenary of Boswell's death on May . The volume illuminates both the life and the work of one of the most important literary figures of the age and contributes significantly to the scholarship on this rich period. In the introduction, Irma S. Lustig sets the tone for the volume. She reveals that the essays examining Boswell as "Citizen of the World" are deliberately paired with those that analyze his artistic skills, to emphasize that "Boswell's sophistication as a writer is inseparable from his cosmopolitanism." The essays in Part I focus on the relationship of the Enlightenment, at home and abroad, to Boswell's personal development. Marlies K. Danziger restores to significant life the continental philosophers and theologians Boswell consulted in his search for religious certainty. Peter Perreten examines Boswell's enraptured study of Italian antiquity and his responses to the European landscape. Richard B. Sher and Perreten document the personal and aesthetic influence of Henry Home, Lord Kames, Scottish jurist and leading Enlightenment figure, on Boswell. Michael Fry discusses Boswell's relationship with Henry Dundas, political manager for Scotland, and Thomas Crawford examines Boswell's long-standing interest in the volatile political issues of the period, including the French Revolution, through his correspondence with William Johnson Temple. In evaluation Boswell's performance as Laird of Auchinleck, John Strawhorn documents his efforts to improve the estate by use of new agricultural methods. The essays in Part II study aspects of Boswell's artistry in Life of Johnson, the magnum opus that set a standard for biography. Carey McIntosh examines Boswell's use of rhetoric, and William P. Yarrow offers a close scrutiny of metaphor. Isobel Grundy invokes Virginia Woolf in demonstrating Boswell's acceptance of uncertainty as a biographer. John B. Radner reveals Boswell's self-assertive strategies in his visit with Johnson at Ashbourne in September , and, finally, Lustig examines as a "subplot" of the biography Johnson's patient efforts to win the friendship of Margaret Montgomerie Boswell. An appendix by Hitoshi Suwabe serves scholars by providing the most exact account to date of Boswell's meetings with Johnson. Acquista Ora
Handbook of Marketing Scales: Multi-Item Measures for
ISBN: , SKU: , AUTHOR: Bearden, William O. / Netemeyer, Richard G. / Mobley, Mary F., PUBLISHER: Sage Publications (CA), Published in cooperation with the Association for Consumer Research "This book is of great value to researchers in the area of marketing and for those conducting marketing studies for decision making. This compilation is helpful in locating instruments for survey research in marketing and consumer behaviour. It also provides researchers with different options to consider for any construct having several measures. The book can be expected to spur further research in this area. It will help identify areas where measures are needed and encourage further development of valid measures of consumer behaviour and marketing constructs." --Management and Labour Studies "This sorely needed book is a fantastic aid to scholarship. It provides admirable, painstaking scholarship, which painstaking scholars will admire.... This book could lead to exciting new vistas." --The Journal of Consumer Affairs "This book is a most welcomed addition to the researcher's library because it provides quick and easy access to many of the measures that have been developed by consumer and marketing researchers over the years.... The book starts with a useful essay discussing psychometric criteria for good scales that is a valuable introduction for novices and a helpful review for more experienced scale developers. A table summarizing criteria for evaluating scales drawn from Robinson, Shaver, and Wrightsman () provides an excellent guide for evaluation and new scale development.... This book should be on the shelf of every marketing researcher. This volume would also be a good supplement for graduate classes in scale development or research methods.... Very well-referenced guide to the literature andthus provides support for developing better scales in marketing.... The book is a valuable guide.... This book should stimulate wide use of scales, the refinement and improvement of existing scales, and the development of new, psychometrically worthwhile scales. The editors should be congratulated by all market researchers for their efforts." --Journal of the Academy of Marketing Science "Marketing scholars and marketing research practitioners will find the book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive." --Journal of Marketing Research "The authors have provided a much-needed book that is well executed and crafted with great care." --Terence A. Shimp, Department of Marketing, University of South Carolina "A book like this is long overdue in marketing. The volume does a great job of putting together in one place some of the most important scales with which marketers work." --Gilbert A. Churchill, Arthur C. Nielsen Chair of Marketing Research, University of Wisconsin "The Handb
The Yale Younger Poets Anthology
ISBN: , SKU: , AUTHOR: Bradley, George, PUBLISHER: Yale University Press, "An important and elegant history of American poetry -- how it has been written, received, and read over the course of the century. It is a fascinating survey of the shifting tides in this country's literary tastes". -- J. d. McClatchy "Like most editors the Yale series has had, Auden had no sooner taken the job than he began to worry about the amount of work involved.... He complained vigorously about the introduction requirement he had agreed to only a week before: 'Personally, I am very much against the critical estimate business and would like to see the policy changed. These introductions always sound awful, and the whole idea that a new poet should be introduced by an older one as if he were a debutante or a new face cream, deplorable and false.' The Press held its ground, though. If Benet and MacLeish could do it, so could the new editor. And so, over his objections, Auden was brought to doa task he would accomplish spectacularly well". -- from the Introduction In Yale University Press inaugurated the Yale Series of Younger Poets, designed to "afford a public medium for the work of young men and women who have not vet secured a wide public recognition". This anthology of the longest-running poetry series in the United States tells the story of American poetry in this century. At first a forum for a conservative taste in parochial college verse, the Younger Poets Series soon opened up to unconventional but profound young talents from across the country -- such as James Agee, Muriel Rukeyser, Margaret Walker, William Meredith, Adrienne Rich, John Ashbery John Hollander, James Tate, Carolyn Forche, and Robert Hass. This anthology includes poems from the first book by eachof the 92 winners of the annual Younger Poets contest. The selections are accompanied by an introduction by George Bradley, the winner of the contest. Bradley charts the course of the series under the aegis of such contest judges as Stephen Vincent Benet, W. H. Auden, and James Merrill, lacing his narrative with anecdotes about the judges and winners. He also establishes the series' vital role in the development of American poetry and American publishing. The anthology is divided into two sections: "The Early Years", which briefly presents the first 31 winners of the contest, and "The Modern Series", which gives ample room to display the early work of some of America's finest poets. All poets are introduced by a biographical headnote, and in the second section Bradley has added a brief commentary directing the reader to the salient features of each poet's work.