city branding and new media linguistic perspectiv

City Branding and New Media: Linguistic Perspectiv

libro City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality (Inglese) Copertina rigida. Praticamente nuovo

New mechanical topics

new mechanical topics A linguistic tour through and around Mechanical Engineering second edition codice:

The World's Greatest Brands

ISBN: , SKU: , AUTHOR: Kochan, Nicholas / Interbrand Firm / Interbrand &Firm&, PUBLISHER: New York University Press, We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success. Opening with a discussion of the way branding works, the latest trends in branding, and the tenets of successful branding, The World's Greatest Brands provides a table of the world's greatest brands, with an analysis of the success of brands in a number of different product categories, regions, and sectors. Including hundreds of glossy color photographs, this book will be instrumental to anyone interested in brands and how they can be created, sustained, and strengthened.

First Stop in the New World: Mexico City, the Capital of the

ISBN: , SKU: , AUTHOR: Lida, David, PUBLISHER: Riverhead Books, The definitive book on Mexico City: a vibrant, seductive, and paradoxical metropolis-the second-biggest city in the world, and a vision of our urban future. "First Stop in the New World" is a street-level panorama of Mexico City, the largest metropolis in the western hemisphere and the cultural capital of the Spanish-speaking world. Journalist David Lida expertly captures the kaleidoscopic nature of life in a city defined by pleasure and danger, ecstatic joy and appalling tragedy-hanging in limbo between the developed and underdeveloped worlds. With this literary-journalist account, he establishes himself as the ultimate chronicler of this bustling megalopolis at a key moment in its-and our-history.

Politics and the Theory of Language in the USSR :

ISBN: , SKU: , AUTHOR: Brandist, Craig / Chown, Katya, PUBLISHER: Anthem Press, 'Politics and the Theory of Language in the USSR ' provides ground-breaking research into the complex interrelations of linguistic theory and politics during the first two decades of the USSR. The work examines how the new Revolutionary regime promoted linguistic research that scrutinised the relationship between language, social structure, national identity and ideological factors as part of an attempt to democratize the public sphere. It also looks at the demise of the sociological paradigm, as the isolation and bureaucratization of the state gradually shifted the focus of research. Through this account, the collection formally acknowledges the achievements of the Soviet linguists of the time, whose innovative approaches to the relationship between language and society predates the emergence of western sociolinguistics by several decades. These articles are the first articles written in English about these linguists, and will introduce an Anglophone audience to a range of materials hitherto unavailable. In addition to providing new articles, the volume also presents the first annotated translation of Ivan Meshchaninov's 'Theses on Japhetidology', thereby providing insight into one of the most controversial strands within Soviet linguistic thought.

Native and Newcomer: Making and Remaking a Japanese City

ISBN: , SKU: , AUTHOR: Robertson, Jennifer Ellen, PUBLISHER: University of California Press, This expertly crafted ethnography examines the ways in which native and new citizens of Kodaira, a Tokyo suburb, have both remade the past and imagined the future of their city in a quest for an "authentic" Japanese community.

Celebrating Multiple Intelligences: Teaching for Success

ISBN: , SKU: , AUTHOR: Faculty of the New City School, PUBLISHER: New City School, the, Over 60 lesson plans and an abundance of articles have been compiled by teachers who have incorporated Gardner's multiple intelligences theory into their teaching repertoires. Detailed lesson outlines, student worksheets, and ideas for assessment round out this curriculum guide.

A History of Anthropological Theory, Third Edition

ISBN: , SKU: , AUTHOR: Erickson, Paul A. / Murphy, Liam D. / Murphy, Pae Liam D., PUBLISHER: University of Toronto Press, Recognizing that anthropology--"the integrated study of humanity in its biological, social, and cultural dimensions--"has deep roots in the Western experience, this concise survey begins in antiquity, then moves forward through the Middle Ages and the Renaissance to the modern era. The authors focus on the twentieth century, covering American, British, and French anthropological traditions and discussing developments in theory that point to future directions in archaeology, physical anthropology, and linguistic anthropology. This edition features a new preface and new and expanded sections on transactionalism, feminist anthropology, postmodernity, medical anthropology, and globalization.

Building Gotham: Civic Culture and Public Policy in New York

ISBN: , SKU: , AUTHOR: Revell, Keith D., PUBLISHER: Johns Hopkins University Press, In , the New York state legislature created Greater New York, a metropolis of three and a half million people, the second largest city in the world, and arguably the most diverse and complex urban environment in history. In this far-ranging study, Keith D. Revell shows how experts in engineering, law, architecture, public health, public finance, and planning learned to cope with the daunting challenges of collective living on this new scale. Engineers applied new technologies to build railroad tunnels under the Hudson River and construct aqueducts to quench the thirst of a city on the verge of water famine. Sanitarians attempted to clean up a harbor choked by millions of gallons of raw sewage. Economists experimented with new approaches to financing urban infrastructure. Architects and planners wrestled with the problems of skyscraper regulation and regional growth. These issues of city-building and institutional change involved more than the familiar push and pull of interest groups or battles between bosses, reformers, immigrants, and natives. Revell details the ways that technical values -- distinctive civic culture of expertise -- helped reshape ideas of community, generate new centers of public authority, and change the physical landscape of New York City. Building Gotham thus demonstrates how a group of ambitious professionals overcame the limits of traditional means of decision-making and developed the city-building practices that enabled New York to become America's first mega-city.

Specialista Social Media

Specialista Social Media The ideal candidate will have a strong ability to create effective and measurable social media campaigns. They should be able to steadily build a brand and social media presence and constantly adapt their efforts to address new trends. This candidate should also be comfortable creating engaging content that will reach a targeted audience and maximize outcomes. Responsibilities Create and launch effective and novel social media campaigns to meet objectives Develop client brand and manage social media presence through targeted content Analyze, evaluate and adapt campaigns and strategies to reach desired outcomes Monitor industry trends in order to stay relevant with social media approach. Maggiori dettagli nella sezione riservata agli utenti Premium. Inserzionista: Mediamatch

Playing with Power in Movies, Television, and Video Games:

ISBN: , SKU: , AUTHOR: Kinder, Marsha, PUBLISHER: University of California Press, How do children today learn to understand stories? Why do they respond so enthusiastically to home video games and to a myth like Teenage Mutant Ninja Turtles? And how are such fads related to multinational media mergers and the "new world order"? In assessing these questions, Marsha Kinder provides a brilliant new perspective on modern media.

New York

ISBN: , SKU: , AUTHOR: Weber, Paige, PUBLISHER: Enchanted Lion Books, The variety and extravagant energy of innovation that characterize New York are captured in the pages of this engaging book. From the very beginning, diversity has been one of the city's primary characteristics. The first Dutch colonists arrived in , and by , New Amsterdam had a population of , including Dutch, English, French, German, Irish, Spanish, Portuguese, West Indian, Calvinist, Catholic, Lutheran, Puritan and Jewish people. "A kaleidoscope divine," was one of Walt Whitman's many descriptions for New York and its teeming, motley crowds. While a gateway for immigrants and the nation's commercial center since its inception, it was only for a brief period at the nation's birth that New York served as the country's political capital. Over time, the city became the artistic center, the intellectual heart, and the sports capital of America. A place of subways, skyscrapers, jazz, theater, and publishing, the growth of New York is a tribute to the country that nourished and never stops being fascinated by it.

Sense and Sensitivity: How Focus Determines Meaning

ISBN: , SKU: , AUTHOR: Beaver, David / Clark, Brady, PUBLISHER: Wiley-Blackwell, "Sense and Sensitivity" advances a novel research proposal in the nascent field of formal pragmatics, exploring in detail the semantics and pragmatics of focus in natural language discourse. The authors develop a new account of focus sensitivity, and show that what has hitherto been regarded as a uniform phenomenon in fact results from three different mechanisms. The book Makes a major contribution to ongoing research in the area of focus sensitivity - a field exploring interactions between sound and meaning, specifically the dependency some words have on the effects of focus, such as "she only LIKES me" (i.e. nothing deeper) compared to "she only likes ME" (i.e. nobody else) Discusses the features of the QFC theory (Quasi association, Free association, and Conventional association), a new account of focus implying a tripartite typology of focus-sensitive expressions Presents novel cross-linguistic data on focus and focus sensitivity that will be relevant across a range of linguistic sub-fields: semantics and pragmatics, syntax, and intonational phonology Concludes with a case study of exclusives (like "only"), arguing that the entire existing literature has missed crucial generalizations, and for the first time explaining the focus sensitivity of these expressions in terms of their meaning and discourse function

Practical SharePoint Branding and Customization

ISBN: , SKU: , AUTHOR: Erik Swenson, PUBLISHER: Apress Incorporated, NA

Redeeming Modernity: Contradictions in Media Criticism

ISBN: , SKU: , AUTHOR: Jensen, Joli, PUBLISHER: Sage Publications (CA), This book examines the explicit and implicit logic operating in claims of media influence. Beginning with a close analysis of arguments by four critical voices - Dwight Macdonald, Daniel Boorstin, Stuart Ewen and Neil Postman - on the nature of media influence, the author demonstrates how they mobilize three dominant metaphors - media as information, media as art, and media as education. She then examines the historical and intellectual roots of these concepts in American social and cultural thought and explores media as a new technology as a means for more positive expectations of media influence. The book closes with a section considering how debates on postmodernism redirect but do not resolve the basic contradictions in social and cultu

Cities and Civilizations

ISBN: , SKU: , AUTHOR: Hibbert, Christopher, PUBLISHER: George Weidenfeld & Nicholson, From Thebes, Jerusalem, and Athens to New York, London, Sydney, Amsterdam, Moscow, and Berlin, Cities and Civilizations explores the world's great cities and their golden ages. Famed historian Christopher Hibbert vividly brings each city to life -- its moments of power and prestige, of cultural ferment and political dominance -- providing a panoramic sweep encompassing almost four thousand years.

Take Charge!: The Complete Guide to Senior Living in New

ISBN: , SKU: , AUTHOR: Vinton, John, PUBLISHER: New York University Press, For people over the age of sixty, New York City is a cluttered attic-a mess of valuables that cannot be ignored, but that for the most part remains buried in jargon, agencies, regulations, and eligibility forms. New York City is, after all, a place that offers seniors everything from discount tickets for Broadway shows to social service agencies for those who speak foreign languages including Spanish, Cantonese or Tagalog. It is a place of endless benefits for those who can dig through the junk in the attic, organize what is there and still have the desire to leave the house. Take Charge The Complete Guide to Senior Living in New York City is the first book to gather, in a single volume, information and advice for people over sixty who want to make the most of the city. Here at last is an all-inclusive guide that addresses every concern for senior New Yorkers, from entertainment and healthcare to housing and taxes. Take Charge reaches beyond merely listing phone numbers and programs to giving advice on a number of areas, from choosing an HMO, a reverse mortgage, or an elder law attorney, to receiving travel discounts and negotiating home care. Containing everything a person over sixty needs to know to make the most of life in New York City, Take Charge is the only comprehensive guide available for New York seniors and their families.

Summer in the City: New York Baseball

ISBN: , SKU: , AUTHOR: Ziegel, Vic / Guglberger, Claus, PUBLISHER: ABRAMS, Between , when Jackie Robinson joined the Brooklyn Dodgers, and , when the Dodgers and the New York Giants played their last season in the East, New York baseball teams appeared in ten World Series. In seven of those years, either the Giants or the Dodgers vied for the championship with the lordly Yankees. These were truly the glory years of New York baseball, when the city breathlessly followed the game in the tabloids rather than on the tube. And the "New York Daily News, the nation's largest newspaper, had the best photographers, the best equipment, and the best field position to record the action, bringing the art of baseball photography to its highest pitch. Accompanied by an evocative text by veteran sportswriter Vic Ziegel, the dramatic photographs (complete with their colorful original captions), featuring such superstars as Robinson, Joe DiMaggio, Yogi Berra, Roy Campanella, Mickey Mantle, and Willie Mays, allow the reader to follow year by year the course of baseball's most exciting decade in the world's greatest city.

AutoCAD 14: The Complete Reference [With *]

ISBN: , SKU: , AUTHOR: Cohn, David, PUBLISHER: McGraw-Hill/Osborne Media, AutoCAD is the best-selling software in the technical drawing marketwith 80% marketshare and over 1.7 million users--architects, mechanicalengineers, technical designers, and draftspeople. All new Release14--covers new, integrated Internet utilities, time-savingdrag-and-drop functions, and the flexible ActiveX Automation feature.Release 14 has received excellent reviews and offers significantimprovements in the user interface, graphics quality, memory, speed, and Web interoperability. An AutoCAD/Autodesk-approved book.

The Stonekeeper's Curse

ISBN: , SKU: , AUTHOR: Kibuishi, Kazu, PUBLISHER: Graphix, Graphic novel star Kazu Kibuishi returns with his mysterious world full of new allies... and old enemies Emily and Navin's mother is still in a coma from the arachnopod's poison, and there's only one place to find help: Kanalis, the bustling, beautiful city of waterfalls. But when Em, her brother, and Miskit and the rest of the robotic crew aboard the walking house reach the city, they quickly realize that seeking help is looking for trouble, dangerous trouble.

Translation Issues in Language and Law

ISBN: , SKU: , AUTHOR: Stein, Dieter / Olsen, Frances / Lorz, Alexander, PUBLISHER: Palgrave MacMillan, Contributions from world-class specialists in Europe and the USA provide an overview of the major linguistic and legal issues arising in legal translation.

Big Ernie's New Home: A Story for Children Who Are Moving

ISBN: , SKU: , AUTHOR: Martin, Teresa / Martin, Whitney, PUBLISHER: Magination Press, A cat named Big Ernie wakes up one day to find his boy, Little Henry, packing boxes and preparing them for a move from the big city to Sante Fe, Arizona. Big Ernie is confused, misses familiar smells and weather, and feels sad. With gentle assurances and understanding from Little Henry and by engaging in familiar routines, Big Ernie learns to deal with being worried, mad, and a little sad about being uprooted and moved. He begins to feel at home in his new house, and soon he is ready for any new adventure.

Latour - Metropolis and City Capitals: Italy, Russia, and

Latour (edited by) - Metropolis and City Capitals: Italy, Russia, and the United States. 10 euro più spese piego (1,28 ordinario o 4,63 raccomandato) o meglio ancora a mano su Roma.

PETS in the City

PETS in the City A new 8 series of collage and painting collection for children are available for sale now. 21x15 on canvas. You can buy seapreatly or together. Each for E10. Artist: Gina

From Ellis Island to JFK: New Yorks Two Great Waves of

ISBN: , SKU: , AUTHOR: Foner, Nancy, PUBLISHER: Yale University Press, Two great waves of immigration -- one at the start of the twentieth century and another in its final decades -- transformed the history and personality of New York City. This book, the first in-depth comparison of New York's two most recent immigration eras, reassesses the myths that surround both sets of immigrants.

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