Multinationals and Europe : Strategies for the Future
ISBN: , SKU: , AUTHOR: Burgenmeier, B. / Burgenmeier, Beat, PUBLISHER: Routledge, "Multinationals and Europe " presents the first independent review of the critical role multinationals will play in Europe in the future. An international group of scholars extend the focus beyond to examine the economic and business strategy frameworks that firms need to develop and maintain a competitive advantage. Using case studies from specific industries, the contributors explore the activity of multinationals within the single market, and give special emphasis to the Japanese companies that are poised to exploit the climate of . The importance of interaction between multinationals and national government policies is analyzed, with acknowledgement of the integration that has already been achieved.