VIP Campaign Manager
Lottoland give 8 million customers worldwide the chance to win astronomical record payouts by betting on the worldâs biggest and most exciting lotteries. Weâre a proud disrupter that offers jackpots into the hundreds the millions, reinventing the dream of becoming an instant multi-millionaire every day. We are one of the most innovative companies in the world and weâre confident that our newest products are set to revolutionise gaming.... but we canât do it alone.Do you have a talent to share with us? Location:  Gibraltar Contract type:  Full time Closing date:  (Extended to 31st October)  THE ROLE The CRM VIP team is central to the growth of the company â leading all customer relationship strategy, communications and campaign execution. Your role will be to plan and execute customer-focused communications with top priority on our gaming products, to drive revenue, upsell, cross-sell and reactivation for our VIP markets (currently Germany, Austria and UK), for the VIP segment.  MAIN RESPONSIBILITIES Take ownership of the VIP campaign planning with focus on gaming products. Implement the campaigns to achieve budget targets for your markets. Campaign definition to be based on VIP customers and data insights as well as business goals. Implement the Contact Plan using the wide variety of communication tools â email, SMS, push, calls and on-site. Campaign implementation to be tightly controlled, reviewed and planned to ensure adherence to timings and excellence in execution. Pull together all campaign elements â briefing (or writing) copy / creating offers/ briefing marketing support teams/ creating content / building communication method/ work closely with the VIP Campaign Executive, VIP Account Managers and the Games Team. Provide and analyse performance reporting (at campaign and customer level) to Head of VIP and other stakeholders, with a view to optimising commercial return and engagement on all communications. This should be on a weekly and end of month basis as well as on an ad hoc basis when required. Build and implement a long-term campaign plan focused on the lifecycle journeys (on-boarding, churned, potential VIP, potential upgrade, reactive ex-vips). Support execution of communication especially for the English markets. Design and deliver tests across all communications to improve engagement and impact. Adopt a test, learn and control approach to ensure continuous optimisation of results. Ensure thorough QA of all campaigns â following QA guidelines closely. Ensure bonus policy is followed at all times. Assist with VIP project and task initiatives as and when required â acting as a key support for the Head of VIP. Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities. Work closely with the VIP Account Managers, Games Team, MKTO Operations, RTM, Country Managers, Creative, CRM and BI teams to ensure fruitful stakeholder management and collaboration. Take ownership of Campaign related incidents through to resolution. Ensure all communications meet advertising, regulatory and legislative standards. English speaker with exceptional written and verbal communication skills. German language would be advantageous. Min of 5 years gaming experience or equivalent combination of education and work experience. Highly proactive, creative and organised â able to manage a project from start to finish/ review. Ability to act on changing priorities - flexibility and openness to change are key. Strong analytical skills. Ability to analyze data and make recommendations. Strong reporting skills, create reports to analyse campaign results Ability to work in self-directed, fast-paced, results oriented environment. Good team player capable of coordinating multiple projects simultaneously. Gibraltar â a home in the sun. A subtropical Mediterranean climate, eclectic cultural influences, breathtaking landscapes, and beautiful beaches make Gibraltar the perfect European holiday getaway â so  imagine how special it is to live here! Furthermore, since Gibraltar wages buy an almost luxury standard of living in the south of Spain, many people who work here actually commute from one of the nearby towns on the Costa del Sol. Itâs an exquisite part of the world, filled with luscious coastline, amazing surfing spots, delicious food and unique Andalusian customs, traditions and cultural heritage. Every day is an adventure and youâll be joining tonnes of other German expats who have made the leap for this unique lifestyle opportunity. Lottoland Benefits: Competitive salary Quarterly bonus based on quality and performance 25 days holiday and 12 days Gibraltar bank holidays International premium healthcare Subsidised gym membership within a variety of locations in Gibraltar Continuous learning/development opportunities and progressive career paths. Tailored relocation packages to meet your needs to support your transition Cultural Fit: Lottoland is a dynamic, creative and technologically advanced organisation. Passion for innovation is a strength that is valued in Lottoland employees. Managers need to inspire and develop their teams to get the most out of them. Putting customers first is key to Lottolandâs success as is collaboration across the business. Employees are empowered to do their best but held accountable for their actions. Grit and determination is a prerequisite for all Lottolanders. Honesty, integrity and trust are a given. Lottoland could be just the place for you. We like it here and weâre sure you will too!  Our corporate website has lots more information - check it out!  www.lottolandcorporate.com
