business marketing how to boot camp the fast and easy way to

Introductory Statistics

Introductory Statistics

ISBN: , SKU: , AUTHOR: Mann, Prem S. / Lacke, Christopher Jay, PUBLISHER: John Wiley & Sons, When it comes to learning statistics, Mann delivers the information that business professionals need. The new edition incorporates the most up-to-date methods and applications to present the latest information in the field. It focuses on explaining how to apply the concepts through case studies and numerous examples. Data integrated throughout the chapters come from a wide range of disciplines and media sources. Over 200 examples are included along with marginal notes and step-by-step solutions. The "Decide for Yourself" feature also helps business professionals explore real-world problems and solutions.

Pleasant Surprises

Pleasant Surprises

ISBN: , SKU: , AUTHOR: Melby, Becky / Wienke, Cathy, PUBLISHER: Barbour Publishing, Due to her newfound convictions, Angel's event planning company now offers only wholesome entertainment. Clients who booked bachelor parties months ago are furious and demanding refunds.In a desperate move to pull her business out of its downward spiral, Angel compromises...and a teenage girl is rushed to the hospital. She compromises a second time and almost loses the rescuer she's always dreamed of.Wade stops to help a damsel in distress on the highway and ends up falling for the feisty redhead. But is he willing to wait while Angel figures out how to do things God's way?

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The Bloomberg Way: A Guide for Reporters and Editors

The Bloomberg Way: A Guide for Reporters and Editors

ISBN: , SKU: , AUTHOR: Winkler, Matthew, PUBLISHER: Bloomberg Press, The definitive guide to reporting and editing the story of money As more and more people are affected by the actions of Wall Street and the federal government, financial reporting has become even more important. Bloomberg's reputation for fast, accurate reporting is widely known and respected among not only journalists, but the general public. "The Bloomberg Way, " an internal Bloomberg publication for nearly twenty years, reflects the new realities of journalism where speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. "The Bloomberg Way" is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both journalism professionals and students, and will put any writer in a better position to report with accuracy and honesty.Details the basic tenets of solid reporting, the five F's: Factual, First, Fastest, Final, and FutureDiscusses the essentials of writing a good lead and offers insights on the proper use of voiceAddresses how to keep opinion and speculation out of your writing and how to organize storylines when preparing for breaking news on anything from an earnings release to a market crash "The Bloomberg Way" is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of essential topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gathers and reporters.

After the Hunt with Lovett Williams

After the Hunt with Lovett Williams

ISBN: , SKU: , AUTHOR: Williams, Lovett E., Jr., PUBLISHER: Krause Publications, It's like hiring a world famous turkey hunter-biologist to scout for you Dr. Lovett Williams cues hunters on how to plan a Grand Slam hunt, take memorable photos, and make wingbone calls To the point and easy to read.

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How to Get Publicity: Revised and Updated for the Internet

How to Get Publicity: Revised and Updated for the Internet

ISBN: , SKU: , AUTHOR: Parkhurst, William, PUBLISHER: Harper Paperbacks, Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers--the greatest (and cheapest) resource for self-promotion that's available. Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable "How to Get Publicity"-- now completely revised an updata Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer. The techniques and media may have changed through-out the years, but the basic steps remain the same on the path to self-promotion--and "How to Get Publicity" is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities.

Business Economics

Business Economics

ISBN: , SKU: , AUTHOR: Moschandreas, Maria / Moscheandreas, Maria, PUBLISHER: Cengage Learning Emea, Business Economics is concerned with the nature, scope and the functioning of business enterprises. The book synthesises traditional and modern economic concepts and tools of analysis to build a coherent analytical framework capable of dealing with questions of direct relevance to business. Business Economics uses real world examples and is enriched with case studies drawn from a variety of sources in the UK and other countries, from the small firm to the international corporation. A unique feature of this textbook is the inclusion of applications following each chapter. These case studies and the numerous questions and problems are designed to illustrate economic thinking, to assist business problem solving and to stimulate seminar discussions. This new edition adopts a more user-friendly approach, and has been thoroughly up-dated to incorporate important recent developments in business economics.

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Exploring Flash MX  [With CDROM]

Exploring Flash MX [With CDROM]

ISBN: , SKU: , AUTHOR: Mohler, James, PUBLISHER: Delmar Thomson Learning, At last, a software book about design Exploring Flash MX is the designer's answer to the age-old question: "Great tool, but how do I use it to create design?" Written by the best selling Flash author and SIGGRAPH Conference Chair James Mohler, Exploring Flash MX teaches the must have software skills needed to create exceptional Web graphics. The book examines the tools and features of MacromediaA(R) Flash's newest release and shows how to create vector graphics for the Web. Art work is expertly woven throughout the information-packed format to drive home key design concepts and show the way to great Web design.

Jump Start Your Business Brain: Win More, Lose Less, and

Jump Start Your Business Brain: Win More, Lose Less, and

ISBN: , SKU: , AUTHOR: Hall, Doug / Stamp, Jeffrey / Peters, Tom, PUBLISHER: Betterway Books, Last year, Doug Hall took the business world by storm with one of the hottest titles of the season. Now this extraordinary book -- selected by independent booksellers as a Booksense 76 selection -- is available in paperback Jump Start Your Business Brain helps business owners increase profitability without spending more money. They'll learn how to: Overcome fear, build courage and take action Fuel their ability to think smarter when creating ideas Multiply their brain's ability to craft winning ideas Design or redesign their business for power profits Double their success at "closing the sale" Triple the effectiveness of their sales and marketing efforts Bottom line: Jump Start Your Business Brain is the one book readers need to immediately start increasing their odds of business success with new products, services, sales and advertising efforts.

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Bald No More

Bald No More

ISBN: , SKU: , AUTHOR: Walker, Morton, D.P.M., PUBLISHER: Kensington Publishing Corporation, After years of scientific research, there is finally a way to re-ignite one's natural hair growth process. And now, an award-winning medical journalist shares this exciting news in a practical, easy-to-follow program. Learn how to stop baldness and regrow the hair you thought had been lost forever, with the hair-preserving routine that really works

Fall

Fall

ISBN: , SKU: , AUTHOR: Thayer, Tanya, PUBLISHER: Lerner Publications, Taking a brief look at each of the four seasons, this delightful series introduces beginning readers to the basic idea of seasons and how animals, plants, and people adapt to them. Crisp, close-up photography teams with easy-to-understand, repetitive sentences that encourage new readers to discover the world--one season at a time.

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Winning Wizard's Bk02: Moving Up

Winning Wizard's Bk02: Moving Up

ISBN: , SKU: , AUTHOR: Fisher, William P., PUBLISHER: Delmar Thomson Learning, Winning Wizard s Words of Management Wisdom Book II: Moving Up addresses a wide range of subjects including attitude, ethics, organizational failure, firing and hiring, delegation, stress, and working with people. The book is written in a highly readable and accessible way that allows the reader to pick it up as they have time and digest and consider the points. The book is thought provoking and considers organized management in a unique way, giving the reader lots to contemplate. The easy to digest format presents the content in an entertaining way, leading to key points with bits of Winning Wizard Wisdom throughout. It has appeal to all levels of professionals and uses humor in a productive way to help get key points across. Acquista Ora

Legal Environment

Legal Environment

ISBN: , SKU: , AUTHOR: Beatty, Jeffrey F. / Samuelson, Susan S., PUBLISHER: Thomson West, With its innovative, story-telling learning aids, fascinating cases, and compelling business applications, LEGAL ENVIRONMENT is not only authoritative and accurate--it is also a pleasure to read. From the very first chapter, the authors' superb writing will draw you into the concepts of business law within the context of vivid examples and memorable scenarios. Throughout the text the authors "teach by example" using activities that enhance active learning by showing you how to think through issues from a lawyer's perspective. No other text is as effective at helping you learn how to apply concepts and contexts in practice, and in teaching you why business law matters not only to your career but also to your daily life.

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Game on: The Power of the Sports Marketing Deal

Game on: The Power of the Sports Marketing Deal

ISBN: , SKU: , AUTHOR: Cesarz, T. J. / Foster, Carl l. / Steve, Tebon, PUBLISHER: Tebon Publishing, After three decades as a highly successful sports marketer and entrepreneur, Steve Tebon has a lot to share. Game On: The Power of the Sports Marketing Deal, chronicles Tebon's leadership of Exclusive Sports Marketing, the company he founded and led for 23 years, before selling ESM in . The book provides rare insight into one of the most overlooked, but biggest sports marketing industries: grassroots, recreational sports. Using case studies and interviews with high level executives, Tebon reveals how he was able to close sponsorship deals with corporate leaders such as Anheuser-Busch, Coca-Cola, Nestle Brands, Toyota, and Nike, for ESM's highly respected grassroots triathlon, beach volleyball, and basketball programs. Game On also discusses the cutting-edge marketing and promotional plans his company developed, the importance of "5-Star" customer service, and the value of establishing and maintaining relationships. The book also takes a look at the challenges faced by sports marketers, how they can be overcome, and what the small business owner needs to focus on to insure company stability and growth. With a foreword by Dave Scott, a 6-Time Hawaiian Ironman World Champion and highly sought after coach and speaker, Game On is a must read for modern day sports marketers, business entrepreneurs, and students interested in the sports and events industry.

The Big Book of Chess: Every Thing You Need to Know to Win

The Big Book of Chess: Every Thing You Need to Know to Win

ISBN: , SKU: , AUTHOR: Schiller, Eric, PUBLISHER: Cardoza Publishing, Readers not only learn the basics of chess and how to play it well, they also learn all about the game-from the world champions and famous games, to all sorts of chess trivia, to famous people who just love playing chess. The major openings, and some tricky ones as well, are presented in a simplified manner, then Schiller shows how to go on the attack, play the middle game, and then finish it. Ten different tactics are shown with many examples, plus the basic fifteen mates every player must know. An easy-to-read format, big print, many sidebars and clear explanations make the Big Book of Chess a pleasure to read

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The Francis Effect: The Real Reason You Hate Public Speaking

The Francis Effect: The Real Reason You Hate Public Speaking

ISBN: , SKU: , AUTHOR: Fensholt, M. F., PUBLISHER: Oakmont Press, Provides all the tools readers need to overcome anxiety and become willing, confident, successful speakers. Step-by-step instructions show how to eliminate dry mouth, sweaty palms, and shaking knees and never again worry about forgetting what to say. Also covers how to quickly and thoroughly prepare for any talk, persuade and motivate any audience, and handle even tough questions with confidence.

Exploring the Internet Using

Exploring the Internet Using

ISBN: , SKU: , AUTHOR: Jones, Debra, PUBLISHER: Neal-Schuman Publishers, As the amount -- and quality -- of information available on the Internet continues to expand dramatically, students not only need to learn Internet searching skills, but to develop literacy and critical thinking skills as well. Ideal for use in a high school or college general information literacy course, this innovative workbook uses active learning to help students discover how to find information on the Net, and assess the accuracy and relevance of all information they retrieve. Incorporating easy-to-follow explanations, graphic illustrations, eight hands-on practice sessions, and dozens of screen captures, the book teaches students -- at their own pace -- how to develop efficient search strategies; analyze evidence, assumptions, and logical arguments in Internet sources; and use appropriate citation styles.

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Leading Your Business Into the Future with the Internet

Leading Your Business Into the Future with the Internet

ISBN: , SKU: , AUTHOR: Vallee, Danielle, PUBLISHER: St. Lucie Press, It is estimated that over 61 million adults in the US and over 100 million worldwide are using the Internet. That is an incredible market for the business person savvy enough to tap into it. This new media has its own rules, requirements, and specifications. It offers possibilities no other media offers, interactivity being one of them. Implementing the Internet in business has its own administrative demands. It must be integrated to existing company policies and marketing strategies and must be managed efficiently for it to be profitable. Finding your way through the numerous services, software offers, hardware options and so on is not always easy since much of the information is found in numerous places and is very technical. Added to that, there are several myths that make the Internet appear intimidating. In addition, the security aspect is crucial, both for businesses and customers. All these dimensions bring new challenges to integrating the Internet into regular business operations and taking full advantage of what it has to offer. Leading Your Company Into the Future With Internet is a comprehensive guide that provides a step-by-step method to managers who want to implement and use this new medium to bring their companies into the future. It is geared towards managers of all levels who want to take full advantage of the potential the Internet has to offer.

Race for Bandwidth: Understanding Data Transmission

Race for Bandwidth: Understanding Data Transmission

ISBN: , SKU: , AUTHOR: Lu, Cary, PUBLISHER: Microsoft Press, Bandwidth how much information you can move from one place to another and how fast you can move it is the lifeblood of digital communications. "The Race for Bandwidth: Understanding Data Transmission offers solid guidance to business managers as they make decisions about bandwidth for the networking future of their organizations. The book builds a framework for understanding bandwidth, offering concise, clear information about such key issues as types and sources of bandwidth, identifying and determining costs, and planning ahead.

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An Easy Guide to Ayurveda: The Natural Way to Wholeness

An Easy Guide to Ayurveda: The Natural Way to Wholeness

ISBN: , SKU: , AUTHOR: Davis, Roy Eugene, PUBLISHER: CSA Press (GA), Ayurveda is an Indian approach to health based on a knowledge (veda) of the source of all life (ayur), which are the spiritual energies that nurture our physical, emotional, and mental bodies. Our awareness flows more easily and we can express our true potential more freely when our mental, emotional, and physical vehicles are at their most favorable levels of functional efficiency. This helpful book explains how to experience inner balance and authentic spiritual growth, based on ancient practices and principles of ayurdeva. The book includes insights into using colors, gems, metals, and mantras to enhance wellness.

Complete Book of Woodcarving: Everything You Need to Know to

Complete Book of Woodcarving: Everything You Need to Know to

ISBN: , SKU: , AUTHOR: Ellenwood, Everett, PUBLISHER: Fox Chapel Publishing, From making the first cut to applying the finish, this comprehensive reference details every aspect of woodcarving. All the essentials are covered for beginning woodworkers, such as how to choose appropriate woods; how to set up a wood shop; how to select, use, and sharpen tools; and how to perform fundamental techniques, such as the push cut, pull cut, stop cut, and slicing cut. General carving styles, from classical to whimsical to rustic, are also covered, as are the basic steps of power carving. Eight projects designed to help newer woodworkers build proficiency and a handy resource section round out this fully illustrated, must-have resource for woodcarvers.

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Wedding Photography: Art, Business and Style

Wedding Photography: Art, Business and Style

ISBN: , SKU: , AUTHOR: Sint, Steve, PUBLISHER: Sterling Publishing (NY), Take it from the most successful professional photographers around: if you want to make a living from your camera, or travel the globe, or document earth-shaking events, or win admiration for your artistry, the way to start is... shoot weddings. Yes, follow these instructions from the experts, and by photographing weddings you can learn everything you need to know to become a success in your field, and get paid well for it. Master the disciplines for selecting the right film. Practice hand-eye coordination by taking so many pictures that you and your camera become one. Learn to survive your mistakes and turn them into teaching tools. Develop your skills so you can afford the finest equipment and succeed at the highest levels. You'll find hundreds of outstanding and imaginative wedding photos from the most modest ceremonies to the lavish celebrations of the rich and famous. Learn the secrets of what made these photos special, including how to make great shots from unobtrusive angles, how to transform med iocre work in the darkroom, how to select the situations that are right for a particular wedding--everything you need to enjoy a prosperous business and launch your dreams. 176 pages (150 in color), 8 1/2 x 11.

Surviving Your Adolescents: How to Manage and Let Go of Your

Surviving Your Adolescents: How to Manage and Let Go of Your

ISBN: , SKU: , AUTHOR: Phelan, Thomas W., PUBLISHER: Parentmagic, A step-by-step approach to handling teenagers, this guide helps parents end hassles and improve their relationship with their adolescent. Parents learn how to communicate with teenagers, how to manage teenage risk-taking, how to let go in certain situations, and when to seek professional attention. Concise and encouraging, this resource walks parents through the ups and downs of parenting teenagers as their kids push towards independence.

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Lost in the Snow

Lost in the Snow

ISBN: , SKU: , AUTHOR: Cole, Joanna / Degen, Bruce / Bracken, Carolyn, PUBLISHER: Cartwheel Books, Based upon the bestselling book series and the award-winning TV show, Magic School Bus Scholastic Readers make learning an adventure Ms. Frizzle's class is on its way to learn how snow is made. They take a wild ride into the clouds and get to float down on snowflakes. But how will they get back to the Magic School Bus? Climb on the Magic School Bus and learn about snow, ice crystals, and much, much more.

Timing the Real Estate Market: How to Buy Low and Sell High

Timing the Real Estate Market: How to Buy Low and Sell High

ISBN: , SKU: , AUTHOR: Hall, Craig / Hall Craig, PUBLISHER: McGraw-Hill, How to buy low and sell high in real estate Yes, timing is everything. In the real estate market, that means buying in markets that are ready to take off and cashing out before prices crash. In "Timing the Real Estate Market," millionaire real estate entrepreneur Craig Hall reveals to America's 17 million real estate investors his secrets for maximizing profits, by knowing when to buy, when to sell, and what to do in between. Following Hall's savvy advice, real estate investors will learn: The seven major trends affecting real estate prices How to predict when real estate prices are poised to increase How to capture maximum profits by knowing when to sell How to add value to a property while waiting for the real estate market to pick up How to survive during a downturn--until the next market upswing

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How to Draw Heads and Portraits

How to Draw Heads and Portraits

ISBN: , SKU: , AUTHOR: Parramon, Jose Maria, PUBLISHER: Watson-Guptill Publications, Presents the anatomy of the head and illustrates in step-by-step demonstrations how to correctly place facial features.

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