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Sales and Marketing Careers in the Tech Sector

ISBN: , SKU: , AUTHOR: Wolpert, David K., PUBLISHER: Swordfish Communications, Are you considering a sales or marketing career in the technology sector? Whether you're an undergraduate seeking an internship, a recent college graduate looking for your first job, an experienced professional considering a career change into the tech sector, someone already working for a technology company but interested in learning about other career options, or even if you're just curious what all these tech people do for a living, this book is for you. While there are plenty of books that will help you land a job -- how to write a resume, how to interview, and so on - this is the first book that actually defines in detail what those sales and marketing positions with tech companies are all about. It will help you decode tech industry jargon and navigate the confusing maze of tech company sales and marketing positions so that you can pinpoint the role that is right for you. Inside the book, you will learn about the 15 most common Sales and Marketing roles in tech companies, what individuals in each of these roles do day-to-day, the most important skills for each position, typical career paths for each role, and the hierarchy of job titles.

Marketing Planning and Strategy

ISBN: , SKU: , AUTHOR: Jain, Subhash C. / Haley, George T., PUBLISHER: Cengage Learning, Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Revolutionary Economies: What Archaeology Reveals about the

ISBN: , SKU: , AUTHOR: Cuddy, Thomas W., PUBLISHER: Altamira Press, Revolutionary Economies explores the roots of American capitalism through the archaeology and history of the Chesapeake Bay region. Thomas W. Cuddy looks at the archaeological evidence concerning revolutionary-period bakeries and bakers (some of whom had been students of Adam Smith in Scotland) in Annapolis, Maryland and Alexandria, Virginia to examine the development of local production systems that characterized these important early American urban centers. Revolutionary Economies charts the stages of production from household manufacturing to larger workshops to mechanized factories and opens a window on the country's economic history. The volume's blend of archaeology, history, and economics makes it a prototypical study in historical archaeology.

Marketing Specialist -…

Marketing Specialist - B2B Multinazionale leader nel settore dei servizi Kei Responsibilities: Develop and implement a marketing plan and initiatives (incl. Online-Marketing) Generate and maintain key market data and insights that enable development of country marketing strategies Execute country specific marketing activities in support Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs Oversee in-country industry relations Drive internal and external communications activities to defined stakeholders Provide suitable and appropriate marketing and sales materials to the Commercial Teams to assist in their activities Support customer communications activities, to include: Customer Loyalty Program for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results Participate and execute European or Global marketing projects from international teams within local countries Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams Excellent Interpersonal skills / savvy and culture awareness Customer focus and stakeholder engagement skills With a proactive and innovative approach Excellent ability to create clear and purposeful written content for multiple formats and audiences. Drive results Self-starter Good analytical skills Travel required. Inserzionista: Page Personnel

Rolling Back Malaria: The World Bank Global Strategy &

ISBN: , SKU: , AUTHOR: World Bank Group, PUBLISHER: World Bank Publications, Malaria afflicts millions in low-and middle-income countries, it has impaired economic growth, child development, learning, health, and productivity on a large scale. This title outlines the new Global Strategy to increase efforts to control malaria through combining measures to increase coverage of malaria-specific interventions with effective service delivery, broader health-system development, and capacity building across multiple sectors.

Walking Across America: A Hitchhiker's Guide to a Nation in

ISBN: , SKU: , AUTHOR: Keefer, Rick, PUBLISHER: PublishAmerica, After traveling and encountering so many individuals for which the anational identitya just doesnat fit, I decided to ask questions and to see what the people are really about. The manufactured ideals and the false sense of unity are failing as the corporate lies create global instabilities. Socially and economically, the lies, manipulations, and rhetoric of 100 years are coming to a possibly dangerous conclusion. Do we as a nation want to continue the atrocities within our borders and around the globe, or do we want to change the way in which we live to do what is best for the global community? I have walked the highways around this beautiful country, helping friends along the way. I look to a new beginning and a new way of thinking about our nation and the policies that have led to the global crisis of today.

The Adlerweg: The Eagle's Way Across the Austrian Tyrol

ISBN: , SKU: , AUTHOR: Wells, Mike, PUBLISHER: Cicerone Press, A new trekking guide to the Adlerweg, or Eagle's Way, right across the Austrian Tyrol, from east to west, from St Johann to St Anton. The route is described in 23 main stages with 6 low-level alternatives and 8 high-level alpine alternatives. Lots of information included about facilities along the route and detailed sketch maps.

Sales Dogs: You Do Not Have to Be an Attack Dog to Be

ISBN: , SKU: , AUTHOR: Singer, Blair / Kiyosaki, Robert T., PUBLISHER: Warner Books, By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs will: * Introduce Five Breeds of SalesDogs * Reveal the five simple but critical revenue-generating skills to generate endless streams of qualified buyers & life-long sales * Teach you how to identify your "breed"& play to your own strengths * Give you the steps to inspire & direct any group of sales people into a charging pack of blue-ribbon SalesDogs * Show you how to reduce your sales effort, increasing your sales results * Teach you how to radically change your attitude in thirty seconds or less so you can direct your financial results.

Conducting Sales Meetings: Selling and Marketing Management

ISBN: , SKU: , AUTHOR: Lapp, Charles L. / Dauner, Jack R., PUBLISHER: Literary Licensing, LLC, A Comprehensive Guide For Solving Sales And Marketing Problems.

Rules for Rebolutionaries

ISBN: , SKU: , AUTHOR: Kawasaki, Guy / Kawasaki, Gary / Moreno, Michele, PUBLISHER: HarperCollins Publishers, The definitive guide to the creation and marketing of revolutionary products and services from Guy Kawasaki, a dynamo behind the world-changing personal computer revolution. Create like a god. Command like a king. Work like a slave. If you do nothing but follow these maxims -- from one who has learned them the hard way -- Ye Shall Prevail In Business. Kawasaki, the former "chief evangelist" of Apple and renegade business strategist, is back with his seventh book, this time using his battle-tested lessons to help revolutionaries, such as entrepreneurs, engineers, inventors, product managers, and small-business owners, become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges companies must meet to "change the world".

Marketing

ISBN: , SKU: , AUTHOR: Grewal, Dhruv / Levy, Michael, PUBLISHER: Irwin/McGraw-Hill, Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Adventures in the East Mark Dice Set beige black (7)

Welcome to the East Mark, young adventurer. I know it was not easy to get here but just consider the rewards: the wondrous treasures, the power and the glory that await you. It will not be easy to achieve all of this. indeed nothing is easy in the East Mark. You will have to work your way with your sword and your cunning. Take this - a unique dice set, which will led you through your journey in this land. Seven dice, handcrafted with precision to increase your gaming experience!

Raise More Money for Your Nonprofit Organization: A Guide to

ISBN: , SKU: , AUTHOR: New, Anne L., PUBLISHER: Foundation Center, Anne L. New sets guidelines for a fundraising to benefit the program new as well as the established nonprofit organization. The author delineates the necessary steps a nonprofit must take before launching a development campaign, encourages organizational self-analysis, and points the way to an effective program involving many sources of funding. A bibliography of other useful research and funding directories is included.

The New Way Things Work

ISBN: , SKU: , AUTHOR: Macaulay, David / Ardley, Neil, PUBLISHER: Walter Lorraine Books, The information age is upon us, baffling us with thousands of complicated state-of-the-art technologies. To help make sense of the computer age, David Macaulay brings us The New Way Things Work. This completely updated and expanded edition describes twelve new machines and includes more than seventy new pages detailing the latest innovations. With an entirely new section that guides us through the complicated world of digital machinery, where masses of electronic information can be squeezed onto a single tiny microchip, this revised edition embraces all of the newest developments, from cars to watches. Each scientific principle is brilliantly explained--with the help of a charming, if rather slow-witted, woolly mammoth.

Sams Teach Yourself Microsoft Office Access in 24 Hours

ISBN: , SKU: , AUTHOR: Balter, Alison, PUBLISHER: Sams, In just 24 sessions of one hour or less, the reader picks up all the skills needed to increase the effectiveness and reliability of Access applications. Using a straightforward, step-by-step approach, each lesson builds upon the previous one, allowing the reader to quickly learn the essentials of Access programming from the ground up. The book helps the reader to understand the fundamentals of the Access architecture, gain fast knowledge of the new features that Access offers, learn how to effectively use the latest tools and features of Access by following practical, real-world examples, and get expert tips from the best-selling author, Alison Balter. This book is designed for the way readers learn. They can go through each step-by-step chapter or just choose the lessons that interest them the most.

Lens Mount Adapter Konica Mount Lens to Micro 4/3

K&F Concept Lens Mount Adapter for Konica Mount Lens to Micro 4/3 Mount Camera With this new advanced lens adapter, you could use Konica mount lens to micro 4/3 Mount camera body. This fabulous adapter can enable the camera owners to increase the cameras' magnification and working distance. Features: - The K&F Concept Konica Mount Lens to Micro 4/3 Mount Adapter allows you to place your favorite Konica lens on your micro 4/3 mount camera body. This adapter gives you the ability to use your irreplaceable prime lens and saves you the cost of purchasing new lenss. The adapters are precision made to insure the perfect fit. - High quality and compact. Made of brass and aluminum(not plastic). 100% Brand New - Suitable for: Konica mount lens to micro 4/3 mount camera NUOVO - SPEDIZIONE GRATUITA

Abernathy's Surgical Secrets

ISBN: , SKU: , AUTHOR: Harken, Alden H. / Moore, Ernest E., PUBLISHER: Hanley & Belfus, This modern classic, the leading volume in the highly popular Secrets Series., has been completely revised and updated in this exciting new edition. Key questions and answers in surgery "set the glue" on the information in a way unlike any other text presentation. Socrates was right: the best way to learn is to ask the right questions, and Surgical Secrets provides all the right answers.

Successful E-mail Marketing Strategies: From Hunting to

ISBN: , SKU: , AUTHOR: Hughes, Arthur Middleton / Sweetser, Arthur, PUBLISHER: Racom Communication, Email marketing began as a serious marketing discipline in the late s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing--"batch and blast"-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way--"fishing": massive numbers of identical emails--and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is "farming": personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer's preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today's electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

Perfect Phrases for Lead Generation: Hundreds of

ISBN: , SKU: , AUTHOR: Brooks, William, PUBLISHER: McGraw-Hill, The Right Phrase for Every Situation...Every Time Prospecting for new customers is a key part of every salesperson's job-and perhaps the most challenging part. Your leads, your approach, your timing, "everything" needs to be perfect. That's why you need "Perfect Phrases for Lead Generation" by renowned sales guru Bill Brooks. He's assembled a winning collection of proven sales strategies for the 21st century-each linked with appropriate phrases for every customer scenario. Using his surefire selection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to win them over Master the 10 principles of direct prospecting-using the right phrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, and better Filled with hundreds of ready-to-use phrases, specific sales pitches, new communication tools, and other networking secrets, this invaluable handbook puts all the tricks of trade at your fingertips.

INTERNATIONAL AREA MANAGER

Cellularline is a reference point for technology and creativity in accessories for multimedia devices, standing out for its excellent quality, its passion for innovation and its strong relationship with sales points all over the world. Leader in CE area for Italian market, distributed in more than 60 countries all over the world, our company is facing a continuous growth mainly over the EMEA markets and is proud to keep focusing on international strategic projects in the next future. to strengthen our International sales department, we area hiring an:   INTERNATIONAL AREA MANAGER   In a  work team directly  below International Sales Director, the recognized figure will have the overall responsibility for the strategic development of the business mainly with retailers,  chains and  distributors in the assigned area; he / she will apply our well articulated sales system to new potential customers as well as to acquired ones, managing special projects and following up standard activities. We would like to talk with candidates from organized or multinational companies, mainly operating in FMCG (preferably electronic) with a previous role in international sales managing the direct relationships with customers (chain retailers, distributors). The role, which requires great willingness to frequent travels, involves an excellent knowledge of English and at least a second and third European language, with a university background in economics or marketing and a good knowledge of trade marketing techniques and instruments. In addition to an excellent standing, the profile requires strong negotiation skills, good analytical skills team working and problem solving aptitudes. The company is based in Reggio Emilia.   Candidates of both sexes under L. and Law , are invited to send a detailed CV, including authorization to process personal data under Dlg . Well accepted the indication of salary package.    

A casa per natale

David Baldacci A journalist is forced to make his Christmas journey from New York to Los Angeles by train and rediscovers himself and the goodness of people along the way. (cod. I_)

There Is a Better Way: A New Economic Agenda

ISBN: , SKU: , AUTHOR: Smith, John Grieve / Grieve Smith, John, PUBLISHER: Anthem Press, Has the British Labour Party lost its way? In this critical analysis of New Labour's economic and welfare policies, John Grieve Smith suggests that, far from pursuing any new Third Way, Tony Blair's Government is actively consolidating the Thatcherite Revolution. He argues that if Labour is to break the Thatcherite mould and achieve its long-standing objective of a fairer society, it must adopt radically different policies. John Grieve Smith analyzes the policies needed to achieve genuine full employment, and examines the continued whittling away of social security benefits and the need for higher and more progressive taxation if the quality of health and education services is to be improved. The greatest challenge of coming decades for Britain is to develop more effective international institutions in the economic and other fields. Here, John Grieve Smith puts forward a program of major reforms of the global financial system, to make both developing and industrialized countries less vulnerable to unstable financial markets. This lively and controversial book is a timely contribution to the debate over the future of New Labour.

Smart Calling: Eliminate the Fear, Failure, and Rejection

ISBN: , SKU: , AUTHOR: Sobczak, Art, PUBLISHER: John Wiley & Sons, How to avoid rejection and get a win on every sales call Cold calling is not only the potentially fastest and most profitable way to initiate a new sales contact and insert oneself into a buying process-- it's also one of the most dreaded tasks a salesperson could perform. The solution is Art Sobczak's unique, never-experience-rejection-again system, Smart Calling. "Smart Calling "is a guide to placing sales calls while minimizing the pain, fear, and rejection associated with cold calling, and being successful in achieving one's objective. While other books on cold calling dispense long-perpetuated myths, this book empowers readers to take action, call prospects, and hear "Yes" more often. Full of hundreds of real-world examples with word-for-word conversational language Sobczak's proven process will appeal to even the most calling-averse person Outlines specific techniques for avoiding the pain of rejection and turning a cold call into a successful sales opportunity No salesperson should pick up the phone without reading this book and absorbing its clear, field-tested methods for turning the cold call from a nasty and often fruitless rite-of-passage to profitable tool.

Bananas!: How the United Fruit Company Shaped the World

ISBN: , SKU: , AUTHOR: Chapman, Peter, PUBLISHER: Canongate Books, In this powerful and gripping book, Peter Chapman shows how the pioneering example of the importer United Fruit set the precedent for the institutionalized greed of today's multinational companies. The story has its source in United Fruit's nineteenth-century beginnings in the jungles of Costa Rica. What follows is a damning examination of the company's policies: from the marketing of the banana as the first fast food, to the company's involvement in an invasion of Honduras, a massacre in Colombia, and a bloody coup in Guatemala. Along the way the company fostered covert links with U.S. power brokers such as Richard Nixon and CIA operative Howard Hunt, manipulated the press (that later backfired), and stoked the revolutionary ire of Che Guevara and Fidel Castro. Chapman weaves a dramatic tale of big business, deceit, and violence to show how one company wreaked irrevocable havoc in the "banana republics" of Central America, and how terrifyingly similar the age of United Fruit is to our age of globilization.

Sales Administrator Internship - Native Italian

SPOTAHOME is looking for an ambitious and hands-on proactive person who is able to work within a team, under pressure as well as who is able to quickly take responsibility for reaching Spotahome's goals. The successful candidate will work in and support the Italian Region in order to build and maintain relationships with our existing and new customers, train landlords in their online interface, overview the booking process and help to maintain our landlord database. If you consider yourself to be a communicative person who likes helping others, is easy in sales processes and excited about changing an industry, this is your chance! The Sales Administrator will provide essential support to the Italian Sales Team. This important position works to ensure and improve the quality of property acquisition and has a big impact on the achievement of Spotahome's targets. This position is designed to keep a close working line between the Sales Team, the Sales Manager and the Functional Manager. The Sales Administrator is responsible for the Lead Generation and new listings accuracy. They will directly report to the Sales Manager. Main tasks: · Generating new leads on daily basis for the Sales Team. · Contacting new accounts to make sure their listings contain correct and up to date information. · Supporting Sales Agents' daily tasks.   Compulsory:  be able to sign an internship agreement with University/School. Languages; Native/Bilingual Italian speaker and advanced (B2 - C1) level in English. Other languages are a huge plus. Pay attention to details. Being creative and EAGER to contribute with any ideas you may come up with to add value. Starting date: 1st December . Gain sales and business development experience. A REAL POSSIBILITY to stay in the company after your internship period based on milestones achievement, goals execution and company's needs. Develop a highly entrepreneurial position, obtaining a very global point of view. Be in daily contact with other commercial departments within the Company. Support to the student:  600 € gross/ month + gym copayment.

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