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Applying Scientific Reasoning to the Field of Marketing:

ISBN: , SKU: , AUTHOR: Grapentine, Terry, PUBLISHER: Business Expert Press, Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology--the study of how knowledge is created--within the philosophy of science. Epistemology is a difficult subject with its own vocabulary and concepts that are often esoteric and considered too academic for marketing decision makers and researchers to apply. Consequently, the first sections of the book disabuse this notion by explaining why incorporating a scientific way of viewing the world and the scientific method is actually a practical way to make better decisions. These introductory chapters transition into a more formal discussion of philosophy of science, epistemology, and why marketing is a social science as opposed to merely an art or a practice, like medicine or engineering. The main body of the book then guides the reader through selected lessons from the philosophy of science to improve decision making. Example topics are (1) applying scientific reasoning to decision making, (2) differentiating between symptoms vs. causes of consumer behavior, and (3) understanding the importance of theory development in translating information into understanding. The book concludes by identifying the necessary conditions for applying philosophy of science's lessons to decision making and how to strike the proper balance between (1) allocating resources for knowledge creation, and (2) managing the day-to-day realities of running a business.

Nineteen Minutes

ISBN: , SKU: , AUTHOR: Picoult, Jodi, PUBLISHER: Washington Square Press, Jodi Picoult, bestselling author of "My Sister's Keeper" and "The Tenth Circle," pens her most riveting book yet, with a startling and poignant story about the devastating aftermath of a small-town tragedy. Sterling is an ordinary New Hampshire town where nothing ever happens--until the day its complacency is shattered by an act of violence. Josie Cormier, the daughter of the judge sitting on the case, should be the state's best witness, but she can't remember what happened before her very own eyes--or can she? As the trial progresses, fault lines between the high school and the adult community begin to show--destroying the closest of friendships and families. "Nineteen Minutes" asks what it means to be different in our society, who has the right to judge someone else, and whether anyone is ever really who they seem to be.

Peasants and Slaves: The Rural Population of Roman Italy

ISBN: , SKU: , AUTHOR: Launaro, Alessandro, PUBLISHER: Cambridge University Press, The crisis of the Roman Republic and its transformation into an Empire have fascinated generations of scholars. It has long been assumed that a dramatic demographic decline of the rural free peasantry (which was supplanted by slaves) triggered the series of social and economic developments which eventually led to Rome's political crisis during the first century BC. This book contributes to a lively debate by exploring both the textual and the archaeological evidence and by tracing and reassessing the actual fate of the Italian rural free population between the Late Republic and the Early Empire. Data derived from a comparative analysis of twenty-seven archaeological surveys and about five thousand sites allow Dr Launaro to outline a radically new picture according to which episodes of local decline are placed within a much more generalised pattern of demographic growth. Acquista Ora

Tai-Jung Um: Sculptures and Drawings

ISBN: , SKU: , AUTHOR: Um, Tai-Jung / Tietenberg, Annette, PUBLISHER: Hatje Cantz Publishers, The outdoor sculptures of renowned Korean metal sculptor Tai-Jung Um are prominent features of Seoul's urban landscape. Um is best known for having ventured a redefinition of sculpture during the s and s, an artistic risk catalyzed by sea changes in American and European art at the time, and his groundbreaking work melded those new influences with his own cultural background and Buddhist roots. As a professor at the Academy of Art at the Korean National University, Um has passed on his knowledge and sense of artistic adventure to another generation. "Sculptures and Drawings" features a selection of his most significant pieces, and illustrates the development of his oeuvre since the s, placing special emphasis on the striking recent works that demonstrate his masterful command of aluminum. Also included in the survey are the artist's fascinating large-scale pen-and-ink drawings.

Being a Boy Again: Autobiography and the American Boy Book

ISBN: , SKU: , AUTHOR: Jacobson, Marcia, PUBLISHER: University Alabama Press, "Being a Boy Again" identifies a literary genre that flourished between the Civil War and World War I--the American boy book. Jacobson distinguishes the boy book tradition from the didactic story for boys and the developmental autobiography of childhood, describing it as an autobiographical form that concentrates on boyhood alone. She discusses what gave rise to the boy book, what forms it took, what problems it addressed, and finally, why it disappeared. Jacobson finds her answers in the widespread social and economic changes of the second half of the 19th century, as well as in the personal crisis that inspired each of the boy books. She argues that key works by such writers as Thomas Bailey Aldrich, William Dean Howells, Mark Twain, Stephen Crane, and Booth Tarkington marked a nostalgic retreat to being a boy again in the face of the difficulties of being a man in 19th-century America.

Outlaws in Petticoats

ISBN: , SKU: , AUTHOR: Ruff, Ann / Drago, Gail, PUBLISHER: Republic of Texas Press, The first book in the Women of the West series, Outlaws in Petticoats is a collection of stories about thirteen distinctively unconventional women who, either by choice or fate, lived and died by their own code of ethics. From gamblers and thieves, whores and mistresses, murderers and victims, to the politically motivated, each woman presented in this book is as unique as the circumstances that gave her story a measure of notoriety in history.

Songs of Zion: The African Methodist Episcopal Church in the

ISBN: , SKU: , AUTHOR: Campbell, James T., PUBLISHER: Oxford University Press, USA, Songs of Zion focuses on the African Methodist Episcopal Church, black America's oldest and largest independent church. Campbell charts the origins and evolution of African American independent churches, arguing that the very act of becoming Christian forced black Americans to reflect on their relationship to their ancestral continent. The book then turns to South Africa, examining the AME Church's entrance and evolution in a series of specific African contexts. The final third of the book is devoted to what Campbell calls "middle passages," to the careers of men and women who moved between South Africa and the United States in the nineteenth and twentieth centuries. Throughout the book, Campbell focuses on the comparisons that Africans and African Americans themselves drew between their situations, arguing that the transatlantic encounter enabled both groups to understand and act upon their worlds in new ways.

Book of the Kindred

ISBN: , SKU: , AUTHOR: White Wolf Games Studio / Rein-Hagen, Mark, PUBLISHER: White Wolf Games Studio, The Vampire Storytellers Companion collects new rules, abilities and bloodlines to aid Storytellers in their task of world-building. This book and screen present new information on the less numerous Kindred of the World of Darkness, as well as an expanded weapons list and Frightening Disciplines only whispered of by the Kindred of the Camarilla and Sabbat.

Comrades and Christians: Religions and Political Struggle in

ISBN: , SKU: , AUTHOR: Kertzer, David I. / Kertzer, PUBLISHER: Cambridge University Press, This book examines the popular bases of Communist influence in Italy, focusing on the struggle between the Catholic Church and the Communist Party for the allegiance of the Italian people. The author details the ways in which the citizens resolve the central paradox of Italy, which lies in its beings the home both of the Vatican and of the largest Communist party of any non-Communist nation. He discusses the local structure of the Party, including its many allied organisations and the nature of participation in Party affairs, and stresses its role in local social life. In this study, Professor Kertzer draws upon the experiences and observations of a year spent in a working-class quarter of Bologna, the capital of Italian Communism. While the national Communist Party calls for conciliation with the Church, there is an ancient tradition of anti-clericalism in this area. Moreover, the official Church position excludes the possibility of people being both Catholic and Communist. The implications of this situation for local-level tactics of Church and Party, and how people divide their allegiances between the competing claims, form the primary theme of the book.

The Bumper Book of Nature. Stephen Moss

ISBN: , SKU: , AUTHOR: Moss, Stephen, PUBLISHER: Square Peg, The Bumper Book of Nature is a gloriously designed treasure trove of nature activities, ideas and information to inspire the whole family to switch off the TV and computer and get outside, whether you live in the deepest inner city, by the sea or on a farm.

Creating an Islamic State: Khomeini and the Making of New

ISBN: , SKU: , AUTHOR: Martin, Vanessa, PUBLISHER: I. B. Tauris & Company, This extraordinary book is the first to analyze the ideological roots of an Islamic state as conceived by the Ayatollah Khomeini. Surprisingly the author finds much of the inspiration behind Khomeini's political thinking being influenced by Western sources--his writings on the supreme Islamic Jurist being affected by Plato's notions of the philosopher-king and his views of state power and centralism being closely linked to his understanding of Marxist/Leninist totalitarianism.

The Pillars of the Earth

ISBN: , SKU: , AUTHOR: Follett, Ken, PUBLISHER: Signet Book, From #1 "New York Times" bestselling author Ken Follett comes this spellbinding epic set in twelfth-century England. "The Pillars of the Earth" tells the story of the lives entwined in the building of the greatest Gothic cathedral the world has ever known-and a struggle between good and evil that will turn church against state, and brother against brother.

European Multinationals in Core Technologies

ISBN: , SKU: , AUTHOR: Tulder, Rob Van / Junne, Gerd / Van Tulder, Rob, PUBLISHER: John Wiley & Sons, Evaluates the position of European companies compared to American and Japanese companies, and looks at the social and regional impact of the application of "core technologies" by multinational companies. Analyzes the shift in power between multinational firms and national governments that has resulted from the firms' position in new technologies, and from the international cooperation agreements between European firms. Shows how core technologies are used more in Europe than in the U.S. by multinational corporations, and looks at the future of multinationals and their relationships with smaller companies.

East African Mammals: An Atlas of Evolution in Africa,

ISBN: , SKU: , AUTHOR: Kingdon, Jonathan, PUBLISHER: University of Chicago Press, Acclaimed and coveted by both naturalists and lovers of wildlife illustration, Jonathan Kingdon's seven-volume "East African Mammals" has become a classic of modern natural history. This paperback edition makes Kingdon's remarkable artistic and scientific achievement--his hundreds of drawings and perceptive study of all the mammals in East Africa's species-rich fauna--available to the wide audience it deserves. Volume I of "East African Mammals" contains introductory chapters on method, the East African environment vegetation, the Bwamba Forest, time perspectives on mammalian evolution, and mammalian anatomy. The major portion of the book is devoted to the study of primates, species by species, until all that occur in East Africa have been illustrated and their behavior, ecology, and anatomy discussed. In each volume Kingdon combines his text with hundreds of finished drawings and quick sketches, the latter a form of field note that provides an incomparable description of the animal's movements and personality. Kingdom explains his drawings "as a wordless questioning of form.... The probing pencil is like the dissecting scalpel, seeking to expose relevant structures that may not be immediately obvious and are certainly hidden from the shadowy world of the camera lens." As an artist, Kingdon's achievement has been compared with Audubon's; as a scientist, his work has made these volumes indispensable to any serious student of East African mammals.

The Decorative Art of Arabia

Decorative Art of Arabia (Studio library of decorative art) D'Avennes, Prisse Bourgoin, Jules (Text By) Newton, Charles (Foreward By) Published by Studio Editions, London () ISBN 10: Book Condition: Very Good. Dust Jacket Condition: Very Good. VG/VG. Large Folio sized heavy book. A comprehensive view of applied design through the paintings, manuscripts, tiles, stained glass, woodwork, blockwork, carpets fabrics and bindings etc of the Muslim civilization. Beautiful illustrations in colour and black and white. Euro 30 strappo nella parte posteriore della fodera(foto)

Pray for the Peace of Jerusalem

ISBN: , SKU: , AUTHOR: Hess, Tom, PUBLISHER: Progressive Vision International, Pray for The Peace of Jerusalem is the first in-depth book written on the subject. All believers are commanded by the Lord to pray not only for their own city (Jeremiah 29:7), but also for the peace of Jerusalem (Psalm ). Part of our vision is to pray for the peace of Jerusalem by encouraging reconciliation, unity, and spiritual awakening in Messiah among the inhabitants of Jerusalem, Israel, and the Middle East. At this time of many shakings in the world the biblical understanding from the center of conflict and the solution for the peace of Jerusalem and world peace are found in this book. The understanding you will gain from this book is vital in helping you to more effectively pray and prepare the way for Messiah. We hope that this book and the calendar will motivate, equip, and enable you to effectively pray for the peace of Jerusalem on a daily basis. An Excellent Overview of Israel in God's Heart.

Markets, Morals and the Law

ISBN: , SKU: , AUTHOR: Coleman, Jules L., PUBLISHER: Cambridge University Press, This collection of essays by one of America's leading legal theorists is unique in its scope: It shows how traditional problems of philosophy can be understood more clearly when considered in terms of law, economics and political science. There are four sections in the book. The first offers a new version of legal positivism and an original theory of legal rights. The second section critically evaluates the economic approach to law, and the third considers the relationship of justice to liability for unintentional harms and to the practice of settling disputes rather than fully litigating them. Finally, Coleman explores formal social choice in democratic theory, the relationship between market behaviour and voting, and the view that morality itself, like law, is a solution of the problem of market failure. This book will be of cardinal importance to philosophers of law, legal theorists, political scientists and economists.

The Methuen Book of Contemporary Monologues for Women

ISBN: , SKU: , AUTHOR: Salt, Chrys, PUBLISHER: Methuen Publishing, This is an exciting collection of the best stage monologues of the past three decades. It brings together a selection from some of the most vital and award-winning plays by major playwrights produced by British and American theatres. The volume includes monologues of all types-from serious to comic and shades in between-to provide a varied, dramatic challenge for any actor: professional, student, or amateur. Here is an invaluable resource for auditions, acting classes, competitions, and rehearsals. A fuller appreciation of each speech is enhanced by Salt's commentary, which puts each monologue in the context of the play from which it is drawn. Chrys Salt is an award-winning director and writer. She runs regular workshops at the Actors Centre in London.

The Bounty

ISBN: , SKU: , AUTHOR: Walcott, Derek, PUBLISHER: Farrar Straus Giroux, "The Bounty" was the first book of poems Walcott published after winning the Nobel Prize in Literature. Opening with the title poem, a memorable elegy to the poet's mother, the book features a haunting series of poems that evoke Walcott's native ground, the island of St. Lucia. "For almost forty years his throbbing and relentless lines kept arriving in the English language like tidal waves," Walcott's great contemporary Joseph Brodsky once observed. "He gives us more than himself or 'a world'; he gives us a sense of infinity embodied in the language."

Zia mame

Patrick Dennis, Matteo Codignola Chronicles the madcap adventures of a boy, Patrick, growing up as the ward of the sister of his dead father. The book is inspired by the author's real life eccentric aunt, Marion Tanner, whose life and outlook mirrored tho

The Complete Book of Food Combining

The Complete Book of Food Combining: A New Approach to the Hay Diet and Healthy Eating by Jan Dries, Inge Dries - Paperback, 240 pages Published March 28th by Element Books The way foods are combined is just as important to good health as the nutritional value of each food. This thorough exploration of the scientific and physiological principles of food combining explains how eating different foods together affects the digestive system, and provides new ways to relieve common digestive complaints. Includes 200 vegetarian recipes. In ottime condizioni 10 euro + spese di spedizione

Technology and Society: A Canadian Perspective, Second

ISBN: , SKU: , AUTHOR: Goyder, John, PUBLISHER: University of Toronto Press, Since the publication of the first edition of "Technology and Society: A Canadian Perspective "in , awareness of the pervasive effects of new and emerging technologies on our lives is, if anything, even more pronounced. New and emerging technologies in everything from health care to communication and the Internet hold enormous promise. However, the more ominous consequences of technology are also very much with us?from environmental degradation to uncertainty in the workplace in a post "dot.com" economy to terrorism and warfare. "Technology and Society, "second edition, continues the rich tradition of Canadian writing on technology found in the work of Harold Innis, Marshall McLuhan, George Grant, Ursula Franklin, and others. Like the first edition, the book begins and ends with an attempt to understand Grant's insistence that technology is a "fate," connected, in the anthropological sense, with the evolution of societies. In between, the book examines the social and historical foundation for the development and diffusion of technology in the Canadian context. The first three chapters define the phenomenon of technology by classifying the vast array of tools and techniques. They offer a conceptual scheme for understanding the interrelationship between society and technology and for the diffusion of technologies. Subsequent chapters shift to looking at the consequences of technology. The linkage between technology and economic development is explored, as is the significance of a technocratic value system. The relationship between work and technology?the significance of "automation," of a "branch plant" economy, "R&D," and communication?is examined. The final chapters consider new leading technologies such as artificial intelligence and biotechnology, as well as public attitudes towards technology.

Rose Book of Bible Charts, Maps, and Time Lines: Full-Color

ISBN: , SKU: , AUTHOR: Rose Publishing, PUBLISHER: Rose Publishing (CA), The bestselling "Rose Book Of Bible Charts, Maps & Time Lines" was the Bible Reference book sold in Christian bookstores Spiral bound for ease of use, this is a must-have for every pastor and teacher. It offers 180 pages of full-color Bible charts, maps, and time lines --all reproducible. A $250 value when items are purchased separately. "Book measures " x 9.5" x 1." Special hard cover hides spiral binding. Looks great on a bookshelf and opens flat for ease of use and for photocopying. Copies are limited to 300 per original document, in one church only." "Rose Book Of Bible Charts, Maps & Time Lines" is an outstanding study, teaching and pastor reference resource for understanding biblical dates, geography, events, and much more. Compare Bible times and now at a single glance. Look inside the Tabernacle and Solomon's Temple. Compare religions. There are literally thousands of facts to enrich one's Bible study, understanding, and teaching. Here is a sampling of the content found in this bestselling book: Full-color Bible Charts Overviews of the Old and New Testaments The Creation Maps that compare Bible and modern times The Holy Land: The Middle East; Where Jesus Walked Paul's Journeys Detailed illustrations of the Tabernacle, Temple and High Priest The Tabernacle Palm Sunday to Easter Biblical and historical Time Lines Christian History Timeline Bible Time Line How We Got the Bible Christianity, Cults & Religions Denominations Comparison Islam & Christianity Acquista Ora

Transition from Below: Forging Trade Unionism and Workplace

ISBN: , SKU: , AUTHOR: Von Holdt, K. / Von Holdt, Karl, PUBLISHER: University of Kwazulu Natal Press, This book analyzes the militant struggle of black workers against the despotism and racism of white power in the workplace, and of their participation in the broader political struggle against apartheid; the triumphant democratic breakthrough which culminated in the election of an ANC government in ; and the workers' strategy for reconstruction in the workplace and in local politics. Von Holdt explores the chaos and ungovernability in workplace and community as activists endeavored to disrupt the order of apartheid, as well as the outlines of a new order that emerged from this turbulence. Simultaneously, it examines the divisions and contestation within the union - between political activists and shop stewards, between migrant outsiders and urban locals - that erupted in open conflict and violence between workers. The struggle against white power was simultaneously a struggle to build trade union organization in a continuous process of forging and re-forging the meaning and "law" of the union. This book shows how trade union collective identity in the s consisted of a complex amalgam of popular, class and workplace identities, many of which were forged beyond the workplace.

Driving Into the Storm: Selected Poems

ISBN: , SKU: , AUTHOR: Wedde, Ian, PUBLISHER: Oxford University Press, USA, One of the major young New Zealand poets, Ian Wedde has published nine volumes of poetry, winning the New Zealand Book Award for Poetry in for his first book. Intended as an introduction to his writing, this volume contains a selection of his poetry published between and .

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